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  • Santa Cruz County Holiday Gift Guide

    Your 2021 Holiday Gift Guide to Santa Cruz County

    It’s that time of year again! Don’t let the hustle, bustle and those hard-to-shop-for people on your list get you down! Think outside the big box, avoid supply chain issues, and shop local with this Holiday Gift Guide of 20+ Santa Cruz ideas that are easy, fun, and totally unique!

    STYLISH GIFTS

    Fashionable Finds
    Shoe Fetish is a treasure-trove of designer shoes and handbags – but the shop doesn’t stop there! Leather jackets, belts, sweaters, tops, dresses and more – the folks at Shoe Fetish carefully select pieces from the USA and around the globe to create a store with fashionable and unique finds. The Shoe Fetish Instagram page is a great way to see what they currently have to offer – and an excellent place to inspire your own wish-list! Just down the street, Pacific Trading Co has curated collections from over 100 brands including Michael Stars, Eileen Fisher, Velvet, AG Denim, Love Heals, Citizens of Humanity, Free People, Dolce Vita, Tysa and more. Sockshop and Shoe Company has an incredible selection of leather and vegan purses, wallets, beautiful scarves, hats, belts and more. And for kids, we have a great selection of socks, rain boots and slippers.

    Looking for a little more funk in your fashion? Tomboy is known for its vintage finds that have stood the test of time. They LOVE cowboy boots, great bolo ties, workwear, denim everything, suede fringe, silk velvet, leather, lace, natural fabrics, embroidery and crochet.

    Organic Aesthetic and Garden Delights 
    One step into Dig Gardens and you will know you’re in the right place for some holiday shopping! With their flawless boho and modern style, Dig has a great mix of houseplants, terrariums, contemporary home, and gift items, gardening supplies, art, and more. The Garden Company Nursery & Gift Shop on the Westside of Santa Cruz is another must-shop stop for the plant lover on your list – plus, their exquisite gift shop features world-famous Annieglass art glass, local artisan jewelry, scarves, hats, botanical soaps and lotions, greeting cards, family puzzles, plush animals, and children’s books. And for the ultimate relaxing shopping experience, take a walk through the UCSC Arboretum, watch the hummingbirds, explore the botanical gardens, and then stop into Norrie’s Gift & Garden Shop for more unique gifts.

    Contemporary Home Goods
    Stop by Home/Work Santa Cruz located in the Seabright area for their carefully curated housewares and gifts – just take a peek at their Instagram page – lots of gift inspiration! For those stylish folks on your list, you could pretty much pick anything out at this store!

    Impress with Artisan Glassware
    Well known handcrafted glassware by Annieglass is made right in Watsonville, California. These gorgeous pieces are individually crafted and revered for their beauty and elegance. For more jewelry finds Downtown, stop by Super Silver.

    Craft Gallery, Center Street Antiques and Interiors, Cowbelles for Heart & Home have wall art, Jewelry, ceramics, metal work. woodworking, cards, kids items, bath products.

    Inspired by Local Art & Handmade Gifts
    If you’re looking for handmade items from local artist, Artisans & Agency features wall art, jewelry, glass, ceramics, metal work, woodworking, cards, kids items, bath products and more. For more handmade gifts and antiques, head to Craft Gallery, Center Street Antiques and Interiors, and Cowbelles for Heart & Home.

    Holiday Cheer at Bookshop Santa Cruz
    We’re going to go ahead and put Bookshop Santa Cruz under the stylish category and if you step foot in there over the next month you’ll definitely see why. They have tons of ornaments (hands-down the coolest, most unique selection around), holiday-themed gifts, fun toys, and oh, BOOKS! The Cook’s Bookcase has rare books on cooking technique, culinary history, and more just in time for the holiday season!

    TREAT YOURSELF – OR SOMEONE ON YOUR LIST

    Well Wishes from Yoso
    Yoso Wellness Spa and Yoso The Annex have a variety of ways to bring a bit of relaxation into the holiday season. At Yoso Wellness Spa you can purchase a gift certificate for treatments including: facials, massage, acupuncture, eco-friendly nail services, lash extensions, waxing, and more. Over at Yoso The Annex you can find sustainable, non-toxic living products that are sure to please. Their goal is for everyone to “feel whole from skin to soul,” and at both locations, their friendly and knowledgeable staff will help you pick out the perfect gift to pamper your loved ones! PS, we fully support and suggest sneaking in a few products or treatments for yourself to help ease any holiday stress!

    GIVE A CLASSIC SANTA CRUZ EXPERIENCE

    Salty Surf Culture
    Santa Cruz has surf culture pumping through its veins. Give someone a little taste of the Santa Cruz vibe with some surf ware. O’Neill is iconic in Santa Cruz and the surf world and places like Surf City Santa Cruz, Freeline Surf Shop, Nolands on the Wharf, Capitola Beach Company, carry some O’Neill brand and much, much more. And if wearing some surf culture isn’t enough, consider some surf lessons with a local guru! Get ready for your surf lesson in the latest swimwear fashion with Nubia Swimwear.

    Give Some Excitement with Games and Rides
    The Santa Cruz Beach Boardwalk is kinda a big deal. And if you’re a kid (or a kid at heart), it’s a really big deal! And don’t forget the golf gamers too! A round at Pasatiempo, Boulder Creek Golf and County Club, or DeLaveaga is a big hole-in-one in the gift-giving department.

    A Rush in the Redwoods
    Mount Hermon Adventures has been thrilling visitors since 2010 with canopy tours – some as high as 150 feet up in the trees! Ziplining through the redwoods is a must! See California’s towering redwood trees from two historic railroads. Roaring Camp Railroads offers you a chance to travel on authentic 19th-century steam trains through the Big Trees to the summit of Bear Mountain or ride early 1900s Pullman cars and open-air excursion cars along a scenic river gorge through Henry Cowell Redwoods State Park to the beach of Santa Cruz.

    SWEETS, TREATS, AND THINGS TO EAT

    Delicious Bakery Delights from Gayle’s
    Pop into Gayle’s Bakery & Rosticceria for award-winning breads and pastries. Between their regular favorites and seasonal delights, you can find everything from holiday meal help, extra special desserts, and dozens of items to chose from for the season!

    Gourmet Chocolate at Mutari
    The folks at Mutari Chocolate are cocoa perfectionists, connoisseurs, and enthusiasts. Specializing in ethically sourced, single-origin chocolate and cocoa, one bite (or sip) and you’ll taste the crafted difference. Have fun picking out the perfectly packed gourmet hot chocolates, truffles, ice cream, baked goods, and more!

    Cookies Aren’t Just for Santa
    Whether your giving, receiving, or just stopping in for a cookie between your Downtown holiday shopping, Pacific Cookie Company is a season must! And this year they are offering the Surf City Sweets Cookie Tower with a dozen delicious cookies that are sure to give people a taste of Santa Cruz! Signature Santa Cruz Dining
    Chances are someone (or everyone) on your list who can appreciate some great food and drink! Consider a gift card to a fine dinner out – Shadowbrook, Jack O’Neill Restaurant & Lounge, Avanti, Cafe Cruz, Crow’s Nest, The View are just a handful of date night favorites! And don’t forget some locals’ favorites like Charlie Hong Kong, Kianti’s Pizza & Pasta Bar, Back Nine Grill & Bar, Bruno’s Bar & Grill, and more! Take a peek at our Dining Page for more favorites!

    Cheers to That: Craft Brew + Local Wine + Martinelli’s
    Get on board with the craft brew buzz and hop over to Santa Cruz Mountain Brewing or Seabright Social and oogle at their impressive selection of local beers and brews. Got some wine drinkers? Choose a unique and local bottle of wine from one of the dozens of Santa Cruz County wineries and vineyards. Another perfectly festive gift is a variety of sparkling ciders from Martinelli’s in Watsonville. Go beyond Sparkling Apple and try other favorites like the Sparkling Blush, Sparkling Apple-Pomegranate, Sparkling Apple-Peach, and more.

    NATURE LOVERS

    Be a Friend to Our State Parks + Environment
    Nature gifts, history themes, park passes, and tons of uniquely Santa Cruz gifts! Shop online with the Friends Park Stores and find items themed to Santa Cruz State Parks including Santa Cruz Mission State Historic Park, Natural Bridges State Beach, New Brighton State Beach, Seacliff State Beach, and Wilder Ranch State Park. And with your purchase, know that all the proceeds benefit local state parks and beaches. A gift the nature lovers are sure to appreciate!

    Experience the Monterey Bay
    Winter months happen to be a crescendo of wildlife in Santa Cruz County. Monarchs, elephant seals, birds, otters, and WHALES! Book a whale-watching excursion in the Monterey Bay with Stagnaro Whale Watching and you’re sure to please the adventurous nature lover on your list. Opt for a relaxing sail or charter with the experienced crews of Chardonnay Sailing or O’Neill Yacht Charters. Want a bit more of a hands-on experience in the water? Gear up and get out on the Bay with a kayak or stand up paddleboards! Capitola Beach Company, Kayak Connection, and SUP Shack are just a few of the companies that can help organize an unforgettable experience out on the water. For more info on Sea Life Watching in Santa Cruz, check out our blog!

    Updated November 2021

    Special to Visit Santa Cruz

    November 23, 2021
    Shop in Santa Cruz, Shopping
  • 3 Reasons to Spring To Annieglass this Season

    3 Reasons to Spring To Annieglass this Season

    While Watsonville has become a recent hub for independent artisans, a pioneer of its burgeoning craft scene is Annie Morhauser who founded her Annieglass glassware studio amidst the town’s sprawling agriculture fields in 1983. Today, her luminous pieces are featured at high profile hotels and retailers-Four Seasons, Neiman Marcus, the Bellagio in Las Vegas-and two of her pieces are on permanent display at the Smithsonian. Yet, each elegant piece continues to be handmade here in Santa Cruz County. Here are three reasons to visit Annieglass this season:

    #1: Marvel at artful glassware handcrafted in Santa Cruz County

    Annieglass’ lustrous glass tableware are functional pieces of art. Offered in a range of styles-from classic to contemporary-Morhauser is constantly expanding her offerings with new pieces each year. Since her start, she’s been lured to produce her pieces offshore, yet Annieglass remains proudly in Watsonville. The company’s pieces are distributed throughout the U.S., Europe, and Asia, yet, you’ll find the largest selection at retail shop located at the Watsonville HQ. Seasoned shoppers take note: the retail shop also features a great selection of seconds that are available at a considerable discount.

    #2: Annieglass Makes for a Great Gift

    Annieglass is always an extra special gift, but did you know you can also add a personalized engraved message? For $25, Annieglass will engrave the back of the piece with up to 60 characters using a handheld etching tool. And those etchings are done by the skilled hands of Annieglass employees – some of which have been doing these gorgeous engravings for decades!

    #3: Supporting Sustainability

    When purchasing Annieglass, you can also have piece of mind that you are buying products that are sustainably made. Endlessly inspired by nature, Annie Morhauser became dedicated to environmental responsibility long before “green” became a trend. Eco-sourcing, recycling, reusing and zero-waste goals have been standards for this atelier-turned-production-studio since opening in 1983. The glassware pictured above is from the Elements collection which is created with scrap glass that has been remelted. The watery green color and ghostlike effect of the many melted pieces of glass fusing together has made this collection a favorite. By reusing scrap glass, the studio is able to maintain near zero waste goals by avoiding using landfills and consciously utilizes green practices in every step of production.

    Garrick Ramirez

    May 29, 2020
    Arts + Culture, Shop in Santa Cruz
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  • Rediscover the Santa Cruz Wharf

    Rediscover the Santa Cruz Wharf

    Extending a half mile into the Monterey Bay, situated between the colorful Santa Cruz Boardwalk and the surfer-filled waves of Steamer Lane, the Santa Cruz Wharf offers some of most thrilling views along the California coast. At 2,745 feet, it’s the longest wooden pier in the United States, resting on over 4,400 Douglas-fir pilings. Built in 1914, the timber centenarian continues to offer a timeless Santa Cruz experience. Stroll its wooden walkways-ideally with a cup of clam chowder in hand-and discover fresh-seafood eateries, local gift shops, nature and history displays, fun seasonal events, and of course, those famous barking sea lions.

    EXPERIENCE THE MONTEREY BAY

    More than a touristed spot to shop and dine, the Santa Cruz Wharf immerses visitors in the natural splendor of the Monterey Bay National Marine Sanctuary. Explore the wharf’s lengthy expanse-which spans from the shoreline to an intertidal zone to open sea-and you’re likely to spy seabirds, seals, sea lions, and if you’re lucky, dolphins, otters and whales. Plunk quarters into one of the many powder-blue telescopes that dot the wharf and zoom in on the bay’s flourishing sea life.

    Want to experience the bay up close in person? Rent a kayak or join a guided tour from Venture Quest Kayak whose staff will suit you up with everything you need to explore the bay.

    SHOP

    The Wharf is chock-a-block with gift shops and boutiques brimming with beach apparel and breezy seaside decor. You can outfit yourself like a local at Nolands on the Wharf and Surf City Santa Cruz which stock surf and skate apparel from all the major labels. Nearby, Made in Santa Cruz is a fun repository for Santa Cruz goods including artwork, books on local history, and a wide range of apparel.

    EAT + DRINK

    It’s impossible to stroll the Wharf and not crave seafood. You’ll pass fisherman reeling in halibut, sardines, and sand dabs that immediately call to mind a sizzling pan and a knob of butter. And did you know that anyone can fish from the Wharf, no license required? Stagnaro Bros. has been peddling fresh seafood since 1937. Today, you can belly up to their bustling open-air seafood market and order a crab cocktail and clam chowder-don’t forget the oyster crackers-or snag a seat in the adjacent table-service restaurant made to resemble a grand ocean liner.

    With the Santa Cruz Beach Boardwalk within earshot and view, don’t be surprised if you start hankering for a candied apple. Luckily, there’s a taste of the Boardwalk on the Wharf thanks to Marini’s, the over-a-century-old candy shop filled with buckets of taffy and the sweet aromas of cotton candy and housemade chocolates.

    Local residents take note: Tuesday night is Local’s Night with two hours free parking with validation. For regular parking rates plus a list of free days, check out the Wharf’s site.

    SEE WHAT’S HAPPENING ON THE WHARF

    Although many large events are still on hold, the Wharf is a favorite venue spot for local gatherings, typically playing host to many popular events throughout the year. Check our calendar for updates on upcoming events including the Wharf-to-Wharf marathon, Aloha Outrigger Races and Polynesian Festival, and the incredibly popular Woodies on the Wharf which fills the wharf with over 200 classic, wood-adorned vehicles from the 1950s and earlier. We hope to see the safe return of Wharf-hosted events soon!

    Garrick Ramirez

    October 8, 2017
    Attractions, Family Fun, Outdoor + Wildlife, Shop in Santa Cruz, Things to Do, Vacation Ideas
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Visit Santa Cruz County is a private, non-profit corporation, serving as the official visitor marketing entity for Santa Cruz County. Visit Santa Cruz County works to enhance tourism, the visitor experience, and the area economy by positioning and promoting Santa Cruz County as a year-around visitor, conference and film destination.

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