VISIT SANTA CRUZ COUNTY
FIND YOUR AWE.
From a hotel on the beach, to a quaint inn or bed and breakfast, to a vacation rental for the family or a rustic campground, you can rest easy in Santa Cruz County. Opt-in for a hip boutique property or a classic resort with a view. And don’t forget your dog: many properties are pet-friendly!
Santa Cruz County
Destinations
70 miles south of San Francisco, 35 miles north of Monterey, and unabashedly left of center, you’ll find great surf, sandy beaches, redwood-covered mountains, laid-back towns, organic farms, and a burgeoning beer and wine scene. It’s impossible to pick one place to visit in Santa Cruz County. Take a quick cruz of them all!
Picture Yourself Here
Get inspired and start planning your next visit to Santa Cruz County. #VisitSantaCruz
Slowing down can lead to some pretty magical places. 🌿🥾🌲 Where will you spend some unhurried time in nature this fall? 🍂
📍 The Forest of Nisene Marks State Park, Aptos
📹 @dgsc
🚶🏻♂️➡️ @beelop
#visitsantacruz #santacruz #santacruzcounty #nisenmarks #fallhikes
Who loves October here? 🧡
A few October favorites from these clips:
🌲 Redwood hikes at Nisene Marks
✨ Golden hour at sunrise at the coast
🍂 Fall foliage in @downtownsantacruz
☕️ Seasonal cafe delights like the Pumpkin Spice Chai from @11thhourcoffee
🍎 Apple picking at @ldvorchard
Of course, this is just the beginning! There’s pumpkin patches, more apple farms, Open Studios Art Tour (starts this weekend!), and so much more! We 🧡 October!
#visitsantacruz #santacruz #visitsantacruz #santacruzcounty #fall
Fall favorite: a stroll down Walnut Avenue in @downtownsantacruz. 🍂🏡 Have you been here?
Lined with grand Victorian homes, vintage streetlamps, and a wondrous tree canopy, Walnut Avenue in downtown Santa Cruz is a visual treat any time of year. Yet come fall, when leaves are set ablaze with vibrant fall colors, it’s absolutely magical. The next time you’re enjoying downtown’s shops, eateries, or farmers’ market, stray two blocks from from the main drag and you’ll be treated to one of the most enchanting streets in Santa Cruz. Read more in our bio 🔗 and story about this historic Downtown district.
#visitsantacruz #santacruz #downtownsantacruz #victorian #fall
Is a Santa Cruz beach house and endless pastries really too much to ask? 😩
Speaking of pastries, have you been to @la_placa_italian_cuisine_’s new location in Scotts Valley! You can’t go wrong with any of their bakery items but the Cornetto was a huge hit – if you love their Bombolini, you’ll LOVE their Cornetto!
La Placa Italian Cuisine is more than a bakery! It’s also a restaurant and pizzeria! Current hours are:
Wednesday- Monday: 8am – 2:30pm; 4pm – 9pm (closed Tuesdays)
Bakery is open Wednesday – Monday: 8am – 8pm
📍 219 Mt Hermon Rd, Suite F, Scotts Valley
And shoutout to @torchy_swinson for the sweetest audio! 🙏
#visitsantacruz #santacruz #scottsvalley #pastries #santacruzcounty
Who are you sending the invite to? 💌 PSA: autumn vibes + summer weather = Santa Cruz fall. #beachdayorbust
🥯 @javajunctionbeach
🍦 @crows.nest.beach.market
📍 @santacruzharbor
#visitsantacruz #santacruz #santacruzharbor #beachday
Are you an autumn? 🍁🍄🟫🎃 🐚🌊🍂🌾☕️
We love fall in Santa Cruz County. All the fall fun + beach weather. Here for it! 🙌
Photos 📸 | @thecuratedfeast + @beningramphoto + @desireexc + @dgsc
#visitsantacruz #santacruz #santacruzcounty #firstdayoffall #autumn
Hands down, the best thing on. 📺
Where are we? Standing in the creek at Fall Creek Unit of Henry Cowell. 👌🏽
#visitsantacruz #santacruz #felton #livestreaming #livestream
Fall and winter: bring on the drama! 🎭 Who’s ready?
Video Clips 🎥 | @dgsc + @beningramphoto
#visitsantacruz #santacruz #fall #winter #santacruzcounty
Some Westside Santa Cruz recs for your next morning to night food crawl!
Stop 1️⃣: Breakfast burritos from @catcloudcoffee on Swift Street. 🌯
📍 719 Swift Street, Suite 56, Santa Cruz
Stop 2️⃣: Lunch with ocean views at @jackoneillrestaurant (don’t miss the chicken sandwich + Apple & Endive Salad!) 🥗 📍 175 West Cliff Drive, Santa Cruz
Stop 3️⃣: Dinner at @avanti.santacruz for fresh pastas and seasonal dishes. 🍝
📍 1975 Mission Street, Santa Cruz
How many have you tried? What are your Westside favorites?
#visitsantacruz #santacruz #westsidesantscruz #foodies #santacruzcounty
Fall has us leaning for the coastline of Davenport…
Here are some iconic spots and must-see stops along the way:
🚙 A minute into the drive just north of Santa Cruz’s Westside, you’ll quickly see the drive feels like the destination. Ocean to your left as you go north and hillsides and farm stops to your right.
🎃 @rodoni_farms_santacruz opens its iconic pumpkin patch with ocean views on September 26, but in the meantime, stop by their farm stand with a variety of fresh fruits and veggies, flowers, snacks and cold drinks, frozen treats; locally made goods like soap, honey, and more. Open daily from 10-6pm.
🍓 @swantonberryfarm is a must-stop. Grab a slice of pie, fresh strawberries, jams, apple cider and more. They’ve got great swag for sale and seasonal u-pick berries as well!
🌊 Bonny Doon Beach, Davenport Landing, Shark Fin, and Greyhound Rock are just a sampling of the gorgeous beaches in the northern coast of Santa Cruz County. Whatever one you pick, you’ll quickly see how the north coast does it a little different.
🍽️ @roadhousedavenport and @whalecitybakery are classic stops in the tiny coastal town of Davenport. Whale City Bakery is known for its casual meals, quick and delicious pastry case options, and coffee on the go or on the patio. Davenport Roadhouse is a one stop shop for everything from cafe delights (open at 9am everyday accept Wednesdays), lunch, dinner, plus, a bar! The food scene here is buzzing and it’s the perfect spot to cap off a Davenport day. And big bonus, they are also an inn, so feel free to keep the Davenport exploring going and book a stay!
Photos 📸 | @desireexc
#visitsantacruz #santacruz #davenport #highway1 #santacruzcounty
On a scale of 1 to 10, how obsessed are you?
Santa Cruz County skies can change in a blink. Whether you’ve got the ocean backdrop or are perched on a mountaintop, the clouds, fog, birds, waves, and trees make for a one-of-a-kind sky every single day. And big bonus, in fall and winter, they get even better. 💥
Video Clips 📹 | @dgsc + @visitsantacruz
#santacruz #visitsantacruz #santacruzcounty #clouds #sky
Favorite color pallet is Santa Cruz. 🎨 What about you?
#visitsantacruz #santacruz #santacruzcounty #color #visitcalifornia
Taking our time to catch the moments. ✨ What’s your favorite: sunrise or sunset? Coast or redwoods?
Video Clips 📸 | @dgsc + @visitsantacruz
#visitsantacruz #santacruz #santacruzcounty #sunrise #sunset
Mark your calendars, Open Studios Art Tour is back for the first 3 weekends of October!
Celebrating its 41st year in 2026, the Santa Cruz County Open Studios Art Tour brings together more than 350 artists for three weekends of free, self-guided exploration. From Watsonville to Davenport and the coast to the Santa Cruz Mountains, artists open their studios, homes, workshops, and shared creative spaces to the public, inviting visitors to see where and how their work is made, experience the creative process firsthand, and purchase original art directly from its makers. More than an art tour, Open Studios is one of the best ways to experience the creative community that makes Santa Cruz County so distinctive.
Want to learn more? Check our bio link or story for the scoop on Open Studios 2026! And be sure to check the @artscouncilsc website for artist directory, locations, and more!
Dates & Times:
October 3–4 | South County |Studios Located South of Santa Cruz Harbor | 143 studios
October 10–11 | North County | Studios Located South of Santa Cruz Harbor | 211 studios
October 17–18 | All County | 250 studios
Saturdays & Sundays | 11am–5pm
Photos 📸 | @thecuratedfeast + @beningramphoto
#visitsantacruz #openstudios #santacruz #openstudiosarttour #supportlocalartist
Fall in the vines… 👌🏽🍷🍁 Estate wineries like @nicholson.vineyards on the Corralitos Wine Trail are absolutely beautiful this time of year! Explore our region’s wines this fall and raise a glass to the Santa Cruz Mountains AVA – one of the oldest in the country!
The Corralitos Wine Trail is known for its collection of estate vineyards in the gorgeous countryside of south county. Sip wines, chat with the winemakers, and learn about the unique climate that makes Santa Cruz Mountain wines so special.
From the summit vineyards in the heights of the Santa Cruz Mountains to Big Basin wines amongst the redwoods, Santa Cruz County has a unique wine tasting experience around every corner of the county. Urban wine tasting or estate vineyards sprinkled throughout the region, award winning sips are waiting to be discovered!
Video Clips 📹 | @dgsc
Location 📍 | @nicholson.vineyards
#visitsantacruz #santacruz #visitcalifornia #californiawine #winetasting
Extra gold this time of year. ✨
September 6, 2026 | 6:58am | West Cliff Drive
#visitsantacruz #santacruz #goldenhour #september #california
Keeping it simple: the sights and sounds of West Cliff Drive this morning. 🌅
Happy Labor Day Weekend. Hope it’s a good one!
#visitsantacruz #sunrise #goodmorning #santacruz #westcliff
September, you’re already a pleasure… 💫
📍 Pleasure Point, Santa Cruz
Photos 📷 | @desireexc
#visitsantacruz #santacruz #pleasurepoint #september #sunset
Send this to your @santacruzcountyfair buddies! The 2026 Santa Cruz County Fair is happening Wednesday, September 16 – Sunday, September 20! Everything from adorable animals to tasty fair foods, live entertainment to local art, drone shows to Monster Truck shows, carnival games to @jamesdurbinlostboys… there truly is something for everyone! What are you looking forward to seeing (or eating) at the fair this year?
Need more info? Check below!
⏰ FAIR HOURS:
▪️Wednesday – Friday, Noon to 11:00 PM
▪️Saturday 10:00 AM to 11:00 PM
▪️Sunday 10:00 AM to 10:00 PM
📍LOCATION, PARKING & GETTING HERE
▪️2601 East Lake Avenue, Watsonville
▪️Parking is $10 for the main lot
▪️5+ people per car PARK FOR FREE!
▪️2026 Metro Bus Discount: To get this discount you need to ride the Metro bus. Make sure to get a validation coupon from the bus driver, bring the coupon to any Fair entrance ticket gate to get your discount. $7 discount for adults & $6 discount for youth (6-12 year olds)
🎟️ DAILY ADMISSION
▪️Fair Admission: Adults 13+: $20
▪️Children 6 to 12: $10
▪️Under 5: FREE
▪️Seniors 62 and better: $13
💰 SPECIALS:
▪️ Free Admission Days: Wednesday, 9/16 – Veterans with ID, Thursday, 9/17 – Kids 12 & under, Every Day of Fair – Active Military (with ID) and Kids age 5 & under
▪️ 2026 FunFair ADULT Admission Pre-Sale Special: Take advantage of the online-only offer and buy an adult pass and a carnival ride wristband together to save. Ages 13+: $40; Kids 6 to 12: $35
▪️ AT THE GATE OFFERS: America’s 250th Birthday Special Admission deal on opening day,
Thursday, and Friday: early bird savings until 5pm. To celebrate America’s 250th Anniversary, they are offering $2.50 per person admission tickets. This offer is ONLY GOOD AT THE GATE ON WEDNESDAY SEPTEMBER 16TH -Opening Day. On THURSDAY AND FRIDAY September 17th and 18th, save $4.00 per ticket – ONLY GOOD FOR PURCHASE AT THE GATE from opening until 5:00pm.
See you at the fair! 🎟️🎪🎡🐔🐷🍗
#visitsantacruz #santacruzcountyfair #santacruz #watsonville #fair
Can you name all 5 locations? 🤔 Comment your answers below! 💬
Videos 🎥 | @dgsc
#visitsantacruz #wherearewe #santacruzcounty #santacruz #trivia
It’s a beautiful thing. 🤌🏽
Clips 📹 | @dgsc + @impactcreative + @visitsantacruz
#visitsantacruz #santacruz #capitola #santacruzcounty #visitcalifornia
Sunset season is upon us… Extra grateful for those pink and orange ones… 🩷🌅🧡
Video Clips 📹 | @dgsc
#visitsantacruz #santacruz #santacruzcounty #sunsets #sunset
Monday daydreams: sailing in Santa Cruz. ⛵️
Have you sailed in the Monterey Bay yet?
Videos 📹 | @impactcreative
#visitsantacruz #santacruz #sailing #montereybay #summer
Right now in Santa Cruz… 👌🏽 School may be back in session but summer’s still GIVING. ☀️🌊🏖️
#visitsantacruz #santacruz #santacruzharbor #summer #beachday
