8
The overseas international market is an attractive segment and constitutes
approximately 7% of leisure visitors to Santa Cruz County. This market tends
to travel year-round and spends more time and money in a destination than the
domestic drive market, providing an opportunity to increase overnight visitation
to Santa Cruz County during the o -season and mid-week. Building this market
is a long-term commitment and o ers potential to boost annual sales and
brings sustainable tourism growth to the area.
e Santa Cruz County CVC imple-
ments a strategic marketing plan to
approach the international market and
has laid a strong
foundation for
growth in inter-
national visits
to Santa Cruz
County. e
primary focus
has been the UK,
as this market
provides the
greatest volume
of overseas airli
into California
and was identi-
ed as Santa Cruz
County’s largest
international
market. However,
the Santa Cruz
County CVC is
currently working with operators that
serve worldwide clientele. Other mar-
kets may be considered for increased
focus as well. e
CVC’s underlying
strategy relies
signi cantly on
partnering with
Visit California
and the national
organization,
Brand USA.
Santa Cruz
County CVC has
implemented
the following
ongoing mar-
keting tactics
to approach the
overseas interna-
tional market:
INTERNATIONAL
TRAVEL TRADE
For informatio o Internationa Trave Trade,
pleas cal Krist Rupp at 831.429.7281 ext. 102
SANTACRUZDREAM INN
LocatedonCowell’sbeach,adjacent towharfand
BeachBoardwalk,MontereyBayviews fromevery
room. Ideal location forexploring SantaCruz.
1.831.426.4330 |
SEASCAPEBEACHRESORT
Yourpersonalparadise,steps from thebeachalong
theMontereyBay.Luxurioussuites,villas,
and resortamenities.
1.831.688.6800 |
BESTWESTERNPLUSCAPITOLA
BY-THE-SEA INN&SUITES
Award-winninghotelwithcontinentalbreakfast,pool,
spa,fitnesscenter, free Internetandparking.Near
CapitolaVillage restaurants,galleries,andbeach.
1.831.477.0607 |
YOU KNOW
YOU’RE IN A
GOOD PLACE
WHEN
DOING NOTHING
FEELS
LIKE
DOING
SOMETHING
L
et
’
s
C
ru
