PRESS ROOM
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Visit Santa Cruz County Announces New Accessible Visitor Center
Visit Santa Cruz County (VSCC) has debuted a newly renovated visitor center in Downtown Santa Cruz, adjacent to the Santa Cruz Museum of Art & History in the heart of the town.
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Local Art Adorns Rebuilt Capitola Wharf
Combining wayfinding and art, the City of Capitola announces the latest enhancement to the historic Capitola Wharf.
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Branching Out to Babies: Botanic + Luxe Debuts Littles, The Newest Retail Shop in Downtown Santa Cruz
Brimming with natural light streaming through giant windows and bouncing off high ceilings, Botanic + Luxe houses home goods in a stylish, modern space.
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Fast-Casual Meets Farm-to-Table at Home Away
Brad Briske, chef and owner of popular Soquel Village eatery HOME has leveraged the popularity of his restaurant, located in a cozy former private cottage in picturesque Soquel Village by opening Home Away, a casual spot serving up sumptuous fare.
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La Bahia Hotel + Spa Offers Four Culinary Concepts
La Bahia Hotel & Spa, Santa Cruz’s first luxury property which opened in September 2025 announces that guests can experience four disparate culinary concepts on property.
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Visit Santa Cruz County Adds Third Live Webcam
Visit Santa Cruz County is livestreaming the Santa Cruz Harbor utilizing its newest webcam location for 2026.
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Santa Cruz’s First Luxury Beachfront Property Debuts!
California’s Central Coast is celebrating the opening of the La Bahia Hotel + Spa, an only-in-Santa-Cruz luxury lodging experience.
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Now Open: Cotoni-Coast Dairies National Monument
The official opening of the newest national monument on the central coast has been announced. With three trails encompassing nine miles, these 400+ acres of public land can be accessed near Santa Cruz County’s north coast.
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The Newest Sweet Spot in the Santa Cruz Mountains
A stylish roadside gourmet coffee and ice cream kiosk adjacent to the historic Trout Farm Inn in the mountain town of Felton has just popped up.
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“Sequoias at Night”: Where Art and Dark Skies Meet
Roaring Camp Railroads, known for its vintage steam train rides through the old growth redwood forests of the Santa Cruz Mountains and its summertime train from the mountains to the Santa Cruz Beach Boardwalk has unveiled the latest way to view the redwoods.
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Three New Tasting Rooms Open in Capitola Village
In the diminutive town of Capitola, the colorful, Mediterranean-inspired village is known for a relaxed feel which co-exists effortlessly with a spirited hum of small business activity.
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Kuumbwa Jazz Center Celebrates 50th Anniversary
One of the most unique music venues in Santa Cruz County is commemorating half a century of performances and music education in 2025.