Arts + Culture Archives - Visit Santa Cruz County

2025 Free Summer Movies and Concerts
Enjoy toe tapping music and box office hits this summer in Santa Cruz County! Free concerts and movies by the beach, music in the park, and more, are waiting to take a spot on your summer schedule! The whole family will love these events, so get your calendar out and start planning your summer fun in Santa Cruz County!

And scroll to the bottom of this blog for even more great live music this summer! Although not free, these are concerts you don’t want to miss!

FREE MOVIES AT THE BEACH AT THE SANTA CRUZ BEACH BOARDWALK

There’s nothing like watching your favorite movies right on the beach with the smell of kettle corn, corn dogs, and saltwater taffy filling the air! The Santa Cruz Beach Boardwalk is welcoming back Movies on the Beach in front of the Colonnade near Neptune’s Kingdom. Bring the family and your blanket or low-back chair. Movies at the Beach are on Fridays beginning at 9pm from June 13 – August 8, 2025. Except for the 4th of July. See the full movie lineup below:
- June 13, 2025: The Lost Boys
- June 20, 2025: Men in Black
- June 27, 2025: Ghostbusters
- July 11, 2025: Jumanji
- July 18, 2025: Clueless
- July 25, 2025: Wizard of Oz
- August 1, 2025: Despicable Me 4
- August 8, 2025: The Goonies
EVENINGS ON THE COLONNADE AT THE SANTA CRUZ BEACH BOARDWALK

Come for the rides and stay for the entertainment with Evenings on the Colonnade! Where you can listen to live music with delicious food & drink in your hand, be amazed by magicians & acrobats, and show off your best dance moves with a DJ dance party at the Plaza stage. Evenings at the Colonnade 2025 dates are yet to be announced but are from 8:30pm – 9:30pm on the Colonnade Deck. Live Music is on Mondays & Tuesdays, Musicians and Acrobats is on Wednesdays & Thursdays, and DJ Dance Parties are on Saturdays & Sundays.
- Monday, June 16 at 8:30, Gymnast Molly Keczan will do the Farmer’s Daughter Show, and at 9pm, Bobby Besmehn will amaze you with his juggling show!
- Tuesday, June 17 at 8:30 Bobby Besmehn will amaze you with his juggling show, and at 9pm, Molly Keczan will do the Farmer’s Daughter Show!
- Wednesday, June 18 at 8:30pm, Molly Keczan will do the Farmer’s Daughter Show, and at 9pm, Bobby Besmehn will amaze you with his juggling show!
- Thursday, June 19 at 9pm, rock out with the Dylan Rose Band!
- Saturday, June 21 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Sunday, June 22 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Monday, June 23 at 8:30, Comedian circus artist, Aaron Jessup will dance into your heart and at 9pm, Doug Hofkins, the Surfing Magician will amaze you!
- Tuesday, June 24 at 8:30, Comedian rope walker, Aaron Jessup will dance into your heart and at 9pm, Doug Hofkins, the Surfing Magician will amaze you!
- Wednesday, June 25 at 8:30, Comedian circus artist, Aaron Jessup will dance into your heart and at 9pm, Doug Hofkins, the Surfing Magician will amaze you!
- Thursday, June 26 at 9pm, rock out with the Alex Lucero Band!
- Saturday, June 28 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Sunday, June 29 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Monday, June 30 at 8:30, Doug Hofkins, the Surfing Magician will amaze you, and at 9pm, Clown School Sweethearts Coventry & Kaluza will make you laugh!
- Tuesday, July 1 at 8:30, Scotty & Trick will make you gasp at their bad judgement, and at 9pm, Doug Hofkins, the Surfing Magician will amaze you!
- Wednesday, July 2 at 8:30pm, The Magician Unique who fooled Penn & Teller, Patrick Livingstone will fool you too, and at 9pm, see the hilarious juggling and unicycling act of Scotty & Trink!
- Thursday, July 3 at 9pm, get your groove on with Mat Masih and the Messengers!
- Saturday, July 5 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Sunday, July 6 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Monday, July 7 at 8:30, nerd out with comedian magician Jacob Jax, and at 9pm, the professional juggler, Mike Goudeau will entertain you!
- Tuesday, July 8 at 8:30, professional juggler, Mike Goudeau will entertain you, and at 9pm, nerd out with comedian magician, Jacob Jax!
- Wednesday, July 9 at 8:30, nerd out with comedian magician Jacob Jax, and at 9pm, the professional juggler, Mike Goudeau will entertain you!
- Thursday, July 10 at 9pm, rock out with the 90’s rock cover band, Fire Peach!
- Saturday, July 12 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Sunday, July 13 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Monday, July 14 at 8:30, Clown School Sweethearts Coventry & Kaluza will make you laugh and at 9pm, Doug Hofkins, the Surfing Magician will amaze you!
- Tuesday, July 15 at 8:3o, Clown School Sweethearts Coventry & Kaluza will make you laugh and at 9pm, Kris Benz will deliver the magic!
- Wednesday, July 16 at 8:30, Doug Hofkins, the Surfing Magician will amaze you, and at 9pm, Kris Bentz will deliver the magic!
- Thursday, July 17 at 9pm, funk your soul out with Burnin Vernon!
- Saturday, July 19 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Sunday, July 20 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Monday, July 21 at 8:30, be amazed by the acrobat, Chairman MeeZee, and at 9pm, Doug Hofkins, the Surfing Magician will continue to amaze you.
- Tuesday, July 22 at 8:30, be amazed by the acrobat, Chairman MeeZee, and at 9pm, Doug Hofkins, the Surfing Magician will continue to amaze you.
- Wednesday, July 23 at 8:30, be amazed by the acrobat, Chairman MeeZee, and at 9pm, Doug Hofkins, the Surfing Magician will continue to amaze you.
- Thursday, July 24 at 9pm, rock out with classic rockers, Locomotive Breath!
- Saturday, July 26 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Sunday, July 27 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Monday, July 28 at 8:30, Doug Hofkins, the Surfing Magician will amaze you, and at 9pm
- Tuesday, July 29 at 8:30 John Park will juggle and spin plates, and at 9pm, Doug Hofkins, the Surfing Magician will amaze you!
- Wednesday, July 30 at 8:30pm, The Magician Unique who fooled Penn & Teller, Patrick Livingstone will fool you too, and at 9pm, John Park will juggle and spin plates!
- Thursday, July 31 at 9pm, pay tribute to the 70’s rocking with the Billy Martini band!
- Saturday, August 2 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Sunday, August 3 from 8:30-9:30 show your best dance moves at the DJ Dance Party!
- Monday, August 4 at 8:30, Doug Hofkins, the Surfing Magician will amaze you, and at 9pm, experience the juggling sensation of The Keith Show!
- Tuesday, August 5 at 8:30, experience the juggling sensation of The Keith Show, and at 9pm, Doug Hofkins, the Surfing Magician will amaze you!
- Wednesday, August 6 at 8:30, experience the juggling sensation of The Keith Show, and at 9pm, Doug Hofkins, the Surfing Magician will amaze you!
- Thursday, August 7 at 9pm, get on your feet and dance with the Tsunami band!
THURSDAY NIGHT BEACH PARTIES AT THE CROW’S NEST

Each Summer on Thursday evenings, the Crow’s Nest offers its Summer Beach Party series with fun and funky live entertainment right on the beach. The party starts at 5:30 pm each week and goes until sunset. With live entertainment on the outdoor beach stage and Crow’s Nest’s famous BBQ and outdoor bar, beach parties are a unique and popular event. Families are welcome, and there is no admission charge! After the sun sets the fun begins upstairs with dancing to the best of local live bands beginning at 8:30 pm with only a $5 cover charge.

For the beach parties, parking is very limited. Walk, ride a bike, get dropped off, take a cab or ride the bus, but leave the car at home. If you must drive, please do not park in local neighborhoods or on private property. Thank you!
- May 22, 2025: James Durbin & The Lost Boys
- May 29, 2025: Soulwise
- June 5, 2025: The Cruzers
- June 12, 2025: Wolf Jett
- June 19, 2025: Harry & The Hitmen
- June 26, 2025: Cake by the Ocean
- July 3, 2025: Ripatti Rose Band
- July 10, 2025: Jive Machine
- July 17, 2025: Fishhook
- July 24, 2025: Extra Large
- July 31, 2025: Matt Masih & The Messengers
- August 7, 2025: The Houserockers
- August 14, 2025: The Joint Chiefs
- August 21, 2025: Sambada
- August 28, 2025: Alex Lucero Band
CAPITOLA TWILIGHT CONCERT SERIES

Popular local bands rouse fun-loving crowds on Wednesday evenings in the Capitola Village. The free Twilight Concert Series features everything from classic rock to funk to dance hits and Latin fusion. All concerts are 6pm – 8pm and take place at the Esplanade bandstand with ocean views in the picturesque Capitola Village. Enjoy the performance from your own low-back chair on the beach or grab an outside table at one of the village restaurants.
- Wednesday, June 11,2025: The Digbeats – Classic Rock & Oldies
- Wednesday, June 18, 2025: Broken English – Caribbean Dance Music
- Wednesday, June 25, 2025: Joy & Madness – Funk and Soul
- Wednesday, July 2, 2025: The B-Movie Kings – Fun, Dance & Classic Rock
- Wednesday, July 9, 2025: Extra Large – Positive Vibes! (Mostly Originals)
- Wednesday, July 16, 2025: Sweet Voodoo – Classic Rock, Soul & Funk
- Wednesday, July 23, 2025: The Joint Chiefs – R&B, Funk & Soul
- Wednesday, July 30, 2025: Tin Man – Classic Rock Done Right!
- Wednesday, August 6, 2025: The Delta Wires – Rockin’ Big Band Blues
- Wednesday, August 13, 2025: Pacific Roots – Reggae Rock
- Wednesday, August 20, 2025: Keep on Truckin’ – Rock, Blues, Funk & R&B
- Wednesday, August 27, 2025: The Peelers – Top 40, Dance, 80’s/90’s Hits
CAPITOLA SUNDAY MAKERS MARKET 2025

The City of Capitola is thrilled to add to Sunday Art & Music this summer! Now called Capitola Makers Market, a fresh and inspiring evolution of Art at the Beach where you can soak up the stunning views of Monterey Bay while exploring an incredible collection of artwork. From beautiful paintings to captivating photography, unique sculptures to dazzling jewelry, and everything in between. Expect an enhanced experience with more diverse vendors while maintaining a strong connection to the artistic spirit of Capitola, across two iconic locations: Esplanade Park and the Capitola Wharf. Best of all, this family-friendly event is totally free and open to everyone. Don’t miss out on this fabulous day of creativity and fun!
- Sunday, June 22, 2025 from 10am – 5pm at Esplanade Park
- Sunday, July 20, 2025 from 10am – 5pm at Capitola Wharf
- Sunday, August 3, 2025 from 10am – 5pm at Esplanade Park
- Sunday, August 17, 2025 from 10am – 5pm at Capitola Wharf
CAPITOLA MOVIES AT THE BEACH

Capitola wraps up summer with a few Fridays of free family movies at Esplanade Park. Bring a picnic dinner or dine locally at area restaurants. Low-back chairs, blankets, and jackets are recommended. No alcohol or dogs on the beach. Movies begin at dusk. All movies are shown on the bandstand stage in Esplanade Park.
- Friday, August 22, 2025 at 7:30pm: Honey I Shrunk the Kids
- Friday, September 12, 2025 at 7:30: The Garfield Movie
TUESDAY NIGHT LIVE SUMMER WHARF CONCERT SERIES

Welcome back to Tuesday Night Live at the Wharf Common’s stage! Every 2nd Tuesday of the month, head to the Wharf for live music and games from 6 to 8pm. Check out wharf business pop ups, game and photo booth by The Booth Biz in the Commons. Get a stamp validation from any business on the Wharf on Tuesdays and receive 2 hours of free parking! Be sure to bring a chair or wear your dancing shoes!
- May 13, 2025: SambaDá
- June 10, 2025 : The Viva Santana Show
- June 24, 2025: Extra Large
- July 8, 2025: The Lost Boys Featuring James Durbin
- August 12, 2025: The Joint Chiefs
- August 26, 2025: TBD
- September 9, 2025: Jive Machine
_{Midtown Fridays Summer Block Party}

MIDTOWN FRIDAYS SUMMER BLOCK PARTY 202 5

Come Celebrate all the vibrancy of Midtown at our Summer Block Party, happening every Friday! Food – Artists – Live Music – Vendors! The summer series of free events will feature the talents of 30+ local bands. In addition to live music, event goers will enjoy a selection of local eats as well as the opportunity to check out the work of local artists and vendors. Midtown Fridays starts May 31 and runs through to August 30. Midtown Friday Summer Block Parties are located at Midtown Square, 1111 Soquel Ave, in Santa Cruz, beginning at 5pm and going until 8:30ish.
- May 30, 2025: Santa Cruz Super Group
- June 6, 2025: Santa Cruz Latin Collective
- June 13, 2025: James Durbin and The Lost Boys
- June 20, 2025: Santa Cruda
- June 27, 2025: Ribsys Nickel
- July 18, 2025: Hijinx
- July 25, 2025: Ripatti Rose Band
- August 1, 2025: Alwa Gordon/Silvandgold & Friends
- August 8, 2025: Alex Lucero Band
- August 15, 2025: Ancestree & Friends
- August 22, 2025: Jive Machine
- August 29, 2025: Streetlight Records 50th Anniversary Party
MUSIC IN THE PLAZA – WATSONVILLE

Presented by the City of Watsonville, Music in the Plaza Concert Series! The summer outdoor Music in the Plaza concert series is back and will feature a variety of bands to help you get your groove on! Grab a bite at our downtown restaurants and join us for the music from 6 pm – 8 pm.
- June 20, 2025: Band TBA
- July 4, 2025: Band TBA
- July 18, 2025: Band TBA
- August 1, 2025: Band TBA
- August 15, 2025: Band TBA
- September 5, 2025: Band TBA
JUNCTION PARK: FREE MUSIC IN THE PARK

Just one block from Downtown Boulder Creek is beautiful Junction Park, named for the junction of Boulder Creek and the San Lorenzo River. This summer, you will be able to enjoy free music concerts every Wednesday from June 18 – July 30, 2025. The SC Eatery food truck will be on-site and beer, wine, and non-alcoholic beverages will also be available for purchase.
- June 18, 2025: TBD
- June 25, 2025: TBD
- July 9, 2025: TBD
- July 16, 2025: TBD
- July 23, 2025: TBD
- July 30, 2025: TBD
MUSIC AT SKYPARK

The “Music at Skypark” concert series in Scotts Valley returns for its 15^th season on the last Sundays of August and September! Kiwanis and local businesses will offer food, wine, beer and other concessions for sale. Concerts run from 2:30 to 6:00.
- Sunday, August 24, 2025: Fishhook (1:30pm-3pm); Extra Large (3:30pm-5pm)
- Sunday, September 28, 2025: Fishhook (1:30pm-3pm); The Houserockers (3:30pm-5pm)
BARGETTO WINERY’S THURSDAY NIGHT MUSIC IN THE COURTYARD

Join Bargetto Winery’s creekside courtyard in Soquel on Thursday evenings for Live Music and Wine! There is no cover charge and wine by the glass and light snacks are available for purchase. Each week Bargetto features a new local band (see schedule below). Reservations are required and they ask that you call the Sunday/Monday/Tuesday/Wednesday prior to that week’s performance to make your reservation. Reservations: (831) 475-2258 ext. 14
- May 1, 2025: Alex Lucero
- May 8, 2025: Hall Pass
- May 15, 2025: Beach Cowboys
- May 22, 2025: 10 O’Clock Lunch Band
- May 29, 2025: The Joint Chiefs
- June 5, 2025: Alex Lucero
- June 12, 2025: U-Turn
- June 19, 2025: Santa Cruda
- June 26, 2025: The Joint Chiefs
- July 3, 2025: The Swag Tones
- July 10, 2025: Alex Lucero
- July 17, 2025: The B Movie Kings
- July 24, 2025: The D’oh Bros
- July 31, 2025: The Joint Chiefs
- August 7, 2025: Band TBA
- August 14, 2025: Band TBA
- August 21, 2025: Band TBA
- August 28, 2025: Band TBA
- September 4, 2025: Band TBA
- September 11, 2025: Band TBA
- September 18, 2025: Band TBA
Not Free, But Not-To-Miss Summer Concert Series

_{Nashville Nights at Chaminade Resort}

Nashville Nights at Chaminade Resort

Ranch 1917 and Chaminade Resort are bringing Nashville to Santa Cruz! Get up close and personal with some of Nashville’s hottest musical acts. Experience an intimate concert while watching the sunset over Monterey Bay. These have been a total hit and should definitely make your summer bucket list! Get more info and purchase tickets here.
- Friday, April 4, 2025: Jerrod Niemann
- Friday, May 30, 2025: Eric Paslay
- Friday, June 20, 2025: Love & Theft
- Friday, August 29, 2025: Canaan Smith
- Friday, September 26, 2025: Artist and Date TBA
Special to Visit Santa Cruz

May 1, 2025

Arts + Culture, Events
3 Reasons to Visit Watsonville

Nestled amongst the expansive fields of strawberries and rolling hills covered in apple orchards and vineyards is Watsonville, a city brimming with character, culture, and community spirit. At the heart of the bountiful Pajaro Valley in the southern part of Santa Cruz County, Watsonville’s stunning natural landscapes and agricultural history often provide inspiration for the art and cuisine that represent this vibrant and diverse community. Its exceptionally fresh bounty, impressive natural beauty, and thriving arts & community culture are three spectacular reasons to embark on a journey to explore all that the delightful destination of Watsonville has to offer!

BOUNTY

One of the most productive farming regions in the world, Watsonville is home to a rich agricultural history that remains prevalent today! Take a drive through the area’s countryside, winding past vast fields of strawberries, artichokes, apples, and lettuce. The coastal fog blankets these fields with much-needed moisture, aiding in the delicate balance that makes Santa Cruz County’s temperate climate the ideal locale for growing produce. Take some time to admire the abundant harvests that nourish the people of Santa Cruz County and the world beyond. Experience the ample bounty for yourself by exploring one of Watsonville’s U-Pick Farms! Make a day out of a visit to local-favorite Gizdich Ranch, where you can pick from whatever is in season, from strawberries and olallieberries to boysenberries and apples, before enjoying a sandwich or snack from their deli for a picturesque picnic. Don’t forget to grab some pie from their shop before you depart with your bounty! There are plenty of farms to choose from in Watsonville, such as Live Earth Farm, Crystal Bay Farm, and Clearview Orchards. After you’ve harvested your pick of the bounty, pay a visit to The Martinelli’s Company Store. Family-owned and operated since 1868, Martinelli’s has become a household name! Visit their tasting room for a free sampling of their gold-medal premium juices and sparkling ciders, including varieties that are harder to find at traditional grocery stores. Take home a bottle or two as a souvenir! Celebrate the area’s agricultural prowess by tasting the majestic bounty it has to offer for yourself!

NATURE

Watsonville is surrounded by a spectacular range of natural landscapes, from endless beaches to redwood forests and a picturesque lake. Take a long walk along the expansive shorelines at Manresa and Sunset State Beaches! Either location is perfect for a leisurely stroll, providing sweeping views of the seaside bluffs. Planning to spend the day at the coast? Spread out with a picnic blanket, set up a shade tent, and make sure you have your activities packed: boogie boarding, surfing, and kite flying are all popular at Manresa. Further south at Sunset State Beach, reserve a campground along the bluffs and wake up to magnificent views overlooking the Monterey Bay! If a lakeside retreat is more your pace, check out the scenery at Pinto Lake County Park. Launch a boat, go fishing, try your hand at disc-golf, play volleyball or baseball, or take a hike at this versatile outdoor park!

One of Santa Cruz County’s best-kept secrets is Byrne-Milliron Forest. This secluded spot encompasses several hiking trails under towering Coastal Redwoods. Enjoy a bird’s eye view of Pajaro Valley and the Monterey Bay from the observation deck! The Land Trust of Santa Cruz County asks that all visitors to the Forest register before hiking and keep dogs on leashes.

On the edge of the county is Mount Madonna County Park, a rejuvenating haven of redwood forest, oak woodland, and sun-strewn meadows: it’s an ideal setting for activities such as hiking, horseback riding, archery, camping, and more. In any of these natural locations, come prepared to pack your trash and leave no trace, which helps us to keep our natural spaces beautiful for all to enjoy!

COMMUNITY & ARTS

One of Watsonville’s most unique traits is the vibrant mix of cultures that come together to form the community, enriching the region with its multicultural tapestry of traditions, cuisines, and artistic expression. Nowhere is this better observed than in the Watsonville Center for the Arts, a collective made up of artistic and cultural groups that have come together to share classes, workshops, art exhibitions, festivals, and performances with the community. Another pivotal local pillar is the Watsonville Film Festival, a non-profit organization whose main goal is to uplift Latinx voices through the life-changing power of filmmaking. Beyond providing a stage where local Latinx filmmakers have agency over their own representation through stories that focus on issues relevant to the local community, Watsonville Film Festival also puts on several community events, holds classes, and provides grants and student scholarships to local teen filmmakers in order to increase accessibility and nurture young artists in the community. Furthering community involvement in the arts are several mural projects that have covered the city of Watsonville in vivacious color! One such mural project is Watsonville Brillante, led by conceptual artist and organizer Kathleen Crocetti. A variety of artists within the community have come together to design and create this patchwork of mosaics that represent different cultural threads of Watsonville’s people and history, transforming an ordinary parking garage into a spectacular quilt of imagery!

For over 40 years, artisan Annie Morhauser has been crafting glass masterpieces, adapting an ancient glassmaking style called “slumping” to make it her own. After forming Annieglass in 1983, she continued to hone her glassmaking technique and flair, and these handcrafted, sustainably-made creations have made Annie’s mark on the glassmaking world. Visit the Annieglass Studio & Company Store in Watsonville, where you can shop for iconic glassware, sign up for a workshop, and take a tour of the factory for a behind-the-scenes peek into how these unique designs are brought to life. It’s a destination well worth a stop!

The hyper-fresh bounty, incredible natural landscapes, and multicultural tapestry that inspire artistic expression and community-building in the area are three fantastic reasons to visit the charming city of Watsonville.

Caryn Hewlett

August 13, 2024

Arts + Culture
Santa Cruisin’: Surf & Skate Culture in Santa Cruz

The laid-back beach town of Santa Cruz, with its epic wave breaks and pavement playgrounds, is home to a deeply rooted, vibrant surf and skate culture. Hailed as the birthplace of mainland surfing and a longstanding hub for the skateboarding scene, Santa Cruz County’s influence on surf and skate culture has been monumental, setting the stage for each sport to become an international phenomenon in its own right. Legend has it that surfers have been riding these waves since 1885, when three Hawaiian princes brought the iconic sport to Santa Cruz’s shores. Skateboarding’s roots began in the 1940s when some California surfers were looking for a way to keep up practicing when the waves were flat (Read more about it here). Since then, this coastal city has carved a name for itself in the skateboarding sphere, with local riders and companies constantly searching for ways to innovate the thrilling pastime and its aesthetic. Over time, Santa Cruz has cultivated a reputation as the cultural heart of the surf and skate scene, which resonates far beyond its city limits.

_{The Santa Cruz Surfing Museum at Lighthouse Point / Steamer Lane}

Surf

Catch sight of surfers riding the waves at world-renowned surf spot, Steamer Lane, along Santa Cruz’s iconic West Cliff Drive. Even if you’re not catching the waves yourself, take a moment to marvel at the skill it takes to conquer these massive surf breaks, whose legendary swells draw in surfers from all over the globe. While you’re there, take in some of the area’s surf history at the Santa Cruz Surfing Museum, a hidden gem in plain sight, quaintly situated inside the cliffside red-brick lighthouse! Dedicated to preserving surf heritage, the exhibits inside chronicle over 100 years of surfing history in Santa Cruz. Get acquainted with local surf culture and history by perusing the historical artifacts, from photographs and original, locally-designed wetsuits to surfboards made of redwood from the Santa Cruz Mountains.

_{Photo courtesy of O’Neill Surf Shop}

It’s impossible to talk about Santa Cruz surf culture without acknowledging local icon, Jack O’Neill. An avid surfer himself, O’Neill pioneered one of surfing’s most essential inventions: the wetsuit. With the chill of the Santa Cruz waves as his inspiration, O’Neill designed a wetsuit that allowed boarders to extend their time in the water, transforming surfing as it was known. Jack’s influence on the surfing world earned him world recognition and high esteem within the Santa Cruz community; he even lends his name to local businesses, like O’Neill Yacht Charters and the Jack O’Neill Restaurant & Lounge at the Dream Inn. Take sail on his beloved Monterey Bay before settling in for a sunset meal with a beachfront view. Talk about a perfect beach day!

_{Jack O’Neill’s House overlooking Pleasure Point}

Roam Jack’s old stomping grounds in Pleasure Point, a surfer’s paradise: stroll along the cliffside promenade whose sweeping views of the wave break make this a prime spot to watch the wetsuit-clad surfers ride the swells. O’Neill did just that from the comfort of his waterfront home, an unassuming green abode nestled within the craggy bluffs of East Cliff Drive overlooking Monterey Bay.

Santa Cruz’s surf history is still being made today at the O’Neill Coldwater Classic, North America’s longest-running surf contest: held each autumn at the challenging surf spot Steamer Lane, the competition embodies the very best of Santa Cruz surfing. In 2023, Santa Cruz native surfer Autumn Hays became a hometown hero with her spectacular performance, winning the 2023 O’Neill Coldwater Classic!

Experience the surf for yourself! Head to one of the many surf shops lining 41st Avenue in Pleasure Point or on Santa Cruz’s West Side near West Cliff Drive. Cowell’s Beach is great for beginners, so shimmy into a wetsuit and hop on a board!

_{NHS Skate Museum}

Skate

If hitting wheels to the pavement is more your scene, look no further: Santa Cruz is home to a deeply rooted and innovative skateboarding community. This dynamic sport thrives under the creativity and rebellious spirit of local skaters, who have pushed boundaries to continuously improve the ride. With its legendary skate parks, top-tier local brands, and world-renowned skate art, the skating community here has made a lasting impact on Santa Cruz, becoming an integral part of the area’s history.

_{The first Santa Cruz Skateboard, circa 1973}

Dive into this history at the NHS Skate Museum: tucked into the Seabright neighborhood, this hidden treasure showcases the origins of world-famous skateboarding brands Santa Cruz Skateboards, Independent Truck Company, and Road Rider Wheels. NHS was founded in 1973 by Richard Novak, Doug Haut, and Jay Shuirman, who quickly made a name for themselves in the skating sphere with their groundbreaking designs, impeccable craftsmanship, and distinctive artwork.

_{Screaming Hand Sculpture at NHS Skate Museum}

The museum is the first of its kind, highlighting the company’s dynamic developments throughout the 1970s and 1980s. The exhibit’s walls are made of skate ramps and covered in rare artifacts, photographs, video footage, and memorabilia from the pinnacle timeframe of innovation in skateboarding. Trailblazing work by local graphic artist Jim Phillips, like the iconic Screaming Hand, adorn the walls alongside the first trucks, urethane wheels, and a timeline of Santa Cruz’s early skateboarding history. It’s well worth a visit for any skateboarding enthusiast!

Some artifacts at the NHS Museum were provided by local skater Judi Oyama, who, at 64, is still riding to compete! The slalom-style boarder began competing in the 1970s at the age of 15, and her first race was in Capitola. She has been making her mark on the Santa Cruz skate scene ever since, and now, better than ever, she’s headed to the World Skate Games in Rome in Autumn 2024. You can read more about Oyama’s story here.

A piece of skateboarding’s living history can be discovered on the Santa Cruz West Side: Derby Park, one of the oldest public skate parks in the world! Take in the sound of the wheels clattering against concrete and the palpable energy of skaters stoked to shred at this bucket list location. Its classic snake runs and bowls provide challenging terrain for skaters of all ages and experience levels to test their skill set. There are several other skate parks around Santa Cruz County, from the Jim Keefe Skate Park at Highland County Park in Ben Lomond all the way down to Ramsay Skate Park in Watsonville, and with so many options, there’s sure to be something for every skater’s style!

The surf and skate scene in Santa Cruz County have become a permanent part of its legacy. From the spectacular swells at Steamer Lane to legendary skating terrain at Derby Park, immerse yourself in Santa Cruz’s surf and skate culture and celebrate the essence of what it means to get stoked!

_{Header and footer images by Ben Ingram; all other images by Caryn Hewlett}

Caryn Hewlett

June 17, 2024

Arts + Culture, Attractions, Lifestyle
The Sound of Santa Cruz: Discovering the Music Scene & Best Venues in the County

Santa Cruz County isn’t just a paradise for surfers and nature lovers; it’s also a haven for music aficionados. From the majestic redwoods to the sparkling shores of the Pacific, this diverse and vibrant county boasts a music scene that pulses with rhythm and melody. Santa Cruz County has something to offer every musical palate, whether you’re into blues, rock, jazz, indie folk, or something in between. Let’s journey through the county’s best venues and spots to experience live music ranging from intimate acoustic sessions to rock concerts.

The Catalyst: Where Legends Are Born

Our musical journey begins at The Catalyst, an iconic venue nestled in downtown Santa Cruz. Known for its storied history and eclectic lineup, The Catalyst has hosted legendary acts from Nirvana to Snoop Dogg. Step into the buzzing atmosphere of The Catalyst and lose yourself in the pulsating beats of rock, hip-hop, reggae, and more. With multiple stages catering to different vibes, you can catch established artists, rising stars, and even Shrek raves all under one roof.

Moe’s Alley: Bluesy Nights and Soulful Sounds

For those craving the soul-stirring melodies of blues, Moe’s Alley in Santa Cruz is a must-visit. This 21+ venue boasts a full bar and an inviting outdoor patio, but the music truly steals the show. With a penchant for blues that hits you right in the heart, Moe’s Alley offers an intimate ambiance, drawing you close to the stage and the raw talent on display. Whether it’s the gritty riffs of blues guitars or the silky smoothness of jazz saxophones, this spot is a haven for music lovers. To top it off, Moe’s has joined forces with Taqueria Agave, ensuring that hungry patrons can enjoy a tantalizing limited menu during nearly every show. Since 1992, Moe’s Alley has been a musical institution bringing to light some of the best talent in town and from around the world. This spot has won accolades, including Best Live Music, Dance Club, and Bar just to name a few. This is a little music venue with a huge heart.

Felton Music Hall: Redwoods and Rock ‘n’ Roll

Venture into the redwood forests of Felton and discover the Felton Music Hall, a gem hidden among the towering trees. This unique venue combines the natural beauty of the Santa Cruz Mountains with the electrifying energy of live music. Catch local bands like the Grateful Sundays or touring acts like Noah Gunderson (featured in the header photo), as they rock the stage against a backdrop of ancient redwoods swaying in the breeze. Known for their indie folk and country artists, this humble yet mighty venue is a true best kept secret of the music scene here in Santa Cruz County. Also, don’t miss out on their awesome dinner and cocktail offerings inside the music hall!

Rio Theatre: A Theatrical Twist on Music

If you’re in the mood for a more theatrical musical experience, head to the historic Rio Theatre in Santa Cruz. This beloved venue showcases a diverse lineup of performances, from live music concerts to comedy shows and film screenings. Immerse yourself in the vintage charm of the Rio Theatre as you enjoy a night of entertainment that transcends genres. The Rio opened its doors in 1949 and for almost 75 years has been bringing the best of theatre and music to Santa Cruz County. Every year Rio Theatre hosts international film festivals and a growing list of spectacular musical talents like Patty Griffin and Cat Power, just to name a few! The Rio Theatre is one of Santa Cruz’s oldest treasures and carries on an impressive legacy of showmanship to this very day.

Kuumbwa Jazz Center: Jazz in the Heart of Santa Cruz

For jazz enthusiasts, Kuumbwa Jazz Center stands as a beacon of musical excellence. Established in 1975, Kuumbwa Jazz has flourished from its modest origins to become a cornerstone of Santa Cruz County’s music scene. Pronounced “koo-um-baa,” Kuumbwa is derived from Swahili, meaning “act of spontaneous creativity,” a philosophy that permeates every aspect of our venue. Kuumbwa Jazz embodies a vision where all individuals can revel in the joy of music and grasp the significance and legacy of jazz as a quintessentially American art form. This esteemed venue offers a vibrant platform for residents and visitors alike to immerse themselves in the diverse spectrum of jazz through live performances and educational initiatives. From showcasing exceptional regional talents to hosting renowned national and international musicians, Kuumbwa Jazz provides an enriching experience for audiences of all ages.

Weekly Music Pop-Ups: Surprises Around Every Corner

Santa Cruz County is known for its vibrant community spirit, which extends to its music scene. Keep an eye out for weekly music pop-ups in unexpected places. Whether it’s a street corner performance by a local band, a hidden garden concert, or a beachside jam session, these pop-ups add an element of spontaneity and magic to the county’s musical landscape.

CREPE PLACE: WHERE FOOD AND MUSIC COLLIDE

Indulge your taste buds and your ears at The Crep e Place in Santa Cruz. This cozy eatery not only serves up delicious food but also hosts live music throughout the week. From acoustic singer-songwriters to lively folk bands, The Crepe Place offers a laid-back atmosphere where you can enjoy great food and great music side by side.

SEVY’S: LOCAL TALENT IN A COZY SETTING

For a taste of Santa Cruz’s homegrown talent, look no further than Sevy’s Bar & Kitchen in Aptos. This charming restaurant transforms into a live music hotspot on select evenings, featuring talented local musicians. Enjoy a delicious meal accompanied by soulful tunes, creating a memorable night out in the heart of Aptos.

ABBOTT SQUARE

Every weekend, enjoy music in the outdoor patio of Abbott Square, where a stage is erected to showcase local talent from a vast array of excellent musical artists. From the cult-following of Jive Machine playing every First Friday to brand new artists breaking out onto the music scene, Abbott Square is one of the liveliest musical pop-up scenes that visitors and locals alike love. Grab a drink from Front and Cooper, and some food from any of the excellent options in this food-court-style market square, then find your table outside to enjoy a night of music and dancing under the stars.

Other local favorite spots are Chaminade Resort & Spa, Bargetto Winery, Capitola Village, the Beach Boardwalk, and Santa Cruz Wharf.

Unique Feature of the Music Scene: Tomboy Sessions

Last but certainly not least, Santa Cruz County’s music scene wouldn’t be complete without mentioning the Tomboy Sessions. The Tomboy Sessions bring a love for live music with a country flare to the music scene here in Santa Cruz. These music sessions are recorded in Tomboy, a local vintage store with a western heart on classic recording equipment. Each session brings listeners a lively and casual yet deeply intimate experience of some of the best things happening in music right here in Santa Cruz! They release new recordings most weeks on Tomboy Tuesdays so check back every week to see what new musical happenings can capture your heart.

From the pulsating beats of downtown Santa Cruz to the soulful melodies of the redwoods, Santa Cruz County’s music scene offers a symphony of experiences for every music lover. Whether you’re dancing the night away at The Catalyst, soaking in the bluesy vibes at Mo’s Alley, or discovering hidden gems at weekly pop-ups, one thing is for sure: the music of Santa Cruz County will leave you inspired and wanting more. So, grab your dancing shoes, explore the county’s diverse venues, and let the rhythm of the mountains and the sea guide you on a musical journey like no other.

Monica Multer

March 14, 2024

Arts + Culture, Events, Lifestyle, Things to Do
Digging Deeper into Santa Cruz County: A Destination Like No Other

Santa Cruz County is a special little slice of the California coast. From the depths of Monterey Bay to the heights of 1,500-year-old redwoods, from the rich fertile land to local residents’ endless creative talents, the area is bursting with wonders that make Santa Cruz County a destination like no other. For those wanting to learn more about the county’s history, including its natural environment, here are details on a few key museums and points of interest to deepen your understanding and love of the area.

_{Seymour Marine Discovery Center Entrance by Jenn Day}

Seymour Marine Discovery Center

Seymour Center’s prime oceanfront location overlooks Monterey Bay, which is a national marine sanctuary with a unique, diverse ecosystem. Immerse yourself in the world of marine science at the center, a treasure trove for curious adults and families. There are touch tanks: feel the textures of sea stars, anemones, hermit crabs, and even sharks. Be entranced by glowing jellyfish and check out exhibits about recent ocean science discoveries—including some that are results of research performed by scientists at the neighboring Long Marine Lab. Want to keep learning after you return home? There are many books to choose from at the gift shop. Take a walk atop majestic bluffs and be sure to stop on one of the several terraces and admire the sweeping views. You may even spot a sea otter or a sea lion.

_{Natural History Museum by Garrick Ramirez}

Santa Cruz Museum of Natural History

The Natural History Museum is small but mighty. With hands-on exhibits like an intertidal touch pool, it’s great for families. One permanent exhibit centering on Santa Cruz geology fascinates kids with its rocks, minerals, and even a Mastodon fossil (Mastodons are ancient relatives of modern elephants and mammoths). Another exhibit, First Peoples of California, illuminates native history though Ohlone artifacts, a large mural, and more. There is also an impressive display of taxidermy native animals and their habitats. The museum’s attractions aren’t limited to the building’s interior: walk around the grounds and find the demo gardens where you can learn about native coastal California plants and habitats. And don’t miss the life-sized gray whale sculpture for climbing fun and photo ops. This museum is very close to one of the county’s more mellow beaches—the fantastic Seabright State Beach.

_{Historic Apple Crates at AHP Museum by Garrick Ramirez}

Agricultural History Project Center & Museum

The Agricultural History Project Center & Museum, located at the Watsonville Fairgrounds, is a significant part of the community as it shows the integral role that agriculture plays in Santa Cruz County and its history. The bounty of our fertile local lands provides countless benefits, including improving the livelihoods of farmworkers and supplying high-quality produce to those who appreciate sweet berries, delightful lettuce, crispy apples and more. Part of what makes our area restaurants so outstanding is the incredible fresh fruit and vegetables grown on local farms (talented chefs are also a key part of the equation). California accounts for about one-third of all organic produce production in the U.S. and 90% of the country’s strawberry crop, and Santa Cruz County is a major contributor to both of these. And Watsonville plays a special role in apple history: in the early 1900s it was the world’s largest-producing region. At the Center & Museum, you can look at antique farm machines as well as many exhibits exploring the county’s comprehensive ag history. It’s open the second Saturday of each month, when it offers games and demos at its “2^nd Saturday on the Farm” events. This place makes learning fun through interactive activities: there are tractor rides, life-size wooden cows with rubber teats to teach about cow milking, crafts related to seasonal themes, and more. Visit the Country Corner Gift Shop for souvenirs like toys, books, and gifts. You can make appointments to visit the Project at other times (except Sundays and Mondays) to explore educational exhibits and archives related to ag history.

_{Steamer Lane and Mark Abbott Memorial Lighthouse by Ben Ingram}

Santa Cruz Surfing Museum

With Santa Cruz being the birthplace of surfing on the mainland, it’s no surprise there is a museum dedicated to surfing. Plus, the area’s stunning coastline is studded with countless fabulous places to surf including Pleasure Point. The Surfing Museum, located in the Mark Abbott Memorial Lighthouse on West Cliff Drive, overlooks iconic surf spot Steamer Lane. Learn about 100-plus years of history through exhibits featuring surfboards, newspaper clippings, and photos, including engaging displays organized by specific decades or themes (think 1950’s or The Hawaiian Connection). Want to take a piece of the museum home with you? Choose from surfing-related books, t-shirts, hats, socks, magnets, mugs, note cards, and more.

_{SLV Museum (Boulder Creek) by Caryn Hewlett}

San Lorenzo Valley Museum

It’s a pleasure to venture to the Santa Cruz Mountains, driving along sun-dappled roads nestled among the redwoods, and Boulder Creek and Felton are wonderful small towns you’ll fall in love with. Visit the San Lorenzo Valley to find the SLV Museum and receive another bonus: for the price of admission–which is free–you get to check out two galleries! Even though there’s no official entrance fee, the museum appreciates donations. The SLV Museum runs two venues, one in Boulder Creek (Grace Episcopal Gallery) and one in Felton (Belardi Gallery), each housed in a classic building from the National Register of Historic Places. Explore exhibits with intriguing photos and artifacts with themes like mills of the Santa Cruz Mountains and hidden stories about the Santa Cruz and California Gold Rushes. Learn about historical local industries like logging and mining and discover unusual facts about the region. For example, during the Civil War, a gunpowder manufacturing business opened near the San Lorenzo River.

_{Tannery Arts Center by Liz Birnbaum, The Curated Feast}

Tannery Arts Center

Get a taste for Santa Cruz’s vibrant art scene. The Tannery, a unique arts venue and community, boasts more than two dozen art studios plus 100 live/work artist lofts. Visit studios and meet artists during monthly First Friday events, which usually feature live music and food trucks. You can also interact with artists at seasonal sales and at the juried countywide Open Studios every October where approximately 300 artists open their studios to the public (in 2023, 13 Tannery artists across 8 mediums participated). If no events are occurring during your visit, walk around and view outdoor art sculptures and visit shops and galleries. These include the Radius Gallery and the shop/gallery Salt, run by Tannery resident Sarah Borgeson. She showcases jewelry (some made by her, some vintage) and items by local artists plus home décor, clothing, and plants. Curious about the Tannery name? The original site housed a leather-making operation and there is historic leather-making equipment on exhibit. Art lovers should also visit the Santa Cruz Museum of Art & History (MAH) located nearby in downtown Santa Cruz. The MAH offers rotating exhibits centering on local history and contemporary art, plus many dynamic events throughout the year.

Tara Fatemi Walker

March 11, 2024

Arts + Culture, Attractions, Family Fun
Open Studios Hot Spots County Guide
As summer gives way to autumn, one of the most celebrated fall traditions in Santa Cruz County, the Arts Council Open Studios Art Tour, returns for its yearly celebration of visual arts. Join us this October for the annual Open Studios Art Tour, hosted by the Arts Council of Santa Cruz County. This remarkable event is open to visitors and locals alike looking to enjoy the best of the artistic community here in Santa Cruz County. The event is both free and self-guided, showcasing the talents of over 300 artists working across a multitude of mediums throughout the county. Whether you’re a seasoned art enthusiast or a newcomer to the scene, Open Studios offers a unique opportunity to connect personally with artists, witness their creative processes through tutorials or demonstrations, and purchase art directly from the source.

The event spans the first three weekends of October, with studios divided between North and South County, culminating in an All County weekend featuring over 300 artists countywide. There are various ways to plan your tour, all of which are free and accessible, from picking up artist guides at Good Times drop-off points to following Open Studios on Instagram, using the free app, or simply following the inviting lime green signs scattered throughout the county that will guide you to studios.

Save the dates for Open Studios:
- October 5 – 6th: North County artists – from the Yacht Harbor and North
- October 12 – 13th: South County artists – from the Yacht Harbor and South
- October 19 – 20th: All County
Open Studios artists open up their homes, personal art studios, creative spaces, and pop-up in locations across Santa Cruz County from Davenport to Watsonville in a stunning display of the deep artistic roots in our community. With so many incredible artists to visit during the Open Studios Art Tour, here is a guide to some of the hot spots in each county that have a high density of artists that can all be visited in a single location!

All County

Even though All County weekend is the final weekend in the Open Studios Art Tour, there are a few spots where artist seekers can visit to get a feel for artists across the individual counties or plan their trips. Every person looking to learn more about Open Studios can check out the Santa Cruz Art League’s Preview Exhibit, running from September 27 to October 20, 2024 or the Satellite Exhibit at Pajaro Valley Arts from September 21 – October 20, 2024.

The Santa Cruz Art League’s Preview Exhibit’s captivating showcase spotlights the creative genius of over 300 Open Studios artists, providing a perfect launchpad for your artistic adventure. Wander through the gallery, where visitors can uncover artwork samples of the studios you simply can’t miss in both North and South Counties. Plus, mark your calendars for a chance to meet the artists in person during the public reception on Sunday, September 29, from 3-6 p.m. If you attend the public reception, you can even enjoy the convenience of free bike valet parking.

The Pajaro Valley Arts Exhibit will be featuring art exclusively for artists in La Selva Beach, Watsonville, Davenport, Bonny Doon, San Lorenzo Valley, and Scotts Valley. Juko Holiday, Dee Hooker, Felix Alfaro, and Cristina Sayers are just a few of the artists not to miss at PVA! Exhibit Dates are September 21 – October 20; a Preview Exhibit Public Reception is held on Saturday, September 21, 2-4 pm. Regular Hours are Wednesday-Sunday 11-4pm and Open Studio Weekend Hours are 11am-5pm. Please note PVA will be closed on Saturday, September 28, for the PVA 40th Anniversary Party and Building Campaign Launch. See website for more information on exhibit dates and times.

South County

This year in South County there are 128 artists and 14 artists in Watsonville including 5 artists that are new to the tour. Stretching from the picturesque countryside of Watsonville and Corralitos all the way up the coast through Live Oak, the South County artists have a wealth of artistic variety you won’t want to miss on your art tour! There are a few great clusters of artists to check out including the 17th Avenue studios and the Aptos Warehouse studios. In the Downtown Watsonville area there is a small cluster of artists and visitors can also check out Pajaro Valley Arts Open Studios Exhibit mentioned above with artist from around the county.

North County

All across North County, spanning from the Santa Cruz Harbor up the North Coast into the Santa Cruz Mountains, there are 194 fabulous studios to visit but if you’re looking for the biggest bang for your buck in a centralized location definitely check out the Tannery Arts Center and the Mission Street Extension studios. This year there are eleven artists located within the Tannery which is a record-breaking number of artists for this single area! Visitors to the Tannery can see the studios of Gazelle Parsons, Margaret Niven, Anna Cummins, and more. The Mission Street Extension studios will have eleven artists in the area near the old Wrigley building. These pockets of artists make it easy to enjoy a variety of artists without having to relocate to another area.

Whether you visit a hundred studios over the three weekends or just a single artist, the opportunity to unite the community with their local creators is what makes the Open Studios Art Tour so special. To learn more about the in-depth experience of what it is like to go to Open Studios check out this Guide to Open Studios. So get out and explore the creative worlds of local Santa Cruz County artists this October!

Header image by Ben Ingram; Last image by Liz Birnbaum, The Curated Feast; All other images by Monica Multer
Monica Multer

September 19, 2023

Arts + Culture
Your Guide to Santa Cruz County’s Outdoor Markets

With an average of 262 days of sunshine each year in Santa Cruz County, artists, makers, and vendors of all kinds come together often to share their goods under the open sky. There are several plein-air markets to discover around the county, where art, craftsmanship, and design take center stage, from jaw-dropping art to dazzling jewelry, alluring botanicals, and beyond. With scenery ranging from West Cliff Drive’s iconic ocean views to the spectacular redwood surroundings of Felton, don’t miss an opportunity to shop for goods that are locally handcrafted and uniquely Santa Cruz at one of the Outdoor Markets!

WEST CLIFF OUTDOOR MARKET

Situated under Santa Cruz’s iconic Mark Abbott Memorial Lighthouse is the West Cliff Outdoor Market, where artisans and makers can be found slinging their wares alongside stalls offering delicious fare to eat, all overlooking classic Santa Cruz scenery: surfers at Steamer Lane. From Engrafft’s thoughtfully-designed clothing that makes art wearable to ocean-inspired jewelry from LEEBA, as well as Illustrated Playing Cards featuring Santa Cruz among a variety of cities from around the globe, the West Cliff Outdoor Market is brimming with creative energy from local artisans. Check out upcoming market dates so you don’t miss out on the fun. Food trucks and music make this a lively market event, while its unique West Cliff location provides spectacular views to enjoy while you peruse the goods on offer!

DOWNTOWN SANTA CRUZ MAKERS MARKET

Every third Sunday of the month, the Makers Market heads to Downtown Santa Cruz! Located on Pacific Avenue between Lincoln Street and Cathcart Street, the downtown thoroughfare is transformed into a bustling street market. Some of the usual artisans to peruse include Desert Moon Design, whose table glimmers with the sparkle of sustainably-made jewelry, Love Cultivated, whose artisan provisions are made with the magic of time-honored traditions, and Janina Church Art, whose gentle watercolor strokes evoke the ethereal nature of Santa Cruz. They are joined by over 40 different artists, jewelers, florists, bakers, and makers of all kinds, who take over the street to flaunt their creations. There’s no better market to snag something local, handmade, and distinctively Santa Cruz!

SANTA CRUZ MOUNTAINS MAKERS MARKET – FELTON

Once annually, the Santa Cruz Mountains Makers Market puts on an extraordinary market event in the redwood-lined town of Felton. Vendors come from all over the Santa Cruz area to peddle their goods while live music plays, bringing people together to build community. This once-per-year outdoor market is an event you won’t want to miss!

DOWNTOWN SANTA CRUZ: ANTIQUES FAIRE

Head out on a hunt for a special find at the Antiques Faire in Downtown Santa Cruz! Vendors set up shop every 2nd Sunday of the month on Lincoln Street between Pacific Avenue and Cedar Street. Explore the eclectic array of unique antiques, collectibles, vintage clothing, secondhand goods, and more!

Many of the makers and artisans who frequent these Outdoor Markets also take part in local art, wine, and beer festivals and holiday affairs, so keep an eye out for these events that happen seasonally. Artisans and makers also show off their work at local farmers’ markets, which happen multiple times a week throughout the county. There are a number of opportunities to shop for gifts, admire the intricate handwork of the creators, and support local artisans and makers. For something that is truly unique to Santa Cruz, head to an Outdoor Market, where you can browse handcrafted goods from local artisans, all while you soak up the California sunshine!

Caryn Hewlett

August 2, 2023

Arts + Culture
Discover the Dreamy Victorians of Walnut Avenue

Lined with grand Victorian homes, vintage streetlamps, and a wondrous tree canopy, Walnut Avenue in downtown Santa Cruz is a visual treat any time of year. Yet come fall, when leaves are set ablaze with vibrant fall colors, it’s absolutely magical. The next time you’re enjoying downtown’s shops, eateries, or farmers’ market, stray two blocks from from the main drag and you’ll be treated to one of the most enchanting streets in Santa Cruz.

DOWNTOWN’S FIRST RESIDENTIAL STREET

Walnut Avenue is notable for being the first residential street in downtown Santa Cruz. Residents have discovered moonshine bottles, rolls of 19th century wallpaper, and hand-forged nails hidden in walls and unearthed during renovations. Thanks to these magnificent homes, the stretch of Walnut between Chestnut and Center streets feels like stepping back in time. If it weren’t for the cars, you wouldn’t know what era you were in.

HISTORIC HOMES THAT TELL A STORY

You needn’t be an architectural buff to be charmed by Walnut Avenue’s ornately-detailed, restored Victorian homes. The term Victorian is actually a catch-all to describe a variety of styles-Stick-Eastlake, Queen Anne, Italianate-that were popular in the late 1800s and are spotted along Walnut Avenue. Don’t know your cornices from your balustrades? Check out this brochure produced by the City of Santa Cruz. It lends a quick overview of the architectural styles and details that grace Walnut Avenue.

As you admire the homes, look closely and you’ll notice blue, oval plaques adorning many of the facades. Each one notes a tidbit of information about the historic home. The plaques are part of a program of the Santa Cruz Museum of Art & History (MAH) to honor historically and architecturally significant structures throughout Santa Cruz County. (In fact, the West Cliff Inn is an historical property that is also a B&B.) Marla Novo, who manages the museum’s collections, says she loves walking down Walnut Avenue. “It’s a treasure of structures that house stories about our community’s history,” she says. “The MAH’s Historic Landmark program aims to share these stories, connecting us with our past and each other.”

Here are a few noteworthy homes that bear the blue plaque:

219 Walnut: Dramatic, pink-hued shingles make this grand Queen Anne hard to miss. It was built in 1895 for Carl E. Lindsay, the District Attorney of Santa Cruz at the time.

241 Walnut: Prominent Santa Cruz contractor Lewis McCornick, who worked on the nearby high school, built this cottage-like home in 1877 as a Christmas Day anniversary gift for his wife Maggie.

234 Walnut: This wildly impressive Stick Eastlake home is noted as the John G Tanner Love Nest and a gift to his bride Mollie Bowen. Don’t miss the ornate archway that frames the adjacent driveway.

240 & 244 Walnut: This delightful pair of Queen Annes form the cutest house twinsies in town. Note the flickering gas lamp that illuminates the front porch of 244.

A KALEIDOSCOPE OF FALL COLORS

Walnut Avenue is one of only two thoroughfares in Santa Cruz that sport a brilliant, leafy canopy (you’ll find the other on Catalpa Street in Midtown). In autumn, the variety of mature trees turns the skyline and sidewalks into a kaleidoscope of fall colors.

For a little background on these trees, we tapped Leslie Keedy, the City of Santa Cruz’s Urban Forester. Yep, that’s a real job title, and Leslie explained that residents in the 1970s planted many of Walnut’s trees specifically to create a canopy. Did you know that in addition to adding beauty to neighborhood streets, tree canopies are credited with slowing traffic and discouraging crime? These residents chose the London Plane, a relative of the American Sycamore and identifiable by its multi-hued bark that resembles a blotchy camouflage pattern. Thanks to being fast-growing and bullet-proof in urban environs, the London Plane is the most frequently planted tree in California. Stroll Walnut and you’ll also see vibrant Liquidamber, an impressive century-old Bunya Bunya tree (northwest corner of Walnut & Chestnut), and a spectacular Gingko that turns a shock of yellow in fall.

TAKE A SELF-GUIDED WALKING TOUR

While photos hint at Walnut Avenue’s beauty, nothing compares to exploring it in person. The City of Santa Cruz produces an informative brochure that will guide you to Walnut’s significant homes and lend a good intro to its architectural significance. Want more self-guided walking tours? Check out Self-Guided Walking Tours in Santa Cruz County for gorgeous and interesting architecture and neighborhoods throughout the county.

Garrick Ramirez

October 1, 2022

Arts + Culture, Attractions, Heritage Tourism, Things to Do

Downtown Santa Cruz, downtown shopping, fall in santa cruz, Fall in Santa Cruz County, farmer’s market, historical homes, historical site, historical tour, history, home tour, santa cruz, santa cruz history
Your Guide to Open Studios
Santa Cruz County is home to a vibrant community of artists, creators, and makers who open up their private studio spaces to the public once a year to share the beauty of their artistic endeavors. Open Studios is an annual event that spans the first three weeks of October and allows visitors and locals alike the unique opportunity to see artists at work in their own spaces. If you have never experienced this phenomenal event, here’s everything you need to know about this year’s Open Studios.

_{David Salazar, artist #149 North County Open Studios Artist – Photo by Crystal Birns}

The Arts Council of Santa Cruz County hosts the Open Studios Art Tour every year to connect artists with art lovers from every corner of the county. The event, which features over 300 talented artists and their spaces, is entirely free and self-guided. The Open Studios Art Tour divides the participating artists by their counties so that each weekend (with the Santa Cruz Yacht Harbor as the dividing point between counties), the public can visit artists in a given area during the beginning of October. The third and final weekend is encore time, where select artists reopen their studios all across the county at the same time.

Save the Dates for Open Studios 2024:
- North County – October 5 & 6
- South County – October 12 & 13
- All County – October 19 & 20
_{Rigel Hunter, Artist #25 on the Westside of Santa Cruz – Photo by Michael Baba}

Planning your Open Studios Time

With over 300 talented participating artists and studios to visit, it can feel hard to pick or plan out which ones to visit! The best way to plan your time is to grab a free artists guide from numerous locations across Santa Cruz County after September 16. You can pick yours up at any Good Times drop-off locations or head over to the Arts Council offices at 1070 River Street in Santa Cruz during open hours. Within the artists guide, you will find information about all the artists, where to find them, the mediums they use, and a sneak-peek picture of their works. There are some new featured symbols in the guide this year including Habla Español and First Timer.

The Santa Cruz Art League Preview Exhibit is another fantastic way to discover artists and plan your tour from there. Starting September 27 through October 20, there will be special preview exhibits where you can view select pieces from the participating artists to help you decide which you want to visit. Come stop by the gallery to find artwork that intrigues you, and make a note of which studios you want to visit from there. Finally, you can also attend the Reception on September 29, from 3-6pm.

_{Ercilia Medeiros, Artist 197 in South County}_{– Photo by Michael Baba}

In Watsonville, get a sneak peek at Open Studios at the Satellite Exhibit at Pajaro Valley Arts! From September 21 – October 20, 2024, the PVA Porter Building, 280 Main Street, Watsonville, will be featuring art exclusively for artists in La Selva Beach, Watsonville, Davenport, Bonny Doon, San Lorenzo Valley, and Scotts Valley. Exhibit Dates: September 21 – October 20; Preview Exhibit Public Reception: Saturday, September 21, 2-4 pm; Regular Hours: Wednesday-Sunday 11-4pm; Open Studio Weekend Hours: 11am-5pm. Please note PVA will be closed on Saturday, September 28, for the PVA 40th Anniversary Party and Building Campaign Launch. See website for more information on exhibit dates and times.

Another great way to plan your time is by viewing the Art Council’s Open Studios Artist Directory. Browse Open Studios artists by location, medium, or name and get a taste for their artistry. There is also a free app available soon on iTunes & Google Play (search for “Open Studios Art Tour”). You can mark your favorite artists in the app, map their location, and then build a tour around that. Follow @openstudios.acscc for updates on the app and the events.

_{Charles Prentiss, Artist #297 in South County – Photo by Michael Baba}

What to Expect

Once you’ve planned out which artists to visit, you might wonder what awaits you during the Open Studios Art Tour. On Open Studios weekends, bright green signs will be posted all over the county featuring the artists’ names, guide numbers, and arrows pointing to help you locate the studios. These lime green signs will guide the way to artists nearby and act as a personal invitation for you to come to explore their studios!

Every artist has a unique studio or pop-up space to share with visitors, but generally, at each open studio you can expect to enter the home, studio, or pop-up space of the artist where you can often find snacks or refreshments as well as a wide array of their artwork on display. The displayed artwork is for viewing and purchase. Some artists will even have live demonstrations of their artistic process or display the drafts of work-in-progress projects.

Open Studios is more than a chance to look at beautiful artwork in all of its mediums. This event highlights the wealth of creative talent in Santa Cruz County by connecting our community through creative pursuits. Whether you are a friend, family, neighbor, art-connoisseur, collector, or artist, Open Studios Art Tour is the best way to join the thriving community of artists here in Santa Cruz County.

_{Taylor Reinhold, #184 in South County – Photo by Ben Ingram}

_{Header Image: Jasper Marino, Artist #136 North County and All County Open Studios Artist – Photo Michael Baba}
Monica Multer

September 7, 2022

Arts + Culture, Events
Top 5 Places for Public Art in Santa Cruz County

One of the greatest joys in exploring a new place is stumbling upon a beautiful piece of public art. Local murals, sculptures, and mosaics showcase the artistic and cultural flavor of the area and inspire you to discover more. Thanks to Santa Cruz County’s deeply rooted art community, there are spectacular pieces of public art on – and around – every corner. Whether you’re up for a day of mural and public art spotting or just want a taste of the local art scene, here 5 great spots for public art that you won’t want to miss!

“Community Quiltage” by Thomas Campbell – Downtown Santa Cruz

Located in Downtown Santa Cruz, Abbott Square is a vibrant plaza that combines art, eateries, culture, and community. Abbott Square Market is a collection of restaurants offering a variety of food options – Neapolitan Style pizza, sushi, creole, street tacos, and burgers to name a few – and has a large communal outdoor patio area in the heart of the downtown art hub. As you dine al fresco, look up and see the iconic Community Quiltage by Bonny Doon artist, Thomas Campbell. The mural cloaks the plaza and Santa Cruz Museum of Art and History (MAH) in colorful patchwork imagery. It is juxtaposed by Beacon, an eye-catching hanging sculpture of bright red marine buoys reflected by mirrored panels, providing the illusion of a full circle. Ready for more public art? Stroll Pacific Avenue and side streets for additional signature downtown murals and sculptures.

“Sharky-Go-Round” by Kirk McNeill – Tannery Arts Center

While there are many pieces of public art on display at the Tannery Art Center, you won’t want to miss Kirk McNeil’s interactive piece, Sharky-Go-Round. The playful art around the Tannery will have you feeling like a kid again, especially when you give Sharky a little push. Contrasted against a vividly blue sky, Sharky-Go-Round will make you feel like you’re under the waves of the nearby Monterey Bay, looking at these sharks as they “swim” above you.

“I-Spy Creatures of the San Lorenzo River” by Sarah Bianco with Human Shaped Animal – San Lorenzo River Walk

I spy with my little eye… a nature-inspired mural! On the San Lorenzo River Walk by the Tannery, keep your eyes peeled for I-Spy Creatures of the San Lorenzo River, an interactive mural by Sarah Bianco with Human Shaped Animal and poet Jasmine Schlafke. Between poetry and geometric shapes are a variety of flora and fauna that can be found along the trail and in and around the San Lorenzo River. Can you spy a newt, a monarch butterfly, and a rainbow trout?

“Watsonville Brillante” organized by Kathleen Crocetti – Downtown Watsonville

Truly a community effort, Watsonville Brillante is an ongoing mosaic mural project, led by conceptual artist and organizer Kathleen Crocetti. Designed by varying artists, a patchwork of mosaics represent the different cultural threads of Watsonville’s people and history. The community has come together to work on these pieces using sparkling ceramic tiles, which transform an ordinary parking garage into a stunning quilt of imagery.

Around the corner in Watsonville Plaza is The Triumph, a Picasso-inspired mural that has been dedicated to the people of Watsonville. Artist Jaime Sanchez recently restored its brilliant blue hues, which are framed in a striking red. You don’t want to miss this massive, Guernica-inspired beauty.

“To Honor Surfing” by Jeff Oberdorfer – West Cliff Drive

Taking a stroll along scenic West Cliff Drive, you’re bound to come across a Santa Cruz classic: the famous Surfer Statue. To Honor Surfing was sculpted in 1992 by Jeff Oberdorfer, and this surfer has been watching over the waves for over 30 years. And a fun little note: depending on the season or holiday, you just might find the “surfer bro” in some festive attire! Santa hat, pumpkin head, American flag, fall wreath – he’s rocked it all.

Continuing along West Cliff Drive you will find Abbott Memorial Lighthouse, an operational lighthouse serving as home to the Santa Cruz Surfing Museum. Learn about Santa Cruz’s deep surfing roots and over 100 years of surf history. Take some time to catch sight of the massive waves of Steamer Lane, a hot spot to watch experienced surfers paddling out and surfing the swell.

With new public art pieces being added continuously, like the recent Sea Walls mural project, Santa Cruz’s local art scene is always growing. Keep a keen eye out, because you never know when you’re going to spot some artistic beauty, just waiting around the next corner…

Caryn Hewlett

June 11, 2022

Arts + Culture
Discover Abbott Square, Downtown’s Buzzworthy Destination

The buzz continues in Abbott Square, a dynamic plaza and marketplace that’s enlivened already vibrant Downtown Santa Cruz with 6+ restaurants, two bars, plenty of al fresco courtyard seating, and a lineup of free performances and public art. The $5 million endeavor was five years in the making, and a joint project of the Santa Cruz Museum of Art & History (MAH) and developer John McEnery IV who created a similar community marketplace in San Jose.

COMMUNITY

Standing at the corner of Front and Cooper Streets, immediately adjacent to the MAH, Abbott Square was until recently, a spacious but underutilized plaza situated out of sight of bustling Pacific Avenue. Today, the revitalized plaza shines with a European flavor thanks to a diverse mix of couples, friends, and families conversing over food and drinks. The plaza is a public space, and all are welcome to drop by and soak up the sunshine and conviviality. No purchase is necessary to enjoy the Square.

ART

Because Abbott Square is managed by the MAH, compelling art and public performances in the plaza is a given. The most prominent artwork is a sprawling mural by Bonny Doon artist Thomas Campbell that wraps both the plaza and the MAH with a virtual quilt of colors, patterns, and Santa Cruz references hung together via painted stitching. Then there’s “Beacon,” an environmental sculpture comprised of giant red marine buoys hung above the marketplace entrance in a quarter circle that appears to be a full circle thanks to mirrored paneling. In a quiet nook of the plaza, a Secret Garden invites children to play, stare into an lighted “infinity mirror,” and tug at ropes that cause wood cut-outs of various creatures to spring up from behind a wooden fence. The Secret Garden and plaza are also the sites of numerous public events and family-friendly workshops. For a full list of upcoming events, check the Abbott Square site. Plus, the MAH with all of its varied programming and exhibits is literally a few steps away.

FOOD & DRINK

The soul of the plaza is Abbott Square Market, an airy food hall that’s filled with a dizzying array of local food and drink vendors, and spills out onto a light-strung plaza set with comfortable seating. Fun fact: the market is housed in what was once the Santa Cruz County jail. We promise: the food is much better today. Here’s a glimpse of what you’ll find inside:

Cat. Cloud. Companion
This all-day cafe is the superstar project of two beloved Santa Cruz businesses: third-wave coffee roaster Cat & Cloud and Companion Bakeshop. Now fans of both can pair expert espresso drinks with delectable baked goods in one, sleek spot.

Front & Cooper
Bar superstar Kate Gerwin-a Bay Area native who has consulted and opened bars throughout the U.S.-designed the two bars with an industrial, steampunk-influenced design and named for the cross streets bordering Abbott Square Market. One space pours both local and international beer and wine, while the other shakes up creative cocktails including the breakfast inspired Cereal Killer and Gin and Tonics adorned with vibrant edible flowers.

Pizzeria la Bufala
Crowds flock to this lively pizzeria for picture-perfect Neapolitan pies with an irresistible blistered crust. Mozzarella di Bufala Campana and a selection of Italian cured meats such as prosciutto, salame and mortadella allow guest to assemble an enviable meat and cheese board to pair with wine from Front & Cooper.

Veg on the Edge
Enjoy a globe-trotting selection of vegetarian dishes made with locally sourced, organic produce at this inventive market stand.

Belly Goat Burger
There is nothing like an excellent hamburger. This beef is born and raised down the road in Half Moon Bay by Markegard Family Ranch. Not only are they outstanding in their field, but their grass-fed beef has been cultivated to make your mouth water.

Roux Dat
Chef Chad & his family are thrilled to share their love for the essence of New Orleans by bringing the bold flavors of Cajun food to Abbott Square! Their stews are packed with vegetables and provide a hearty and healthy meal for all to enjoy! Offering vegan, vegetarian and even gluten free options daily, and don’t worry about too much heat or not enough, all our stews start with wonderful seasoning and our hot sauce selection has offerings for you to turn up the heat as high as you like.

Food, art, and community are three important aspects of Santa Cruz culture, and the new Abbott Square encompasses them all. We encourage you explore the space and experience an authentic taste of Santa Cruz. See you at the Square!

Garrick Ramirez

May 16, 2022

Arts + Culture, Attractions, Food & Drink

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Eat Like a Local: A Foodies History Tour of Santa Cruz County

Everyone loves tasting the local cuisine when they visit somewhere new. Vacation, after all, is the perfect excuse to indulge and sample the variety of food and beverages a region is known for. With its rich soil and moderate climate, Santa Cruz County is an agricultural mecca with fertile fields of strawberries, tomatoes, artichokes, Brussels sprouts, vineyards, and apple orchards. It’s one thing to Yelp your way through each meal and snack break, but to truly savor each bite, you need to know the stories behind the food fueling your weekend adventure.

Liz Birnbaum, one of four authors of Harvesting Our Heritage: Bite Size Stories from Santa Cruz County and founder of The Curated Feast, shared some of her favorite foodie facts that will amplify your Santa Cruz eating experience. We’ve added our own present-day culinary recommendations to create a two-day food tour of Santa Cruz that’s as mouthwatering as it is eye-opening. So, go ahead and eat your way through the weekend while learning about the rich food heritage that’s been shaping our county for generations.

DOWNTOWN’S OFFICIAL DISH

Saturday, Stop 1: Downtown Santa Cruz, Abbott Square
What to Order: Potato Balls from Veg on the Edge and the Local Loaf from Cat. Cloud. Companion

As you munch on the fried potato balls at Veg on the Edge, make sure to give thanks to those delectable spuds for their role in establishing Downtown Santa Cruz. “Downtown is here because of potatoes,” says Birnbaum. “How can we be sitting here and not reflect on this alluvial floodplain that provided a really fertile place to grow?” The first Santa Cruz crop commercially grown after the Missions, potatoes were responsible for putting the area on the map as an agricultural hub. Here’s a short summary:

Back in the mid-1800s, when ambitious men were flooding into California to mine for gold, an entrepreneur named Elihu Anthony staked his fortune in farming. He discovered that the site of present-day Downtown Santa Cruz could grow giant five-pound potatoes and he could sell them for an exorbitant price. The rush to profit off potatoes eventually caused the market to crash, but not before convincing many of the miners that the fertile soils of Santa Cruz were a smart place to put down roots.

When you finish your potato balls, get another taste of Santa Cruz next door at Cat. Cloud. Companion. Their hearty Local Loaf is baked with whole wheat from the UC Santa Cruz Farm where they grow six-grain varieties, including quinoa. Pie Ranch, 10 miles north of Davenport, also grows its own grains and even has its own flour mill. They sell bags of their whole-wheat flour at their farm stand along with pies from Companion Bakeshop. The pies all feature locally grown whole wheat crust and rhubarb, strawberries, squash, chard, and eggs from Pie Ranch.

MOO COW ICE CREAM

Saturday, Stop 2: The Penny Ice Creamery
What to Order: Any flavor with locally farmed ingredients

From 1860 to 1960 there were about 100 dairies in the Santa Cruz region, known not for their cheese, but for their butters and creams. Brown Ranch, located on five acres where people now shop for the latest styles at the Capitola Mall, was one of the most successful. The ranch’s ‘Moo Cow Ice Cream’ was served in the dining cars of the Southern Pacific Railroad and on cruise ships that crossed the globe.

Moo Cow Ice Cream is no longer in business, but Santa Cruz has several other ice creameries to choose from. The Penny Ice Creamery is the only one, however, that makes their cold confection entirely from scratch and serves experimental flavors featuring ingredients from local farms. The menu changes seasonally so there’s always an excuse to go back for more. In the summer, try their Straight Up Strawberry, Rose Petal Nectarine, or Crème Fraiche Rhubarb.

A FAMILY-FRIENDLY TASTING FLIGHT

Sunday, Stop 1: Martinelli’s Company Store
What to Order: Sparkling apple cider tasting flight

In Birnbaum’s opinion (a Chicago-native), the Apple Annual was Watsonville’s version of the Chicago World’s Fair. From 1910-1913, the Apple Annual was held over four days filled with parades, dances, vaudeville acts, and literally millions of apples. (2,350,000 in 1910 to be exact.) The event also included impressive replicas of local buildings and world-famous structures like the Panama Canal constructed entirely of apples.

As many as 40,000 visitors attended the event over its three-year run. Although we no longer have an Apple Annual, Wilder Ranch holds an annual Heritage Harvest Festival each fall where you can taste dozens of local apple varieties and vote for your favorite.

“I think of that era as the pre-Disneyland era,” says Birnbaum. “They had to figure out what exhibits would draw people in. To have two million apples and these small-world replicas is just incredible to me.”

Today, 95 percent of Santa Cruz apples are sold to make juice and the region is known for the sparkling variety, in particular. In 1868, a Swiss man named Stephen Martinelli began his cider-making business. It began as alcoholic cider but when Prohibition took effect, he made the switch to non-alcoholic sparkling cider and never looked back. Martinelli’s is now sold across the world but still only produced right here in Watsonville. Get the full story at Martinelli’s Company Store and try the family-friendly tasting flight while you’re there. (Don’t miss the apple-mango!)

SUN-KISSED STRAWBERRIES

Sunday, Stop 2: Live Earth Farm
What to Order: Strawberry U-pick (when in season)

Commercial strawberries didn’t really take off in Santa Cruz until the early 1900s, but by the start of the 21st century, Santa Cruz was known for producing some of the best berries in the world. At the 2008 Olympics in Beijing, China, the athletes demanded three main types of fruit, and one of those was strawberries. Driscoll’s and California Giant leaped at the opportunity to showcase the region’s sweetest crop and shipped Pajaro Valley strawberries across the world to satisfy the Olympians’ cravings.

Today, you can pick your own strawberries at local farms like Live Earth Farm in Watsonville starting mid-May. Bring your own berry basket or bucket (or pay a small fee to use one of the farm’s) and end your foodie tour by strolling through sun-kissed strawberry fields against the peaceful backdrop of the rolling Pajaro Hills.

Want to extend your food tour? Find Harvesting Our Heritage, written by Liz Birnbaum, Jody Biergiel Colclough, Katie Lang Hansen, and Sierra Ryan, at the Museum of Art & History or at Bookshop Santa Cruz. All proceeds from the book go to the Museum.

Birnbaum is also planning more memorable dining experiences through The Curated Feast. Feast attendees can expect a flavorful journey set in a unique Santa Cruz location. Each dish is accompanied by spellbinding storytelling from Birnbaum of the food’s histories and mythologies.

Molly Ressler

May 8, 2022

Arts + Culture, Food & Drink, Lifestyle