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Places to Stay

Places to Eat

Restaurants

Coffee, Tea + Sweets

Wineries Taps and Tastings

Things to Do

Arts & Culture

Beach Boardwalk

Beachs & Parks

Outdoor & Wildlife

Request Wildlife Guide

View Wildlife Guide Online

Dog-Friendly

Upcoming Events

FIFA World Cup 2026

Plan Your Trip

Contact Us

Getting to Santa Cruz

Request a Travel Guide

View Travel Guide Online

View Map Online

Travel Itineraries

Frequently Asked Questions

Lifestyle

Blog

Destinations

Aptos

Capitola/Soquel

Davenport

Pleasure Point

San Lorenzo Valley

Santa Cruz

Scotts Valley

Watsonville

Monterey Bay

Meetings

Film

Weddings

Press Room

About Santa Cruz County

Santa Cruz History

Relocation

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  • The Hotel Bar, Lounge & Restaurant

    The Hotel is a vintage-styled cocktail lounge, bar, and restaurant located on the second floor of Santa Cruz’s first hotel building, circa 1877. We’re proud to carry a 150-year tradition of hospitality forward with a thoughtful menu of craft cocktails, local beers and ciders, and great food.

    So stroll upstairs, settle in, shoot a game on the pool table, roll some dice…and enjoy a warm, authentic nod to the colorful past of an iconic space.

    Melissa Begin

    August 5, 2026
  • Santa Cruz Scent

    Your Space Deserves to Smell Intentional

    We started Santa Cruz Scent because we believe the way a room smells changes everything: the dinner party, the morning routine, the quiet evening at home. Great scent sets the tone.

    We carry hand-poured soy candles, Japanese incense, reed diffusers, and room sprays from brands we trust. Everything is curated for quality, not quantity. Walk in, discover something you love, and take home a gift for someone (or yourself).

    Melissa Begin

    August 5, 2026
  • Melo Bread

    Fresh, naturally leavened sourdough crafted the traditional way in the former Miramar, a beloved Watsonville gathering place. Using thoughtfully sourced, stone-milled grains from farmers and mills committed to healthy soils and sustainable practices, every loaf is rich in flavor and nutrition. More than a bakery, it’s a welcoming community space where neighbors connect over exceptional bread and shared stories.

    Melissa Begin

    July 27, 2026
  • The Alley Oop

    The Alley Oop Jazz Alley Lounge is an intimate new hideaway where improvisational soundscapes, finely tuned cocktails, and unhurried nights take center stage. Tucked beside Kuumbwa Jazz, it channels speakeasy energy and jazz-soaked heritage made for lingering before the lights dim and long after the last note fades.

    Melissa Begin

    July 27, 2026
  • Togo’s Sandwiches – Capitola

    Discover fresh sandwiches in Capitola at TOGO’S, where our menu features everything from classic deli options to fan favorites like pastrami, Italian, and turkey avocado sandwiches. Each sandwich is made to order with quality ingredients and bold flavors. In addition to sandwiches, our locally owned Capitola location offers wraps, salads, and sides, giving you plenty of options for a quick and satisfying meal.

    Melissa Begin

    July 8, 2026
  • Togo’s Sandwiches – Scotts Valley

    Discover fresh sandwiches in Scotts Valley at TOGO’S, where our menu features everything from classic deli options to fan favorites like pastrami, Italian, and turkey avocado sandwiches. Each sandwich is made to order with quality ingredients and bold flavors. In addition to sandwiches, our locally owned Scotts Valley location offers wraps, salads, and sides, giving you plenty of options for a quick and satisfying meal.

    Melissa Begin

    July 8, 2026
  • Togo’s Sandwiches – Watsonville

    Discover fresh sandwiches in Watsonville at TOGO’S, where our menu features everything from classic deli options to fan favorites like pastrami, Italian, and turkey avocado sandwiches. Each sandwich is made to order with quality ingredients and bold flavors. In addition to sandwiches, our locally owned Watsonville location offers wraps, salads, and sides, giving you plenty of options for a quick and satisfying meal.

    Melissa Begin

    July 8, 2026
  • Togo’s Sandwiches – Watsonville 2

    Discover fresh sandwiches in Watsonville at TOGO’S, where our menu features everything from classic deli options to fan favorites like pastrami, Italian, and turkey avocado sandwiches. Each sandwich is made to order with quality ingredients and bold flavors. In addition to sandwiches, our locally owned Watsonville location offers wraps, salads, and sides, giving you plenty of options for a quick and satisfying meal.

    Melissa Begin

    July 8, 2026
  • Kianti’s Pizza & Pasta Bar

    Offering indoor and outdoor dining, patios, curbside, take out and delivery. Place your online order at www.kiantis.com or call 831-469-4400. You can also download our Kianti’s app.

    Voted Best of Santa Cruz since 2004. This high energy restaurant offers hand tossed pizzas & create your own pastas. Weekend performances by our amazing pizza-spinning team.

    Melissa Begin

    July 8, 2026
  • Beach RV Pleasure Point

    A tiny 16-site boutique RV park in the heart of Pleasure Point, Santa Cruz. Steps to the surf and the beach. Locally owned & operated and the closest RV campground to the beach in all of Santa Cruz.

    Settle into our Pleasure Point RV campground, where you’re a beautiful 9-min walk to the beach and a quick 5-min drive to Capitola’s vibrant waterfront.

    Melissa Begin

    June 16, 2026
  • Mountain Feed and Farm Supply

    We specialize in organic garden and farm supplies. We love to see our community of gardeners flourish. Mountain Feed is also proud to carry a full line of soils and fertilizers for your indoor or outdoor garden.

    Daryl Zape

    June 16, 2026
  • RockIt Premier Rides

    At RockIt Premier Rides, we specialize in luxury wedding transportation that helps make your day even more memorable. Born from RockIt Events, an event logistics agency, we understand the importance of timing, coordination, and showing up flawlessly on the biggest day of your life.

    Arrive as newlyweds in a sleek stretch limo, celebrate with your squad on a spacious party bus, or make your grand exit in one of our stunning vintage cars. Our fleet isn’t just transportation; it’s a backdrop, a statement, and a once-in-a-lifetime touch.

    From the first look to the final send-off, RockIt Premier Rides keeps your wedding day moving beautifully.

    Arrive in style.

    Melissa Begin

    May 14, 2026
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Visit Santa Cruz County is a private, non-profit corporation, serving as the official visitor marketing entity for Santa Cruz County. Visit Santa Cruz County works to enhance tourism, the visitor experience, and the area economy by positioning and promoting Santa Cruz County as a year-around visitor, conference and film destination.

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Santa Cruz, CA 95060
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