Visit Santa Cruz County
  • Places to Stay
  • Places to Eat
    • Restaurants
    • Coffee, Tea & Sweets
    • Wineries, Taps & Tastings
  • Things to Do
    • Arts & Culture
    • Beach Boardwalk
    • Beaches & Parks
    • Outdoor & Wildlife
      • Request Wildlife Guide
      • View Wildlife Guide Online
    • Dog-Friendly
    • Upcoming Events
    • FIFA World Cup 2026
  • Plan Your Trip
    • Autism Travel
    • Contact Us
    • Frequently Asked Questions
    • Getting to Santa Cruz
    • Request a Visitor Magazine
    • View Visitor Magazine Online
    • View Map Online
    • Travel Itineraries
  • Lifestyle
    • Blog
    • Destinations
      • Aptos
      • Capitola/Soquel
      • Davenport
      • Pleasure Point
      • San Lorenzo Valley
      • Santa Cruz
      • Scotts Valley
      • Watsonville
      • Monterey Bay
SURF REPORT
LIVE CAMS
weather-icon 66°F
WEATHER
SEARCH
TRANSLATE
  • SECONDARY NAV
    • Meetings
    • International
    • Weddings
    • Film
    • Press Room
    • About Santa Cruz County
    • Relocation
    • Santa Cruz History
    • Visitor Safety Tips
TRANSLATE

Places to Stay

Places to Eat

Restaurants

Coffee, Tea + Sweets

Wineries Taps and Tastings

Things to Do

Arts & Culture

Beach Boardwalk

Beachs & Parks

Outdoor & Wildlife

Request Wildlife Guide

View Wildlife Guide Online

Dog-Friendly

Upcoming Events

Plan Your Trip

Contact Us

Getting to Santa Cruz

Request a Travel Guide

View Travel Guide Online

View Map Online

Travel Itineraries

Frequently Asked Questions

Lifestyle

Blog

Destinations

Aptos

Capitola/Soquel

Davenport

Pleasure Point

San Lorenzo Valley

Santa Cruz

Scotts Valley

Watsonville

Monterey Bay

Meetings

Film

Weddings

Press Room

About Santa Cruz County

Santa Cruz History

Relocation

SURF REPORT
LIVE CAMS
weather-icon 66°F
WEATHER
SEARCH
TRANSLATE
  • Work It: Rhiannon Sims, California State Parks Interpreter

    As a California State Parks Interpreter, a redwood forest serves as Rhiannon Sims’ office.  She manages interpretive projects, such as special event planning and wayside panel design, and media outreach for state parks in Santa Cruz County.  Rhiannon brings the unique and extraordinary nature of local state parks and cultural history to visitors and locals by combining the best of traditional interpretative techniques with the latest innovative technology.  There’s “downtime” too, like when she facilitates campfire programs under an old-growth redwood forest canopy – complete with s’mores!

    We checked in with Rhiannon to find out more about her love of the outdoors.

    Where did your interest in state parks begin?
    I’ve always loved spending time outdoors and visiting historical sites. As a new transplant to Los Angeles in 2007, I signed up for volunteer training at Topanga State Park (I was interested in learning about the local plants and wildlife) but was encouraged to apply for a seasonal job at the end of the training.

    What does a state park interpreter do?
    A State Park Interpreter helps park visitors experience, understand, and appreciate our state parks more fully.

    Describe your “typical” day as a state park interpreter.
    It really depends on the season! In the summer, I get to lead guided hikes and host campfire programs where I talk about the nature and history of the park. During the rest of the year, I help administrate different interpretive programs, like Kids2Parks, a park access equity program for local Title I schools. I’m also currently involved in the renovation of the Big Basin Nature Museum, helping to design new exhibits. Interpreters do a little bit of a lot of things, and that’s the way I like it!

    What do you hope a visitor’s experience at one of our state parks is like?
    I hope they are inspired and refreshed by their visit and come away with a greater knowledge of why these natural and cultural sites have been preserved.

    What was one of the more original questions about our state parks you’ve heard?
    At Big Basin Redwoods State Park, someone once asked me if there have been any Bigfoot sightings.

    Can you tell us about your uniform?
    Well, there is a dress uniform and a field uniform that California State Park Interpreters wear.  We wear many of the same uniform items as rangers, which are law enforcement officers, so I have what I need to do my job with me at all times.  I never have a problem deciding what to wear for work this way!

    What is so unique about our local state parks?
    Santa Cruz’s local state parks are a diverse and amazing collection of California’s history and natural landscapes! We have the oldest State Park (Big Basin Redwoods) and also one of the newest: Castro Adobe State Historic Park. We draw visitors from across the globe and long-time locals because our state parks have something for everyone to enjoy.

    When not working, how do you like to spend your time in Santa Cruz County?
    Hiking in my local state park, of course. I also love to do dinner and a movie on Pacific Avenue or visit our local museums.

    What is one thing not a lot of people know about you?
    I’m learning to paint with watercolor.

    If you didn’t work for California State Parks, what other career path do you see yourself on?
    It’s hard to see myself anywhere else, but I’ve always thought I’d enjoy being a librarian or working in graphic design.

    Special to Visit Santa Cruz

    February 29, 2020
    Heritage Tourism, Hiking, Meet a Local, Parks
  • Meet the Iconic Cars of Santa Cruz County

    Meet the Iconic Cars of Santa Cruz County

    When it comes to iconic cars, all roads lead to Santa Cruz County. Cruise around town, and you’ll spot a variety of restored classics that will delight car buffs, gearheads, and Instagram husbands. Plus, beyond providing a fetching backdrop for social media pics, these timeless vehicles often offer a peek into the region’s cultural history. From surfboard-adorned Woodies to a delivery truck topped with a giant apple juice jug, here are seven spots to get revved up with classic autos.

    Shadowbrook's taxi

    Shadowbrook

    With a mini tram that descends a scenic hillside overlooking Capitola Village to a dining room with babbling brook and mature trees sprouting through its dining room roof, Shadowbrook does everything on a grand scale. It’s little wonder that when the owners sought a car to shuttle diners to and from nearby hotels and homes—a solution to Capitola’s tight parking—they didn’t go with understated. The next time you’re craving classic menu items and cocktails, opt to arrive at the venerable restaurant in style via a green 1950 Dodge Meadowbrook or 1966 Yellow Checker Cab. The two restored taxis run every day during the busy summer season (Memorial Day – Labor Day) within a three-mile radius. Rides are complimentary, but tips are appreciated. Enthusiastic drivers often don newsboy caps and bow ties, and have become photography pros from snapping pics of dates, groups, and families. Just be sure to buckle up on the Checker Cab. It hides a souped-up V-8 Corvette engine under the hood!

    1981 Land Rover Defender at Lester Estate Wines

    Lester Estate Wines

    One of the joys of visiting this famed Pleasant Valley vineyard is experiencing its serene, picturesque landscape. In addition to a tasting room which is open on select weekends throughout the year, guests can sign up for a safari-style tour of the rolling, oak and madrone-dotted property via a restored 1981 Land Rover Defender. The estate’s late owner, Dan Lester, was an avid international traveler and bon vivant, and the tour honors his spirit with a traditional South African sundowner, when wine and vittles are enjoyed atop a rugged vehicle in the countryside at sunset. At Lester Estates, guests are shuttled via the Land Rover to two scenic locations—a remote hillside overlooking the valley and a quiet meadow bounded by a redwood grove—where they sample wines paired with bites prepared by the winery’s resident chef. Safari tours are sold out for 2019, but guests are encouraged to check the website in spring 2020 for additional dates.

    Vintage truck at Bargetto Winery

    Bargetto Winery

    Greeting guests to Bargetto’s Soquel winery and tasting room is a vintage truck which a reminder of the landmark winery’s legacy. Founded on the day Prohibition was repealed, December 5, 1933, Bargetto is the oldest winery in the region. The 1936 Dodge truck was purchased new by co-founder Giovanni “John” Bargetto, and was originally used to deliver wine to the surrounding area. And, file this under “they don’t make ‘em like they used to:” the workhorse kept on trucking into the 1970s, hauling pomace from grape pressings.

    Martinelli's original delivery truck, a 1932 Model B flatbed
    Photo courtesy of S. Martinelli’s & Co.

    Martinelli’s

    To commemorate their 150th anniversary in 2017, the beloved juice producer Martinelli’s restored the last of their original delivery trucks, a 1932 Ford Model B flatbed. During the Great Depression, the company truck—emblazoned with the company’s memorable slogan, “Drink Your Apple a Day”—would transport apples, and deliver bottles to local vendors. The truck would also make special appearances at fairs, swapping the flatbed’s container stakes for an oversized replica of a Martinelli’s jug. Today, the restored vehicle sports a new engine and fresh coat of paint, and can often be seen at local parades and events.  

    Woodies on the Wharf

    Woodies on the Wharf

    Woodies on the Wharf is a beloved annual summer event that transforms the Santa Cruz Wharf into a waterfront expo for over 200 pristine, restored Woodies. What started as a casual meet-up between local Woody enthusiasts in 1994 has grown to become the largest event in Santa Cruz. Admission is free, and the public is invited to stroll a diverse collection of vintage, wood-paneled beauties while enjoying live music as well as fresh seafood from eateries that are just as classic as the sleek cars parked out front.

    Garrick Ramirez

    September 9, 2019
    Arts + Culture, Family Fun, Meet a Local
  • Work It: Taylor Reinhold

    Work It: Taylor Reinhold

    Meet Taylor Reinhold, a talented, enterprising muralist and graphic artist who has galvanized a community of artists from all over the world via numerous street art-based ventures. He’s also the son of Ann Morhauser who founded the renowned glass studio, Annieglass. He jokes that he grew up watching glass break his whole life, but was also steeped in the skate and surf culture of Santa Cruz. In his twenties, he began selling graphic tees at local music festivals, which led to a screenprinting business and an artists collective dubbed the Made Fresh Crew. Reinhold recently moved his screenprinting shop, Natural Motion, into a 6,000-square-foot facility, which includes an airy gallery and retail space displaying street art-inspired works and apparel. We recently caught up with Reinhold to chat street art’s recent resurgence, community involvement, and the upcoming Open Studios event.

    You’re the child of a prominent Santa Cruz artist whose pieces are on permanent display at the Smithsonian. What influence did that have on you as a child?

    I grew up on an organic Meyer lemon and avocado farm with my dad – a farmer and surfer – and my mom, an artist. There was never any pressure to be a doctor or lawyer!

    What inspires you and your art?

    Both of my parents are from New Jersey, and as a kid, I would get inspired by the graffiti I’d see riding trains between Philly, Jersey, and New York. I also get inspiration from skateboarding, music, culture, and travel. I get excited to see new cities and people, and explore abandoned and forgotten places.

    Has street art gained a wider recognition and acceptance?

    Although it started in New York, street art has largely been stigmatized in the States as vandalism. It’s flipped the traditional art world on its head, changing the way people interact with art, bringing the gallery experience to the streets. Now, it’s become more mainstream. You see it reflected in Silicon Valley where everyone wants to have cool, bright art in their offices. I’ve been commissioned to do artworks at companies such as Comcast and LinkedIn.

    Where else can we find your murals?

    Locally, you’ll see my work at the Aqua Breeze Inn across from the Boardwalk, Cafe Gratitude downtown, the Watsonville courthouse, and the local business Plantronics. I also have murals all over South America, Southeast Asia, and Egypt.

    Tell us about the Fresh Walls mural project that you helped launch.

    We partner with agencies and nonprofits such as the Santa Cruz Arts Council, Clean Oceans International, and local public schools to create community-based murals focused on sustainability. We are currently fundraising for one of the largest murals in Santa Cruz County, a public 500-foot ocean-themed mural at Bay View Elementary that promotes a plastic-free marine sanctuary.

    How would you describe the Santa Cruz art scene and the importance of events such as First Fridays and Open Studios?

    Santa Cruz is one of the most creative places on the planet, full of colorful people and art lovers. The art scene is thriving here but we need more affordable, creative spaces for artists. With our new gallery, we’ll exhibit new and upcoming artists that don’t have regular access to exhibition space. We’ll feature First Friday art shows every other month that we refer to as Fresh Fridays. We’ll also participate in Open Studios, which has connected me to so many amazing local artists. I am so glad my mom dragged me to numerous studios at a young age and showed me that it is possible to survive as an artist.

    You don’t seem content to hide away in a studio. What compels your community involvement?

    I started my career working for non-profits and after-school programs teaching mural classes. I was inspired by my students and the lack of funding for art in public schools. I wanted to give back and create community-based mural projects that bring life into the streets and schools. The beauty of art, especially large-scale pieces such as murals, is that people from the community come right up to you and want to interact. It’s how I’ve been able to connect with people around the world. Getting more color on the walls and bringing more people together: that’s what I’m here for.

    (This interview has been edited and condensed for clarity.)

    Garrick Ramirez

    August 22, 2018
    Arts + Culture, Meet a Local
    annieglass, annieglass craftbar, Art, artist, first friday, first friday art tour, Open Studios, santa cruz, santa cruz county, screenprinting, street art, taylor reinhold, Watsonville
  • Work It: Meet Well Within Massage Therapist Karuna Gutowski

    Work It: Meet Well Within Massage Therapist Karuna Gutowski

    Photos by Molly Ressler

    Karuna Gutowski starts her workday at 4:40pm with a 10-minute meditation. Her calm demeanor and smiling eyes put you immediately at ease and prove the effectiveness of her daily practice. Gutowski has been a massage practitioner at Well Within for eight years and when you visit the Japanese-inspired spa, it’s no mystery why someone would trade their desk job to work here.

    Just steps away from the bustling energy of Lupulo Craft Beer House, where patrons (including Gutowski) go to relax with a locally brewed IPA, the Well Within offers a different way to unwind.

    As soon as you pass beneath the entryway’s arbor, the soft burble of a fountain masks the sounds of the outside world, welcoming you to a zen sanctuary. Private rooms with hot tubs and saunas overlook a Japanese garden where visitors relax their minds and bodies before drifting back to real life, renewed, or before sinking deeper into serenity with a therapeutic massage from Gutowski or another certified practitioner.

    We caught up with Gutowski on a quiet, foggy morning at Well Within to learn professional tips for the ultimate relaxation experience, massage pointers for amateurs (couples take note), and how to best unwind in Santa Cruz.

    What type of massage do you specialize in?

    I’ve been trained in a lot of different modalities but it really depends on what’s going on for the person. The basis of what I do is Swedish. I do some trigger point and a little cranial sacral to get the body relaxed. I also do Trager which involves rocking the body. When you’re face down and rock your entire body it helps to loosen the spine and it’s a way for the body to relax without me having to do it. I’m just facilitating. I also do Ayurvedic, polarity energy work (also known as Reiki). It’s all about being really present with the person.

    You said you’ve been with Well Within for eight years. What’s kept you here?

    The Well [Within] is a really great place to work. It’s well run and well supported. If I have any problems, I can talk to the owner. It’s the ideal place to work. It’s relaxing; people come here to relax. It’s a very special place.

    What’s one massage tip you can give an amateur masseuse?

    Make sure you’re relaxed. Don’t try to work on someone’s shoulders if you’re in an uncomfortable position. Use different body parts. If they have a tight knot in their shoulder, use your forearm. You don’t have to go in there with your thumbs. Don’t always go for the tightest place; work around it. See what else is going on because it’s all connected. Massage their head, feet or hands instead of just focusing on the neck and shoulders.

    How can a guest get the most out of their Well Within experience?

    Do a tub session first because that just sets you up for the massage. Instead of just walking off the street and jumping on the massage table, your body has already started to decompress.

    When I come on my own, my favorite room is the Onsen – I like to put cold water in the tub and do a cold plunge after sitting in the sauna. If I’m coming with friends, I like room 3 because it’s spacious. It has a sauna, a hot tub, and two showers.

    When you use the sauna, put water on the coals or tea tree oil which is very good for the lungs. If you’re having any kind of respiratory issues putting the tea tree oil on the coal bed is amazing.

    Lastly, give yourself two to three hours to totally relax. Just getting in the tub and sauna and having a massage is transformative. It really is. It doesn’t just transform your mind but what it does for your body is amazing.

    What’s your favorite way to unwind in Santa Cruz (besides a session at Well Within)?

    I ride my bike along West Cliff. I also love Natural Bridges State Beach. The fact that we have the ocean plus access to it right from Downtown is incredible. I also paint and I dance. Dancing for me is not just a form of exercise but also a great way to relax and have a community.

    Where do you take friends when they visit?

    There’s a lot to do in Santa Cruz. I always take them to West Cliff and then Steamer Lane Supply to go have coffee. I love taking people to the MAH [Museum of Art & History] and Abbott Square. The Tannery Arts Center is also a great place to visit. I love the Radius Gallery. And of course, it’s always good to visit one of the local breweries.

    Well Within is a great spot for a date night … Where would you recommend couples go after their spa treatment?

    Lupulo Craft Beer House – they have really good food and it’s just a short walk away.

    Well Within offers a variety of ways to relax and unwind for individuals, couples, and small groups. For a full list of their offerings, visit their website.

    Karuna Gutowski is also an accomplished artist whose paintings and collages are regularly featured as part of First Friday Santa Cruz.

    (This interview has been edited and condensed for clarity.)

    Molly Ressler

    June 4, 2018
    Meet a Local
    california coast, massage, massage therapy, onsen, santa cruz, santa cruz county, sauna, spa
  • Work It: Meet the Captain of Chardonnay Sailing Charters

    Work It: Meet the Captain of Chardonnay Sailing Charters

    All photos by Garrick Ramirez

    Having sailed the far reaches of the globe, John Ribera chooses to hang his captain’s hat in Santa Cruz. As Head Captain for Chardonnay Sailing Charters, Ribera navigates the sea life-filled waters of Monterey Bay, offering guests a firsthand experience of our wondrous marine sanctuary. It’s little wonder the affable Ribera, a successful realtor by day refers to the Chardonnay as his fun job. We asked him about his twenty years helming the company’s two, iconic 70′ racing yachts, and what makes the Monterey Bay such a special place to sail.

    You’re a full-time realtor and a longtime surfer. When did the sailing begin?

    I’ve been sailing since I was ten. As a child, I would visit my Uncle Harry who had a boat in the Santa Cruz harbor, and he would take me out on the bay. After I got my captain’s license, he lured me to the Pacific Islands to sail from Guam to Hawaii. Since then, I’ve had sailing jobs that have taken me to New Zealand, Australia, Hawaii, Mexico, and the Pacific Northwest. I always took my surfboard along on voyages, but at one point, I realized that the odds of me becoming a professional captain were probably better than being a pro surfer!

    Describe the experience of being aboard one of the Chardonnay yachts.

    What we do is offer you a taste of sailing, but instead of doing all the hard work required, you’re pampered with food, wine, and draft beer. Plus, our two yachts, both Santa Cruz ‘70 racing vessels built by world-renowned local boat designer Bill Lee, are like the Ferrari of sailboats. Our routes vary based on that day’s conditions. Sometimes we’ll cruise alongside the Boardwalk and wharf, then go in near Cowell Beach, before zipping past Steamer Lane and deeper out into the bay. Other times, we’ll sail north to the beautiful sheltered beach coves along the North Coast, or take a scenic loop down to Capitola. Every day is different!

    You’ve sailed in many exotic, far-flung locales. What’s unique about Monterey Bay?

    The Monterey Bay is amazing. The coolest thing about my job is sharing it with people, many of who are experiencing it for the first time. The bay is bursting with sea life. On any sail, you’re guaranteed to spot sea otters and sea lions. Oftentimes, you’ll see dolphins and whales. You’d think I’d be jaded by now, but seeing a whale is still magical. The coolest thing about our boat is that baitfish are drawn to its shadow, luring whales and offering guests up-close views!

    The Chardonnay has a themed charter for nearly every interest and occasion. Name a few of your faves.

    They’re all good, but I especially love the Taste of Santa Cruz sails when local restaurants cater the yacht. It’s a great way to discover and taste the wide variety of good food in Santa Cruz. Winemaker sails offer a similar experience when you can sample local wines and often chat with the winemakers themselves. I also love the island-style Aloha sail put on by Pono Hawaiian Grill, an excellent restaurant here in town.

    When you’re not sailing, how do you like to spend time in Santa Cruz County?

    I live on the Eastside, so I’m a Pleasure Point local. I’m not too far from The Hook surf break, so an ideal day for me is getting into a wetsuit, biking down to the beach, and sneaking in a good surf session!

    ***

    Chardonnay Sailing Charters offers a wide variety of public and private charters including wedding and memorial sails. Additional information and an extensive list of their fun, themed public sails are available on their site.

    (This interview has been edited and condensed for clarity.)

    Garrick Ramirez

    May 1, 2018
    Attractions, Meet a Local, Outdoor + Wildlife, Sports & Recreation, Things to Do
    Beach Boardwalk, Boardwalk, Capitola, captain, chardonnay III, chardonnay sailing charters, charters, cowell beach, Monterey Bay, Sailing, santa cruz, Santa Cruz Coast, santa cruz county, santa cruz harbor, steamer lane, Wharf
  • Santa Cruz Lifestyles of the Insta-Famous: Lili Arnold Studios

    Santa Cruz Lifestyles of the Insta-Famous: Lili Arnold Studios

    Photo by Molly (Lautamo) Ressler

    From her sunny back deck or her cozy bedroom decorated with original prints and watercolors, Lili Arnold (@liliarnoldstudios) can make up to 50 block prints in one day. Cacti are her primary subject but she also has a series of marine-inspired prints, petroglyphs, celestial prints, and has plans to do a wildflower series in the future.

    “Leaves and flowers and plants in general have so much intricacy and beauty,” says Lili. “It’s amazing the beauty that this world can create on its own.”

    Over the last year and a half as a professional printmaker, Lili has organically grown her Instagram following to over 116K followers. She’s been featured in major media outlets like The Huffington Post, sells her art to buyers as far away as China, and has effectively turned her bedroom (and recently living room) into a working studio.

    The desk in her bedroom has just enough space for painting and pulling the actual prints. A small metal shelving unit filled with a rainbow of inks, hand rollers, and other essential block printing supplies sits tucked behind the door. When it’s too wet outside, prints hang from clothespins on a piece of twine strung up in front of the mirror in the connecting master bath. “It does make it a little hard to use the sinks” Lili admits.

    Photo by Molly (Lautamo) Ressler

    On one of these wet afternoons that turns Lili’s bedroom into a cactus gallery, Lili welcomed me into her home on the Westside of Santa Cruz to watch her printing process and chat about her work. She’d chosen her favorite, the Protea Susara, although it’s actually an Australian shrub, not a cactus. At 15″ x 22″ it’s also one of her largest prints.

    Donning an appropriately paint-splattered apron over her striped sweater and high-waisted jeans, Lili dipped brayers (little hand rollers) into green block printing ink to paint the Protea’s leaves. While she worked, Lili shared her favorite spot to recharge, why Santa Cruz is such an awesome community for artists, and the most challenging aspect of her work.

    Photo by Molly (Lautamo) Ressler

    Why cactus?

    It wasn’t really intentional; actually, it was kind of a happy accident. I needed some form of creative release while I was still working full time, so I started gardening and print making on the weekends. I went to a nursery looking for plants and wandered into the cactus section. I found this one cactus that was blooming with vibrant magenta flowers and I just had to get it. After I got that cactus I started painting it and thought it might make a cool print because there’s so many cool textures. So, I made my first block print of a cactus and had such a blast doing it.

    Photo by Molly (Lautamo) Ressler

    It’s been about a year and a half of making cactus and I’m still not sick of it at all because there’s still so many to do. But I’m not blocking myself into just cactus. That just happens to be what’s exciting for me. There’s also so many exotic plants from around the world that have really drawn me in. I’ve already done one Protea but I want to do more. I also want to do Banksia-anything unusual and detailed, I love that.

    @liliarnoldstudios

    What role has Instagram played in your success?

    Instagram has given me a way to share what I do with an audience that is always growing. It connects me with people all over the world. To be able to share my craft and make sales through that is key for my business. That’s how it all got started.

    @liliarnoldstudios

    What’s the furthest distance you’ve shipped your art?

    This might not technically be the farthest but the most foreign order I got was from China. I had to translate Chinese characters to English for the address. The woman placed a really big order and then another a month later. So, I have a woman in China who is supporting my art! I ship orders all over Europe and Australia, a few to South America, but maybe 95% of the orders are in the U.S. I want to give everybody the chance to be able to get something if they want it.

    Why have you chosen Santa Cruz as your home?

    Santa Cruz gives me such a high quality of life every day. I wake up in the morning to a beautiful day surrounded by nature; I can drive or ride my bike a mile to a natural organic grocery store. I’m only a mile from Natural Bridges State Beach. I have all the things I love in one place.

    Photo by Molly (Lautamo) Ressler

    Most importantly though, the art community here is vibrant and strong. Artists, and the supporters of the artists in this town, create a really supportive network. No one is trying to step on each other’s toes to get ahead. It’s all mutually supportive and that feeling is hard to find in other places.

    People always say it’s a dog eat dog world and I feel like that’s the opposite of Santa Cruz. Instead ‘it’s good job! Let’s collaborate!’ There’s so much positivity.

    Where do you go in Santa Cruz for inspiration?

    The UC Santa Cruz Arboretum is one of my favorites. They have such a variety of exotic plants but also just being in a quiet, beautiful place like that you get into this peaceful mindset and it starts to inspire creativity or just thinking outside of your day to day life. I also love going to the local nurseries and seeing what plants they have in the cactus and succulent section.

    @liliarnoldstudios

    Also, driving around Santa Cruz there are so many beautiful gardens. People really take pride in their gardens here compared to other places. There are a lot of tropical plants, desert plants, and drought-tolerant gardens which are right up my alley in terms of subject matter.

    What’s the most challenging aspect of your work?

    One of the challenges to printmaking specifically is that a lot of people don’t really know what printmaking is. If they just see the print in a shop they don’t know how it’s made or that it’s handmade. Educating people on the process changes their perspective. Educating how much work goes into it, but also that it’s something anyone could do at home. I hope to inspire people to want to try it.

    Photo by Molly (Lautamo) Ressler

    Where to find Lili’s prints

    You can find Lili’s gorgeous prints on her website and at several Santa Cruz County stores including Dig Gardens and Home/Work in Santa Cruz, Traders of the Lost Arts in Boulder Creek, and The Closet Shopper and Art Inspired in Capitola Village. And don’t forget to follow her on Instagram !

    Molly Ressler

    March 5, 2018
    Arts + Culture, Meet a Local
    art inspired, Boulder Creek, cactus, Capitola Village, dig gardens, garden, Home/work shop, instagram, Instagram Santa Cruz, lili arnold, lili arnold studios, printmaking, santa cruz, santa cruz art, the closet shopper, traders of the lost arts, UC santa cruz arboretum, Westside Santa Cruz
  • Artist Jared Leake’s Santa Cruz

    Artist Jared Leake’s Santa Cruz

    All Photos by Garrick Ramirez

    One glance at Jared Leake’s surf-filled artwork and it’s clear the former East Coaster was lured west by endless summers and the California dream. “The warm climate, outdoor culture, and epic Pacific Ocean are what drew me out,” he says of his decision to move to California in 2011. Today, the Santa Cruz transplant makes the most of his adopted home through surfing, trekking local trails, and creating contemporary artwork that captures the good vibes and striking scenery of the local landscape in a new way. We asked him to share a little about his process, where he goes to get inspired, and where he finds the perfect pint of local brew.

    A NEW VIEW OF THE SANTA CRUZ LANDSCAPE

    Jared’s artwork takes two shapes, each a creative manipulation of his outdoor photography which features numerous Santa Cruz beaches. For his sleek, retro-tinged digital prints, he pulls individual aspects of a photo-soaring pelicans, a lifeguard station, a surfer dropping into a cresting wave-and embellishes them with multihued shapes and designs that call to mind classic surf posters. “I wanted to do something different with photography,” Jared explains. “By taking one element of a photo and putting it in a new context, it becomes the focus.”

    His wood pieces apply the same concept but via a more tactile process. Using a photo transfer method and locally found wood-driftwood or old fence posts, for example-he imprints black-and-white images onto weathered fragments creating beautiful photographic sculptures.

    Jared shares his artistic skills by teaching visual art and digital photography to high school students, fostering the next generation of local artists. A flourishing local art scene is part of what drew him to Santa Cruz. “There’s a large, diverse group of people who are creating art in Santa Cruz,” he says. Jared also points to the wealth of local art resources like First Friday-“Downtown is bumping!”-and The Tannery Arts Center which he recommends as a great spot for art classes.

    JARED’S LOCAL RECOMMENDATIONS

    When he’s not teaching high schoolers art or creating his own, Jared’s out in the surf and on the trails that fill his artwork. Here are some of his recommendations for where to soak up the local scenery and culture.

    The Go-to Beach:
    I love the big, beach feel of Manresa State Beach with its wide stretch of sand. It’s also a good, mellow spot to surf and have your own space. Closer to my house, I also catch waves at the Point and 26th Avenue Beach in Pleasure Point.

    Favorite Hiking Spots:
    I’m training for a marathon so I do a lot of trail running at the Forest of Nisene Marks. I’m also planning a multi-day backpacking trip at Big Basin Redwoods State Park. Recently, another art teacher and I took a group of high school kids on a art-and-photography field trip to Big Basin and a few Davenport beaches, stopping for treats along the way. The raspberry croissants at Whale City Bakery are awesome!

    Good Photography Spots:
    In my neighborhood, I shoot surfers at the Point and Two Six (referring to 26th Avenue Beach). But I love going north toward Davenport. I pull over and scrambling down to beaches like Shark Fin Cove with its amazing formations.

    Shark Fin Cove in Davenport

    The Best Grub:
    I go to Coffeetopia for bagels and coffee, Suda for fish tacos, and East End Gastropub for burgers and beer. I’m a big beer guy, so I’m frequently at Corralitos Brewery and Discretion. Uncle Dave’s Rye IPA is killer.

    You can find Jared’s artwork at local shops including Artisans & Agency. His work is also available online at jaredleake.com. To discover the other resources and destinations that comprise our vibrant arts and culture scene, check out the listings on our site.

    Garrick Ramirez

    August 8, 2017
    Arts + Culture, Meet a Local
    art and culture in santa cruz, art scene in santa cruz, artist jared leake, artists from santa cruz, artists in santa cruz, arts in santa cruz, arts in santa cruz county, first friday artist in santa cruz, jared leake, jared leake artist, santa cruz art scene, santa cruz artist, santa cruz county artist, santa cruz county arts, santa cruz first friday artist
  • Remembering Surfing Pioneer Jack O’Neill

    Remembering Surfing Pioneer Jack O’Neill

    Earlier this year, Santa Cruz lost a beloved local legend. Jack O’Neill, the surf pioneer credited with developing the wetsuit and changing surfing forever, passed away on June 2, 2017 at age 94 in his home in Santa Cruz. With a full scraggly beard and black eye patch-the result of a surfing injury-the rakish O’Neill was a local icon, often seen cruising around town in his Jaguar and shouting out surfing tips to those surfing outside his cliffside house in Pleasure Point. Although best remembered for the international surf brand that bears his name, O’Neill was most proud of the Sea Odyssey program he founded to teach ocean stewardship to elementary students via sailing trips on the Monterey Bay.

    Upon his passing, the O’Neill family shared the following message:

    “Surrounded by family, Jack was as soulful and encouraging as always, reiterating his love for his family, appreciation for a life well lived, his hopes for his friends and the oceans he loved, all within the familiarity of his oceanfront home of over 50 years, with the famous waves of his beloved Pleasure Point beach lapping at his deck.”

    Mural of Santa Cruz's first Surf Shop at Dream Inn

    THE FIRST “SURF SHOP”

    A native Coloradan who fell in love with the beach during a brief childhood stint in Southern California, O’Neill eventually moved to Ocean Beach in San Francisco during the 1950s. It was here that he not only opened his first surf shop-in a garage along the oceanfront Great Highway-but coined the phrase itself, eventually receiving a trademark for the term “surf shop.” Soon after, he moved his family to Santa Cruz and opened his second surf shop on the site of the current Dream Inn (the hotel honored this legacy by rechristening their bar the Jack O’Neill Lounge and contributing to an onsite mural that depicts the mid-century surf shop).

    During this time, O’Neill was tinkering with a neoprene garment that would allow him to stay in chilly Northern California waters longer so he could surf more. His friends scoffed, but his creation of the first wetsuit would go on to revolutionize surfing and help foster the surf craze that boomed in the 1960s. His wetsuits also helped launch the international surf brand that exists today. While the O’Neill brand was sold in 2007, the O’Neill wetsuit brand remains family-owned, as do four O’Neill surf shops, three of which are located in Santa Cruz County.

    CLASSROOM ON THE BAY

    In 1996, O’Neill founded the O’Neill Sea Odyssey, a non-profit program that imparts ocean stewardship to 4th – 6th grade students from schools throughout Central California. Students board O’Neill’s 65-foot catamaran and sail out on the Monterey Bay National Marine Sanctuary where they participate in hands-on lessons on marine habitats. The program has served 100,000 students to date, and O’Neill referred to it as his proudest achievement.

    Memorial Paddle-out

    MEMORIAL PADDLE-OUT

    On the morning of Sunday, July 9th, 2017, thousands gathered along the Monterey Bay to pay tribute to O’Neill with a memorial paddle-out, a beautiful surfing tradition where participants form a floating circle in the ocean to honor a fellow surfer or ocean enthusiast. Pleasure Point’s waterfront East Cliff Drive-the site of O’Neill’s waterfront residence-was filled with a lively mix of well wishers, children with tribute eye patches, and surfers balancing colorful boards atop their heads. The wooden fence surrounding O’Neill’s house was adorned with many momentos, flower leis, and makeshift altars.

    After lining up to receive sprigs of white orchids, thousands of wetsuit-clad surfers bellied up on their boards and paddled out into the gentle surf while thousands of cliffside spectators looked on. To mark the start of the ceremony, a Coast Guard helicopter swooped overhead, and fellow surfers aboard the O’Neill catamaran began sharing stories about Jack via loudspeakers. Afterward, the waterborne surfers who formed a sprawling circle around O’Neill’s boat tossed orchids into the sea and began enthusiastically splashing the water. It was a touching display of community affection for the late O’Neill as boat horns blared and spectators back on land whooped cheers of support.

    Jack O'Neill Day

    JACK O’NEILL DAY

    In honor of O’Neill’s many contributions to surfing, the local community, and the wellbeing of oceans, The City of Santa Cruz declared July 9th to be “Jack O’Neill Day,” and redubbed the lot adjacent to his home Jack O’Neill Park.

    As his family notes, “For nearly his entire life Jack lived by and for the world’s oceans, and worked tirelessly to promote public access to their many health, economic and environmental benefits. He was very concerned, for example, with the health of waters at area beaches.”

    Today, visitors can explore those same waters that O’Neill devoted himself toward aboard the Team O’Neill catamaran which offers public cruises on the Monterey Bay (check the O’Neill Yacht Charters site for dates, times, and reservations). If you’d like to continue Jack O’Neill’s support of healthy oceans, the O’Neill family suggests that any memorial contributions can be sent to the O’Neill Sea Odyssey.

    Jack O'Neill

    Garrick Ramirez

    July 13, 2017
    Arts + Culture, Beaches, Heritage Tourism, Meet a Local
    Jack O’Neill, Jack O’Neill dies, Jack O’Neill Lounge, Jack O’Neill Memorial Paddle Out, Monterey Bay National Marine Sanctuary, O’neill yacht charters, Pleasure Point, santa cruz, surf santa cruz, surf shop, surfing, visit santa cruz

Visit Santa Cruz County logo

Visit Santa Cruz County is a private, non-profit corporation, serving as the official visitor marketing entity for Santa Cruz County. Visit Santa Cruz County works to enhance tourism, the visitor experience, and the area economy by positioning and promoting Santa Cruz County as a year-around visitor, conference and film destination.

USA Brand USA Badge
Central Coast California Badge
VIsit California Badge
IBCCES Badge
Visitor Information Center

705 Front Street
Santa Cruz, CA 95060
(Next to Museum of Art & History)
800.833.3494 or  831.425.1234

Hours
Thursday: 12:00 p.m. – 4:00 p.m.
Friday: 12:00 p.m. – 4:00 p.m.
Saturday: 12:00 p.m. – 4:00 p.m.
Sunday: 12:00 p.m. – 4:00 p.m.
Monday: 9:00 a.m. – 1:00 p.m.

contact us⟶
Visitor Magazine Cover Footer
free visitor magazine⟶
SCC Wildlife Watching Guide cover
free wildlife guide⟶
E-Newsletter Sign-Up

Get your monthly guide to Santa Cruz County’s events, attractions, and more.

Stay In Touch
  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • X
  • YouTube
  • TikTok

2026 Copyright © Visit Santa Cruz County. All Rights Reserved.

Accessibility

Careers

Meeting Agendas

Partners

Privacy Policy