Symmetry, 2024 Santa Cruz County Traveler’s Guide Now Available

Continuing to tell the story of the collective regions throughout the region, Santa Cruz County’s official traveler’s guide is now available. Symmetry, a 75-page upscale magazine illustrates the unique culture of the area that sets it apart from other coastal California destinations. 

The front of the book section features a community-focused lifestyle perspective of Santa Cruz County. Thoughtfully curated content in the form of comprehensive, journalistically-driven narratives and reflective photography conveying the soulful nature of Santa Cruz County are woven throughout the guide. 

The main feature story uncovers the cultural and scientific impact of fog, effecting our climate, agriculture, redwood forests, and the significance of the marine layer on the Amah Mutsun Tribal Band and their ancestors. 

Other stories debuting in Symmetry include a retrospective of the Santa Cruz Beach Boardwalk’s Giant Dipper Roller Coaster, which celebrates 100 years in 2024, a story about the Santa Cruz Warriors and the team’s impact on the local community, beer can labels and their creative flair, a profile on local farmers and an overview of the regional food scene. 

The back of the book section serves to inform visitors about where to stay, eat, and what to do while in-market. Complemented by display advertising from hotels, restaurants, attractions and other local businesses, this section of the magazine features dining and lodging listings highlighting the amenities offered by various restaurants, hotels, bed and breakfast inns, motels, vacation rentals, and campgrounds. Activity listings, signature events, and a redesigned county map in a playful aesthetic are also trademarks of the magazine. 

With a print run of 100,000 copies, distribution includes California Welcome Centers throughout the state, key regional and international airports in both northern and southern California, and international airports in Portland, Phoenix and Seattle. Distribution has been expanded in 2024 to include South Lake Tahoe and continued distribution in Sacramento and Monterey Counties.