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plementing new mobile technologies.
e ability for visitors to nd informa-
tion quickly and easily on their mobile
device while planning their trip as well
as when they are in-market is one of
the CVC’s highest priorities.
ONLINE ADVERTISING
e CVC implements year-round
online marketing campaigns to sup-
port our marketing goals to increase
quali ed tra c to
.
We incorporate ad buys from Google
AdWords, Bing Marketplace, and Visit
California in our year-long programs
with single ad campaigns through-
out the year to
support special
marketing
events such as
our Spring Con-
test Campaign
and Fall Festival
Campaign.
SEO-ORGANIC
e CVC mon-
itors keyword
search results
from Google,
Yahoo, Bing and
other pertinent
search engines.
e CVC con-
stantly strives to
bring our con-
tent to the top
of search engine
results, making
it easier for visi-
tors to nd what
they need and
promoting the
CVC as the top
authority on all
things visitor-re-
lated. We do this
by continuously
ne-tuning our
content and optimizing web pages for
content-speci c keywords.
SOCIAL MEDIA
e CVC utilizes Social Media to
further our online promotions. e
CVC maintains an active blog, Face-
book page, and Twitter and Instagram
accounts, leveraging social media to
promote partners, events, contests,
and other marketing activities. e
CVC blog features more in-depth
stories and information about Santa
Cruz County.
