Verve Coffee Roasters is a Santa Cruz-based craft coffee company known for its sustainably sourced beans, thoughtful design, and vibrant café culture. Located just blocks from the ocean, Verve’s 1010 Fair café in Santa Cruz is a sun-filled, surf-inspired space—offering world-class coffee, fresh pastries, fresh food and a laid-back Westside vibe. It’s the perfect stop before a beach day, bike ride, or stroll along West Cliff.
