When you think about wine tasting in Santa Cruz County, your mind might wander to the misty peaks of the Santa Cruz Mountains or the sunlit vineyards of Corralitos. But there’s another side to our wine culture that’s walkable, vibrant, and woven right into the heart of our urban neighborhoods. From mountain-grown Pinot Noir to adventurous blends, you can experience the county’s rich winemaking tradition without leaving town. That means you can sip incredible local vintages without ever leaving the lively streets, coastal views, and walkable districts that make Santa Cruz County so special.

This guide takes you through the county’s main urban wine neighborhoods, each with its own cluster of tasting rooms and wine bars. Whether you’re strolling between stops in a lively downtown or relaxing in a sunny courtyard, you’ll find that every area offers a unique expression of Santa Cruz’s winemaking spirit.

Downtown Santa Cruz

The heart of the city beats with a lively mix of tasting rooms and wine bars that are all offering unique tasting experiences. Birichino is bright and inviting, known for aromatic wines like their Malvasia Bianca, which smells like wildflowers and citrus groves. If you want an extra special experience, head here in the afternoons on Wednesday so you can sip their wines on their parklet patio while the Downtown Farmer’s Market bustles around you. At Big Basin Vineyards, you can taste Pinot Noir and Syrah that channel the rugged intensity of the Santa Cruz Mountains without having to drive into the mountains. Their lively downtown tasting room even has firepits and empanadas to enjoy with your wines! Storrs Winery pours sustainably crafted varietals with elegance and balance, while Bad Animal offers a natural wine bar within their enchanting rare bookstore. Come for a glass to drink while perusing their book collection and stay for dinner, where you can dive even deeper into their thoughtfully curated wine list that pairs perfectly with the exquisite food from Hanloh. This is the perfect neighborhood for a walking wine tour before dinner or a night out.

Swift Street Courtyard – Westside Santa Cruz

The Westside’s Swift Street Courtyard is a wine lover’s paradise, with multiple tasting rooms just steps from each other. Madson Wines captures the character of the Santa Cruz Mountains with their low intervention wines that gently guide each fermentation, allowing the wine’s natural character and vibrancy to shine through. Margins Wine may be the smallest tasting room in the county, but it pours bold flavors with a big heart. Specializing in low-intervention bottlings from organically farmed vineyards, they spotlight underrepresented regions, varietals, and growers. Sones Cellars is a haven for Zin lovers, while Silver Mountain Vineyards pours crisp, mountain-grown classics. When you’re ready to sit back, Apero offers a stylish wine bar experience with selections from both near and far. There are too many amazing wine tasting rooms in this small area, so you’ll have to discover them all! The courtyard buzzes with energy and makes for one of the most walkable wine adventures in the county.

Scotts Valley

Scotts Valley offers a compact but exciting wine scene perfect for an easy afternoon. Inversion Wines, named for the unique “inversion” layer of fog that shapes their grapes, is a family-run wine experience known for its welcoming atmosphere and wines that are both complex and elegant. Kissed by an Angel Wines greets visitors with bold, fruit-forward reds and the kind of friendly, conversational hospitality that makes you feel like a regular from your first pour. Just around the corner, Saison Cellars draws on Old World traditions and brings a Michelin-rated pedigree to their curated retail selection, offering exceptional bottles alongside tailored wine services. With all three within minutes of each other, this is a neighborhood that’s easy to explore in a single visit.

Aptos

Aptos blends coastal charm with intimate wine experiences. Sante Arcangeli Family Wines crafts pure, honest Pinot Noirs and Chardonnays with a goal of elevating regional winemaking. The Town Center tasting room even lets you shop for shoes with a glass in hand. Just a short walk away, Aptos Vineyard offers bright, balanced wines that reflect their coastal roots—some made by Sante Arcangeli’s own winemaker—while Cantine Winepub pairs a curated wine list with delicious small plates in a relaxed, beach-town setting. With all three so close together, it’s easy to sip your way through the afternoon before watching the sun set at Seacliff State Beach.

Capitola & Soquel

Capitola and Soquel combine small-town charm with a deep winemaking heritage. In Soquel, Bargetto Winery has been a local institution since 1933, offering creekside tastings and signature wines like their celebrated Pinot Noir and La Vita blend. Just up the road, Wargin Wines pours bold, character-driven varietals, while OverShine Wine keeps things playful and approachable. A short drive brings you to Capitola Village, where the brand new Vin Vivant Wine Bar offers an expert sommelier’s wine experience focused on a thoughtfully curated list of French wines. Together, these towns create a wine-tasting route rich in history, personality, and flavor.

Santa Cruz County offers the best of both worlds, from adventurous trips into the mountains and countryside for estate vineyard visits to vibrant urban wine tastings right in the heart of our towns. Each neighborhood brings its own personality, flavors, and atmosphere, whether you’re in the mood for a casual glass, an in-depth tasting, or a full day of exploration. All you need is a curious palate and a little time to enjoy the journey.

From ocean-view patios to dimly lit gastropubs, Santa Cruz County’s burger scene runs as deep as the redwoods and as wide as the coastline. Santa Cruz County knows how to do burgers. They’re as much a part of our local culture as sunset surf sessions and weekend farmers’ markets. We’re talking burgers with bacon jam dripping down the side, buns baked to golden perfection, patties that burst with savory juices, and toppings that range from classic to wildly inventive. This is a county where burgers are more than a meal, they’re a work of edible art.

Whether you’re here for a weekend getaway or you’ve called Santa Cruz home for years, these eight spots prove that the county’s burger game is every bit as legendary as its surf breaks. This list isn’t just about good burgers, it’s about the ones that stick with you, the ones you find yourself thinking about days later, the ones you’d drive across town for in traffic. Here’s where you’ll find the standouts.

1) Emerald Mallard

Emerald Mallard in Felton serves one of the best burgers in Santa Cruz County, a true indulgence that belongs on every burger lover’s list. Their OG Smash Burger proves that perfection does not require overcomplication. It is built with two sizzling beef patties pressed thin on the griddle until the edges turn lacy and crisp, topped with raw yellow onion for bite, melting American cheese for nostalgic comfort, pickle for tang, and a creamy house-made burger sauce that ties every bite together. It is rich, savory, and deeply satisfying, the kind of burger that makes you pause mid-bite just to appreciate it. If you can time your visit for happy hour Wednesday through Friday, order the Cheese Skirt Smash Burger. This single patty is crowned with a golden, crunchy halo of cheddar that spills over the bun in crispy perfection. Pair your burger with a cold pint from Humble Sea and finish with one of their house-made cannoli for the ultimate Felton feast, perfect for refueling after a day hiking through the nearby redwoods. Address: 6256 CA-9, Felton

2) Food Talk

Tucked behind a secret bookcase in downtown Santa Cruz, Food Talk is a true hidden gem serving up one of the county’s most crave-worthy burgers in an unforgettable speakeasy setting. The vibe is intimate and playful, with a tiny kitchen that somehow delivers huge flavors you’ll keep thinking about long after the last bite. Their Forever Warped Burger is a standout: thick, juicy local beef cooked to perfection, layered with gooey gruyere cheese, smoked onion, and a dangerously addictive bacon cherry jam, all tucked into a Danio homemade sesame bun. It’s nostalgic and inventive at the same time, the kind of burger that keeps you coming back no matter how full you are. Address: 110 Pearl Alley, Santa Cruz

3) Oswald Restaurant

Oswald has been a downtown Santa Cruz mainstay since 1995, serving California comfort food and craft cocktails that keep people coming back year after year. Their burger has reached near-cult status among locals, the kind of menu item that regulars order without even glancing at anything else. It is a lesson in how simple ingredients, when done perfectly, can be unforgettable. A juicy, flavorful patty comes topped with sweet, slow-cooked caramelized onions, a generous crumble of tangy blue cheese, and a smooth layer of aioli. The sharp funk of the cheese melts into the beef, meeting the deep sweetness of the onions in a combination that feels indulgent yet perfectly balanced. Paired with crisp fries and a craft cocktail, it is a Santa Cruz classic that has earned every bit of its devoted following. Address: 121 Soquel Ave, Santa Cruz

4) Suda

If you’re the kind of burger lover who craves a thick, juicy patty that feels like a meal in itself, Suda should be at the top of your Santa Cruz burger list. Located near the Hook and known for its amazing brunch and craft cocktails, Suda makes burgers a highlight across their lunch, brunch, and dinner menus, so you can enjoy one any time of day. Standouts include the Naughty Boy, a decadent creation drenched in bordelaise and cheese sauce, topped with tangy pickles and a luscious bacon jam that ties it all together. For something more classic, their signature Suda Burger delivers all the comfort of a perfectly executed staple. Whatever you order, don’t skip the fries, with both the regular and sweet potato versions good enough to steal the spotlight. Address: 13910 Portola Dr, Santa Cruz

5) The Grille at DeLaveaga 

The Grille at DeLaveaga might sit in the middle of a golf course, but it feels more like a local secret than a clubhouse. Tucked into the rolling green hills, it serves up elevated California cuisine with a comforting twist that’s worth seeking out. Their brunch is phenomenal, but don’t sleep on their lunch offerings, where the burgers are the real prize. The seasonal specials keep regulars coming back, from a smoky BBQ burger loaded with tangy sauce to a smash burger stacked with grass-fed beef, caramelized onions, garlic aioli, house pickles, and white cheddar on a brioche bun. The classic DeLa Burger is always a safe bet, simple and satisfying in that way only a well-made burger can be. Add a side of their crisp, golden onion rings and wash it down with a cold pint or a crisp cocktail, and you’ve got yourself a little pocket of burger heaven in the middle of the fairway. Address: 401 Upper Park Rd, Santa Cruz

6) Belly Goat Craft Burgers

Belly Goat Craft Burgers in Abbott Square Market takes handcrafted burgers to a whole new level. This is not a one-or-two-options kind of place. The menu is packed with creative, flavor-packed combinations that make you want to work your way through every single one. Start with the Cowboy Burger, a classic in their lineup, stacked with crisp iceberg, tomato, smoked Rogue blue, sweet bacon jam, masa onion hay, and chipotle ranch. Or go bold with the Seoul Surfer, a burst of Korean-inspired flavor featuring kimchi, toasted sesame, BBQ’d smoked pork belly, a fried egg, and gochujang mayo. Specials keep things fresh, like the indulgent Ahi Tuna Burger, and vegetarians are far from left out thanks to The Forager, a masterpiece of avocado mash, chimichurri-marinated tomatoes, sunflower sprouts, blackened sous-vide portobello, and sriracha-pimento olive aioli. Grab a table in Abbott Square on a Friday night, let the live music set the mood, and dig into a burger feast that proves downtown Santa Cruz knows how to do dinner right. Address: 725 Front St, Santa Cruz (Abbott Square)

7) East End Gastropub

East End Gastropub in Capitola is the kind of spot that proves comfort food and a fine dining finish can live on the same plate. Their house-made pizza dough and fresh pasta are worth the trip, but ask any regular and they’ll tell you the real star of the menu is the burger. It’s a double-patty masterpiece cooked medium-well, layered with shredded iceberg for crunch, house sauce for tang, homemade pickles for bite, and a gooey blanket of American cheese. The whole thing comes with a heap of fries, but the fun really starts with the add-ons: caramelized onions that melt into sweetness, creamy avocado, sharp blue cheese, or crispy bacon. Stack it high, build it your way, and suddenly you understand why East End has earned its place among the best burgers in Santa Cruz County. Address: 1501 41st Ave, Suite 1, Capitola

8) Davenport Roadhouse

Just steps from the dramatic cliffs of Davenport, the Davenport Roadhouse pairs some of the best natural beauty in the county with a burger that feels both comforting and classic. Their version combines the coziness of a home-style burger on a soft potato bun with the crave-worthy thin, yet double-stacked, smash burger, striking the perfect balance between hearty and indulgent. The Roadhouse itself offers a warm, welcoming atmosphere that reflects its roots as a classic Santa Cruz County institution, now freshly reopened under new ownership. It’s the kind of place that makes the drive worthwhile, especially when you’re rewarded with a smash burger enjoyed by the sea. Address: 1 Davenport Ave, Davenport

9) Parish Publick House

Parish Publick House, with locations in both Aptos and Santa Cruz, has built a reputation for serving up some of the biggest and boldest burgers in the county. Their menu is packed with creative options, each one as oversized in flavor as it is in size. Take the Pfeiffer Burger, a local favorite stacked high with crispy onion rings, smoky bacon, and their house-made BBQ sauce; it is a towering comfort classic that always satisfies. But if you’re feeling truly adventurous, the infamous Belushi Burger is in a league of its own. This half-pound stuffer comes loaded with bacon, blue cheese, and two types of cheese before being battered, deep-fried, and served as one of the most outrageous burgers you’ll ever lay eyes on. It’s not for the faint of heart, but for those with a serious appetite, it’s a one-of-a-kind burger experience you’ll be talking about long after your plate is clean. Address: 8017 Soquel Dr, Aptos & 841 Almar Ave, Santa Cruz

10) Betty’s Burgers

Betty’s Burgers is a Santa Cruz staple serving up creative burgers in a family friendly and casual setting. With several locations around town, including Seabright, 41st Avenue, and Aptos, it is easy to get your fix no matter which side of the county you are on. Their menu is filled with classics, but the burger that really stands out is The Duke, a local favorite that brings a little island flair to the table. It comes stacked with grilled pineapple, smoky bacon, melted cheddar cheese, lettuce, tomato, red onion, pickles, and a drizzle of their sweet teriyaki sauce, which they cheekily refer to as lube. The combination of juicy beef, salty bacon, and that sweet tang of pineapple and teriyaki makes it unlike anything else you will find in town. Pair it with fries or one of their thick milkshakes, and you will see why Betty’s has become a go-to for locals and visitors craving a burger with personality. Address: 505 Seabright Ave, Santa Cruz; 1000 41st Ave, Santa Cruz; 415 Trout Gulch Rd, Aptos

11) Jack’s Hamburgers

Jack’s Hamburgers is a true Santa Cruz institution, the kind of spot locals point visitors to when they ask where to get a burger that’s both delicious and affordable. Right in the heart of Downtown Santa Cruz, Jack’s has been the go-to for generations of students, families, and anyone craving a classic burger without the fuss. Their charbroiled patties are packed with flavor, whether you stick with a simple cheeseburger, go for their well-loved Chipotle Burger, or branch out with one of their hearty tri-tip sandwiches. Vegetarians will also find satisfying options, so everyone in the group can dig in. The atmosphere is casual and welcoming, with friendly staff and an outdoor seating area perfect for soaking in the Santa Cruz vibe, even if the small indoor space fills up fast. Whether you dine in, grab it to-go, or have it delivered, Jack’s proves that cheap eats can still deliver big flavor, making it a must-stop for anyone working their way through the county’s best burgers. Address: 202 Lincoln St, Santa Cruz

Nestled throughout Santa Cruz County are an abundance of distinctive areas to explore, each with a unique atmosphere and an ultra-local food scene to match. Discover new neighborhoods — and some of the best nibbles around.

The Swift Street Courtyard

Uncover a gourmand’s oasis on Santa Cruz’s Westside. This Brussels sprout packing plant turned epicurean paradise is the central hub for an eclectic mix of eateries, coffee shops, breweries and wineries. The enticing smell of baked goods wafts from Manresa Bread, an artisanal bakery that sources high-quality, organic and local ingredients to form impeccable breads and pastries. At Cat & Cloud’s specialty coffee roastery, you can taste remarkably fresh brews accompanying a brunch menu stuffed with delectables like the breakfast burrito and umami melt.

Felton

Tucked away amongst the redwoods of the Santa Cruz Mountains, small-town charm goes hand in hand with epic gastronomic offerings. Situated in the heart of downtown is The Grove Cafe & Bakery, where organic, locally sourced, farm fresh ingredients come together to form flavorful fare inspired by the redwoods and the local community. Take a seat beneath a grandfather oak tree at the Cowboy Bar & Grill, whose Western-style barbecue menu and spirit-forward cocktails capture the rustic charm of the Old West. Situated in a historic building downtown, the Humble Sea Tavern x Emerald Mallard restaurant collaboration has established itself as a foodie destination by serving up smash burgers alongside a rotating menu of delectable bites and a killer craft beer lineup. Head up Highway 9 for a classic breakfast in a cozy setting at Rocky’s Cafe, where the hearty portions will fill your belly

Midtown

It doesn’t get more classic Santa Cruz than this neighborhood, which runs through the city’s center and is filled with local shops, breweries and eateries. Begin your day with breakfast at the aptly named Buttery Bakery, where freshly baked pastries reign supreme. Nearby, street-food favorite Charlie Hong Kong dishes up appetizing, affordable Asian-fusion fare that caters to a variety of tastes. Head down the road to The Midway for delicious farm-to-fork dining that brings the freshness and flavor of the local farmers’ market to each plate. Don’t miss Lillian’s Italian Kitchen, a family-operated restaurant that dishes up hearty, flavorful dishes that have been handed down through generations.

Seabright

Heading closer to the beach, this lively yet laid-back neighborhood brings its unique flavor to the city’s food scene. Linda’s Seabreeze Café is a Santa Cruz institution beloved for its traditional breakfast options, especially omelets and homemade cinnamon rolls. For a standout lunch near the water, order one of the mouthwateringly good sandwiches from Seabright Deli. Discover the heart of Italian cuisine at La Posta, where house-made pasta and pizza shine as the highlights of the Mediterranean-influenced menu. This is just scratching the surface of the bountiful food scene in Seabright, so explore the neighborhood to uncover a hidden gem of your own.

Pleasure Point

Home to some of the region’s best surf breaks, the area’s relaxed vibe is reflected in its dining options. Situated along the clifftop promenade overlooking Monterey Bay is local favorite The Point Market, which serves up laid-back, grab-and-go eats. Their breakfast burritos are legendary. Zameen at the Point is a fantastic spot to grab fresh, Mediterranean-inspired dishes before hitting the beach. Nearby, industrial-chic eatery Süda utilizes fresh, local and seasonally-driven ingredients to create innovative dishes and captivating cocktails.

Aptos Village

Farther south, this quaint historic neighborhood is known for its culinary delights. Don’t miss Mentone, an Italian Riviera-inspired Michelin Guide restaurant with a seasonal, family-style menu that ensures optimal freshness and delicious flavors. Wood-fired pizza, pastas and more make Mentone an Aptos favorite. Savor each smoked, tender bite at Aptos St. BBQ, where impeccably seasoned, high-quality meats are the menu’s main attraction. Satisfy your sweet tooth at The Penny Ice Creamery, a local institution known for its unexpected yet delicious handcrafted flavors, which rotate based on what’s in season. Try a new flavor in a homemade waffle cone, and don’t miss Penny’s signature topping: toasted marshmallow fluff.

The Hangar

Located adjacent to the Watsonville Airport, this naval air station turned foodie haven is brimming with exceptional options to please any palate. Serving specialized coffee and teas alongside pastries and other indulgent nibbles, Honeylux Coffee has your morning pick-me-up covered. Allow the enticing scent of Mr. Z’s Crêpes & Teas to draw you in, discovering a delightful assortment of crepes and customizable boba tea choices galore. Spend some time relaxing in the sunshine at Beer Mule, sampling Santa Cruz County’s vibrant craft beer culture, and tasting their exceptional fare, which ranges from the must-try fried chicken sandwich to a hearty jambalaya. Rounding out the delectable options at The Hangar is the must-try Tacos El Fuego. Santa Cruz County is brimming with foodie treasures hidden around every corner. Discover new neighborhoods and delicious nibbles on your next adventure!

Here are six must visit spots to fuel your caffeine cravings and indulge in bakery delights when exploring the Santa Cruz area.

Verve Coffee Roasters

This Santa Cruz institution is known far and wide for its exceptional quality. The ambiance at each location is bright and modern, making Verve a perfect place to sit with a book or catch up with friends. Whether you prefer a smooth latte or a bright pour-over, Verve will deliver a delightful coffee experience. If you like sweet drinks, don’t miss out on the Missile, their unique iced drink made from coffee concentrate and house-made organic syrup and cream. Verve serves up pastries from Manresa Bread, which has recently expanded to include a shop on Santa Cruz’s Westside.

Cat & Cloud

This local roastery is dedicated to crafting every cup with care and passion. The colorful decor, welcoming atmosphere and vibrant flavors capture the spirit of coffee culture in Santa Cruz County. Don’t miss out on the mocha, which offers a perfect blend of chocolate and espresso. All Cat & Cloud locations offer pastries from Manresa Bread alongside housemade menu items, including one of the best breakfast burritos in town. Pair the rich mocha with an expertly laminated croissant with layers of buttery and flaky dough to start your perfect morning.

11th Hour

A community hub for coffee, food and local events in the heart of Downtown Santa Cruz, this hip spot is perfect for those who want to unwind with a locally roasted cup of coffee and for remote workers looking for a peaceful environment. Each drink is a treat, whether you’re looking for a classic coffee or a seasonal beverage like the campfire mocha or pumpkin cream cold brew. 11th Hour also boasts a mouthwatering selection of in-house baked goods, from their fragrant cardamom rose cake to unbeatable cherry bourbon scones.

Companion

This sourdough-centered bakery serves some of the best bread and pastries in town. Their unique approach to creating pastries with sourdough lamination gives each creation rich, tangy flavor that sets their baked goods apart. The Kouign-Amann, a pastry with flaky layers full of rich butter and sugar, and their Goat Horn Bread, a goat cheese stuffed sourdough, are must-try items. They also serve coffee to enjoy with your bakery treats featuring Cat & Cloud beans.

The Grove Café & Bakery

Nestled in downtown Felton, The Grove Cafe & Bakery combines freshly baked pastries, exceptional cuisine and a curated coffee list in a welcoming, cozy setting. Their seasonally influenced pastries bring the best of the region’s local flavors to every bite. The rotating seasonal croissant is a true gem everyone should try. The Grove uses 11^th Hour beans to create inventive brews like honey bear latte and mushroom mocha. It’s the perfect spot to brunch with friends or fuel up before heading to the redwood forest for a hike.

Gayle’s Bakery

A Capitola landmark, Gayle’s Bakery & Rosticceria has been serving locals and visitors for decades and is renowned for its extensive selection of freshly baked goods, from bread and pastries to cakes and cookies. Their stunning bakery display case is full of exquisite desserts like their signature Princess Cake. Gayle’s is one of the best places for a birthday or special event cake. Enjoy a mocha or another coffee creation brewed from Verve’s beans and gorgeously decorated sugar cookies for a perfect sweet treat.

In Santa Cruz County, every plate is a collaboration. At its heart, farm-to-table menus are about seasonality, relationships and supporting the local food economy. As you travel along the Santa Cruz County coastline, you’ll pass through a patchwork of local farms and ranches, each adding to the region’s rich culinary landscape. Our deep agricultural roots, diverse growing techniques and unique combination of microclimates — shaped by our mild coastal climate — are what truly define the distinctive flavors of this region.

Even so, it’s hard to visit a grocery store without finding something from Santa Cruz County on the shelves. From established brands like Martinelli’s and Driscoll’s to newer challenger brands like Goodles and Olipop, our food industry’s influence is felt far and wide. And with our proximity to the Salinas Valley and Monterey County, two regions steeped in agricultural history and production, Santa Cruz County remains at the beating heart of California’s food story.

History + Legacy

Embracing seasonal eating allows us not only to savor the freshest, most vibrant dishes, but also to connect with the natural rhythm of the land. In Santa Cruz County, each season brings its own distinctive bounty — from the juicy strawberries and peaches of early summer to the arrival of dry-farmed Early Girl tomatoes, one of the region’s most celebrated culinary treasures. These small- to medium-sized, flavor-packed tomatoes spark excitement countywide when they start ripening in August and continue to delight through late October. These tomatoes are so revered that in the 1980s, they were famously shipped overnight to the Grateful Dead while on their Midwest tour, a testament to their cult-like following and unparalleled taste. Santa Cruz County has played a pivotal role in shaping the national farm-to-table movement. In 1999, chef and artist Jim Denevan held his first Outstanding in the Field dinner at Mariquita Farm in Watsonville, where he set a long table between a row of flowering gladiolus on one side and ripe tomatoes on the other. Today, Outstanding in the Field continues to be a roving restaurant without walls, hosting unique farm-totable dining experiences across the globe, setting their long table in fields, orchards and along the seashores where the meal’s ingredients were harvested. Sitting at this table reveals the elegantly simple yet profound connection between place, taste and story within every bite.

The farm-to-table ethos is also deeply rooted in Santa Cruz County’s role in the organic agriculture movement. One of the nation’s top organic certification organizations, California Certified Organic Farmers (CCOF), is founded and headquartered here, as well as many other farmer-led and farmer-serving nonprofits and centers, including the UCSC Center for Agroecology, the Organic Farming Research Foundation and the Ecological Farming Association, which hosts the oldest and largest gathering of organic and ecological farmers in the West. The Santa Cruz Community Farmers’ Markets have also been a local fixture for over 30 years, serving Santa Cruz County with weekly markets in multiple locations. Excitingly, the farmers’ market will have a new home in Downtown in 2025, bringing even more local flavor to the heart of the city.

Seasonality + Place

The rhythm of the seasons is at the heart of every farm-to-table dish. Santa Cruz County offers a vibrant array of seasonal delights throughout the year. For example, for a few weeks each fall you can try the kiwi sorbet from the Penny Ice Creamery. This sorbet is made with fruit from some of the first commercial kiwi vines planted in California in 1974 — connecting history, flavor and place in one sweet ephemeral scoop.

Santa Cruz County has long been a leader in direct-to-consumer and farm-to-restaurant supply chains. Farmers through the 1970s, 80s and 90s were among the early adopters of local sourcing, helping elite Bay Area chefs, wineries and restaurants bring the farm-to-table movement to life. Today, the commitment to local flavor remains strong, echoed across the county from food trucks to upscale restaurants, casual cafes and taquerias to coffee roasters and breweries, and even the Watsonville Airport.

Taste Makers

It’s almost impossible to overlook the farm-to-table concept in Santa Cruz County, since it’s so deeply woven into the fabric of our regional food story. While the culture of farm-to-table dining and the abundance of local, seasonal ingredients are easy to notice here, some chefs keep seasonality and purveyor relationships at the very core of their menus. Many focus on sourcing locally because intrinsic to each farm and ranch is a unique microclimate, and therefore flavor. When it comes to local seafood sourced from the Monterey Bay, the impact of freshness on flavor can hardly be overstated.

With so many amazing options around, choosing your farm-to-table dining experience depends largely on your party size, cuisine preference, ambiance and neighborhood. One of the best ways to experience Santa Cruz County’s flavors is to dine at local restaurants that prioritize fresh, seasonal ingredients. Here are some standout restaurants from around the county that exemplify the farm-to-table ethos.

1) Watsonville

California Grill of the Pajaro Valley in Watsonville: At California Grill and Bar in Watsonville, farmer and owner Richard “Dick” Peixoto ensures a direct link from farm-to-table. Peixoto supplies the restaurant’s produce from his own Lakeside Organic Gardens, which grows over 45 organic crops across 50 ranches in the fertile Pajaro Valley. This dedication to locally-grown, organic ingredients is the heart of their menu, with specials that highlight both the produce and the seasons. It’s not uncommon to see Peixoto strolling through the dining room, engaging with guests and sharing stories about the origins of their meal, adding a personal touch to the farm-to-table experience.

OTHERS TO TRY
Fruition Brewing and The Farm House

2) Aptos, Capitola Village, + Soquel

HOME Restaurant in Soquel: At HOME, chef Brad Briske champions local sourcing, offering a daily-updated menu that speaks to the heart of the farm-to-table philosophy. Known for his whole-animal butchery and fresh, homemade pastas, Briske highlights the region’s best — whether it’s seafood straight from the local harbor or his rotating selection of house cured meats. He balances this with a vibrant selection of seasonal vegetarian dishes, often inspired by the on-site garden’s herbs and vegetables. His thoughtful approach to cooking means every meal is rooted in the land and filled with vibrant local flavors.

OTHERS TO TRY
Mentone, Persephone, Cavalletta, Pretty Good Advice, Trestles, La Marea Cafe, and Pete’s Fish House.

3) Midtown Santa Cruz

The Midway Restaurant in Midtown Santa Cruz: Known for its eclectic menu and cozy atmosphere, The Midway serves seasonally inspired dishes thoughtfully prepared by acclaimed chef Katherine Stern. Stern opened The Midway in September 2020 as a pop-up at the Santa Cruz Community Farmers’ Markets, and her creative menus now shine in this cozy space. Driven by relationships with local growers, Stern highlights farmed and foraged ingredients she handpicks weekly at the farmers’ market, and credits her favorite dishes to local vendors, creating the inspiration for her seasonal offerings.

OTHERS TO TRY
La Posta, Charlie Hong Kong (they source produce from local organic farms), and Bookie’s Pizza (located at the Sante Adairius Rustic Ales Portal).

4) Westside Santa Cruz

Jack O’Neill Restaurant & Lounge at the Dream Inn: A producer-driven menu is right at home with a gorgeous view of the water, but the menu at Jack O’Neill Restaurant & Lounge takes the local sourcing ethos to an even deeper degree of consideration. The list of produce changes often as the restaurant works with some 20 micro-farms and ranches. Take a look at the bottom of the menu to see the names of local producers.

OTHERS TO TRY
Avanti, with a deep commitment to the local food culture; Bantam, which offers a daily changing menu and strives to utilize the best local and organic offerings; and VIM, whose seasonal offerings and California road trip-inspired dishes speak to a sense of place.

5) Downtown Santa Cruz

Hook & Line Downtown Santa Cruz: At Hook & Line, chef Santos Majano showcases local ingredients at the heart of the menu. Dishes like fried anchovies, smoked local halibut on a crispy beet tapioca cracker and rockfish beer-battered fish and chips all offer a local twist on classic seafood favorites. Majano also maintains a thoughtful “Farmers Market Finds” section with a variety of veggie-focused small plates. Each dish captures the peak flavors of the moment, with 90 percent of their produce coming from farmers’ markets. Majano’s focus on sourcing doesn’t just elevate the taste — it strengthens the ties between land, sea and plate.

OTHERS TO TRY
Hanloh at Bad Animal, Chocolate, and Cafe Gabriella.

6) Felton

The Grove Cafe & Bakery: Each week chef Jessica Yarr visits the farmers’ market to source fresh, seasonal ingredients for the restaurant’s specials menu. Nestled in the heart of the Santa Cruz Mountains, The Grove offers an ever-changing menu that celebrates the freshest finds from farmers’ markets. Yarr’s locally-driven specials include a rotating burrata dish, a seasonal grilled cheese and a daily toast with both vegan or dairy-based options. Creative drink specials also reflect market treasures, such as a fennel plum sparkling soda, adding a refreshing touch.

OTHERS TO TRY
The Emerald Mallard: Chef Lance Ebert’s maximalist-style French bistro works in step with local farms and fisheries to craft their menu, which changes weekly. They always have a rotation of special seasonal dishes available, and you can count on them to bring a casual approach to fine dining. But make no mistake — even though they love to be playful with their food, their emphasis on local ingredients is stationed at the very forefront of the menu.

Gathering around to share food and stories socially is one of the oldest rituals we have. As you sample the vibrant offerings raised, grown and crafted here in Santa Cruz County, you are partaking in a collective story. Food is more than sustenance — it’s our most intimate connection to the land, to community and to the rhythm of the seasons. So, the next time you gather around a table in Santa Cruz County, take a moment to appreciate that with every bite, you are part of a greater, tasteful story.

When you think of dining in Santa Cruz County, you probably think of oceanfront seafood spots and farm-to-table favorites—and while those are great, some of the real culinary treasures are a little more off the beaten path. Whether tucked into the redwoods, hidden in plain sight, or secretly churning out some of the most delicious food in the county, these spots are redefining what it means to dine well in Santa Cruz. Here are six hidden gem restaurants you’ll be thrilled to discover.

Food Talk

Slip behind a bookcase in downtown Santa Cruz and you’ll discover Food Talk, a hidden gem where the food is every bit as memorable as the setting. This speakeasy-style restaurant leans into comfort food with a twist, serving dishes that feel nostalgic yet completely elevated. The Crunch Wrap Supreme is the perfect example—an homage to the chef’s childhood and his mother that transforms a fast food favorite into something remarkable. Filled with pork belly or lamb, nacho cheese, beans, crisp lettuce, and gooey cheese, all wrapped in a tortilla and served with a drool-worthy dipping sauce, it’s indulgent in the best way. Another standout is the Scotch Egg, made with local pork sausage wrapped around a soft egg, served alongside mango chutney and a rich tomato curry that completely reinvents this classic dish. With inventive takes like these, plus burgers that anchor the menu, Food Talk is an experience that leaves you craving more with every visit.

The Grille at DeLaveaga

It might be located on a golf course, but don’t let that fool you—The Grille at DeLaveaga is one of the best-kept culinary secrets in Santa Cruz. Recently refreshed with a new chef, new cocktail program, and longer hours, this spot is a destination for brunch, lunch, and elevated comfort fare that’s as local and organic as it is delicious. The ambiance doesn’t hurt either: fireplaces for cozy indoor dining, a spacious patio with panoramic views of the Monterey Bay, and a cocktail bar that would be right at home downtown. Whether you’re swinging by after a hike or looking for a sunny weekend brunch with a view, The Grille delivers a standout experience—no golf clubs required.

Emozioni

Nestled on Porter Street in Soquel, Emozioni brings a taste of Italy’s finest dessert traditions to Santa Cruz County. This elegant little bakery specializes in traditional Italian pastries—think beautifully layered cakes, fruit-glazed tarts, and the kind of decadent treats you’d expect to find in a Naples café. But Emozioni doesn’t stop at sweets: they also serve slices of authentic pizza, baked to perfection with blistered crusts and simple, high-quality ingredients. Their special porchetta-topped focaccia-style pizza is a true hidden gem that you won’t find anywhere else in the county! A secret menu item you have to try is the Rum Babá used as a cup for your gelato of choice! It’s like using a delicious Italian donut as a cone to hold your favorite gelato flavors like stracciatella, mocha, or vanilla. Whether you’re stopping in for a morning espresso and a slice of something sweet or grabbing a savory lunch that will transport you to Italy, Emozioni is a hidden gem you do not want to miss.

Ozzy’s

If you think you’ve had every kind of pizza Santa Cruz has to offer, Ozzy’s is here to prove you wrong. This pizza joint has gained a loyal following thanks to its wildly creative topping combinations that somehow always work. The Date with a Hot Pig, a thin crust pizza topped with candied bacon, medjool dates, and gorgonzola cheese, is a must try item you won’t find at any other pizza joint in town! Each pizza has a perfectly crispy thin crust and generously topped with ingredients that make each menu item a star you have to try. From seasonal vegetables to unexpected flavor pairings, each pie feels like a chef-driven experiment in deliciousness. It’s casual, quirky, and consistently delivers pizza that surprises in the best possible way. A must for adventurous eaters and pizza lovers alike.

Lago di Como

Tucked away in a quiet corner of Santa Cruz, Lago di Como is the kind of place that feels like a secret—until you realize every table is full with couples celebrating anniversaries or friends sharing a bottle of wine. This is authentic Italian cuisine at its most heartfelt, with a deep dedication to the craft that shows in every handmade pasta, every sauce, and every perfectly balanced dish. Whether you’re planning a romantic date night or celebrating a special occasion, Lago di Como offers an intimate, transportive dining experience that feels like a little piece of Italy on the Central Coast.

Emerald Mallard

What started as a beloved smash burger pop-up has blossomed into a true hidden gem in the mountain town of Felton. Emerald Mallard now calls this redwood-lined community home, and it’s become a go-to for high-end, no-frills food served with heart. With a constantly evolving menu that might include handmade cannolis on Sundays or inventive new specials every week, this place thrives on creativity and community. It’s the kind of place where you can grab a mind-blowingly good burger and still feel like you’ve discovered something special every time you visit.

Bittersweet Bistro

If you’re looking for a hidden gem restaurant that pairs delicious food with epic desserts, discover Bittersweet Bistro, tucked away in the quiet charm of Aptos. Known for its elegant blend of coastal California cuisine and Mediterranean influences, the bistro offers a menu full of standout dishes like the delicate Halibut en Papillote, baked to perfection in parchment with seasonal vegetables. But it’s the dessert experience that truly steals the show. Their lemon tiramisu is a must-try twist on the classic: lady fingers soaked in housemade limoncello, layered with lemon mascarpone mousse, and topped with lemon curd, crème anglaise, and amarena cherry sorbet that is bright, bold, and unforgettable. Add to that their lineup of dessert martinis (think chocolate, espresso, and caramel infusions), and you’ve got the perfect sweet finale. Whether you’re dining under twinkling patio lights or soaking up the cozy ambiance indoors, Bittersweet Bistro delivers a refined, deliciously sweet escape in the heart of Aptos.

Whether you’re exploring the coast or heading into the mountains, Santa Cruz County is full of low-key spots serving high-end food with tons of personality. These hidden gems prove that the best bites are often just around the corner—if you know where to look.

Welcome to The Hub, where we spotlight compact pockets of adventure and experience. This time, we’re heading to East Watsonville—a lively, vibrant community packed with great spots to eat, drink, shop, and hang out.

East Watsonville is a bustling area where friends and neighbors gather to enjoy good food, great coffee, and the welcoming vibe of a community that knows how to have fun. At the center of it all is the East Lake Village Shopping area—a dynamic destination that’s always buzzing with life. Whether you’re looking for a hearty breakfast to kickstart your day, a craft coffee to keep you going, or a fresh, healthy bite to satisfy your cravings, East Lake Village has you covered. It’s a gathering spot where locals and visitors come to eat, drink, shop, and soak up the friendly vibes. Spend a day here, and you’ll feel the energy that makes this community truly unique.

East Lake Village Shopping Center features 25 shops, restaurants, and more. With a mix of covered and uncovered patios, East Lake Village provides all visitors with a pleasant shopping experience. Conveniently located off HWY 129 and HWY 152, it’s easy to stop by and explore what makes this corner of Watsonville so special.

Ozzy’s Pizzeria

If you’re craving pizza, Ozzy’s is your go-to spot in East Lake Village. Known for its generous portions and mouthwatering slices, this casual eatery brings creativity and bold flavors to every pie. Their long-fermented thin-crust sourdough pizzas showcase inventive combinations that you won’t find anywhere else. One standout is the Date with a Hot Pig—a flavor-packed creation featuring cayenne and candied Corralitos bacon, sweet dates, olive oil, and shaved garlic, finished with blue cheese crumbles, hot honey, and fresh sage. Whether you’re grabbing a slice on the go or sharing a whole pie with friends, Ozzy’s delivers bold, satisfying flavors and a relaxed, welcoming vibe. It’s the perfect spot to kick back, enjoy good company, and indulge in some of the best pizza around.

Strawberry Patch Cafe

Right around the corner, you’ll find the Strawberry Patch Cafe—a cozy, welcoming spot perfect for breakfast or brunch. This local favorite is known for its flavorful coffee drinks, hearty breakfast burritos, and delicious panini sandwiches, attracting a loyal crowd of regulars who love the laid-back vibe and satisfying bites. Kick off your morning with one of their signature lattes or the spiced mocha for a comforting pick-me-up. If you’re in the mood for something refreshing, don’t miss their mango matcha—an energizing blend that balances creamy matcha with tropical sweetness. Tucked away across the street from the iconic (and famously haunted) Tuttle Mansion, Strawberry Patch Cafe is a hidden gem worth discovering.

Coffeeville

Coffeeville is the perfect spot to get your caffeine fix while soaking in a laid-back, welcoming atmosphere. This cozy coffeehouse is known for its expertly crafted lattes and an impressive selection of house-made flavors that keep regulars coming back. Whether you’re craving a classic espresso or looking to try something more adventurous, like the lavender honey latte or the rich caramel mocha, Coffeeville delivers with style and warmth. Their homemade syrups and inventive flavor combinations truly set this spot apart. Pair your drink with a warm biscuit or a hearty bagel sandwich, and take a moment to relax and enjoy the community-driven vibe that makes Coffeeville a local favorite.

Fruition Brewing and Kitchen

Fruition is more than just a place to eat or drink—it’s a vibrant gathering space where great food, inventive brews, and a welcoming atmosphere come together. As a brewery, tasting room, and kitchen, Fruition is committed to crafting beers and food using local and sustainable ingredients, with a focus on seasonal, organic produce. Known for their creative brewing approach, Fruition’s extensive collection of sour beers has earned a loyal following, offering unique and vibrant flavors like the Tropic Snack Session Sour and the Strawberry Buzz Honey Ale. Their food menu pairs effortlessly with their brews, featuring standout dishes like crispy fish tacos and the indulgent sourdough grilled cheese—all made with care and creativity. Fruition also boasts a great outdoor patio space, perfect for relaxing with a flight of sours or sharing a meal with friends. Whether you’re enjoying the fresh air on the patio, digging into a delicious meal, or just catching up with friends, Fruition’s laid-back vibe and commitment to quality make it a favorite spot to unwind and savor bold, satisfying flavors.

Silver Spur

No visit to East Lake Village is complete without a stop at Silver Spur. This iconic, family-run diner recently opened its second location in the East Lake Village Shopping Center, bringing along its reputation for hearty breakfasts, comfort food classics, and welcoming service. Stepping inside, you’ll find a laid-back, nostalgic atmosphere complete with cozy booths and friendly staff who make you feel right at home. Silver Spur is known for dishes that hit the spot any time of day—from their famous chicken fried steak smothered in country gravy to the classic, fluffy pancakes that are a morning must-have. Whether you’re craving a hearty meal to kick off your day or a satisfying bite to wind down, Silver Spur delivers with that timeless diner charm that makes it a community favorite.

Santa Cruz County is home to some of the best cinnamon rolls on the California coast, with bakeries and cafés crafting these sweet treats to perfection. Whether you prefer them sticky and caramelized, loaded with cinnamon, or topped with a rich cream cheese frosting, there’s no shortage of places to satisfy your craving. From cozy local bakeries to well-loved institutions, we’ve rounded up the top spots where you can find the most irresistible cinnamon rolls in Santa Cruz County.

The Farm Bakery and Cafe

Just around the corner from Cabrillo College in Aptos, The Farm Bakery & Cafe has been serving up homestyle baked goods and hearty meals since 1976—and their cinnamon rolls are easily among the best in Santa Cruz County. They are known for their gorgeous fruit tarts but their other baked goods are definitely worth a trip here! These generously sized rolls are the perfect balance of soft, doughy layers and rich cinnamon flavor, swirled to perfection and topped with a silky glaze that melts into every bite. The Farm’s charming countryside atmosphere and heated garden patio make it an idyllic spot to enjoy a warm cinnamon roll and a cup of coffee on a slow morning. It’s a classic treat done right, and a true local favorite for anyone with a sweet tooth.

Busy Bees Cafe & Catering

Busy Bees Café is a hidden gem in Capitola, serving up some of the most indulgent cinnamon rolls in the county. These cinnamon rolls are warmed to perfection and full of rich flavor. Each roll is generously sized, with a velvety, gooey cinnamon filling and a thick layer of icing that melts into the warm pastry. The texture is pillowy soft, making each bite a sweet, satisfying treat. This hidden gem spot is also one of the best places in town to grab a breakfast burrito. Whether enjoyed fresh on the café’s sunny patio, accompanied by a hot cup of coffee, or taken to the beach for a sweet seaside indulgence, these cinnamon rolls are the highlight of any morning. A visit to Busy Bees Café isn’t complete without one, and once you’ve tried it, you’ll find it hard to resist coming back for more.

11th Hour Coffee (Downtown)

At 11th Hour Coffee in Santa Cruz, Sundays come with a sweet reward: freshly baked, in-house cinnamon rolls that have quickly become a local obsession. These rolls are made from scratch right in the café’s kitchen, and you can taste the care in every gooey, cinnamon-laced bite. The dough is soft yet compact, swirled with rich cinnamon sugar, and topped with a melty glaze that adds just the right amount of sweetness. Only available on Sundays, these rolls are a limited treat—once they’re gone, they’re gone—so showing up early is key. Paired with one of 11th Hour’s beautifully roasted coffees, these cinnamon rolls offer the perfect balance of indulgence and craft. The modern, plant-filled space and community-focused vibe make it the ideal place to ease into your Sunday, one bite at a time.

Companion Bakeshop

Companion Bakeshop has earned its reputation for some of the best bread and pastries in town, and their cinnamon rolls are no exception. If you’re a fan of a cinnamon roll with a twist, their version is a must-try. Made with sourdough, these rolls offer a subtle tang that beautifully complements the rich, caramelized cinnamon filling. Not overly sweet, they strike the perfect balance for those who appreciate a more nuanced flavor profile. The dough has exceptional structural integrity, with a slight crunch on the outside that contrasts perfectly with the soft, gooey interior. Topped with just the right amount of frosting, each bite is a delightful experience. Each roll is crafted with locally sourced ingredients and an undeniable commitment to quality. Companion Bakeshop’s cinnamon rolls are a standout choice for anyone seeking a unique yet satisfying treat.

The Buttery

A Santa Cruz institution, The Buttery is known for its delectable pastries, and their cinnamon rolls are a true highlight. These rolls are large, fluffy, and perfectly spiced, with a balanced cinnamon-sugar filling that melts into the soft dough. You can get your cinnamon roll with or without raisins, which sets this spot apart from the other locations. The light icing is perfect for those looking for a treat that isn’t too sweet or rich. The bready texture makes the cinnamon roll feel so soft and pull-apart perfect!

Gayle’s Bakery & Rosticceria 

Gayle’s Bakery is a local favorite for a reason, and their cinnamon rolls showcase their expertise in crafting irresistible pastries. Their old fashioned cinnamon rolls will transport you to a rich and decadent past that is equal parts nostalgic and delicious. This cinnamon roll is definitely for the sweets lover! The thick, creamy icing is like a dreamy cloud of sweetness. The texture is similar to that of a donut and is incredibly soft! Big enough to share, Gayle’s cinnamon rolls are a real star in their already impressive line up of baked goods.

Seabreeze Cafe

A cozy brunch favorite near the Santa Cruz Harbor, Linda’s Seabreeze Café serves up cinnamon rolls that feel homemade in the best way. These rolls are soft, buttery, and packed with cinnamon goodness. Their cinnamon roll is layered with walnuts and cinnamon sugar without icing, making it perfect for those who want a less sweet option. Many of Seabreeze Cafe’s great breakfast dishes come served with a cinnamon roll or order it al a carte with a coffee for the perfect treat!

This list only scratches the surface of the excellent bakeries in our area making delicious cinnamon rolls and other exquisite pastries. If you’re gluten free, check out Melinda’s Gluten Free Bakery for cinnamon rolls as well!