Even as a small town, Santa Cruz is brimming with unique neighborhoods showing off their own personality. Midtown, caught between the Westside and Eastside of Santa Cruz is no different. Take the time to explore the laid-back vibe of this section of the city at a local’s pace. From sipping locally roasted coffee to window
The gorgeous Monterey Bay, refreshing redwood forests, miles of hiking trails, and many of your favorite eateries and shops are waiting to say, “Welcome!” With that, like so many places, there have been some changes, added restrictions, and guidelines that everyone must be aware of. Read What You Need to Know to Visit Santa Cruz
If you follow us on Instagram, you already know how alluring Santa Cruz County is on your phone. Yet, nothing compares to experiencing its dazzling scenery and relaxed vibes IRL. Santa Cruz County brims with sunny golden shores, lush redwood groves, and a vibrant surf scene that need no filter. Below, we’ve shared some local Instagram hotspots to fill your feed with mesmerizing imagery—and your followers with FOMO. Just remember to tag your posts with #Visit Santa Cruz and #SantaCruzNow for a chance be featured on our page!
With a sunny beachfront locale, open-air thrill rides, and an endless parade of frozen treats, the Santa Cruz Beach Boardwalk is the very definition of summer. But that doesn’t mean the fun ends with the first bell of the school year. The Boardwalk is open year-round, and quieter months mean more deals and less crowds. Don’t stash those My Boardwalk cards just yet. Below, you’ll see why the off-season-and even a rainy day-is a great time to enjoy the Boardwalk.
Santa Cruz County celebrates its concrete curiosity The SS Palo Alto might be the most unlikely of Santa Cruz County landmarks. Constructed of concrete in 1919, and named for another Bay Area town, the Cement Ship—a nickname quickly adopted by most locals—has been a beloved icon of Seacliff State Beach in Aptos since it was