The bustling Westside neighborhood has come a long way since its Brussels sprouts packing days. While you may have heard about the hip coffee shops, stylish boutiques, and small-batch wine, beer, and spirits producers that have made it a local hot spot, the area is also home to some of the most striking natural wonders in Santa Cruz County. Here’s your guide on where to hit the Westside’s trails, sales, and pale ales.
By Visit Santa Cruz County
It’s that time of year again! Don’t let the hustle, bustle and those hard-to-shop-for people on your list get you down! Think outside the big box and take a look at this Holiday Gift Guide with 20+ Santa Cruz ideas that are easy, fun, and totally unique!
This story is part of a series we are presenting about how local Santa Cruz businesses faced challenges of the last couple years with strength and perseverance. From the COVID pandemic shutdown which began in March 2020, to the CZU fires of August 2020, to the continuing pandemic rollercoaster in 2021, our community members have
Lyza Gianelli serves as Company Store Manager for family-owned S. Martinelli & Company, more commonly known as Martinelli’s—the beloved, local juice maker based in Watsonville. She manages daily store operations, determines juice and retail items for sale in the Store, and “most importantly, I create a Company Store team that delivers Martinelli’s Gold Medal Service,”
The Craft Gallery has a rich history spanning more than five decades. When asked to describe what the shop carries, owner Carin Hanna emphasizes that it’s “work produced in the U.S. and Canada.” The product most popular among customers is jewelry, but people are also very interested in pottery. One line they carry, from Stellar Studios,