This year, S. Martinelli & Company is celebrating its 155th anniversary! Founded in 1868 and still family-owned and operated, this sweet business remains headquartered in agricultural-rich Watsonville.
October 18, 2023
Public House-Style Eatery Opens in Downtown Santa Cruz
A stylish new tavern serving comfort-forward dishes paired with elevated, wine-based cocktails and brew has opened in Downtown Santa Cruz.
October 18, 2023
Legendary Skateboard Company Celebrates Golden Anniversary
Internationally recognized skateboard brand NHS, headquartered in the Seabright neighborhood of Santa Cruz, is celebrating half a century of skate culture and quality workmanship in 2023.
October 18, 2023
Farewell, Calibri!
Microsoft’s new default font is named Aptos!
October 18, 2023
Historic Inn Transformed into Swim Resort, Restaurant
Reimagining a former resort, the historic Trout Farm Inn has reopened after the property laid dormant for several years. Now, the redwood-rich San Lorenzo Valley is the hottest spot in the region to splash and nosh anew.
October 18, 2023
Visit Santa Cruz County Introduces Two Live Webcams
Visit Santa Cruz County’s latest form of inspiration is available online via two live webcams, broadcasting what weather and wildlife have in store for travelers.
Visitors to Santa Cruz County who want to travel more sustainably can ride in style this summer to portions of Big Basin Redwoods State Park which have reopened. Santa Cruz Metro has announced that service to the park is resuming effective immediately. The bus service will operate five times a day on Saturdays and Sundays through September 10, 2023.
July 18, 2023
Best Western Plus All Suites Inn Completes Renovations
After more than a year, a full-property renovation is complete at Santa Cruz’s Best Western Plus All Suites Inn. This family-friendly property features 80 large guestrooms and suites, public laundry facilities, a breakfast area and sundry shop.
July 18, 2023
Santa Cruz Offers Summertime Electric Beach Shuttle
The City of Santa Cruz has introduced a new electric shuttle service for summer 2023. The Santa Cruzer Beach & Downtown Shuttle operates weekends and holidays between Memorial Day Weekend through Labor Day including 4th of July from Noon to 8PM, transporting riders from Downtown Santa Cruz to the Beach area for $1 per ride.