12
e following are the marketing initia-
tives and cooperative opportunities the
CVC undertakes on an annual basis:
•
Digital Listings
An entry level
cooperative marketing program
that allows Restaurants, Retailers
& Attractions to purchase digital
web listings that provide exposure
on the CVC website and the mobile
site. Listings include a direct link
to the partner’s website as well as
brochure distribution at the CVC’s
visitor center.
•
Featured Business Web Listing
Marketing Program
o ers a more
visible, photo featured position on
the CVC website with placement
on key landing pages generating
over 2 million page views a year.
•
V-Newsletter Featured Business
Marketing Program
e V-News-
letter is sent to over 36,000 opt-in
subscribers looking for informa-
COOPERATIVE
MARKETING
OPPORTUNITIES
For informatio o Cooperativ Marketing
pleas cal Gary Gree at 831.429.7281 ext. 103
The CVC’s marketing programs strive to present Santa Cruz County as a sce-
nic, family friendly, quintessential California beach destination. The Cooper-
ative Marketing Department of the Santa Cruz County Conference & Visitors
Council has two main functions. The first is to implement media marketing
programs promoting Santa Cruz County as an overnight tourism destination.
The second is to provide cooperative marketing partnership opportunities to
businesses and non-profit agencies located in Santa Cruz County that will best
fit their marketing goals and objectives, while meeting the mission of the CVC.
