Beach Street Inn Adirondacks

Visit Santa Cruz County Announces New Website Design

Visit Santa Cruz County (VSCC) announces the launch of a new website design, incorporating enhanced functionality and leveraging four portions of the site that garner the most traffic overall on the homepage.  

With the VSCC blog content generating approximately 50 percent of the traffic to the site, three blog stories are featured on a seasonal basis on the homepage. A scrollable photo-centric carousel featuring upcoming events highlights one of the more popular portions of the website. To provide orientation, a redesigned countywide map with featured destinations within Santa Cruz County clicks through to designated landing pages devoted to Scotts Valley, Davenport, Capitola, Santa Cruz, Watsonville and the Pajaro Valley, Soquel, Pleasure Point, Corralitos, Aptos and the mountain towns of Boulder Creek, Felton, Brookdale, Bonny Doon and Ben Lomond. Finally, elevating the visibility of VSCC’s Instagram platform, two dozen of the latest posts showcase the beauty of the county through bite-sized, aspirational photos and videos.     

Santacruz.org continues to enable visitors to book a hotel stay online, search for activities and events, and find places to eat, enjoy coffee and sweets, and sample local beer and wine. Blog stories illustrate each themed landing page, linking the visitor to more detailed information about restaurants, activities, and more – as well as the ability to search for events or attractions by date, type, or region.    

The navigation has been divided into two categories for both consumers and businesses with refined and created new layouts for the Spotlight Featured Business program and free online listings for local businesses.  

To maximize its presence on the internet, VSCC optimized the website for better search engine optimization (SEO), improving the ranking of the site in search engine results. VSCC is extending its adventure-seeking Find Your Awe™ brand as it employs a less literal creative suite of images and video, embracing a more emotive esthetic. These cost-effective methods allow VSCC to reach repeat as well as new visitors to Santa Cruz County in an informal and savvy way, on trend with other DMOs.    

According to a recent survey, nearly 8 in 10 (78%) Americans always or frequently research and book at least some portion of their trips online.