13
tion on Santa Cruz County. Each
partner is featured with a photo,
descriptive copy and direct link to
their website on the CVC listing.
•
Spring Cooperative Marketing
Campaign
includes TV, Print,
Online, Social Media and Public
Relations targeting Santa Cruz
County’s drive markets of the Cen-
tral Valley- speci cally Sacramen-
to, Stockton and Modesto and the
broader San Francisco Bay Area.
•
Fall Marketing Campaign
includes TV, Print, Online, Social
Media and Public Relations. e
geo target of this campaign is the
broader San Francisco Bay Area.
•
e O cial Santa Cruz County
Traveler’s Guide
A full-color trav-
el magazine, published on an an-
nual basis with out-of-county and
county-wide
distribution
starting each
January.
With a
minimum
print run
of 120,000,
the O cial
Santa
Cruz
County
Traveler’s
Guide
o ers direct exposure for busi-
nesses seeking to reach visitors.
Display advertisers receive a web
and mobile listing and brochure
distribution.
•
CVC produced Santa Cruz
County Map Display Advertis-
ing
. A limited number of display
ad positions are available on the
CVC-produced, full color Santa
Cruz County map. With a print
run of 50,000 copies, this popular
and useful tool is used by over
100 lodging front desks as well as
exclusive distribution through the
CVC visitor center.
•
Print Display Advertising
oppor-
tunities are available in a limited
number of highly targeted publica-
tions such as: Sunset, San Francis-
co & VIA Magazines, California
Visitor Guide, and AAA Northern
California Tourbook.
•
Partner Pro le Video Marketing
Program.
is program o ers
complete video production includ-
ing destination footage, editing and
delivery. e pro le video is owned
by the partner and the CVC pro-
vides several distribution channels
through various CVC marketing
platforms.
• Conference, Wedding Venue and
Services Web Listing Marketing
Program
is marketing program
provides a web listing on the CVC
website for partners wanting to
reach the conference, meetings,
retreat, and wedding markets.
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O
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20
th
annual
edition
