6
WEBSITE
e CVC is responsible for creating
and maintaining the santacruz.org
website. e website features a full
variety of content, including partner
listings, feature stories on Santa Cruz
County, video, and invaluable travel
information for visitors. e CVC is
continuously ne-tuning and adding
content to the website to maintain
high search engine positioning to en-
sure that visitors
searching for
information for
their next Cali-
fornia vacation
will nd Santa
Cruz County
as an intriguing
option. e CVC
maintains the
most diverse and
visitor-friendly events calendar in
Santa Cruz County and the website of-
fers information on over 600 lodging,
dining, activity, and event options for
visitors and locals alike.
MOBILE WEB
With Santa Cruz County’s proximity
to Silicon Valley, our visitors consti-
tute some of the most mobile-savvy
people in the U.S. Tra c to the CVC’s
website via a
mobile device has
jumped from 13%
of total web tra c
in 2011 to over 33%
in 2014. e CVC
understands the
importance of our
mobile presence
and is continuously
examining and im-
ONLINE
MARKETING
For informatio o
Onlin Marketing,
pleas cal
Tamr Bal at
831.429.7281 ext. 113
