Always innovating, Bonny Doon Vineyards is set to become the first winery in the country to use fully-recyclable paper wine bottles. The winery’s rosé wine — which is being marketed as Carbon-nay — will be sold at Whole Foods stores throughout California this spring, expanding to other stores throughout the U.S. later in the year. This new packaging – shaped like a wine bottle – is five times lighter than a traditional wine bottle, reducing the carbon footprint of bottling and shipping.
Fully recyclable, the packaging weighs just under three ounces, providing expanded real estate to print information and artwork around the bottle. Designed from 94 percent recycled paperboard with a food-grade pouch inserted to contain the wine, paper bottles are becoming ubiquitous in Europe. Through innovative practices like popularizing screwcaps and the first winery to embrace true transparency with its ingredient labeling initiative, Bonny Doon grew to become the 28th largest winery in the U.S. and is credited with popularizing Rhône grapes in California.