Shopping Archives - Visit Santa Cruz County

A Stroll Through Capitola Village

The quaint seaside village of Capitola began as a humble tent camp along the shore of the Monterey Bay. Camp Capitola, as it was known, welcomed its first guests in 1874 making it the first beach resort in California. A few years later, it premiered a magnificent wood-frame Victorian hotel — Hotel Capitola — that echoed grand contemporaries like the Hotel Del Coronado in San Diego and San Francisco’s original Cliff House. The hotel succumbed to fire in 1929, but the romance of the original beach resort still exists in the colorful, seaside shops and restaurants tucked into a hillside along Soquel Creek. Wandering the village and its bay front promenade — window shopping and snacking along the way — is a quintessential part of any Santa Cruz experience.

_{Photo by Keith Ormerod}

PLAY

It’s all about the bustling scene at Capitola Beach and the bench-filled Esplanade Park that fronts it. Beachgoers perch themselves on a wide seawall lined with colorful tiles painted by community members and take in the panoramic beach scene. Get in the water for a swim, surf, boogie board session, or for some stand up paddle boarding on the Bay.

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Walk the newly renovated Capitola Wharf. Peer through binoculars at the gorgeous views of the Monterey Bay National Marine Sanctuary. Stop in Capitola Boat & Bait for boat rentals, along with tackle, bait, food, drinks, surf shirts, and unique gifts.

Palm trees, bright florals, beach bungalows, and murals are around every corner as you stroll through the Village buildings, sidewalks, and pathways.

_{Photo by Daniel Gorostieta}

SHOP

During summer, Capitola Beach Company rolls out its rental trailer stocked with everything you need for a fun day at the beach including boogie boards, beach chairs, and sun umbrellas. Don’t miss their boutique down the street that’s filled with men’s and women’s beach apparel individually selected by owners Jill and Matt. Around the corner, Nubia Swimwear offers an exhaustive selection of stylish women’s swimwear from designers across the globe. With dozens of shops by the shore, Capitola Village has something special for everyone!

Find unique handmade treasures at the Craft Gallery. Owner Carin Hanna emphasizes that the products and pieces are “work produced in the U.S. and Canada.”

_{Cheers from the patio at Pete’s Fish House – Photo by Jenn Day}

DINE

The restaurants on the Esplanade boast incredible Capitola Village vistas. With the beach, river, waves, wharf, palm trees, and candy-coated hues of the Venetians, these waterfront restaurants are hard to beat when it comes to views and vacation vibes! Zelda’s on the Beach, Paradise Beach Grille, Margaritaville, Pete’s Capitola, and other waterfront spots are ideal for dining al fresco.

_{Photo and header photo by Liz Birnbaum, The Curated Feast}

Stop by Trestles Restaurant and discover a new favorite. Established in 2021, Trestles Restaurant, takes its name from its location, being steps away from the iconic Capitola Trestle. Their commitment to using local, fresh, ingredients to create seasonal fare will have you coming back for more. Another Village treasure is Capitola Wine Bar. Wines from around the county and world, coupled with a great bites and an intimate atmosphere, Capitola Wine Bar is a great find.

_{Bird’s eye view of Shadowbrook Restaurant – Photo by Daniel Gorostieta}

Two more absolute-favorites in the Capitola Village are a short walk from the oceanfront, but are definitely not-to-miss. Gayle’s Bakery & Rosticceria is a local and visitor favorite – delicious pastries, cookies, cakes, and top-notch breakfast, lunch, and dinner grab and go meals. Everything on the menu is worth a try, but you’re bound to find your own favorites that you’ll order again and again. And no Capitola visit is complete without a trip on the cable car – more specifically – Shadowbrook’s cable car! Shadowbrook is an experience in itself with its dreamy red trolley, lush landscape, and expansive riverfront restaurant – and we haven’t even mentioned the award winning food and drinks yet. A place for celebrations and memories, Shadowbrook’s menu, service and atmosphere will be the highlight of any Capitola Village visit.

_{Photo by Liz Birnbaum, The Curated Feast}

STAY

An unmistakable part of the seaside landscape is the complex of colorful houses that line Capitola Beach. They were built as condominiums in 1925 and were intended to bring Venice’s charm to Capitola. The brown houses within the same complex now comprise the atmospheric Capitola Venetian Hotel. Snag a multi-bedroom room with kitchen and living area and be walking distance to everything! Another village favorite is the Capitola Hotel in the heart of the Capitola Village, just steps from the beach. This boutique hotel offers luxury rooms dressed in crisp white cotton linens and the most comfortable beds you’ve ever slept in.

_{Capitola Beach Suites mural –}_{Photo by Daniel Gorostieta}

Want to get a little higher up in the village? Capitola Beach Suites is still right in the village, but boasts jaw-dropping panoramic views and offers newly remodeled rooms, fully equipped kitchens, balconies, and a fantastic rooftop terrace. Plus, you can’t miss their iconic three-story high mermaid mural created by Manuel Cruz in 2017. Perched on the other side of the village, the Inn at Depot Hill is a great little B&B that offers guestrooms and suites decorated in the style of famous travel destinations. From the romance of Paris to the serenity of Kyoto, each guestroom boasts feather beds, luxury linens, and a crackling fireplace.

For more great hotels, motels, vacation rentals, and bed and breakfasts that are just a hop and a skip to the Capitola Village, check our Capitola destination page here.

_{Photo by Liz Birnbaum, The Curated Feast}

HISTORY LESSON

Capitola has a fascinating history and even the most casual glimpse lends fun insight into America’s captivation with recreation and leisure. If you have an interest in the events and forces that shaped the local landscape, drop by the Capitola Historical Museum for a peek into the town’s rich history.

Visit Santa Cruz County

January 5, 2025

Attractions, Beaches, Shopping, Things to Do, Vacation Ideas, Where to Stay
Beachside Bliss: Capitola Village

Nestled around Santa Cruz County are a variety of seaside towns to visit: filled with delicious eateries, handcrafted drinks, and spectacular scenery, each of these places embodies the unique flare of the community that calls that neighborhood home.

Drifting downward from the cliffsides perched above Monterey Bay, soak in the seaside views as you make your way into the heart of Capitola-by-the-Sea. Colorful architecture and palm-lined roads greet you to California’s oldest seaside resort town. Today, the idyllic coastal haven evokes nostalgia while embracing fresh takes from buzzworthy local businesses. Brimming with small-town charm, appetizing eateries, whimsical shops, and community connection, all situated in a stunning seaside locale, Capitola Village is the perfect place to soak in the beachside bliss!

PLAY

Discover paradise at Capitola Beach, the village’s namesake shoreline! Framed by towering cliffsides covered in pampas grass, the picturesque coastline looks out on the shimmering blue waters of Monterey Bay. Dip your toes in the sand, soak up the sunshine, and build a sandcastle with your family! Those seeking a coastal adventure can rent a stand-up paddleboard to explore the beauty of the Bay, or consider a surf lesson, where you’ll learn to ride the waves like an (almost) pro. The allure of this seaside gem lies in its beachfront locale, so be sure to revel in some leisure time at Capitola Beach!

More fun can be found at the Mercantile Arcade, with old-school classics like air hockey and skee ball alongside more modern favorites like racing games. There’s fun to be had with the whole family! For a slower pace, head to the Capitola Historical Museum, which provides a unique glimpse into the past of this city by the seaside.

Sprinkled throughout the year, Capitola Village has a wide range of events and activities that celebrate its vibrant community spirit! Summer Twilight Concerts, Sunday Art at the Beach (throughout the summer), Capitola Art & Wine Festival (in September), Capitola Sip & Stroll (in the spring), and so many more – Capitola Village is the perfect background for many of the county’s favorite events. From marathons to classic cars and live music, there’s a beachside event to please everyone in Capitola!

STAY

The delightful, rainbow-hued cottages of the Capitola Venetian Hotel place you right on the sands of Capitola Beach for a true oceanfront experience! The iconic boutique hotel evokes the feel of an Italian vacation while situated as close as you can get to the California coast without actually being in the water. Make your way between the vibrantly-hued cottages to an ocean-view room, where you’ll discover creature comforts such as luxurious beds and in-cottage kitchens. Some cottages boast a fireplace to warm yourself when the coastal fog rolls in. The Capitola Venetian’s Mediterranean-style beachfront cottages are a swoon-worthy destination!

Immerse yourself in the heart of the action at the Capitola Hotel! This boutique hotel is a cozy, tranquil oasis nestled right in the center of Capitola Village’s Esplanade. Spend a day in the sand and sunshine before popping in to indulge in a complimentary cookie, an afternoon staple here. Try out their signature blend of body wash and shower necessities to wash the sunscreen off before snuggling up for the night in the delightfully sumptuous linens. There’s Wifi, TV, and even HBO, so you can rest while catching up on all your favorite shows! Fuel up for more adventures with the hotel’s complimentary breakfast, and venture out to enjoy another day of exploring all that Santa Cruz County has to offer.

Situated at the entrance to the village, each of the Capitola Beach Suites’ terraced rooms provides spectacular ocean views during your stay. Every suite comes decked out with quaint coastal cottage decor, fully-equipped kitchens, spacious seating areas, and that spectacular ocean view. After spending the day exploring what Capitola Village has to offer, settle into the Capitola Beach Suites’ rooftop terrace, which is the perfect spot to kick back, relax, and enjoy sweeping, panoramic views of the bay waters!

Soak in relaxation at the Inn at Depot Hill, a luxurious bed and breakfast perched up on the hillside, mere steps from the heart of Capitola Village. Originally built as a railway station, the inn has preserved its historic charm, with opulent decor that will transport you back in time. While its decor is reminiscent of the past, its amenities are of the modern variety: Wifi and concierge services go along well with the Inn’s outdoor jetted tubs and private patios!

FOOD

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Capitola Village is home to a vibrant culinary scene that will suit every palate and preference! A local favorite is Trestles Restaurant: tucked beneath the iconic Capitola Village wooden trestle is Chef Nick Sherman’s delectable passion project. Ponder over the mouthwatering menu with a glass of wine in hand while savoring the intimate atmosphere that Trestles supplies. The open kitchen provides a peek at the culinary experience to come, and your tastebuds will delight over the local and fresh seasonal fare. Reservations come highly recommended for this desired spot, especially if you’re hoping to warm up by the firepit under the twinkle lights on the outdoor patio overlooking Capitola Village. With its welcoming atmosphere and culinary charms, Trestles has earned its place as a community favorite for an evening out!

Pete’s Capitola is a new waterfront dining gem that combines breathtaking views with a menu focused on fresh, seasonal, and locally sourced ingredients. Its outdoor patio offers breathtaking views of the iconic Capitola Venetians, river, Wharf, and beach, making it the perfect spot to enjoy a bites and drinks in the Village.

There is an astonishing selection of eateries tucked into Capitola Village’s 1.7 square miles. Stop in at La Marea Café & Pizzeria for artisan sourdough bagels and pizza from local Chef Jayne Droese, served alongside Syllable Coffee. Head to Geisha Japanese Restaurant & Tea House for sustainably caught, hyper-fresh sushi and Japanese cuisine. Pop by Avenue Cafe for brunch and lunch in a cozy setting.

For dining with beachfront views, make your way to the patio at Zelda’s on the Beach, which is about as close as you can get to the shore without actually being in the water. They serve an assortment of seafood classics, from clam chowder in a sourdough bread bowl to cioppino and manila drunken clams. Pro Tip: They also have a full-service coffee bar, so you can sip your morning cuppa with unbeatable views! Nearby is Paradise Beach Grille, an upscale dining destination on Capitola’s beachfront Esplanade. Also on the shore is the Britannia Arms, a British pub and sports bar, complete with the kitchen’s renowned fish & chips and a patio overlooking Capitola Beach.

For more Buzzworthy Eateries in the Capitola Village, check out our blog.

DRINK

_{Margarita at Margaritaville – Photo by Jenn Day}

With its spacious patio, fantastic views of the beach, and refreshing, fruit-forward beverages, Margarita ville will whisk you away on a tropical vacation for your tastebuds. Their signature Margarita is a must-try, and comes in a variety of flavors from strawberry, for those who like it sweet, to jalapeño, for those who like their drinks spicy! Peruse the food menu, which offers sustainably caught local seafood served in contemporary Mexican dishes. Kick back, relax, and soak up the beachfront atmosphere with a marg in hand. Cheers!

If wine is more to your taste, sample the varietals at Overshine Wine, an intimate tasting room with views of the Capitola Trestle. Tune in for live music events at The Sand Bar & Grill and Cork & Fork, both of which serve up great cocktails while the music plays with a beachside backdrop!

COFFEE

_{Mr. Toots Coffee House}

A hidden gem in the heart of Capitola Village is Mr. Toots Coffee House: look for the small staircase next to Margaritaville and head right up to the cozy coffeehouse! This relaxed cafe brews up an assortment of coffees and espresso beverages to sip on, while also dishing up breakfast burritos, sandwiches, pastries, and various other nibbles to enjoy from their upstairs perch, overlooking Capitola Beach and the Venetians!

SWEETS

There’s no better treat on a sunny Capitola day than Polar Bear Ice Cream; grab a waffle cone filled with one of the 50 delectable flavors here! Churned locally in Santa Cruz, this small-batch ice cream is all-natural and impossibly creamy. Whichever flavor you fancy, every toothsome scoop will keep you coming back for more!

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Still need to satisfy your sweet tooth? Check out the assortment of candies at Capitola Sweet Shoppe, Capitola Candy Co., and Carousel Taffy & Treats. There are plenty of mouthwatering confections fulfill your dessert desires!

And a must-stop for any Capitola Village adventure is Gayle’s Bakery! Whether you’re on your way down to the Village or heading out, Gayle’s has delicious bites for breakfast, lunch, dinner, and of course, an anytime-special treat!

SHOP

The quaint, small-town vibes of Capitola Village are amplified by the abundance of vibrant local businesses that exhibit the area’s flair. Get into the local spirit at Santa Cruz Apparel, where you can snag one of those world-famous Santa Cruz dot sweatshirts for yourself! Get ready to hit the waves at Midtown Surf Shop, where a plethora of surf goods and clothing are waiting. They also have an assortment of gifts, cards, and local wares to check out during your visit. Katalina’s By the Sea has great fashion finds and accessories for women, men, and children – plus, their staff is always up for helping you pick the perfect outfit!

Be a conscious consumer at Ethos, where low-waste living takes center stage. Shop sustainably in-store for easily-packed household items like bars of soap and Swedish dishcloths, and continue your eco-friendly journey by shopping Ethos online from home! Boutique shops and art galleries such as Clementine & Co., Lumen Gallery, Capitola Reef, Capitola Beach Co., and more line the colorful promenade, beckoning you in to discover what’s in store.

With its colorful architecture, culinary delights, whimsical boutiques, and quintessential coastal charm, Capitola Village is a must-visit destination!

Caryn Hewlett

April 3, 2024

Shopping, Things to Do, Vacation Ideas, Where to Stay
Beachside Bliss: Pleasure Point

Nestled around Santa Cruz County are a variety of seaside towns to visit: filled with delicious eateries, handcrafted drinks, and spectacular scenery, each of these places embodies the unique flare of the community that calls that neighborhood home.

Head straight down 41st Avenue into the heart of the world-renowned surf spot Pleasure Point: the pinnacle of surf culture in Santa Cruz County! This is a lively neighborhood where the local community mingles alongside visitors, exploring the abundance of delectable eateries and charming boutiques lining the streets, all while soaking in the sun-drenched scenery. Don’t miss a chance to watch the surfers take on the waves along East Cliff Drive for true beachside bliss in Pleasure Point!

_{Photo by Liz Birnbaum, The Curated Feast}

PLAY

Embark on a coastal stroll along East Cliff Drive, a picturesque promenade overlooking Monterey Bay, and world-class waves at The Hook and The Point. Pleasure Point is a surfer’s paradise: with sweeping views of the wave break, this is a prime spot to watch the wetsuit-clad surfers ride the swells, shimmy into a wetsuit and hop on a board, or dip your toes in the shoreline, if that’s more your style. Over 100 years of Santa Cruz surf culture shines in the rolling waves of Pleasure Point!

This panoramic cliffside perch also makes for a spectacular setting to observe wildlife, like sea otters and migrating whales! For a closer look at some wildlife, head down the stairs when the tide is low to check out the tide pools of Pleasure Point Beach. Catch sight of tiny kelp crabs, giant green anemones, colorful sea stars. If you’re lucky, you may even spot a vibrantly-hued sea slug that looks like a miniature sea dragon: a nudibranch! The best time to visit these tide pools is during winter’s King Tides, but any low tide will provide ample opportunity for wildlife viewing in this expansive intertidal zone.

FOOD

Situated at one end of Pleasure Point’s East Cliff promenade is locals’ favorite The Point Market, which serves up laid-back fare to grab-and-go: perfect for a picnic overlooking the ocean. Their breakfast burritos are legendary! A must-try is The Cali Breakfast Burrito, which rolls up eggs, carne asada, and avocado with a Californian twist: french fries. If you missed the breakfast time slot, don’t fret: the menu has plenty of delicious options for munching at any point in the day.

Just steps from the shoreline is Pleasure Point’s 41st Avenue, where you can find plenty of surfside classics to fuel your belly for beachside adventures! Off The Hook Deli has plenty of nourishing foods for your seaside picnic, from freshly made sandwiches to açai bowls and more. Hot slices of pizza are dished up daily at Pleasure Pizza, a Santa Cruz landmark that has been featured in films like Chasing Mavericks. For a fresh bite with Mediterranean flare, try the red chili chicken salad from Zameen at the Point, and don’t miss their feta fries!

If you’re craving something sweet, there’s no place better to satisfy that sweet tooth than local favorite, Penny Ice Creamery. Their unexpected-yet-delicious flavors, like Strawberry Pink Peppercorn and Vanilla Ricotta Raspberry, are created using seasonal, organic ingredients from local farmer’s markets. Try out a new flavor in a house-made waffle cone, and don’t miss out on Penny’s signature topping: toasted marshmallow fluff!

Another not-to-miss spot, Amazon Juices. With the same ownership as the beloved Westside gem, Cafe Brasil, this Pleasure Point stop brings fresh smoothies, juices, acai bowls, and more, with its unique Brazilian flare.

COFFEE + TEA

Whether you’re a full-blown coffee connoisseur or just looking for a spot to grab a cup of joe, Pleasure Point has you covered. The flagship location of Verve Coffee Roasters on 41st Avenue is a destination for coffee enthusiasts. From their expertly frothy cappuccinos to their perfectly executed pour-overs, this roastery’s robust flavors and rich brews are sure to please. Indulge in the Bowl of Soul, a tea latte that’s drizzled with honey and topped with chocolate sprinkles! Another local roastery making its way on the scene is Cat & Cloud Coffee: sip on your masterfully crafted coffee creations in this community-oriented coffee shop’s warm, welcoming Pleasure Point setting!

DRINK

Check out the exceptional cocktail menu at Süda, which balances classic tipples like an old-fashioned while also mixing up fresh creations using in-season, local ingredients. The happy hour is sure to please, but Süda’s brunch is a real showstopper you won’t want to miss!

SHOP

Take some time to peruse the variety of unique goods filling Pleasure Point’s diverse array of local boutiques. Creativity shines at Rootstock Collective, an artisan collective where you can browse the featured works of over 70 local artists. This community-centric shop feels almost like browsing a local artists’ market, and with so many outstanding pieces to choose from, you’re sure to find something special to bring home. Nearby, beachcombers will find shopping heaven at Zen Island: it’s brimming with sea-inspired apparel, jewelry, home decor, and gifts!

Antique lovers, rejoice! With an abundance of goods ranging from pottery to furniture and pillows made by hand with vintage fabrics, Pleasure Point hidden gem Patine is a paradise for old-world treasure hunters.

STAY

Unwind after your day of fun in the sun at one of the comfortable accommodations near Pleasure Point. Situated where Pleasure Point blends into Capitola is the Fairfield Inn & Suites by Marriott Capitola. Their luxurious amenities include balcony rooms overlooking the bay, plush bedding, and a heated swimming pool with a whirlpool spa, making the Fairfield a top-notch choice! Just down the street is the palm-lined Best Western Plus Capitola-by-the-Sea Inn & Suites. The cozy inn has spacious yet cozy rooms, enhanced suites complete with fireplaces, free continental breakfast, and a heated pool and spa. These centrally located lodgings are the best options for your visit to Pleasure Point!

With its sun-soaked scenery, spectacular swells, and diverse array of boutiques and eateries, the lively surfside neighborhood of Pleasure Point is sure to bring you beachside bliss!

Caryn Hewlett

December 18, 2023

Beaches, Shopping, Things to Do, Vacation Ideas, Where to Stay
Santa Cruz County Holiday Gift Guide

Your 2021 Holiday Gift Guide to Santa Cruz County

It’s that time of year again! Don’t let the hustle, bustle and those hard-to-shop-for people on your list get you down! Think outside the big box, avoid supply chain issues, and shop local with this Holiday Gift Guide of 20+ Santa Cruz ideas that are easy, fun, and totally unique!

STYLISH GIFTS

Fashionable Finds
Shoe Fetish is a treasure-trove of designer shoes and handbags – but the shop doesn’t stop there! Leather jackets, belts, sweaters, tops, dresses and more – the folks at Shoe Fetish carefully select pieces from the USA and around the globe to create a store with fashionable and unique finds. The Shoe Fetish Instagram page is a great way to see what they currently have to offer – and an excellent place to inspire your own wish-list! Just down the street, Pacific Trading Co has curated collections from over 100 brands including Michael Stars, Eileen Fisher, Velvet, AG Denim, Love Heals, Citizens of Humanity, Free People, Dolce Vita, Tysa and more. Sockshop and Shoe Company has an incredible selection of leather and vegan purses, wallets, beautiful scarves, hats, belts and more. And for kids, we have a great selection of socks, rain boots and slippers.

Looking for a little more funk in your fashion? Tomboy is known for its vintage finds that have stood the test of time. They LOVE cowboy boots, great bolo ties, workwear, denim everything, suede fringe, silk velvet, leather, lace, natural fabrics, embroidery and crochet.

Organic Aesthetic and Garden Delights
One step into Dig Gardens and you will know you’re in the right place for some holiday shopping! With their flawless boho and modern style, Dig has a great mix of houseplants, terrariums, contemporary home, and gift items, gardening supplies, art, and more. The Garden Company Nursery & Gift Shop on the Westside of Santa Cruz is another must-shop stop for the plant lover on your list – plus, their exquisite gift shop features world-famous Annieglass art glass, local artisan jewelry, scarves, hats, botanical soaps and lotions, greeting cards, family puzzles, plush animals, and children’s books. And for the ultimate relaxing shopping experience, take a walk through the UCSC Arboretum, watch the hummingbirds, explore the botanical gardens, and then stop into Norrie’s Gift & Garden Shop for more unique gifts.

Contemporary Home Goods
Stop by Home/Work Santa Cruz located in the Seabright area for their carefully curated housewares and gifts – just take a peek at their Instagram page – lots of gift inspiration! For those stylish folks on your list, you could pretty much pick anything out at this store!

Impress with Artisan Glassware
Well known handcrafted glassware by Annieglass is made right in Watsonville, California. These gorgeous pieces are individually crafted and revered for their beauty and elegance. For more jewelry finds Downtown, stop by Super Silver.

Inspired by Local Art & Handmade Gifts
If you’re looking for handmade items from local artist, Artisans & Agency features wall art, jewelry, glass, ceramics, metal work, woodworking, cards, kids items, bath products and more. For more handmade gifts and antiques, head to Craft Gallery, Center Street Antiques and Interiors, and Cowbelles for Heart & Home.

Holiday Cheer at Bookshop Santa Cruz
We’re going to go ahead and put Bookshop Santa Cruz under the stylish category and if you step foot in there over the next month you’ll definitely see why. They have tons of ornaments (hands-down the coolest, most unique selection around), holiday-themed gifts, fun toys, and oh, BOOKS! The Cook’s Bookcase has rare books on cooking technique, culinary history, and more just in time for the holiday season!

TREAT YOURSELF – OR SOMEONE ON YOUR LIST

Well Wishes from Yoso
Yoso Wellness Spa and Yoso The Annex have a variety of ways to bring a bit of relaxation into the holiday season. At Yoso Wellness Spa you can purchase a gift certificate for treatments including: facials, massage, acupuncture, eco-friendly nail services, lash extensions, waxing, and more. Over at Yoso The Annex you can find sustainable, non-toxic living products that are sure to please. Their goal is for everyone to “feel whole from skin to soul,” and at both locations, their friendly and knowledgeable staff will help you pick out the perfect gift to pamper your loved ones! PS, we fully support and suggest sneaking in a few products or treatments for yourself to help ease any holiday stress!

GIVE A CLASSIC SANTA CRUZ EXPERIENCE

Salty Surf Culture
Santa Cruz has surf culture pumping through its veins. Give someone a little taste of the Santa Cruz vibe with some surf ware. O’Neill is iconic in Santa Cruz and the surf world and places like Surf City Santa Cruz, Freeline Surf Shop, Nolands on the Wharf, Capitola Beach Company, carry some O’Neill brand and much, much more. And if wearing some surf culture isn’t enough, consider some surf lessons with a local guru! Get ready for your surf lesson in the latest swimwear fashion with Nubia Swimwear.

Give Some Excitement with Games and Rides
The Santa Cruz Beach Boardwalk is kinda a big deal. And if you’re a kid (or a kid at heart), it’s a really big deal! And don’t forget the golf gamers too! A round at Pasatiempo, Boulder Creek Golf and County Club, or DeLaveaga is a big hole-in-one in the gift-giving department.

A Rush in the Redwoods
Mount Hermon Adventures has been thrilling visitors since 2010 with canopy tours – some as high as 150 feet up in the trees! Ziplining through the redwoods is a must! See California’s towering redwood trees from two historic railroads. Roaring Camp Railroads offers you a chance to travel on authentic 19th-century steam trains through the Big Trees to the summit of Bear Mountain or ride early 1900s Pullman cars and open-air excursion cars along a scenic river gorge through Henry Cowell Redwoods State Park to the beach of Santa Cruz.

SWEETS, TREATS, AND THINGS TO EAT

Delicious Bakery Delights from Gayle’s
Pop into Gayle’s Bakery & Rosticceria for award-winning breads and pastries. Between their regular favorites and seasonal delights, you can find everything from holiday meal help, extra special desserts, and dozens of items to chose from for the season!

Gourmet Chocolate at Mutari
The folks at Mutari Chocolate are cocoa perfectionists, connoisseurs, and enthusiasts. Specializing in ethically sourced, single-origin chocolate and cocoa, one bite (or sip) and you’ll taste the crafted difference. Have fun picking out the perfectly packed gourmet hot chocolates, truffles, ice cream, baked goods, and more!

Cookies Aren’t Just for Santa
Whether your giving, receiving, or just stopping in for a cookie between your Downtown holiday shopping, Pacific Cookie Company is a season must! And this year they are offering the Surf City Sweets Cookie Tower with a dozen delicious cookies that are sure to give people a taste of Santa Cruz! Signature Santa Cruz Dining
Chances are someone (or everyone) on your list who can appreciate some great food and drink! Consider a gift card to a fine dinner out – Shadowbrook, Jack O’Neill Restaurant & Lounge, Avanti, Cafe Cruz, Crow’s Nest, The View are just a handful of date night favorites! And don’t forget some locals’ favorites like Charlie Hong Kong, Kianti’s Pizza & Pasta Bar, Back Nine Grill & Bar, Bruno’s Bar & Grill, and more! Take a peek at our Dining Page for more favorites!

Cheers to That: Craft Brew + Local Wine + Martinelli’s
Get on board with the craft brew buzz and hop over to Santa Cruz Mountain Brewing or Seabright Social and oogle at their impressive selection of local beers and brews. Got some wine drinkers? Choose a unique and local bottle of wine from one of the dozens of Santa Cruz County wineries and vineyards. Another perfectly festive gift is a variety of sparkling ciders from Martinelli’s in Watsonville. Go beyond Sparkling Apple and try other favorites like the Sparkling Blush, Sparkling Apple-Pomegranate, Sparkling Apple-Peach, and more.

NATURE LOVERS

Be a Friend to Our State Parks + Environment
Nature gifts, history themes, park passes, and tons of uniquely Santa Cruz gifts! Shop online with the Friends Park Stores and find items themed to Santa Cruz State Parks including Santa Cruz Mission State Historic Park, Natural Bridges State Beach, New Brighton State Beach, Seacliff State Beach, and Wilder Ranch State Park. And with your purchase, know that all the proceeds benefit local state parks and beaches. A gift the nature lovers are sure to appreciate!

Experience the Monterey Bay
Winter months happen to be a crescendo of wildlife in Santa Cruz County. Monarchs, elephant seals, birds, otters, and WHALES! Book a whale-watching excursion in the Monterey Bay with Stagnaro Whale Watching and you’re sure to please the adventurous nature lover on your list. Opt for a relaxing sail or charter with the experienced crews of Chardonnay Sailing or O’Neill Yacht Charters. Want a bit more of a hands-on experience in the water? Gear up and get out on the Bay with a kayak or stand up paddleboards! Capitola Beach Company, Kayak Connection, and SUP Shack are just a few of the companies that can help organize an unforgettable experience out on the water. For more info on Sea Life Watching in Santa Cruz, check out our blog!

Updated November 2021

Special to Visit Santa Cruz

November 23, 2021

Shop in Santa Cruz, Shopping
Explore Three Pleasure Point Businesses

If you haven’t explored the Pleasure Point neighborhood recently, you will be pleasantly surprised the next time you visit. With a wonderful variety of shops and restaurants, plus a fabulous atmosphere and a near-to-the-ocean location, it’s hard to beat. Here are three can’t-miss venues.

THE PENNY ICE CREAMERY
The Penny Ice Creamery’s popular 41^st Avenue outpost has been satisfying Pleasure Point locals—and visitors from neighboring cities and beyond—since 2013. They offer seven rotating flavors of seasonal artisan small-batch ice cream (with regular or gluten-free cones), two non-dairy sorbets (dark chocolate plus a rotating seasonal fruit variety), sundaes, popsicles, ice cream sandwiches, bonbons, shakes, and floats. Vanilla is the most popular flavor across all locations. Co-owners Kendra Baker and Zach Davis are very enthusiastic about their current direct source for vanilla: a Tahiti farm. After vanilla, another customer favorite is Dark Chocolate Sorbet. Also, despite the fact that the Pleasure Point location is right next door to Verve (in their old roastery in fact), their Verve Coffee with Chocolate Almond Praline flavor is extremely popular. “Apparently, the denizens of Pleasure Point can’t get enough Verve coffee,” says Zach. Beyond those three flavors, it’s all about the seasonal selections. “In the winter when citrus is abundant that might be the Candied Buddha’s Hand or the Satsuma Creamscicle using satsumas from Abounding Harvest farm in the Santa Cruz mountains,” Zach shares. Bourbon Persimmon has been a popular autumn choice. During other seasons it’s been Black Tea Peach or Straight Up Strawberry. “People also love flavors we can make year-round, the Chocolate Caramel Sea Salt being an all-time favorite,” he adds.

Kendra (who serves as chef) and Zach first became friends after a chance meeting in downtown Santa Cruz in 2000. Several years later, they co-created the concept behind The Penny. After a lot of hard work and planning, they opened the flagship Cedar Street location in 2010. The newest shop in Aptos Village opened in 2020. They are both excited that their network of local resources that provide ingredients is continuing to grow. Something Kendra really enjoys is experimenting in the kitchen. For example, for the 2020 holiday season, The Penny offered an all-new gingerbread house kit that quickly sold out. Zach and Kendra are committed to Santa Cruz County advocates. From the beginning, their goal has been to “…be a place that brings people joy,” says Zach. “More specifically, we want to create exceptional ice cream that draws people to our locations for a delicious treat that they can feel good about eating—as well as the chance of running into friends and engaging with other members of their community.” Zach is quick to point out that he and Kendra really love their staff, and that they work with an amazing group. “It’s an honor to be a part of these people’s early lives and it’s always fascinating to see what they go on to do,” he says.

FREELINE SURF SHOP
Freeline is a great store for families. Surfing originated with Hawaiian royalty, and it was something men and women could do together. “Today, it’s something everyone can participate in,” says Peter Mel, who owns Freeline with his wife Tara. “The family can enjoy it together, unlike some sports. Surfing as a whole is a shared experience, and it bonds a family.” Walking into the shop, you can sense that the Hawaiian spirit of Aloha—encompassing qualities like kindness and warmth—is instilled in Freeline. Because it’s a small store, Peter says, they don’t usually get a lot of customers at once, resulting in each person receiving extra time and attention. Employees are easy to talk to, don’t apply high sales pressure to customers, and provide educational knowledge in a non-intimidating manner. These qualities are ones that Peter learned from his dad John (owner of the store until he sold it to Peter and Tara in 2017). They believe it’s important to give customers plenty of information. If Peter doesn’t know the answer to a customer’s question, he will find it himself or refer them to the right place. Peter teaches this when training new employees, too. This philosophy is probably what makes Freeline such a great resource for everyone—including surfing newbies and experienced surfers.

Many surfer customers buy their “first” at Freeline—their first wetsuit or first board. Although the store is very comfortable, don’t let the laid-back vibe fool you: with a history spanning more than 50 years, Freeline has products and expertise you can rely on. John Mel, who opened the store in 1969, is still actively involved. He does custom board shaping and occasionally you can spot him at Freeline setting up a board with grip and fins. And by the way, Peter is an internationally known Big Wave surfer! The store sells surfboards of course and rents them, but Freeline’s inventory also features accessories such as surfboard leashes and fins, board bags for travel, and protection. Then there are wax and traction pads for grip, wetsuits, booties, hoods, rashguards, changing ponchos, and more. The soft goods area includes footwear and apparel for men, women, and youth. They also carry seasonal items like beanies, products such as hooded wetsuits and thicker booties for the cold water and weather, and lifestyle items like Saint Christopher necklaces (the patron saint of travelers), a popular medallion among the surf culture. Other items include books, candles, beach towels, and pretty much anything else you would need for a beach outing.

ZEN ISLAND

Zen Island, only two doors down from Freeline, is family owned and operated. The owners opened Zen Island in 1996 and believe that “Every day is a beach day.” And that’s because Zen Island is not only about .3 miles from the waves, but also specializes in beach apparel and coastal decor. From the moment customers approach Zen Island, there’s a reminder to take it easy: a sign on the front window says “You’re on vacation here! Coffee, ice cream, dogs, salty hair—All are welcome inside.” Once you’re inside, the beach and vacation vibe continues. Long strands of sea glass and seashells hang from the ceiling, and you can purchase one to take a piece of the atmosphere home. Other home décor includes plants, plant pots, candles, reed diffusers, and beach- and nature-themed prints from a variety of artists. There are fun mermaid-emblazoned mugs that say Pleasure Point Santa Cruz. These aqua-colored beauties would make great souvenirs or gifts.

Make sure you look up: two of the shop’s walls are lined with tiki mug displays that are definitely worth checking out; each is on an upper shelf. As signs indicate, “This is a family collection that we have been collecting from all around the world. These pieces are not for sale, but we do sell tiki mugs & glassware from amazing tiki artists.”

At Zen Island, you can grab the essentials for a trip to the beach, like ultra-absorbent Nomadix towels, swimwear, and straw hats. Plus, there are great cozy signature hoodies—with a mermaid logo—for later in the day when the beach can get cool. Need other apparel? The shop has you covered with sweaters, shirts, skirts, pants, baseball caps. Other products include kids’ items like stuffed animals, jewelry, suncatchers, and botanical lotion and soap from Hawaii. Plus, the store sells a “Zen Island Ocean Botanicals” line with body butter and more. Zen Island’s inventory lives up to its namesake: choices to help you relax and maintain a chill vibe.

Tara Fatemi Walker

January 12, 2021

Food & Drink, Lifestyle, Shopping
Shopping By the Sea in Capitola Village

One can hardly describe Capitola Village without using the word quaint, but it’s true! The beauty and charm of this Mediterranean-inspired seaside town oozes out of nestled buildings with colorful exteriors, as if the picturesque ocean views weren’t enough. The atmosphere in Capitola Village is unique, as are the plentiful shops and galleries, many of them family-owned, which beckon with clever names and eye-catching window displays.

Shopping in the Village is best done with a spontaneous approach because you never know what you may discover- some funky jewelry, local art, the perfect vacation memento, cute beach attire. Capitola Village has it all, and all within proximity to the sand and waves.

Capitola Beach Company and O’Neill Surf Shop serve as a beginner’s haven for catching some waves. They offer equipment rentals & lessons for both surfing and stand-up paddle. Out of the water, Capitola Beach Co. has a boutique that sells surf apparel for all ages & more!

For your kayak and boat launching needs, head over to Capitola Boat & Bait! They have everything you need for a day out on the water.

While the Village certainly has its hustle and bustle moments, there’s a relaxed and easygoing vibe in the air. Craft Gallery features seaside-inspired pottery, art glass, jewelry, garden décor, sea glass, sandcastles and more!

Break up a fun day of shopping with wine tasting, dining, a beach stroll, or even a psychic reading. Or just sit on one of the many benches facing the ocean and enjoy the scenery. Try Zelda’s on the Beach or The Sand Bar & Grill for picturesque views and delicious eats!

Happy shopping in quaint Capitola Village, for a full list of things to do in the area, click here!

Marina Drab

January 3, 2019

Shopping