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  • Santa Cruz’s First Luxury Beachfront Property Debuts!

    Santa Cruz’s First Luxury Beachfront Property Debuts!

    Joyspan [joi-spahn]: How much time within a lifetime that you truly experience joy.  

    California’s Central Coast is celebrating the opening of the La Bahia Hotel + Spa, an only-in-Santa-Cruz luxury lodging experience. Embracing the concept of joyspan, the La Bahia features 155 rooms including 16 suites with unobstructed ocean views of the Monterey Bay, rocking a Wes-Anderson-Meets-Art-Deco esthetic. 

    Following multiple decades of planning and development, the La Bahia marks an historic first for the City of Santa Cruz while paying tribute to the provenance of the grounds themselves, where a small hotel once stood over a century ago. A series of architecturally distinctive touchpoints can be found throughout the grounds, and a lovingly preserved, original bell tower from 1926 topped with a vintage mermaid weathervane anchors one corner of the property.  

    Designed with a Spanish-Mediterranean flavor elevated by an Art Deco interior theme, the property encompasses one city block (225,000 square feet total) and houses 13,000 square feet of indoor and outdoor event space, a 4,000 square foot Bahia Ballroom and 5,200 square feet of rooftop deck. Four distinct culinary concepts can be enjoyed onsite, and a Moorish spa deriving inspiration from the rich sea life that calls the Monterey Bay National Marine Sanctuary home rounds out the guest experience. 

    Christina Glynn

    October 29, 2025
    PR – Fall
  • Now Open: Cotoni-Coast Dairies National Monument 

    Now Open: Cotoni-Coast Dairies National Monument 

     The official opening of the newest national monument on the central coast has been announced. With three trails encompassing nine miles, these 400+ acres of public land can be accessed near Santa Cruz County’s north coast. 

    Cotoni-Coast Dairies are defined by three trails. The 2.5-mile beginner Hawk Trail offers coastal grassland paths and views of the Monterey Bay National Marine Sanctuary. Visitors to the 1.6-mile Tree Trail will find narrower paths through forested areas and across larger tree roots on this intermediate loop trail. Most first-time hikers to Cotoni-Coast seek out these two trails; combined, they take an estimated two to two and a half hours to complete. Four miles of intermediate and advanced terrain define The Wildcat Trail, where the highest points in the park can be found, rivaling the views from Big Sur.  

    Mountain bikes and e-bikes are permitted on all trails. Dogs on leash are allowed on the Hawk and Tree Trails. Oceanview cliffs and six forested, year-around streams flowing from the Santa Cruz Mountains into the Monterey Bay are distinctive features of this newest open space. A variety of habitats and wildlife can be found, including riparian and wetlands, coho salmon, steelhead trout, California red-legged frogs, mule deer and mountain lions. 

    At one point in history, the Cotoni Tribe made their home on the coastal prairie known today as Cotoni-Coast Dairies. Today, the Bureau of Land Management collaborates with local tribes and community partners on interpretive exhibits, archaeological projects and educational and interpretive materials that provide an indigenous perspective.  

    Christina Glynn

    October 29, 2025
    PR – Fall
  • The Newest Sweet Spot in the Santa Cruz Mountains  

    The Newest Sweet Spot in the Santa Cruz Mountains  

    A stylish roadside gourmet coffee and ice cream kiosk adjacent to the historic Trout Farm Inn in the mountain town of Felton has just popped up. This year-around, Instagram-friendly spot is quickly becoming a favorite with locals and visitors. 

    Cream and Sugar serves up scoops and brew, providing an afternoon refreshment or a morning buzz. Featuring hyper-local 11th Hour Coffee, Santa Cruz’s Marianne’s Ice Cream and handmade pastries from Companion Bakeshop, this diminutive sweet spot is open seven days a week until 8PM.  One of the more sought-after menu items is the matchagato (a shot of matcha poured over ice cream). Other standard favorites include morning rolls, kouign amann, teacakes and dark chocolate sea salt cookies. Marianne’s famous 1020 flavor – named after the address of their original Santa Cruz shop featuring caramel ice cream with a chocolate swirl and chocolate sandwich cookies – is a standard menu item.   

    Christina Glynn

    October 29, 2025
    PR – Fall
  • “Sequoias at Night”: Where Art and Dark Skies Meet

    “Sequoias at Night”: Where Art and Dark Skies Meet

    Roaring Camp Railroads, known for its vintage steam train rides through the old growth redwood forests of the Santa Cruz Mountains and its summertime train from the mountains to the Santa Cruz Beach Boardwalk has unveiled the latest way to view the redwoods. “Sequoias at Night” is an immersive experience that takes place after dark.

    A nighttime stroll along a flat wide path takes visitors on a 0.8-mile walk underneath towering 250-foot tall majestic trees illuminated by hand crafted lanterns. Suspended 50 feet above the forest floor, 26 lanterns were designed and made by local artists including Anna Bobisuthi, Roaring Camp’s resident blacksmith, and Chris Butler, who also created the lighting design for Sequoias at Night. 

    Named the hottest travel trend of 2025 by Travel + Leisure, noctourism – being in nature at night – is known to awaken the senses, which are often heightened by the night sky. Nighttime activities in nature avoid summetime heat, fewer crowds and capitalize on the sober living movement, offering a fresh point of view al fresco. 

    “Sequoias at Night” will take place on Friday nights, weather permitting. Expanded dates are planned for Spring 2026. Adult tickets are $24.95, children $12.95 and kids under two enter for free.  

    Christina Glynn

    October 29, 2025
    PR – Fall
  • Three New Tasting Rooms Open in Capitola Village 

    Three New Tasting Rooms Open in Capitola Village 

    In the diminutive town of Capitola, the colorful, Mediterranean-inspired village is known for a relaxed feel which co-exists effortlessly with a spirited hum of small business activity. This seaside town – in addition to local cafes, boutiques, a newly constructed wharf and views of Capitola Beach and Soquel Creek – is now home to three new wine tasting rooms:

    Vin Vivant 

    Two Central Coast sommeliers partnered to bring their experience and love of Capitola Village to Vin Vivant, where John Haffey and Ryan Cooley highlight French wines along with other samples from around the globe. John was former wine director at Aubergine in Carmel and is a 2023 Michelin California Sommelier Award winner. Ryan served as sommelier at Aubergine, where both worked to earn a second Michelin star for the restaurant in 2024. On the culinary front at Vin Vivant, small bites like tomato milk bread, smoked sea salt and lemon olive oil cake with whipped mascarpone, cardamom spiced pear sauce and poached pears are the creation of Talia Damon, former pastry chef at Aubergine. 

    Rexford Wines 

    Winemaker Sam Miller is expanding his westside reach and opening a second location for Rexford Wines, in one of the coziest spaces in Capitola Village. This new tasting room – originally a laundromat – is a homey sanctuary in an otherwise lively location. A tasting bar, crafted out of repurposed redwood and oak is the centerpiece of the bright space, where Pinot Noir, Chardonnay, Merlot, and other premium varieties are crafted from mindfully sourced small lots in locally curated vineyards.  

    Cocoa Vino 

    Specializing in rare and hard-to-find wines, including vintage champagne on a rotating basis, Cocoa Vino is steps away from Capitola Beach. Part wine bar/part lounge, mimosas are paired with live music on weekends and the atmosphere transforms into an energetic hub, where celebration meets sophistication. 

    Christina Glynn

    October 29, 2025
    PR – Fall
  • Kuumbwa Jazz Center Celebrates 50th Anniversary 

    Kuumbwa Jazz Center Celebrates 50th Anniversary 

    One of the most unique music venues in Santa Cruz County is commemorating half a century of performances and music education in 2025. Founded in 1975 in a former bread bakery, Kuumbwa Jazz Center remains in its original location today, attracting locals and visitors for its eclectic calendar of performers.  

    While the venue was founded by jazz enthusiasts, Kuumbwa has seen an array of artists grace its stage over the years. Guitarists like Pat Metheny, vocalists, and world renown musicians such as Dizzy Gillespie, Art Blakey, Chick Corea, and Wynton Marsalis have all played at Kuumbwa. Embracing music in all forms, the venue has hosted New Wave musician Thomas Dolby, Western Swing artist Carolyn Sills, and others. In addition to being the oldest weekly jazz nonprofit organization on the west coast, the venue specializes in jazz education – including Jazz Camp for grades 8 – 12, Artists in the Schools, bringing performers to classrooms in an effort to support music education.  

    Christina Glynn

    October 29, 2025
    PR – Fall
  • Historic Seaside Event Center Announces Rebranding

    Historic Seaside Event Center Announces Rebranding

    The event center on the grounds of the historic Santa Cruz Beach Boardwalk – itself an historic landmark – has announced a rebrand of its iconic name. The former Coconut Grove at the legendary seaside amusement park is now The Grove – Santa Cruz Event Center. The venue maintains its presence as the Bay Area’s largest ocean view event venue and the new name reflects the facility’s multi-use capabilities. 

    The Grove hosts special events such as weddings, reunions, corporate events, nonprofit fundraisers within a 20,000 square foot ballroom and event space. The rebranding addresses The Grove’s shift from hosting band concerts, galas and weddings to a more professional sector of conferences, seminars, meetings and trade shows. Originally named the Casino Ballroom in 1907 and renamed again in 1934 as the “Cocoanut Grove,” the new incarnation of the space maintains its retro-feel while offering modern conveniences to meeting planners and conference attendees. 

    Christina Glynn

    July 24, 2025
    PR – Summer
  • Renovations Complete on Historic Gray Whale Sculpture at City of Santa Cruz’s Oldest Museum 

    Renovations Complete on Historic Gray Whale Sculpture at City of Santa Cruz’s Oldest Museum 

    A landmark in the quaint Santa Cruz neighborhood of Seabright has received a much-needed renovation. Originally created by local boat builder Al Hipkins in 1982, the Gray Whale statue greets visitors outside the Santa Cruz Museum of Natural History, the oldest museum in the city. Lifelike and full size, the project included the addition of a companion baby whale. 

    Using state-of-the-art materials to restore the sculpture’s lifelike appearance while improving its long-term durability, the eight-week restoration project was fully funded by donors. The whales serve multiple purposes: playground, educational and point-of-interest. Located across from Seabright State Beach, the sculpture is endemic to both the Monterey Bay National Marine Sanctuary and to locals. The sculpture was originally hollow but eventually filled with concrete for safety and structural integrity. When the whale was filled, 16 yards of concrete were added – estimated to be 32 tons. Grey whales weigh between 30 to 40 tons, so the statue is approximately the same weight as a real whale.  

    The museum utilized Nautilus Arts Studio for the renovation, which specializes in scientifically accurate statues and models, including work for the San Francisco Zoo and the iconic baseball glove at San Francisco’s Oracle Park. 

    Christina Glynn

    July 24, 2025
    PR – Summer
  • Chaminade Resort + Spa Announces Onsite Certified Forest Therapy Trail  

    Chaminade Resort + Spa Announces Onsite Certified Forest Therapy Trail  

    The crossover between visitors interested in off-the-grid experiences and visitors seeking accessible travel options intersect at the Chaminade Resort + Spa in Santa Cruz. Chaminade’s Redwood Reflection Trail is one of the Bay Area’s first certified Forest Therapy Trails, accredited by the Association of Nature and Forest Therapy.  

    Part wellness, part sensory enrichment the trail can be used individually or a 90-minute guided walk can be arranged through Chaminade, accompanied by a forest therapy guide concluding with a tea ceremony. Inspired by the practice of Shinrin Yoku, this experience offers a respite amongst California redwood trees and eucalyptus groves. Shinrin Yoku is the Japanese art of forest bathing, a digital detox that allows the practitioner to spend time in nature – particularly forests – and engage all five senses in an effort to promote health and well-being: a vital part of preventative healthcare in Japan. 

    Christina Glynn

    July 24, 2025
    PR – Summer
  • Shark Tours Provide Closeup Look at Monterey Bay Marine Life

    Shark Tours Provide Closeup Look at Monterey Bay Marine Life

    Two sailing charters now offer the opportunity to spot sharks in the Monterey Bay National Marine Sanctuary. While whale watching excursions remain popular following migratory patterns of Humpback Whales from April through November, and Gray Whales from December through April, the public’s fascination with the largest predatory fish in the ocean has driven this new twist on wildlife watching. 

    O’Neill Sailing Charters and Santa Cruz Whale Watching both offer tours specific to spotting sharks. Blue shark (Prionace glauca) sightings are somewhat common in the summer and great white sharks (Carcharodon carcharias) can be seen year around on occasion, feeding on large fish and pinnipeds. Leatherback Sea Turtles, Sun Fish, Harbor Seals, Sea Otters, Dolphin and Porpoise can also be seen on these trips. Two-hour shark tours with Santa Cruz Whale Watching cost $50 per person.  

    Christina Glynn

    July 24, 2025
    PR – Summer
  • Desuar Spa Debuts at Courtyard by Marriott

    Desuar Spa Debuts at Courtyard by Marriott

    Tucked inside one of the newest beach area properties in Santa Cruz, the upscale Desuar Spa offers massage, treatments, facials and relaxation packages within walking distance of Main Beach.

    Massages can be booked from 25-minute to 115-minute sessions, focusing on de-stressing the body through the use of medicated oil and rhythmic motion. Lavender, CBD oil, chamomile, hot stones, and sports-forward stretches are incorporated into some of the massage techniques. The popular Casa Glowssage incorporates Radiant Glow Hydration Therapy following a dry brushing technique to remove dead skin cells and improve circulation. A specialized hydrating balm and the use of a state-of-the-art massaging device rounds out the service.  

    Desuar Spa Santa Cruz is the newest of four locations, including Monterey at Casa Munras, Downtown Los Angeles at the Westin Bonaventure and Hollywood. Desuar Spa Santa Cruz is located on the second floor of the Courtyard by Marriott Santa Cruz, just steps from the sand. 

    Christina Glynn

    July 24, 2025
    PR – Summer
  • Kinderwood Farms Offers Homesteading Experiences 

    Kinderwood Farms Offers Homesteading Experiences 

    Santa Cruz County’s official visitor magazine is now available. This 92-page upscale lifestyle-driven publication illustrates the unique culture of the area that sets it apart from other coastal California destinations. Once produced annually, this vacation planner is now published once every two years. 

    All activities are overseen by Kinderwood owners Lauren Linkemyer and Mack Ellis and can be booked online. Activities include Animal Playtime, which includes getting up close and personal with baby goats, chickens and farm dogs. This daytime playtime includes tasty treats fresh from the farm to finish out the day. A field to table cheesemaking class starts by milking the goats from which artisan cheese is crafted. Sample the finished product at the end of the class. Breadmaking classes utilize wild yeast and Lauren provides step-by-step hands-on assistance through the sourdough process. Offsite goat yoga sessions held in a bucolic field next-door to Beer Thirty Bottle Shop in the nearby town of Soquel are a form of animal therapy and emotional support. Coupled with the relaxation of gentle yoga, an adorable, cuddly baby goat bouncing around the mat is cathartic. Each session includes $5 off a beverage at Beer Thirty following yoga. Farm stays are also bookable through Kinderwood’s website.  

    Christina Glynn

    July 24, 2025
    PR – Summer
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Visit Santa Cruz County is a private, non-profit corporation, serving as the official visitor marketing entity for Santa Cruz County. Visit Santa Cruz County works to enhance tourism, the visitor experience, and the area economy by positioning and promoting Santa Cruz County as a year-around visitor, conference and film destination.

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