This year, S. Martinelli & Company is celebrating its 155th anniversary! Founded in 1868 and still family-owned and operated, this sweet business remains headquartered in agricultural-rich Watsonville.

A stylish new tavern serving comfort-forward dishes paired with elevated, wine-based cocktails and brew has opened in Downtown Santa Cruz. 

Internationally recognized skateboard brand NHS, headquartered in the Seabright neighborhood of Santa Cruz, is celebrating half a century of skate culture and quality workmanship in 2023. 

Microsoft’s new default font is named Aptos!

Reimagining a former resort, the historic Trout Farm Inn has reopened after the property laid dormant for several years. Now, the redwood-rich San Lorenzo Valley is the hottest spot in the region to splash and nosh anew.

Visit Santa Cruz County’s latest form of inspiration is available online via two live webcams, broadcasting what weather and wildlife have in store for travelers.