As you shopped all throughout the nifty shops in Downtown Santa Cruz in July, your kids have been running into Waldo, and collecting a stamp from him on their passport. When your kids collected 10 stamps, they got a sticker, and when they collected 20 stamps, they turned in their passports. And now it is […]
Sip, splash, and dance your way into golden hour with curated cocktails, vibrant poolside energy, and a soundtrack to amplify your vacation. Whether you're poolside posing or on the dance floor soaking it in, this is where you want to be. Enter through the hotel lobby and check-in at the Front Desk created from a […]
Santa Cruz is known near and far for its surfing legacy, but there is another water sport that finds a niche on our coast, with a similarly devoted following. Sailboats dot the waves almost as frequently as surf boards here, benefiting from the tides and currents that make this beach town so special. So it […]
Have a wheely good Thursday evening! Join the Civic Auditorium and Skater Things for open skate night Thursdays, offered on four nights throughout this summer. Free roller skate rental is included in the price of admission! 2025 Dates: Thursday, July 3 from 5:30pm - 9:30pm Thursday, August 14 from 5:30pm - 9:30pm Thursday, August 21 from 5:30pm […]
Celebrate National Roller Coaster Day by taking a spin on our National Historic Landmark, the Giant Dipper. First 100 riders on the Giant Dipper will receive a Boardwalk Souvenir Cup. Normal ride pricing and restrictions apply.
Join Zen teacher Rev. Shinshu Roberts for a talk and book signing of her new work, "Meeting the Myriad Things: A Practitioner's Guide to the Zen Buddhist Teaching of the Genjokoan." Roberts illuminates this classical teaching for practitioners at any stage of their journey, offering a contemporary guide to awakening buddha mind. Whether you're new […]
The Scotts Valley Multicultural Fair is a free celebration aimed at broadening our understanding and appreciation for multiculturalism and diversity. There will be: Live musical acts from all different backgrounds and influences. Dance troupes performing captivating routines; with audience participation encouraged! Food vendors to explore. A fashion show to show-case traditional clothing of different cultures. […]
Come celebrate the vibrant traditions of the Latino community with mariachi, folklorico dancers, and a free beach concert. Enjoy Boardwalk rides and games plus fun food and beverage specials throughout the park. ¡Vamos a la playa!
Enjoy a reception and dinner on the UCSC Farm followed by dancing in the Hay Barn! This event will feature music, appetizers, tours, and local wine followed by a four-course, family-style dinner on the farm provided by Feel Good Foods. As the sun sets, head down to the Hay Barn for music, dancing, and dessert. […]
12:00 PM - 10:00 PM, Wednesday - Friday 12:00-11:00 PM, Saturday 10:00 AM - 11:00 PM, Sunday 10:00 AM - 10:00 PM
The Stringed Instrument Roadshow is a celebration of handcrafted stringed instruments and the artisans who create them. This event brings together luthiers, musicians, and enthusiasts for a day of exploration, inspiration, and hands-on experiences. Their mission is to highlight the craftsmanship, innovation, and artistry behind independent builders and small-shop creators. Experience Handcrafted Excellence – Play, […]
The third annual VW Wharf Invasion is open to the public for everyone to come spend the day in the Santa Cruz area and check out some beautiful vintage Volkswagen cars. Nothing goes better with Santa Cruz than some vintage Volkswagens! Air cooled Volkswagens have a personality and a style all their own. Each one […]
Do you love local food and farms? Want to get to know your farmer better and get a behind-the-scenes look into our regions vibrant working agricultural landscape? During the 2025 Open Farm Tours, you can meet the farmers and learn what it takes to bring your favorite high-quality local farm products to your plate. All […]
Check out the Classic, Vintage and Retro Thunderbirds on display then stick around to enjoy fabulous shopping and/or grab a bite at one of the many fine local eateries with the best views in Santa Cruz!
Bring your appetite and join the fun as both professional and amateur chefs work their culinary magic and compete for the title of Best Chili!
Attention all ghouls and ghosts! 🧛♂️🕷️ Enjoy a hauntingly good time as you trick-or-treat your way through downtown Watsonville businesses! 🎃💀 Save the date and fill your bags with treats and memories that will last a lifetime! No pre-registration is required -- just show up! Please bring your own candy carrying container. If you would […]
Check out hundreds of sweet hot rods, street rods, vintage, muscle, custom, and classic cars in the Boardwalk Parking Lot. Free admission!
Presenting the Downtown Santa Cruz Fall Wine Walk 2025! Enjoy the heart of the Central Coast to taste great wines from the Santa Cruz Mountains and beyond. Sip while strolling through many favorite Downtown Santa Cruz shops. At Check-in, receive your glass and a map of the pouring locations, and enjoy an afternoon of tasting […]
Get whisked away into the whimsical world of Toy Trains and enjoy this beloved annual pop-up exhibit at the MAH. Members of the Golden State Toy Train Operators will be on hand to once again share their amazing collection of toy trains at the MAH. The public is invited to view Toy Trains in the […]
