This year, S. Martinelli & Company is celebrating its 155th anniversary! Founded in 1868 and still family-owned and operated, this sweet business remains headquartered in agricultural-rich Watsonville.
A stylish new tavern serving comfort-forward dishes paired with elevated, wine-based cocktails and brew has opened in Downtown Santa Cruz.
Internationally recognized skateboard brand NHS, headquartered in the Seabright neighborhood of Santa Cruz, is celebrating half a century of skate culture and quality workmanship in 2023.
Microsoft’s new default font is named Aptos!
Reimagining a former resort, the historic Trout Farm Inn has reopened after the property laid dormant for several years. Now, the redwood-rich San Lorenzo Valley is the hottest spot in the region to splash and nosh anew.
Visit Santa Cruz County’s latest form of inspiration is available online via two live webcams, broadcasting what weather and wildlife have in store for travelers.
Visitors to Santa Cruz County who want to travel more sustainably can ride in style this summer to portions of Big Basin Redwoods State Park which have reopened. Santa Cruz Metro has announced that service to the park is resuming effective immediately. The bus service will operate five times a day on Saturdays and Sundays through September 10, 2023.
After more than a year, a full-property renovation is complete at Santa Cruz’s Best Western Plus All Suites Inn. This family-friendly property features 80 large guestrooms and suites, public laundry facilities, a breakfast area and sundry shop.
The City of Santa Cruz has introduced a new electric shuttle service for summer 2023. The Santa Cruzer Beach & Downtown Shuttle operates weekends and holidays between Memorial Day Weekend through Labor Day including 4th of July from Noon to 8PM, transporting riders from Downtown Santa Cruz to the Beach area for $1 per ride.