Santa Cruz County’s official visitor magazine is now available. This 92-page upscale lifestyle-driven publication illustrates the unique culture of the area that sets it apart from other coastal California destinations. Once produced annually, this vacation planner is now published once every two years.

Thoughtfully curated content in the form of bite-sized paragraphs creatively presented throughout the magazine accompanied by photography which captures the majestic yet playful essence of Santa Cruz County is woven throughout the guide.
Feature stories focus on the nine ecosystems within Santa Cruz County which can be found at area beaches and parks, the region’s rich history of surfing, how accessible culture and creativity provide flavor and context to the destination, and the ways in which agriculture has impacted the local food and drink scene in dynamic and impactful ways.
Leaning into the opportunities for soft adventure and the abundance of nature, editorial is included focusing on different forms of rest and relaxation highlight local spas, parks, forests, beaches and hidden gems in local neighborhoods where peaceful respites can be found.
The back of the book section serves to inform visitors about where to stay, eat, and what to do while in-market. Complemented by native advertising from hotels, restaurants, attractions and other local businesses, this section of the magazine features dining and lodging listings highlighting the amenities offered by various restaurants, hotels, bed and breakfast inns, motels, vacation rentals, and campgrounds. Activity listings, signature events, and a redesigned county map in a playful aesthetic are also trademarks of the magazine.
With a print run of 55,000 copies, distribution has been expanded to include South Lake Tahoe, Sacramento, Lodi, Fresno and California Welcome Centers throughout the state. Key regional and international airports in both northern and southern California, and international airports in Phoenix and Seattle are also included in distribution plans for the guide.
Free copies of the guide can be ordered online at www.santacruz.org, by calling 800.833.3494 or by stopping by the year-around visitor center at 303 Water Street, Suite 100 in Santa Cruz Fridays – Tuesdays from 11:00 a.m. to 3:00 p.m.