Travel Blog

Shopping By the Sea in Capitola Village

One can hardly describe Capitola Village without using the word quaint, but it’s true! The beauty and charm of this Mediterranean-inspired seaside town oozes out of nestled buildings with colorful exteriors, as if the picturesque ocean views weren’t enough. The atmosphere in Capitola Village is unique, as are the plentiful shops and galleries, many of them family-owned, which beckon with clever names and eye-catching window displays.

Shopping in the Village is best done with a spontaneous approach because you never know what you may discover- some funky jewelry, local art, the perfect vacation memento, cute beach attire. Capitola Village has it all, and all within proximity to the sand and waves.

Capitola Beach Company and O’Neill Surf Shop serve as a beginner’s haven for catching some waves. They offer equipment rentals & lessons for both surfing and stand up paddle. Out of the water, Capitola Beach Co. has a boutique which sells surf apparel for all ages & more!

For your kayak and boat launching needs, head over to Capitola Boat & Bait! They have everything you need for a day out on the water.

While the Village certainly has its hustle and bustle moments, there’s a relaxed and easygoing vibe in the air. Craft Gallery features seaside-inspired pottery, art glass, jewelry, garden décor, sea glass, sandcastles and more!

Break up a fun day of shopping with wine tasting, dining, a massage, or even a psychic reading. Or just sit on one of the many benches facing the ocean and enjoy the scenery. Try Zelda’s on the Beach or The Sand Bar & Grill for picturesque views and delicious eats!

And don’t worry about limited parking! During the busy summer season, free shuttle rides into the Village are available on weekends and holidays from Memorial Day to mid-September. Just park for free at the Crossroads Center parking lot on Bay Avenue and catch a shuttle every 15 minutes between 10 a.m. and 8 p.m.

Happy shopping in quaint Capitola Village, for a full list of things to do in the area, click here!

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