Partner Marketing Programs

Below is a list of our Partner Marketing Programs at Visit Santa Cruz County. Please select a program that you would like your business to be featured in and follow the prompts.

*Please keep in mind that your purchased program is not confirmed until you finalize your payment on the next screen and receive a confirmation e-mail.

  • 2024-2026 Wildlife Watch Guide Program – Pricing Varies
    Now in its seventh issue, the Official Santa Cruz County Wildlife Guide has been the signature local publication for birders, nature lovers, and wildlife aficionados – connecting visitors with where to stay, local attractions, events, and outdoor adventure-related businesses. With 7,500 print circulation and 6,820 digital page views, you’ll gain exposure to this audience. Additionally, receive a complimentary business listing on the VSCC website, enhancing your online visibility and connecting you with potential customers.

  • Spotlight Featured Business Digital Partnership Program $1,000.00/Quarter
    The Spotlight Featured Business Digital Partnership Program is the most highly visible position on, visited annually by locals and over 1.5 million travelers planning a vacation. With a large feature photo, more dedicated space for your description and a direct link to your website, this front-facing layout in a shaded frame sets apart your business from other content on the page. In addition, Spotlight Featured Business partners can upload up to five images on their web listing and are listed first in alpha order in your category on the VSCC website.
  • Santa Cruz County Map Display Advertising – $600.00/Year
    Includes a limited number of display ad positions available on this VSCC-produced, full color Santa Cruz County map. With a print run of 32,500 copies, this popular and useful tool is used by over 100 lodging properties at their front desks as well as rental car agencies and visitor-servicing locations throughout Santa Cruz County.
  • Traveler’s Guide – Pricing Varies
    The upscale magazine features a high-impact front-of-book community-focused lifestyle perspective of Santa Cruz County. Thoughtfully curated content in the form of comprehensive, journalistically-driven narratives and reflective photography conveying the soulful nature of Santa Cruz County are trademarks of the guide.

    Sales of the 2023 VSCC Traveler’s Guide have ended.  If you would like to be featured in the next issue, please contact Flavia Oliveira, Director of Sales and Travel Trade by email or by phone at 831-425-1234, ext. 102.