PRESS ROOM
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Historic Seaside Event Center Announces Rebranding
The event center on the grounds of the historic Santa Cruz Beach Boardwalk – itself an historic landmark – has announced a rebrand of its iconic name.
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Renovations Complete on Historic Gray Whale Sculpture at City of Santa Cruz’s Oldest Museum
A landmark in the quaint Santa Cruz neighborhood of Seabright has received a much-needed renovation.
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Chaminade Resort + Spa Announces Onsite Certified Forest Therapy Trail
The crossover between visitors interested in off-the-grid experiences and visitors seeking accessible travel options intersect at the Chaminade Resort + Spa in Santa Cruz.
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Shark Tours Provide Closeup Look at Monterey Bay Marine Life
Two sailing charters now offer the opportunity to spot sharks in the Monterey Bay National Marine Sanctuary
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Desuar Spa Debuts at Courtyard by Marriott
Tucked inside one of the newest beach area properties in Santa Cruz, the upscale Desuar Spa offers massage, treatments, facials and relaxation packages within walking distance of Main Beach.
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Kinderwood Farms Offers Homesteading Experiences
Santa Cruz County’s official visitor magazine is now available. This 92-page upscale lifestyle-driven publication illustrates the unique culture of the area that sets it apart from other coastal California destinations.
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Visit Santa Cruz County Announces 2025/2026 Visitor Magazine
Santa Cruz County’s official visitor magazine is now available. This 92-page upscale lifestyle-driven publication illustrates the unique culture of the area that sets it apart from other coastal California destinations.
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Single-Varietal Cider House Debuts in Co-Share Space
On Santa Cruz’s westside, in a spirited courtyard housing a coffee shop, boutiques, a bespoke butcher shop, and a few local favorite spots to nosh, a new spot for hard cider has opened…
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New Mural Graces the Mountain Town of Boulder Creek
While Santa Cruz County has an abundance of public murals featuring everything from sea life in honor of the Monterey Bay National Marine Sanctuary to crate label murals paying tribute to the agricultural region of south county…
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Seymour Marine Discovery Center Debuts Landlocked Blue Whale Using Techology
While a massive Blue Whale skeleton exhibit is being restored, augmented reality (AR) is providing visitors to Santa Cruz’s Seymour Marine Discovery Center with a lifelike view of this graceful creature.
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Kitchen Corner Opens in Felton
Felton-based Chef Jessica Yarr from The Grove Cafe and Bakery has opened a new retail shop adjacent to her popular eatery on Highway 9 in the Santa Cruz Mountains.
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Santa Cruz Hostel Completes Renovations
Following a $750,000 renovation, the historic Santa Cruz Hostel on Beach Hill is ready to welcome seasonal visitors.