PRESS ROOM
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Diminutive Historic Space Transformed into Cocktail Lounge
Blurring traditional boundaries between kitchen and lounge, the new Alley Oop Cocktail Lounge, located on Jazz Alley off Downtown Santa Cruz’s Pacific Avenue has quietly opened in time for Valentine’s Day.
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Big Basin Redwoods State Park Announces Expansion
An additional 153-acres have been added to Big Basin Redwoods State Park in Boulder Creek – the first expansion of the park in 15 years.
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New Gluten-Free Bakery Opens in Downtown Santa Cruz
Expanding beyond their popular locations at local farmer’s markets, a bakery serving up gluten-free handmade treats has debuted in Downtown Santa Cruz: the first of its kind in this pedestrian-friendly shopping area.
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Henry Cowell Redwoods State Park Campground Reopens Following Renovations
With timing aimed at summertime visitors, the 107-space campsite at Henry Cowell Redwoods State Park is now open following extensive renovations and upgrades.
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Santa Cruz Riverwalk Debuts
The first step in an urban riverfront project has taken place with the Santa Cruz Riverwalk, which runs along the San Lorenzo River levee.
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Visit Santa Cruz County Announces New Accessible Visitor Center
Visit Santa Cruz County (VSCC) has debuted a newly renovated visitor center in Downtown Santa Cruz, adjacent to the Santa Cruz Museum of Art & History in the heart of the town.
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Local Art Adorns Rebuilt Capitola Wharf
Combining wayfinding and art, the City of Capitola announces the latest enhancement to the historic Capitola Wharf.
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Branching Out to Babies: Botanic + Luxe Debuts Littles, The Newest Retail Shop in Downtown Santa Cruz
Brimming with natural light streaming through giant windows and bouncing off high ceilings, Botanic + Luxe houses home goods in a stylish, modern space.
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Fast-Casual Meets Farm-to-Table at Home Away
Brad Briske, chef and owner of popular Soquel Village eatery HOME has leveraged the popularity of his restaurant, located in a cozy former private cottage in picturesque Soquel Village by opening Home Away, a casual spot serving up sumptuous fare.
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La Bahia Resort + Spa Offers Four Culinary Concepts
La Bahia Hotel & Spa, Santa Cruz’s first luxury property which opened in September 2025 announces that guests can experience four disparate culinary concepts on property.
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Visit Santa Cruz County Adds Third Live Webcam
Visit Santa Cruz County is livestreaming the Santa Cruz Harbor utilizing its newest webcam location for 2026.
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Santa Cruz’s First Luxury Beachfront Property Debuts!
California’s Central Coast is celebrating the opening of the La Bahia Hotel + Spa, an only-in-Santa-Cruz luxury lodging experience.