The museum collection tells the history and origins of NHS and Santa Cruz Skateboards, Independent Truck Company and Road Rider Wheels during the 1970s and 1980s. This represents the foundation of NHS and the bedrock of the modern skateboard industry. It is a combination of rare artifacts from the NHS archives and other private collections, showcasing rare film and photos, product innovations, artwork and the personalities connected to these brands. The museum idea came from the desire to celebrate Santa Cruz Skateboard’s 40th anniversary in 2013. The museum space and this company are built by skaters for skaters.