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Places to Stay

Places to Eat

Restaurants

Coffee, Tea + Sweets

Wineries Taps and Tastings

Things to Do

Arts & Culture

Beach Boardwalk

Beachs & Parks

Outdoor & Wildlife

Request Wildlife Guide

View Wildlife Guide Online

Dog-Friendly

Upcoming Events

Plan Your Trip

Contact Us

Getting to Santa Cruz

Request a Travel Guide

View Travel Guide Online

View Map Online

Travel Itineraries

Frequently Asked Questions

Lifestyle

Blog

Destinations

Aptos

Capitola/Soquel

Davenport

Pleasure Point

San Lorenzo Valley

Santa Cruz

Scotts Valley

Watsonville

Monterey Bay

Meetings

Film

Weddings

Press Room

About Santa Cruz County

Santa Cruz History

Relocation

SURF REPORT
LIVE CAMS
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  • Santa Cruz County Holiday Gift Guide

    Your 2021 Holiday Gift Guide to Santa Cruz County

    It’s that time of year again! Don’t let the hustle, bustle and those hard-to-shop-for people on your list get you down! Think outside the big box, avoid supply chain issues, and shop local with this Holiday Gift Guide of 20+ Santa Cruz ideas that are easy, fun, and totally unique!

    STYLISH GIFTS

    Fashionable Finds
    Shoe Fetish is a treasure-trove of designer shoes and handbags – but the shop doesn’t stop there! Leather jackets, belts, sweaters, tops, dresses and more – the folks at Shoe Fetish carefully select pieces from the USA and around the globe to create a store with fashionable and unique finds. The Shoe Fetish Instagram page is a great way to see what they currently have to offer – and an excellent place to inspire your own wish-list! Just down the street, Pacific Trading Co has curated collections from over 100 brands including Michael Stars, Eileen Fisher, Velvet, AG Denim, Love Heals, Citizens of Humanity, Free People, Dolce Vita, Tysa and more. Sockshop and Shoe Company has an incredible selection of leather and vegan purses, wallets, beautiful scarves, hats, belts and more. And for kids, we have a great selection of socks, rain boots and slippers.

    Looking for a little more funk in your fashion? Tomboy is known for its vintage finds that have stood the test of time. They LOVE cowboy boots, great bolo ties, workwear, denim everything, suede fringe, silk velvet, leather, lace, natural fabrics, embroidery and crochet.

    Organic Aesthetic and Garden Delights 
    One step into Dig Gardens and you will know you’re in the right place for some holiday shopping! With their flawless boho and modern style, Dig has a great mix of houseplants, terrariums, contemporary home, and gift items, gardening supplies, art, and more. The Garden Company Nursery & Gift Shop on the Westside of Santa Cruz is another must-shop stop for the plant lover on your list – plus, their exquisite gift shop features world-famous Annieglass art glass, local artisan jewelry, scarves, hats, botanical soaps and lotions, greeting cards, family puzzles, plush animals, and children’s books. And for the ultimate relaxing shopping experience, take a walk through the UCSC Arboretum, watch the hummingbirds, explore the botanical gardens, and then stop into Norrie’s Gift & Garden Shop for more unique gifts.

    Contemporary Home Goods
    Stop by Home/Work Santa Cruz located in the Seabright area for their carefully curated housewares and gifts – just take a peek at their Instagram page – lots of gift inspiration! For those stylish folks on your list, you could pretty much pick anything out at this store!

    Impress with Artisan Glassware
    Well known handcrafted glassware by Annieglass is made right in Watsonville, California. These gorgeous pieces are individually crafted and revered for their beauty and elegance. For more jewelry finds Downtown, stop by Super Silver.

    Craft Gallery, Center Street Antiques and Interiors, Cowbelles for Heart & Home have wall art, Jewelry, ceramics, metal work. woodworking, cards, kids items, bath products.

    Inspired by Local Art & Handmade Gifts
    If you’re looking for handmade items from local artist, Artisans & Agency features wall art, jewelry, glass, ceramics, metal work, woodworking, cards, kids items, bath products and more. For more handmade gifts and antiques, head to Craft Gallery, Center Street Antiques and Interiors, and Cowbelles for Heart & Home.

    Holiday Cheer at Bookshop Santa Cruz
    We’re going to go ahead and put Bookshop Santa Cruz under the stylish category and if you step foot in there over the next month you’ll definitely see why. They have tons of ornaments (hands-down the coolest, most unique selection around), holiday-themed gifts, fun toys, and oh, BOOKS! The Cook’s Bookcase has rare books on cooking technique, culinary history, and more just in time for the holiday season!

    TREAT YOURSELF – OR SOMEONE ON YOUR LIST

    Well Wishes from Yoso
    Yoso Wellness Spa and Yoso The Annex have a variety of ways to bring a bit of relaxation into the holiday season. At Yoso Wellness Spa you can purchase a gift certificate for treatments including: facials, massage, acupuncture, eco-friendly nail services, lash extensions, waxing, and more. Over at Yoso The Annex you can find sustainable, non-toxic living products that are sure to please. Their goal is for everyone to “feel whole from skin to soul,” and at both locations, their friendly and knowledgeable staff will help you pick out the perfect gift to pamper your loved ones! PS, we fully support and suggest sneaking in a few products or treatments for yourself to help ease any holiday stress!

    GIVE A CLASSIC SANTA CRUZ EXPERIENCE

    Salty Surf Culture
    Santa Cruz has surf culture pumping through its veins. Give someone a little taste of the Santa Cruz vibe with some surf ware. O’Neill is iconic in Santa Cruz and the surf world and places like Surf City Santa Cruz, Freeline Surf Shop, Nolands on the Wharf, Capitola Beach Company, carry some O’Neill brand and much, much more. And if wearing some surf culture isn’t enough, consider some surf lessons with a local guru! Get ready for your surf lesson in the latest swimwear fashion with Nubia Swimwear.

    Give Some Excitement with Games and Rides
    The Santa Cruz Beach Boardwalk is kinda a big deal. And if you’re a kid (or a kid at heart), it’s a really big deal! And don’t forget the golf gamers too! A round at Pasatiempo, Boulder Creek Golf and County Club, or DeLaveaga is a big hole-in-one in the gift-giving department.

    A Rush in the Redwoods
    Mount Hermon Adventures has been thrilling visitors since 2010 with canopy tours – some as high as 150 feet up in the trees! Ziplining through the redwoods is a must! See California’s towering redwood trees from two historic railroads. Roaring Camp Railroads offers you a chance to travel on authentic 19th-century steam trains through the Big Trees to the summit of Bear Mountain or ride early 1900s Pullman cars and open-air excursion cars along a scenic river gorge through Henry Cowell Redwoods State Park to the beach of Santa Cruz.

    SWEETS, TREATS, AND THINGS TO EAT

    Delicious Bakery Delights from Gayle’s
    Pop into Gayle’s Bakery & Rosticceria for award-winning breads and pastries. Between their regular favorites and seasonal delights, you can find everything from holiday meal help, extra special desserts, and dozens of items to chose from for the season!

    Gourmet Chocolate at Mutari
    The folks at Mutari Chocolate are cocoa perfectionists, connoisseurs, and enthusiasts. Specializing in ethically sourced, single-origin chocolate and cocoa, one bite (or sip) and you’ll taste the crafted difference. Have fun picking out the perfectly packed gourmet hot chocolates, truffles, ice cream, baked goods, and more!

    Cookies Aren’t Just for Santa
    Whether your giving, receiving, or just stopping in for a cookie between your Downtown holiday shopping, Pacific Cookie Company is a season must! And this year they are offering the Surf City Sweets Cookie Tower with a dozen delicious cookies that are sure to give people a taste of Santa Cruz! Signature Santa Cruz Dining
    Chances are someone (or everyone) on your list who can appreciate some great food and drink! Consider a gift card to a fine dinner out – Shadowbrook, Jack O’Neill Restaurant & Lounge, Avanti, Cafe Cruz, Crow’s Nest, The View are just a handful of date night favorites! And don’t forget some locals’ favorites like Charlie Hong Kong, Kianti’s Pizza & Pasta Bar, Back Nine Grill & Bar, Bruno’s Bar & Grill, and more! Take a peek at our Dining Page for more favorites!

    Cheers to That: Craft Brew + Local Wine + Martinelli’s
    Get on board with the craft brew buzz and hop over to Santa Cruz Mountain Brewing or Seabright Social and oogle at their impressive selection of local beers and brews. Got some wine drinkers? Choose a unique and local bottle of wine from one of the dozens of Santa Cruz County wineries and vineyards. Another perfectly festive gift is a variety of sparkling ciders from Martinelli’s in Watsonville. Go beyond Sparkling Apple and try other favorites like the Sparkling Blush, Sparkling Apple-Pomegranate, Sparkling Apple-Peach, and more.

    NATURE LOVERS

    Be a Friend to Our State Parks + Environment
    Nature gifts, history themes, park passes, and tons of uniquely Santa Cruz gifts! Shop online with the Friends Park Stores and find items themed to Santa Cruz State Parks including Santa Cruz Mission State Historic Park, Natural Bridges State Beach, New Brighton State Beach, Seacliff State Beach, and Wilder Ranch State Park. And with your purchase, know that all the proceeds benefit local state parks and beaches. A gift the nature lovers are sure to appreciate!

    Experience the Monterey Bay
    Winter months happen to be a crescendo of wildlife in Santa Cruz County. Monarchs, elephant seals, birds, otters, and WHALES! Book a whale-watching excursion in the Monterey Bay with Stagnaro Whale Watching and you’re sure to please the adventurous nature lover on your list. Opt for a relaxing sail or charter with the experienced crews of Chardonnay Sailing or O’Neill Yacht Charters. Want a bit more of a hands-on experience in the water? Gear up and get out on the Bay with a kayak or stand up paddleboards! Capitola Beach Company, Kayak Connection, and SUP Shack are just a few of the companies that can help organize an unforgettable experience out on the water. For more info on Sea Life Watching in Santa Cruz, check out our blog!

    Updated November 2021

    Special to Visit Santa Cruz

    November 23, 2021
    Shop in Santa Cruz, Shopping
  • Your Guide to Dining in Santa Cruz County

    Your Guide to Dining in Santa Cruz County

    In a world where much has changed, it’s nice knowing you can still enjoy a delicious meal (that you didn’t cook!) while also supporting local small business. Whether you’re looking for a romantic dinner out, a place to linger while you dine al fresco, some food on the go between exploring the area, or a tasty treat to satisfy that sweet tooth, Santa Cruz County eateries are serving up all your favorites. Peek below for some great options around the county and let the culinary adventure begin!

    Romantic Night Out

    Some Santa Cruz restaurants are known for their romance. Shadowbrook Restaurant has been serving up romantic evenings and special occasions for decades – their iconic red cable car is always a favorite. The spectacular hilltop views of The Hollins House make for an unbelievably dreamy backdrop – in fact, it’s so perfectly dreamy and romantic that it’s a popular venue to tie the knot. This list of romantic restaurants combines views and ambience with carefully crafted menus that will satisfy any foodie at heart. Takeaway meals are often offered at these stellar eateries too, so feel free to grab your date night dinner to-go.

    AVANTI RESTAURANT
    1917 Mission Street
    Santa Cruz, CA 95060
    831.427.0135
    Tasty Tip: Avanti is all about the local food culture. From the first bites of house made focaccia and brussels sprouts tossed with butternut squash, house made pancetta and pumpkin seeds, to their famous Fogline Farms Fried Chicken and pasta dishes, and every cocktail and dessert in between (and after), you’ll love exploring this seasonal and locally sourced menu. Gift Certificates are available online.

    BACK NINE GRILL & BAR
    555 Hwy. 17
    Santa Cruz, CA 95060
    831.423.5000
    Tasty Tip: Great California fresh menu – Their burgers are not to miss! Gift Certificates are available online.

    CAFE CRUZ
    2621 41st Avenue
    Soquel, CA 95073
    831.476.3801
    Tasty Tip: Request their patio for a cozy garden feel. Gift Certificates are available online.

    CAFE MARE
    740 Front Street, #100
    Santa Cruz, CA 95060
    831.458.1212
    Tasty Tip: Enjoy a romantic Italian lunch or dinner al fresco on their patio or dine-in.

    CAPITOLA WINE BAR
    115 San Jose Avenue
    Capitola, CA 95010
    831.476.2282
    Tasty Tip: Order some bites and wine – with over one hundred wines to choose from, you may want to stay for a while. Gift Certificates are available online.

    GABRIELLA CAFE
    910 Cedar Street
    Santa Cruz, CA 95060
    831.457.1677
    Tasty Tip: Sunset Magazine named Gabriella Cafe “The town’s most romantic spot…!” And you can’t go wrong with anything on the menu – including their weekend brunch!

    LA POSTA
    538 Seabright Ave.
    Santa Cruz, CA 95062
    831.457.2782
    Tasty Tip: Transport to Italy for a dinner at this Seabright neighborhood favorite.

    LAILI RESTAURANT
    101-B Cooper Street
    Santa Cruz, CA 95060
    831.423.4545
    Tasty Tip: Rich Mediterranean flavors with a unique Afghan twist in the heart of Downtown Santa Cruz. We recommend starting your meal with the Kadoo Boranee and a flatbread of your choice.

    PERSEPHONE
    7945 Soquel Drive
    Aptos, CA 95003
    831.612.6511
    Tasty Tip: This locally owned fine dining restaurant overlooking Aptos Creek serves a seasonally rotating farm to table menu based off of locally sourced organic ingredients. Follow them on Instagram for menu updates!

    SHADOWBROOK RESTAURANT
    1750 Wharf Rd.
    Capitola, CA 95010
    831.475.1511
    Tasty Tip: Shadowbrook has won numerous accolades including, “Most Romantic Restaurant,” “Best Service,” “Best Place to Take Visitors,” “Best Place to Kiss,” and more. Gift Certificates are available online.

    THE HOLLINS HOUSE
    20 Clubhouse Road
    Santa Cruz, CA 95060
    831.459.9182
    Tasty Tip: First date, date night, anniversary, or wedding day, Hollins House delivers on the romance. Need appetizer advice? Order the Brussel Sprouts!

    THE VIEW AT CHAMINADE
    One Chaminade Lane
    Santa Cruz, CA 95065
    831.475.5600
    Tasty Tip: Start with the cheeseboard, end with wine by the fire overlooking the Monterey Bay. You’ll love The View! Gift Certificates are available online.

    VINOCRUZ WINE BAR + RESTAURANT
    4901 Soquel Drive
    Soquel, CA 95073
    831.426.8466
    Tasty Tip: Wines and delicious bites – Gift Certificates are available online.

    Post Up on the Patio

    Patio dining has been a keystone of culinary experiences over the last year and the mild Santa Cruz weather has served our restaurants and their customers well through this season. Some Santa Cruz restaurants were perfectly placed and already offering outdoor options, while other eateries were quick to adapt and created a memorable al fresco dining experience. From familiar favorites like the beachfront views of the Crow’s Nest to new patios that have popped up, you’re sure to find somewhere you’ll want to linger in the fresh air.

    BRUNO’S BAR AND GRILL
    230-G Mt. Hermon Road
    SCOTTS VALLEY, CA 95066
    831.438.2227
    Tasty Tip: Eat on “Cloud 9” – Bruno’s comfy and stylish patio set-up! Gift certificates are available online.

    CAFE RIO ON THE BEACH
    131 Esplanade
    Aptos, CA 95003
    831.688.8917
    Tasty Tip: Enjoy their outdoor patio while you listen to the waves crash – and after your meal, take a walk on the beach!

    CROW’S NEST RESTAURANT
    2218 E. Cliff Drive
    Santa Cruz, CA 95062
    831.476.4560
    Tasty Tip: Enjoy ocean and Santa Cruz Harbor views while you eat! Keep your eyes peeled for the Chardonnay or O’Neill Catamaran heading out on the Bay. Gift Certificates are available online.

    DAVENPORT ROADHOUSE
    1 Davenport Ave
    Davenport, CA 95017
    831.426.8801
    Tasty Tip: Sample items on the menu from nearby farms and wineries. And if you’re up for sitting indoors, their spacious dining room and high ceilings make for an open atmosphere.

    DELAVEAGA RESTAURANT – THE GRILLE AT DELA
    401 Upper Park Road
    Santa Cruz, CA 95065
    831.423.1600
    Tasty Tip: A hidden gem for breakfast, but whenever you go, order drinks and food and linger on their large patio overlooking the golf course.

    EL PALOMAR RESTAURANT
    1336 Pacific Avenue
    Santa Cruz, CA 95060
    831.425.7575
    Tasty Tip: A well-known Santa Cruz favorite! There are so many options at El Palomar, but we’re loving their newly created patio dining experience! Order a pitcher of margaritas, your favorite El Palomar dishes, and relax al fresco!

    HULA’S ISLAND GRILL & TIKI ROOM
    221 Cathcart Street
    Santa Cruz, CA 95060
    831.426.4852 (HULA)
    Tasty Tip: Hula’s is known for its great Hawaiian-inspired menu, fun cocktails (try the Pain Killer), and lively atmosphere, and with their newly expanded parklet patio, there’s even more Hula’s Island fun!

    IDEAL BAR & GRILL
    106 Beach Street
    Santa Cruz, CA 95060
    831.423.5271
    Tasty Tip: Ideal’s patio is an easy sell – it’s at the beach! Starters, cocktails, salads, seafood, prime rib, and more, Ideal is the ideal spot for dining al fresco in Santa Cruz!

    KIANTI’S PIZZA & PASTA BAR
    1100 Pacific Avenue
    Santa Cruz, CA 95060
    831.469.4400
    Tasty Tip: This is a great spot for the whole family! Pizzas, pastas, salads and more – and right in the heart of Downtown Santa Cruz. Gift Certificates are available online.

    LUPULO
    233 Cathcart Street
    Santa Cruz, CA 95060
    831.454.8306
    Tasty Tip: Lupulo has a constantly rotating selection of 16 small-production beers on tap and over 100 bottles, plus great Mediterranean and Latin-American inspired cuisines that focus on locally sourced product and produce.

    MACKENZIE BAR & GRILL
    18 Clubhouse Road
    Santa Cruz, CA 95060
    831.459.9162
    Tasty Tip: Great burgers, salads, sandwiches and more, while overlooking the famous links of Pasatiempo Golf Course.

    SANDERLINGS RESTAURANT AT SEASCAPE BEACH RESORT
    1 Seascape Resort Drive
    Aptos, CA 95003
    831.662.7120
    Tasty Tip: Sit on the patio and take in the Monterey Bay. This is also a great spot for a romantic dinner out!

    SANTA CRUZ MOUNTAIN BREWING
    402 Ingalls Street, Suite 27
    Santa Cruz, CA 95060
    831.425.4900
    Tasty Tip: Everyone loves the beer garden at Santa Cruz Mountain Brewing on the Westside. Of course for the 21+, enjoy their organic brews, but everyone has to try their tasty menu items – including their pretzels! Gift Certificates are available online.

    SEVY’S BAR + KITCHEN
    7500 Old Dominion Court
    Aptos, CA 95003
    831.688.8987
    Tasty Tip: This spot is an Aptos gem! From breakfast to burgers, their menu has something for everyone.

    STAGNARO BROS. RESTAURANT
    59 Municipal Wharf
    Santa Cruz, CA 95060
    831.423.2180
    Tasty Tip: At Stagnaro Bros, you are literally eating over the Monterey Bay so the al fresco experience goes up a few notches over the water! Don’t miss out on their clam chowder.

    THE HEAVENLY ROADSIDE CAFE
    1210 Mount Hermon Road
    Scotts Valley, CA 95066
    831.335.1210
    Tasty Tip: Breakfast, brunch, or lunch at Heavenly Cafe is always a good time! They don’t skimp on portions so come hungry!

    THE SAND BAR & GRILL
    211 Esplanade
    Capitola, CA 95010
    831.462.1881
    Tasty Tip: The tip is simple, start with a Bloody Mary and have some fun at this Capitola Village favorite.

    VENUS SPIRITS COCKTAILS & KITCHEN
    427-A Swift Street
    Santa Cruz, CA 95060
    831.427.9673
    Tasty Tip: Of course their cocktails are a must – they are a distillery after all! But follow them on social for current menu offerings and exciting events like “Tuesday Takeover” where they invite food makers like Full Steam Dumpling to take over their kitchen for the evening!

    WALNUT AVE CAFE
    106 Walnut Avenue
    Santa Cruz, CA 95060
    831.457.2804
    Tasty Tip: There’s no going wrong with Walnut Ave’s menu, but don’t pass up on the French Toast or Belgian Waffle with Grilled Bananas and Walnuts.

    Takeout & Adventure

    Tasty takeout is perfect for the outdoor adventurer in need of some food on the go. Whether you’re at the beach and want to top off your perfect Santa Cruz day with Las Palmas tacos or you’re craving a wholesome bowl from Charlie Hong Kong, there are plenty of delicious takeout options around the county.

    CALIFORNIA GRILL OF THE PAJARO VALLEY
    40 Penny Lane
    Watsonville, CA 95076
    831.722.8052
    Tasty Tip: Dine-in or takeout available. Continue your South County exploring at the expansive beaches, u-pick farms, and more.

    CHARLIE HONG KONG
    1141 Soquel Avenue
    Santa Cruz, CA 95062
    831.426.5664
    Tasty Tip: A great choice for some healthy, organic, Asian-inspired street food on the go! CHK is definitely a local favorite! Gift Certificates are available online.

    GAYLE’S BAKERY & ROSTICCERIA
    504 Bay Avenue
    Capitola, CA 95010
    831.462.1200
    Tasty Tip: Breakfast, lunch, dinner, or dessert, make time to fit Gayle’s into your Santa Cruz County adventures. Gift certificates are available online.

    LAS PALMAS TACO BAR
    830 41st Ave.
    Santa Cruz, CA 95062
    831.464.2586
    Tasty Tip: Widely known for their crispy tacos, Las Palmas is centrally located near the beach, Wharf, West Cliff Drive, the Boardwalk and Downtown Santa Cruz.

    PACIFIC THAI
    1319 Pacific Ave
    Santa Cruz, CA 95060
    (831) 420-1700
    Tasty Tip: Pad Thai, spring rolls, boba tea, and mango curry – oh my! Pacific Thai is a Santa Cruz favorite in the heart of Downtown Santa Cruz.

    SANTA CRUZ COFFEE ROASTING COMPANY
    1330 Pacific Ave.
    Santa Cruz, CA 95060
    831.459.0100
    Tasty Tip: The perfect stop for some great coffee, specialty drinks, and delicious treats on the go! Gift Certificates are available online.

    SURF CITY SANDWICH
    4101 Soquel Drive, B1
    Soquel, CA 95073
    831.346.6952
    Tasty Tip: Not your average sandwich shop – these are artisan sandwiches! You’ll love their house-made chips too!

    THE PICNIC BASKET
    125 Beach Street
    Santa Cruz, CA 95060
    831.427.9946
    Tasty Tip: Salads, sandwiches, breakfast burritos – no wrong choice. And their location across from the beach isn’t too bad either!

    WHALE CITY BAKERY BAR & GRILL
    490 Coast Road
    Davenport, CA 95017
    831.423.9009
    Tasty Tip: Grab something great from Whale City Bakery (which isn’t hard to to) and then carefully cross Highway 1 and enjoy your food with an ocean view. (Almost directly across from Whale City Bakery is the Old Davenport Pier – one of the most Instagram-worthy spots in the county.)

    ZACHARY’S RESTAURANT
    819 Pacific Avenue
    Santa Cruz, CA 95060
    831.427.0646
    Tasty Tip: Whatever you order, always add the Sourdough Pancakes to share (or not share).

    Satisfy Your Sweet Tooth

    When you’re in the mood for something sweet, Santa Cruz County knows how to deliver the good(ies). The beloved Penny Ice Creamery has expanded from one location to three and serves up made-from-scratch ice cream that locals and visitors have fallen in love with – two words, marshmallow fluff… And who can resist the smell of fresh baked cookies? For over 40 years, Pacific Cookie Company has been baking deliciously addictive cookies in Santa Cruz. See more tasty treats below.

    ASHBY CONFECTIONS
    16C Victor Square
    SCOTTS VALLEY, CA 95066
    831.454.8299
    Tasty Tip: Ashby Confections crafts exquisite artisan chocolates and confections. Any order is a good one, but don’t miss out on their caramels! Gift Certificates are available online.  

    MARTINELLI’S COMPANY STORE
    345 Harvest Drive
    Watsonville, CA 95076
    831.768.3938
    Tasty Tip: Martinelli’s Sparkling Apple Juice is a classic and you definitely can’t go wrong with the original, but don’t miss grabbing a bottle of some other favorites! Sparkling Apple-Pomegranate, Sparkling Apple-Peach, Sparkling Apple-Marionberry, and Sparkling Blush are a few new faves!

    MUTARI CRAFT CHOCOLATE
    504 Front Street, Suite A
    Santa Cruz, CA 95060
    831.687.8141
    Tasty Tip: Craft Chocolate is next level. Stop in for a variety of tasty treats like chocolate bars, caramels, ice creams, hot cocoa and more. Follow them on Instagram for a “taste” of what they have to offer!

    PACIFIC COOKIE COMPANY
    1203 Pacific Avenue
    Santa Cruz, CA 95060
    831.429.6905
    Tasty Tips: Not only are the freshly baked cookies from Pacific Cookie Company an immediate perk to your day, they travel well and taste just as good the next day.

    THE PENNY ICE CREAMERY
    913 Cedar Street & 820 41st Avenue
    Santa Cruz, CA 95060
    831.204.2523
    Tasty Tip: Two words: Marshmallow Fluff. You can’t go wrong with Penny’s seasonally rotating ice cream flavors. Just be sure to add the “Torched Marshmallow Fluff” at least once in your life! Gift Certificates are available online.

    Special to Visit Santa Cruz

    October 21, 2020
    Food & Drink, Shop in Santa Cruz
  • 3 Reasons to Spring To Annieglass this Season

    3 Reasons to Spring To Annieglass this Season

    While Watsonville has become a recent hub for independent artisans, a pioneer of its burgeoning craft scene is Annie Morhauser who founded her Annieglass glassware studio amidst the town’s sprawling agriculture fields in 1983. Today, her luminous pieces are featured at high profile hotels and retailers-Four Seasons, Neiman Marcus, the Bellagio in Las Vegas-and two of her pieces are on permanent display at the Smithsonian. Yet, each elegant piece continues to be handmade here in Santa Cruz County. Here are three reasons to visit Annieglass this season:

    #1: Marvel at artful glassware handcrafted in Santa Cruz County

    Annieglass’ lustrous glass tableware are functional pieces of art. Offered in a range of styles-from classic to contemporary-Morhauser is constantly expanding her offerings with new pieces each year. Since her start, she’s been lured to produce her pieces offshore, yet Annieglass remains proudly in Watsonville. The company’s pieces are distributed throughout the U.S., Europe, and Asia, yet, you’ll find the largest selection at retail shop located at the Watsonville HQ. Seasoned shoppers take note: the retail shop also features a great selection of seconds that are available at a considerable discount.

    #2: Annieglass Makes for a Great Gift

    Annieglass is always an extra special gift, but did you know you can also add a personalized engraved message? For $25, Annieglass will engrave the back of the piece with up to 60 characters using a handheld etching tool. And those etchings are done by the skilled hands of Annieglass employees – some of which have been doing these gorgeous engravings for decades!

    #3: Supporting Sustainability

    When purchasing Annieglass, you can also have piece of mind that you are buying products that are sustainably made. Endlessly inspired by nature, Annie Morhauser became dedicated to environmental responsibility long before “green” became a trend. Eco-sourcing, recycling, reusing and zero-waste goals have been standards for this atelier-turned-production-studio since opening in 1983. The glassware pictured above is from the Elements collection which is created with scrap glass that has been remelted. The watery green color and ghostlike effect of the many melted pieces of glass fusing together has made this collection a favorite. By reusing scrap glass, the studio is able to maintain near zero waste goals by avoiding using landfills and consciously utilizes green practices in every step of production.

    Garrick Ramirez

    May 29, 2020
    Arts + Culture, Shop in Santa Cruz
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  • SANTA CRUZ LIFESTYLES OF THE INSTA-FAMOUS: JACLYN BRIDGES OF QUEEN OF SUCCULENTS

    SANTA CRUZ LIFESTYLES OF THE INSTA-FAMOUS: JACLYN BRIDGES OF QUEEN OF SUCCULENTS

    A bubbly brunette with a background in fashion, Jaclyn Bridges of Queen of Succulents (@queenofsucculents) hated dirt when she received her very first succulent from a friend’s mom. “I wasn’t a plant person at all,” recalls Bridges. “I didn’t even like touching mushrooms at the grocery store.”

    Succulents, though, were different. Her first succulent “looked like little roses” and Bridges decided to snap a photo of her new plant and post it on Instagram. This was April of 2016 and now, Bridges has over 124K followers and sells individual succulents and artistic succulent arrangements full-time. The fashionista turned succulent whisperer now gets her hands dirty on a daily basis and has turned her yard into a mini-succulent nursery.

    On a warm, sunny October morning, Bridges showed me around DIG Gardens, a bohemian garden shop near downtown where she sources some of her succulents and gets artistic inspiration for her live custom arrangements. While exploring the lush nursery behind the shop, Bridges shared some pro-tips for growing healthy, happy succulents, where to find the best succulents in the county, and what she loves most about Santa Cruz.

    How did you go from fashion to succulents? 
    My best friend brought succulents from his mom’s house in Escalon where I grew up. I knew nothing about plants. I’d never grown a tomato or sprouted a seed. I didn’t even enjoy touching dirt. But then I got these little succulents that looked like little roses. I decided to go on Instagram and look up #succulent. I found two girls doing a challenge where you post a different colored succulent every day of the week. I realized that I had all the colors but yellow right in my own backyard.

    That challenge got me excited—it made me realize there was an entire community of succulent lovers. Within a few months I realized I really liked taking the succulent photos so I switched from fashion to succulents. My fashion account was Queen Mab so I became the ‘Queen of Succulents.’

    Can you talk about how you use your Instagram following to raise money for worthy causes?
    I like to use my platform to help others. I do a lot of auctions to raise money for people in our community. For example, Gloria is a really funny woman in the succulent community and when her husband became ill, the community was able to band together and raise over $10K in just two days! It blew my mind.

    The reason I do what I do is because of the people that I’m helping. I’m currently creating a wooden California planter for an auction. The money will go to a ‘succulent sister’ in Hawaii who’s been diagnosed with breast cancer. That’s what brings me joy. I love to make arrangements that help others. I also try to support local businesses when I can. I buy my pumpkins from Rodoni Farms [to make succulent pumpkins] and source most of my succulents from local nurseries.

    What’s your favorite succulent?
    My favorite is the Echeveria. I also love the Pachyphyllum ovarium or lavender pebbles and anything with stripes.

    Where are your favorite Santa Cruz succulent spots?
    I love walking down Pleasure Point and through the neighborhoods. I’ve taken incredible photos of succulents at people’s houses. Near Capitola Village there’s a whole block full of succulents. I also like to visit Far West Nursery in Capitola and DIG Gardens is one of the most special places.

    Can you share some pro tips for growing succulents?
    I make my own soil. I get my pumice from @SexySucculents [on Instagram] and mix it with coconut husk shreds and any type of soil I can find. You can also start with cuttings—literally just stick it in the soil and wait.

    The main thing is, you have to pay attention to the plant. If the soil is still wet, don’t water it even though it’s been two weeks. You only want to water the succulent when the soil is completely dry. You don’t need to water them that often but when you do, drench the soil. You don’t want to just sit there and mist it because that doesn’t get to the roots. You really want to soak it which is why you want good drainage.

    What’s your favorite way to unwind here in Santa Cruz?
    It’s not very unique but I love walking along East Cliff or West Cliff. No matter what kind of day you’re having it always gets better by walking in nature plus I get to “succulent stalk.”

    Why did you choose to live in Santa Cruz?
    I chose Santa Cruz because my dad grew up in Watsonville so we always came to visit family in this area multiple times a year. I was pulled in at a young age by the mystical redwoods next to the ocean and I loved downtown! The entire town has an energy that I just can’t get enough of. The beauty of Santa Cruz inspired me to spread it across the nation. So I do just that with my photos and actually selling succulents from our area.

    Where to find Jaclyn and her inspiring world of succulents:
    You can find Jaclyn’s hand-picked (and sometimes home-grown) succulents and gorgeous succulent arrangements online on her Etsy shop. And don’t forget to follow her on Instagram for daily photos, arrangement tutorials, succulent care tips, giveaways, and more.

    (This interview has been edited and condensed for clarity.)

    Molly Ressler

    December 15, 2018
    Meet a Local, Shop in Santa Cruz
  • Rediscover the Santa Cruz Wharf

    Rediscover the Santa Cruz Wharf

    Extending a half mile into the Monterey Bay, situated between the colorful Santa Cruz Boardwalk and the surfer-filled waves of Steamer Lane, the Santa Cruz Wharf offers some of most thrilling views along the California coast. At 2,745 feet, it’s the longest wooden pier in the United States, resting on over 4,400 Douglas-fir pilings. Built in 1914, the timber centenarian continues to offer a timeless Santa Cruz experience. Stroll its wooden walkways-ideally with a cup of clam chowder in hand-and discover fresh-seafood eateries, local gift shops, nature and history displays, fun seasonal events, and of course, those famous barking sea lions.

    EXPERIENCE THE MONTEREY BAY

    More than a touristed spot to shop and dine, the Santa Cruz Wharf immerses visitors in the natural splendor of the Monterey Bay National Marine Sanctuary. Explore the wharf’s lengthy expanse-which spans from the shoreline to an intertidal zone to open sea-and you’re likely to spy seabirds, seals, sea lions, and if you’re lucky, dolphins, otters and whales. Plunk quarters into one of the many powder-blue telescopes that dot the wharf and zoom in on the bay’s flourishing sea life.

    Want to experience the bay up close in person? Rent a kayak or join a guided tour from Venture Quest Kayak whose staff will suit you up with everything you need to explore the bay.

    SHOP

    The Wharf is chock-a-block with gift shops and boutiques brimming with beach apparel and breezy seaside decor. You can outfit yourself like a local at Nolands on the Wharf and Surf City Santa Cruz which stock surf and skate apparel from all the major labels. Nearby, Made in Santa Cruz is a fun repository for Santa Cruz goods including artwork, books on local history, and a wide range of apparel.

    EAT + DRINK

    It’s impossible to stroll the Wharf and not crave seafood. You’ll pass fisherman reeling in halibut, sardines, and sand dabs that immediately call to mind a sizzling pan and a knob of butter. And did you know that anyone can fish from the Wharf, no license required? Stagnaro Bros. has been peddling fresh seafood since 1937. Today, you can belly up to their bustling open-air seafood market and order a crab cocktail and clam chowder-don’t forget the oyster crackers-or snag a seat in the adjacent table-service restaurant made to resemble a grand ocean liner.

    With the Santa Cruz Beach Boardwalk within earshot and view, don’t be surprised if you start hankering for a candied apple. Luckily, there’s a taste of the Boardwalk on the Wharf thanks to Marini’s, the over-a-century-old candy shop filled with buckets of taffy and the sweet aromas of cotton candy and housemade chocolates.

    Local residents take note: Tuesday night is Local’s Night with two hours free parking with validation. For regular parking rates plus a list of free days, check out the Wharf’s site.

    SEE WHAT’S HAPPENING ON THE WHARF

    Although many large events are still on hold, the Wharf is a favorite venue spot for local gatherings, typically playing host to many popular events throughout the year. Check our calendar for updates on upcoming events including the Wharf-to-Wharf marathon, Aloha Outrigger Races and Polynesian Festival, and the incredibly popular Woodies on the Wharf which fills the wharf with over 200 classic, wood-adorned vehicles from the 1950s and earlier. We hope to see the safe return of Wharf-hosted events soon!

    Garrick Ramirez

    October 8, 2017
    Attractions, Family Fun, Outdoor + Wildlife, Shop in Santa Cruz, Things to Do, Vacation Ideas
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  • Retro Retail: A Guide to Santa Cruz Antique Shops

    Retro Retail: A Guide to Santa Cruz Antique Shops

    If you think antique shopping means picking out cozies for grandma’s tea kettle, you should take a closer look. Today’s antique shops are frequented by contemporary interior designers, Etsy fans, and hip young folks looking for that perfect vintage score. Whether you’re redoing a living space or simply looking for that perfect cozy day activity, these four stops will deliver the retro goods.

    Center Street Antiques
    Lined with numerous shops within walking distance of each other, the charming Soquel Village is Santa Cruz’s antique Mecca. Start at Center Street Antiques, a 5,000 sq. ft. wonderland of antiques and collectibles. It’s the largest co-op in the county, and 25 unique dealers means a huge variety of styles under one roof. You’ll browse home and garden furniture, tableware, ornate frames, globes, vintage books, artwork, and one of kind objects. From French Country to Mid-Century Modern, they’ve got it all. Our rec? Pick up some vintage stemware and fill them with vino from nearby tasting rooms like Wargin Wines and Bargetto.
    Center Street Antiques, 3010 S Main St., Soquel

    Cowbelle’s For Heart & Home
    Just a hop away from Center Street Antiques is the gorgeous Cowbelle’s where owner Anita Gabriel has assembled an impeccable collection of antique and contemporary items. In a soothing interior bathed in muted tones and natural light, you’ll browse a curated mix of gifts, vintage items, and home decor. The talented Gabriel also refinishes elegant 1880s furniture in a modern style that’s made to be lived with. Yet the favorite part of your visit might be Schatzi, an incredibly sweet French Brittany who often doubles as a model for the shop.
    Cowbelles for Heart & Home, 2940 Main St., Soquel

    Gizdich Ranch
    This wonderful, old-fashioned farm is legendary for fresh-baked pies and autumn apple picking. Lesser known is the antique shop that Nita Gizdich, the ranch’s charismatic matriarch, has operated out of a 1940s tomato packing barn for the past 39 years. With an eclectic selection of items plucked from every time period-from 1880s to 1980s-this little shop combines shopping, nostalgia, and curiosity. On a recent visit, we discovered original Star Wars Pez dispensers, trendy-again colored glassware, fashionable vintage belt buckles, and a Mad Men era record console. There’s also a wall of clown paintings that Nita cherishes but understands is not for everyone. “Everyone’s afraid of clowns,” she says with a smile.
    Gizdich Ranch, 55 Peckham Rd., Watsonville

    Downtown Santa Cruz Antiques Faire
    Treasures abound at this festive outdoor marketplace that takes place the second sunday of each month in downtown Santa Cruz. With 50 vendors from the Bay Area and Monterey Peninsula, it’s no exaggeration to say that you’ll find a little bit of everything here. High-end estate jewelry, mid-century gems, and unusual tchotkes fill Lincoln Street with color and post-brunch crowds. UCSC students sort through vintage clothes and old stereo decks while 80s kids relive their childhood with memorable toys like original Star Wars and He-Man figures. Vendors rotate frequently so you’re guaranteed to find something new each month. We asked organizer Bonnie Belcher what she would say to those who don’t think of themselves as antique shoppers. “I’d say I’m surprised,” she exclaims. “Not only are antiques better made than today’s products, they’re more affordable too. Why not get something better for less money?” Hard to argue with that! Downtown Santa Cruz Antique Faire is held the second Sunday of every month (weather-permitting).
    Lincoln St. between Pacific Ave. & Cedar St.

    Garrick Ramirez

    February 10, 2017
    Arts + Culture, Shop in Santa Cruz, Things to Do
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