If you haven’t explored the Pleasure Point neighborhood recently, you will be pleasantly surprised the next time you visit. With a wonderful variety of shops and restaurants, plus a fabulous atmosphere and a near-to-the-ocean location, it’s hard to beat. Here are three can’t-miss venues. THE PENNY ICE CREAMERYThe Penny Ice Creamery’s popular 41st Avenue outpost
Lyza Gianelli serves as Company Store Manager for family-owned S. Martinelli & Company, more commonly known as Martinelli’s—the beloved, local juice maker based in Watsonville. She manages daily store operations, determines juice and retail items for sale in the Store, and “most importantly, I create a Company Store team that delivers Martinelli’s Gold Medal Service,”
The Craft Gallery has a rich history spanning more than five decades. When asked to describe what the shop carries, owner Carin Hanna emphasizes that it’s “work produced in the U.S. and Canada.” The product most popular among customers is jewelry, but people are also very interested in pottery. One line they carry, from Stellar Studios,
Family-owned Freeline Surf Shop, which includes surf-related goods for sale and for rent, celebrated its 50th anniversary in 2019. Keeping it in the FamilyJohn Mel opened Freeline Surf Shop in 1969 when he was only 23 years old. Although John is definitely still part of the business, John’s son Peter and Peter’s wife Tara bought
“People in Santa Cruz do not eat cookies; this is a carrot cake town.” Before Pacific Cookie Company opened, Cara Pearson says that many people told the family things like this and warned they would not be successful. The popular family-run business gains new fans every day, proving these skeptics wrong. Cara first worked at