Attractions

Travel Blog

A STROLL THROUGH CAPITOLA VILLAGE

The quaint seaside village of Capitola began as a humble tent camp along the shore of the Monterey Bay. Camp Capitola, as it was known, welcomed its first guests in 1874 making it the first beach resort in California. A few years later, it premiered a magnificent wood-frame Victorian hotel — Hotel Capitola — that

Explore Midtown

Even as a small town, Santa Cruz is brimming with unique neighborhoods showing off their own personality. Midtown, caught between the Westside and Eastside of Santa Cruz is no different. Take the time to explore the laid-back vibe of this section of the city at a local’s pace. From sipping locally roasted coffee to window

9 Instagram-Worthy Spots in Santa Cruz County

If you follow us on Instagram, you already know how alluring Santa Cruz County is on your phone. Yet, nothing compares to experiencing its dazzling scenery and relaxed vibes IRL. Santa Cruz County brims with sunny golden shores, lush redwood groves, and a vibrant surf scene that need no filter. Below, we’ve shared some local Instagram hotspots to fill your feed with mesmerizing imagery—and your followers with FOMO. Just remember to tag your posts with #Visit Santa Cruz and #SantaCruzNow for a chance be featured on our page!

Your Off-Season (& Rainy Day) Guide to the Boardwalk

With a sunny beachfront locale, open-air thrill rides, and an endless parade of frozen treats, the Santa Cruz Beach Boardwalk is the very definition of summer. But that doesn’t mean the fun ends with the first bell of the school year. The Boardwalk is open year-round, and quieter months mean more deals and less crowds. Don’t stash those My Boardwalk cards just yet. Below, you’ll see why the off-season-and even a rainy day-is a great time to enjoy the Boardwalk.

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