SANTA CRUZ

Santa Cruz is undoubtedly the quintessential California beach town, awakening nostalgic memories of summers past and inspiring a new generation. But while Santa Cruz is the classic spot to dig your toes into the warm sand and soak up the sun, the fun only begins at the beach.

See the iconic Santa Cruz Beach Boardwalk. This seaside amusement park features the Giant Dipper, a wooden roller coaster that will celebrate its 100^th birthday in 2024! The Boardwalk features free summertime fun including family-friendly movies on the beach and live bands on the colonnade.

Take part in California’s official sport: surfing! As the birthplace of mainland surfing, Santa Cruz offers visitors many ways to dive into the surf culture. Want to dip your toe into the sport of surfing? Try a lesson with a local surf school like Club Ed or Richard Schmidt. For an historical perspective, check out the Santa Cruz Surfing Museum or watch the wave riders at other hot spots around town.

Visit the Santa Cruz Wharf, more than a century old. Stretching out a half-mile into the waters of the Monterey Bay, the wharf is lined with shops and restaurants. Make your way to the very end of the wharf to see sea lions and other underwater treasures!

Head to Downtown Santa Cruz during your next visit. Anchored by a clock tower, this lively town center features eateries, boutiques, art galleries, and Abbott Square Market – a communal, art-inspired gathering space. Enjoy a vibrant dining setting and unique dining experiences like Laili, Bad Animal, and Flower Bar, or grab a fresh baked cookie from Pacific Cookie Company or artisan ice cream from The Penny Ice Creamery. Downtown Santa Cruz offers a weekly farmer’s market every Wednesday; featuring fresh produce, local art and more! For the outdoor lovers: explore the California Coast on West Cliff Drive. This scenic 3 mile walking path includes easy access and stunning views of the Monterey Bay; including Natural Bridges State Beach, legendary Steamer Lane and a pet-friendly beach.