5
PRESS RELEASES & PITCHES
e CVC sends press alerts to targeted
travel journalists, newspaper travel
editors and freelance writers on a
continual basis. In addition, cer-
tain publications and speci c media
contacts are targeted for individually
cra ed pitches.
CRUZ NEWS
e Cruz News e-newsletter and print-
ed piece provides travel media with
brief updates about new attractions,
hotels, restaurants, and upcoming
special events and is sent to the CVC’s
full travel media list twice a year.
E-NEWS
e CVC’s E-Newsletter is sent
monthly to a growing list of poten-
tial visitors (over 35,000 quali ed
subscribers) who have opted to receive
information about Santa Cruz County.
is direct consumer marketing piece
features seasonal travel stories, infor-
mation on travel specials and packag-
es, travel planning event calendars and
o en highlights a sweepstakes contest
or giveaway.
PRESS VISITS
e CVC hosts journalists throughout
the year on individual press trips. e
CVC works closely to ensure that part-
ners o ering complimentary lodging,
meals and/or attraction passes to
quali ed writers receive positive media
coverage.
ON-LINE PRESS ROOM
e CVC’s on-line press room, located
on the
website,
includes contact information for
media inquiries, an archive of press
releases, story ideas, a fact sheet,
online versions of press kit articles, a
media assistance request form and a
photography library.
Media Relations e orts generate – in
an average year - approximately $5
million in paid advertising equivalen-
cy for CVC partners throughout Santa
Cruz County.
FILM
e Santa Cruz County CVC also
serves as the o ce of the Santa Cruz
County Film Commission. e Film
Commission works to promote and
facilitate lm production in the coun-
ty, assisting production companies
with permit information in nding
locations, crew, equipment and other
resources for lming. Film resourc-
es are available online and provide
production companies with compre-
hensive lists of local crews, equipment
rentals, support services, location
photography, permitting regulations
and other information. Film informa-
tion, including production credits is
posted on the lm commission website
at
lm.org.
