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The CVC provides marketing e orts to position Santa Cruz County as a con-
ference and group destination. Groups are an important sector of Santa Cruz
County tourism that brings overnight business in year-round. Group business
generally consist of, but isn’t limited to, a singular event with a cumulative room
night total of around six or more nights, booked meeting/event space, catered
food and beverage service, or any combination thereof.
e CVC implements a targeted
marketing plan to approach the
group market, speci cally meet-
ings and conferences. E orts are
multi-faceted, with a major focus
on positioning Santa Cruz County
as a great meeting destination, in
addition to being a well-known
leisure and family vacation spot.
Marketing e orts are targeted to
meeting and event planners that
place events within the Northern
California region, California, and
the greater Western United States.
ese e orts are aimed to increase
brand recognition, the number
of quality leads for partners, and
actualized conference and group
business for Santa Cruz County.
CONFERENCE
& GROUP
MARKETING
For informatio o Conferenc an Group Marketing,
pleas cal Krist Rupp at 831.429.7281 ext. 102
Silicon Valley Business Journal
