The event center on the grounds of the historic Santa Cruz Beach Boardwalk – itself an historic landmark – has announced a rebrand of its iconic name. The former Coconut Grove at the legendary seaside amusement park is now The Grove – Santa Cruz Event Center. The venue maintains its presence as the Bay Area’s largest ocean view event venue and the new name reflects the facility’s multi-use capabilities. 

The Grove hosts special events such as weddings, reunions, corporate events, nonprofit fundraisers within a 20,000 square foot ballroom and event space. The rebranding addresses The Grove’s shift from hosting band concerts, galas and weddings to a more professional sector of conferences, seminars, meetings and trade shows. Originally named the Casino Ballroom in 1907 and renamed again in 1934 as the “Cocoanut Grove,” the new incarnation of the space maintains its retro-feel while offering modern conveniences to meeting planners and conference attendees.