15
•
Weekly Availability:
Each week
we collect data on room availability
from our lodging partners. e
Visitor Services sta uses this data
to help callers and walk-in visitors
nd rooms during their stay, and to
alert them to special rates.
•
Packages and Specials:
emed
packages for family, golf, arts &
culture, and romance are updated
quarterly on the web and promot-
ed in various publicity campaigns.
Special discounts are also posted
on the web and in our lobby.
•
Events:
e CVC posts a
range of activities in our annual
O cial Traveler’s Guide and
web event calendars, and in our
weekly Hot Picks yer (distrib-
uted to scores of lodgings and
attractions across the County).
Hot Picks is also posted on a
special section of our website and
recorded on our AutoPhone in-
formation system. We accept event
submissions throughout the year.
•
Travel Guide Distribution:
e
CVC’s annual Travel Guide, with
a guaranteed print run of 120,000
copies a year is distributed in
over 100 locations including hotel
rooms, restaurants, attractions,
events and regional visitors’ cen-
ters. Over 20,000 Travel Guides
are mailed each year to potential
visitors who request it and it is
viewed electronically online over
5,600 times a year.
•
Area Maps:
e CVC provides and
distributes 50,000 visitor maps,
free of charge to partner hotels and
businesses each year.
O
F
F
I
C
I
A
L
S
A
N
T
A
C
R
U
Z
T
R
A
V
E
L
E
R
’
S
G
U
I
D
E
W
W
W
.
S
A
N
T
A
C
R
U
Z
.
O
R
G
20
th
annual
edition