Welcome to The Hub, where we spotlight compact pockets of adventure and experience. This time, we’re heading to East Watsonville—a lively, vibrant community packed with great spots to eat, drink, shop, and hang out.

East Watsonville is a bustling area where friends and neighbors gather to enjoy good food, great coffee, and the welcoming vibe of a community that knows how to have fun. At the center of it all is the East Lake Village Shopping area—a dynamic destination that’s always buzzing with life. Whether you’re looking for a hearty breakfast to kickstart your day, a craft coffee to keep you going, or a fresh, healthy bite to satisfy your cravings, East Lake Village has you covered. It’s a gathering spot where locals and visitors come to eat, drink, shop, and soak up the friendly vibes. Spend a day here, and you’ll feel the energy that makes this community truly unique.

East Lake Village Shopping Center features 25 shops, restaurants, and more. With a mix of covered and uncovered patios, East Lake Village provides all visitors with a pleasant shopping experience. Conveniently located off HWY 129 and HWY 152, it’s easy to stop by and explore what makes this corner of Watsonville so special.

Ozzy’s Pizzeria

If you’re craving pizza, Ozzy’s is your go-to spot in East Lake Village. Known for its generous portions and mouthwatering slices, this casual eatery brings creativity and bold flavors to every pie. Their long-fermented thin-crust sourdough pizzas showcase inventive combinations that you won’t find anywhere else. One standout is the Date with a Hot Pig—a flavor-packed creation featuring cayenne and candied Corralitos bacon, sweet dates, olive oil, and shaved garlic, finished with blue cheese crumbles, hot honey, and fresh sage. Whether you’re grabbing a slice on the go or sharing a whole pie with friends, Ozzy’s delivers bold, satisfying flavors and a relaxed, welcoming vibe. It’s the perfect spot to kick back, enjoy good company, and indulge in some of the best pizza around.

Strawberry Patch Cafe

Right around the corner, you’ll find the Strawberry Patch Cafe—a cozy, welcoming spot perfect for breakfast or brunch. This local favorite is known for its flavorful coffee drinks, hearty breakfast burritos, and delicious panini sandwiches, attracting a loyal crowd of regulars who love the laid-back vibe and satisfying bites. Kick off your morning with one of their signature lattes or the spiced mocha for a comforting pick-me-up. If you’re in the mood for something refreshing, don’t miss their mango matcha—an energizing blend that balances creamy matcha with tropical sweetness. Tucked away across the street from the iconic (and famously haunted) Tuttle Mansion, Strawberry Patch Cafe is a hidden gem worth discovering.

Coffeeville

Coffeeville is the perfect spot to get your caffeine fix while soaking in a laid-back, welcoming atmosphere. This cozy coffeehouse is known for its expertly crafted lattes and an impressive selection of house-made flavors that keep regulars coming back. Whether you’re craving a classic espresso or looking to try something more adventurous, like the lavender honey latte or the rich caramel mocha, Coffeeville delivers with style and warmth. Their homemade syrups and inventive flavor combinations truly set this spot apart. Pair your drink with a warm biscuit or a hearty bagel sandwich, and take a moment to relax and enjoy the community-driven vibe that makes Coffeeville a local favorite.

Fruition Brewing and Kitchen

Fruition is more than just a place to eat or drink—it’s a vibrant gathering space where great food, inventive brews, and a welcoming atmosphere come together. As a brewery, tasting room, and kitchen, Fruition is committed to crafting beers and food using local and sustainable ingredients, with a focus on seasonal, organic produce. Known for their creative brewing approach, Fruition’s extensive collection of sour beers has earned a loyal following, offering unique and vibrant flavors like the Tropic Snack Session Sour and the Strawberry Buzz Honey Ale. Their food menu pairs effortlessly with their brews, featuring standout dishes like crispy fish tacos and the indulgent sourdough grilled cheese—all made with care and creativity. Fruition also boasts a great outdoor patio space, perfect for relaxing with a flight of sours or sharing a meal with friends. Whether you’re enjoying the fresh air on the patio, digging into a delicious meal, or just catching up with friends, Fruition’s laid-back vibe and commitment to quality make it a favorite spot to unwind and savor bold, satisfying flavors.

Sliver Spur

No visit to East Lake Village is complete without a stop at Silver Spur. This iconic, family-run diner recently opened its second location in the East Lake Village Shopping Center, bringing along its reputation for hearty breakfasts, comfort food classics, and welcoming service. Stepping inside, you’ll find a laid-back, nostalgic atmosphere complete with cozy booths and friendly staff who make you feel right at home. Silver Spur is known for dishes that hit the spot any time of day—from their famous chicken fried steak smothered in country gravy to the classic, fluffy pancakes that are a morning must-have. Whether you’re craving a hearty meal to kick off your day or a satisfying bite to wind down, Silver Spur delivers with that timeless diner charm that makes it a community favorite.

Santa Cruz County is home to some of the best cinnamon rolls on the California coast, with bakeries and cafés crafting these sweet treats to perfection. Whether you prefer them sticky and caramelized, loaded with cinnamon, or topped with a rich cream cheese frosting, there’s no shortage of places to satisfy your craving. From cozy local bakeries to well-loved institutions, we’ve rounded up the top spots where you can find the most irresistible cinnamon rolls in Santa Cruz County.

The Farm Bakery and Cafe

Just around the corner from Cabrillo College in Aptos, The Farm Bakery & Cafe has been serving up homestyle baked goods and hearty meals since 1976—and their cinnamon rolls are easily among the best in Santa Cruz County. They are known for their gorgeous fruit tarts but their other baked goods are definitely worth a trip here! These generously sized rolls are the perfect balance of soft, doughy layers and rich cinnamon flavor, swirled to perfection and topped with a silky glaze that melts into every bite. The Farm’s charming countryside atmosphere and heated garden patio make it an idyllic spot to enjoy a warm cinnamon roll and a cup of coffee on a slow morning. It’s a classic treat done right, and a true local favorite for anyone with a sweet tooth.

Busy Bees Cafe & Catering

Busy Bees Café is a hidden gem in Capitola, serving up some of the most indulgent cinnamon rolls in the county. These cinnamon rolls are warmed to perfection and full of rich flavor. Each roll is generously sized, with a velvety, gooey cinnamon filling and a thick layer of icing that melts into the warm pastry. The texture is pillowy soft, making each bite a sweet, satisfying treat. This hidden gem spot is also one of the best places in town to grab a breakfast burrito. Whether enjoyed fresh on the café’s sunny patio, accompanied by a hot cup of coffee, or taken to the beach for a sweet seaside indulgence, these cinnamon rolls are the highlight of any morning. A visit to Busy Bees Café isn’t complete without one, and once you’ve tried it, you’ll find it hard to resist coming back for more.

11th Hour Coffee (Downtown)

At 11th Hour Coffee in Santa Cruz, Sundays come with a sweet reward: freshly baked, in-house cinnamon rolls that have quickly become a local obsession. These rolls are made from scratch right in the café’s kitchen, and you can taste the care in every gooey, cinnamon-laced bite. The dough is soft yet compact, swirled with rich cinnamon sugar, and topped with a melty glaze that adds just the right amount of sweetness. Only available on Sundays, these rolls are a limited treat—once they’re gone, they’re gone—so showing up early is key. Paired with one of 11th Hour’s beautifully roasted coffees, these cinnamon rolls offer the perfect balance of indulgence and craft. The modern, plant-filled space and community-focused vibe make it the ideal place to ease into your Sunday, one bite at a time.

Companion Bakeshop

Companion Bakeshop has earned its reputation for some of the best bread and pastries in town, and their cinnamon rolls are no exception. If you’re a fan of a cinnamon roll with a twist, their version is a must-try. Made with sourdough, these rolls offer a subtle tang that beautifully complements the rich, caramelized cinnamon filling. Not overly sweet, they strike the perfect balance for those who appreciate a more nuanced flavor profile. The dough has exceptional structural integrity, with a slight crunch on the outside that contrasts perfectly with the soft, gooey interior. Topped with just the right amount of frosting, each bite is a delightful experience. Each roll is crafted with locally sourced ingredients and an undeniable commitment to quality. Companion Bakeshop’s cinnamon rolls are a standout choice for anyone seeking a unique yet satisfying treat.

The Buttery

A Santa Cruz institution, The Buttery is known for its delectable pastries, and their cinnamon rolls are a true highlight. These rolls are large, fluffy, and perfectly spiced, with a balanced cinnamon-sugar filling that melts into the soft dough. You can get your cinnamon roll with or without raisins, which sets this spot apart from the other locations. The light icing is perfect for those looking for a treat that isn’t too sweet or rich. The bready texture makes the cinnamon roll feel so soft and pull-apart perfect!

Gayle’s Bakery & Rosticceria 

Gayle’s Bakery is a local favorite for a reason, and their cinnamon rolls showcase their expertise in crafting irresistible pastries. Their old fashioned cinnamon rolls will transport you to a rich and decadent past that is equal parts nostalgic and delicious. This cinnamon roll is definitely for the sweets lover! The thick, creamy icing is like a dreamy cloud of sweetness. The texture is similar to that of a donut and is incredibly soft! Big enough to share, Gayle’s cinnamon rolls are a real star in their already impressive line up of baked goods.

Seabreeze Cafe

A cozy brunch favorite near the Santa Cruz Harbor, Linda’s Seabreeze Café serves up cinnamon rolls that feel homemade in the best way. These rolls are soft, buttery, and packed with cinnamon goodness. Their cinnamon roll is layered with walnuts and cinnamon sugar without icing, making it perfect for those who want a less sweet option. Many of Seabreeze Cafe’s great breakfast dishes come served with a cinnamon roll or order it al a carte with a coffee for the perfect treat!

This list only scratches the surface of the excellent bakeries in our area making delicious cinnamon rolls and other exquisite pastries. If you’re gluten free, check out Melinda’s Gluten Free Bakery for cinnamon rolls as well!

Along the stunning shores of Monterey Bay, Capitola is a charming seaside village filled with colorful beachside cottages and a vibrant culinary scene, making it a true foodie destination. Known for its laid-back vibe and breathtaking ocean views, Capitola offers more than just scenic beauty—it’s a haven for lovers of exceptional cuisine. From fresh-off-the-boat seafood to fine dining that will delight your palate, this coastal gem has it all.

Capitola is home to iconic restaurants like Shadowbrook, a beloved establishment serving the community since 1947. Building on the legacy of institutions like this, Capitola is experiencing a new wave of eateries that infuse the quiet seaside village with fresh energy. From exquisite fine dining featuring seasonal, locally sourced ingredients to casual delights like bagels, brunch, and sandwiches, Capitola’s food scene reflects its vibrant and creative spirit. Whether you’re grabbing a quick bite after a stroll along the shore or savoring a memorable evening meal, this guide highlights the must-visit spots making waves in Capitola’s culinary world. Let’s dive into the buzzworthy restaurants that make this village a can’t-miss destination for dining by the sea!

1.) Trestles

Trestles has quickly earned its reputation as one of the most buzzworthy dining experiences in Capitola—and arguably the entire county. This fine dining gem is celebrated for its commitment to seasonal menus that showcase the best of local ingredients, creating dishes that are as artful as they are flavorful. Highlights include their smoked pork belly appetizer, a melt-in-your-mouth dish that balances richness with a perfect hint of smokiness, and their crispy Brussels sprouts, which offer a satisfying crunch and bold flavor. The seasonal fish entrees, crafted with the freshest catches and paired with inventive accompaniments, are a testament to the chef’s creativity and expertise. Trestles also boasts an excellent wine list, carefully curated to complement every dish, ensuring an elevated dining experience. Perfect for a romantic date night, the intimate ambiance pairs seamlessly with the restaurant’s impeccable service and inspired cuisine. With food that reflects real heart and soul, Trestles is a shining star in Capitola’s culinary scene.

2.) Pete’s Capitola

Pete’s, Capitola’s newest waterfront dining gem, combines breathtaking views with a seafood-focused menu that emphasizes fresh, seasonal, and locally sourced ingredients. Its outdoor patio offers epic views of the iconic Capitola Venetians, making it the perfect spot to enjoy dinner, lunch (Friday – Sunday) or their Pearl Hour offerings as the sun sets over the ocean. This small but thoughtfully curated establishment delivers a memorable experience, whether you’re indulging in oysters paired with bellinis or craft beer during sunset, a weekend lunch, or savoring an elegant fine-dining seafood feast. With its unparalleled setting and dedication to high-quality cuisine, Pete’s is a buzzworthy addition to Capitola’s culinary scene, and the view alone makes it a must-visit destination.

3.) La Marea Café & Pizzeria

La Marea Café & Pizzeria may be a tiny spot, but it packs in big flavors and quality offerings that make it a hidden gem in Capitola. This cozy café is known for its Detroit-style pizza, including the standout sausage rosemary pizza, which features a thick, crispy crust and savory toppings. La Marea also shines with its deliciously unique beverages, like the rich, velvety cappuccino and the refreshing blackberry matcha from Syllable Coffee, both perfect for pairing with a bite. For breakfast or lunch, don’t miss their farmers market bagel sandwich, loaded with fresh, seasonal ingredients and served on their signature sourdough bagels. With its unbeatable combination of top-notch coffee, flavorful pizzas, and carefully crafted sandwiches, La Marea is a small spot that delivers a big punch when it comes to quality and deliciousness.

4.) Avenue Cafe

Avenue Cafe in Capitola is a warm and welcoming gem that’s perfect for anyone craving a delicious breakfast or brunch. With its cozy atmosphere and friendly service, it’s the kind of place where you feel right at home from the moment you walk in. Known for its comforting home-style cooking, Avenue Cafe serves up hearty favorites like the signature “Capitola Chaos” and indulgent eggs Benedict, each portion generously sized to satisfy even the hungriest appetites. The carnitas eggs Benedict is a standout—tender, flavorful carnitas topped with perfectly poached eggs and a rich, velvety hollandaise sauce, making for a delightful twist on a classic. Whether you’re fueling up for a day of adventure or treating yourself to a leisurely brunch, Avenue Cafe offers a delicious, feel-good dining experience that’s sure to leave you craving more.

5.) LG Meats

LG Meats, a buzzworthy new sandwich spot in Capitola, is quickly becoming a must-try destination for anyone craving mouthwatering smoked meats. Known for bringing their iconic smokehouse flavors from Los Gatos to the beach, LG Meats offers a menu full of standout sandwiches that are as flavorful as they are satisfying. A must-try is the Super Hero BBQ Tri-Tip, a tender, smoky masterpiece that’s packed with bold, savory flavors. Another fan favorite is the Boo’s Brisket Sandwich, featuring perfectly smoked brisket with a rich, savory profile that keeps you coming back for more. And don’t miss the JJ Special Sandwich, loaded with slow-smoked pulled pork that’s incredibly juicy and packed with flavor. Their smoked meats are the star of the show—each bite bursting with deep, rich flavor that showcases their dedication to quality and craftsmanship.