PRESS ROOM
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Visit Santa Cruz County Announces 2025/2026 Visitor Magazine
Santa Cruz County’s official visitor magazine is now available. This 92-page upscale lifestyle-driven publication illustrates the unique culture of the area that sets it apart from other coastal California destinations.
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Single-Varietal Cider House Debuts in Co-Share Space
On Santa Cruz’s westside, in a spirited courtyard housing a coffee shop, boutiques, a bespoke butcher shop, and a few local favorite spots to nosh, a new spot for hard cider has opened…
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New Mural Graces the Mountain Town of Boulder Creek
While Santa Cruz County has an abundance of public murals featuring everything from sea life in honor of the Monterey Bay National Marine Sanctuary to crate label murals paying tribute to the agricultural region of south county…
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Seymour Marine Discovery Center Debuts Landlocked Blue Whale Using Techology
While a massive Blue Whale skeleton exhibit is being restored, augmented reality (AR) is providing visitors to Santa Cruz’s Seymour Marine Discovery Center with a lifelike view of this graceful creature.
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Kitchen Corner Opens in Felton
Felton-based Chef Jessica Yarr from The Grove Cafe and Bakery has opened a new retail shop adjacent to her popular eatery on Highway 9 in the Santa Cruz Mountains.
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Santa Cruz Hostel Completes Renovations
Following a $750,000 renovation, the historic Santa Cruz Hostel on Beach Hill is ready to welcome seasonal visitors.
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Visit Santa Cruz County Announces New Website Design
A new staging area at Año Nuevo State Park will welcome visitors in time for seasonal guided elephant seal tours during the winter breeding season.
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New Staging Area at Ano Nuevo State Park Features Interpretive Exhibits, Park Information
A new staging area at Año Nuevo State Park will welcome visitors in time for seasonal guided elephant seal tours during the winter breeding season.
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Visit Santa Cruz County Announces Seventh Edition of Wildlife Watching Guide
There are approximately 400 migratory and permanent bird species found throughout Santa Cruz County, and thousands of monarch butterflies, whales, and elephant seals which call the area home on a seasonal basis.
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New Zealand Ice Cream Shop Opens in Downtown Santa Cruz
Alongside nearly a dozen new Downtown Santa Cruz restaurants featuring carefully curated farm-to-table menu items, a unique new spot dedicated to soothing one’s sweet tooth has opened its doors.
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Dream Inn Santa Cruz Oceanfront Bonfire Experience Perfect for Groups
One of Santa Cruz’s historic beachfront properties has added a year-around enhanced experience for corporate and leisure groups seeking an intimate atmosphere
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Santa Cruz Museum of Art + History Debuts Accidentally Wes Anderson
The Santa Cruz Museum of Art & History (MAH), is debuting Accidentally Wes Anderson: Adventures in Santa Cruz, an exhibition taking place through May 18, 2025 in collaboration with the online phenomenon and community of the same name.