When you think about wine tasting in Santa Cruz County, your mind might wander to the misty peaks of the Santa Cruz Mountains or the sunlit vineyards of Corralitos. But there’s another side to our wine culture that’s walkable, vibrant, and woven right into the heart of our urban neighborhoods. From mountain-grown Pinot Noir to adventurous blends, you can experience the county’s rich winemaking tradition without leaving town. That means you can sip incredible local vintages without ever leaving the lively streets, coastal views, and walkable districts that make Santa Cruz County so special.
This guide takes you through the county’s main urban wine neighborhoods, each with its own cluster of tasting rooms and wine bars. Whether you’re strolling between stops in a lively downtown or relaxing in a sunny courtyard, you’ll find that every area offers a unique expression of Santa Cruz’s winemaking spirit.
Downtown Santa Cruz
The heart of the city beats with a lively mix of tasting rooms and wine bars that are all offering unique tasting experiences. Birichino is bright and inviting, known for aromatic wines like their Malvasia Bianca, which smells like wildflowers and citrus groves. If you want an extra special experience, head here in the afternoons on Wednesday so you can sip their wines on their parklet patio while the Downtown Farmer’s Market bustles around you. At Big Basin Vineyards, you can taste Pinot Noir and Syrah that channel the rugged intensity of the Santa Cruz Mountains without having to drive into the mountains. Their lively downtown tasting room even has firepits and empanadas to enjoy with your wines! Storrs Winery pours sustainably crafted varietals with elegance and balance, while Bad Animal offers a natural wine bar within their enchanting rare bookstore. Come for a glass to drink while perusing their book collection and stay for dinner, where you can dive even deeper into their thoughtfully curated wine list that pairs perfectly with the exquisite food from Hanloh. This is the perfect neighborhood for a walking wine tour before dinner or a night out.
Swift Street Courtyard – Westside Santa Cruz
The Westside’s Swift Street Courtyard is a wine lover’s paradise, with multiple tasting rooms just steps from each other. Madson Wines captures the character of the Santa Cruz Mountains with their low intervention wines that gently guide each fermentation, allowing the wine’s natural character and vibrancy to shine through. Margins Wine may be the smallest tasting room in the county, but it pours bold flavors with a big heart. Specializing in low-intervention bottlings from organically farmed vineyards, they spotlight underrepresented regions, varietals, and growers. Sones Cellars is a haven for Zin lovers, while Silver Mountain Vineyards pours crisp, mountain-grown classics. When you’re ready to sit back, Apero offers a stylish wine bar experience with selections from both near and far. There are too many amazing wine tasting rooms in this small area, so you’ll have to discover them all! The courtyard buzzes with energy and makes for one of the most walkable wine adventures in the county.
Scotts Valley
Scotts Valley offers a compact but exciting wine scene perfect for an easy afternoon. Inversion Wines, named for the unique “inversion” layer of fog that shapes their grapes, is a family-run wine experience known for its welcoming atmosphere and wines that are both complex and elegant. Kissed by an Angel Wines greets visitors with bold, fruit-forward reds and the kind of friendly, conversational hospitality that makes you feel like a regular from your first pour. Just around the corner, Saison Cellars draws on Old World traditions and brings a Michelin-rated pedigree to their curated retail selection, offering exceptional bottles alongside tailored wine services. With all three within minutes of each other, this is a neighborhood that’s easy to explore in a single visit.
Aptos
Aptos blends coastal charm with intimate wine experiences. Sante Arcangeli Family Wines crafts pure, honest Pinot Noirs and Chardonnays with a goal of elevating regional winemaking. The Town Center tasting room even lets you shop for shoes with a glass in hand. Just a short walk away, Aptos Vineyard offers bright, balanced wines that reflect their coastal roots—some made by Sante Arcangeli’s own winemaker—while Cantine Winepub pairs a curated wine list with delicious small plates in a relaxed, beach-town setting. With all three so close together, it’s easy to sip your way through the afternoon before watching the sun set at Seacliff State Beach.
Capitola & Soquel
Capitola and Soquel combine small-town charm with a deep winemaking heritage. In Soquel, Bargetto Winery has been a local institution since 1933, offering creekside tastings and signature wines like their celebrated Pinot Noir and La Vita blend. Just up the road, Wargin Wines pours bold, character-driven varietals, while OverShine Wine keeps things playful and approachable. A short drive brings you to Capitola Village, where the brand new Vin Vivant Wine Bar offers an expert sommelier’s wine experience focused on a thoughtfully curated list of French wines. Together, these towns create a wine-tasting route rich in history, personality, and flavor.
Santa Cruz County offers the best of both worlds, from adventurous trips into the mountains and countryside for estate vineyard visits to vibrant urban wine tastings right in the heart of our towns. Each neighborhood brings its own personality, flavors, and atmosphere, whether you’re in the mood for a casual glass, an in-depth tasting, or a full day of exploration. All you need is a curious palate and a little time to enjoy the journey.