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Dear Tourism Partners,
Tourism is an integral part of the culture, history and economy of Santa Cruz
County. It is a $761 million dollar industry that generates $22 million in local
taxes. Visit Santa Cruz County is the area’s o cial destination marketing orga-
nization with the sole mission to promote tourism by increasing awareness of
the destination and in uencing additional overnight visitation throughout the
county.
Each year millions of visitors come to Santa Cruz County to experience its
beautiful coastline, redwood forests, and famous attractions. Visitors also want
to be part of the Santa Cruz culture expressed through the many entrepre-
neurial small businesses that set our region apart from other destinations. A
dynamic food scene, including locally made wines, cra beers, artisan ice cream
and farm-to-table cuisine, all provide unforgettable experiences. Santa Cruz
County’s unique avor is also re ected through festivals, the local surf culture, a
vibrant arts community, and outdoor recreation, all of which serve to ful ll the
vacation aspirations of travelers and provide an authentic California vacation
experience.
Tying all of the elements together to form the “Destination Marketing Message”
is a community e ort, led by Visit Santa Cruz County. Marketing is constantly
evolving, and competition from other destinations is erce. To stay competitive,
Visit Santa Cruz County implements a consistent, community-based collabora-
tive approach, o ering cooperative marketing opportunities to local businesses
and organizations.
rough collaboration and partnership we deliver the Santa Cruz County brand
while expanding everyone’s marketing reach and leveraging local advertising
dollars. e sta at Visit Santa Cruz County looks forward to working with you
to help develop a customized marketing and promotional plan as unique as your
business.
Maggie Ivy
CEO/ Executive Vice President
