The original Las Palmas Taco Bar started in 1955 when Martin Mendez, Sr. and his son Martin Jr. opened one of the first taco bars of its kind in San Jose, CA, located on The Alameda. Widely known for their crispy tacos and authentic fast food theme, Martin Jr. and his son Rick Sr. brought their family idea to Santa Cruz, CA in 1975. Rick Sr. met his wife, Liz, at the original Las Palmas, who started the 4th generation of the family business. Their son, Ronnie, has been working alongside Rick Sr. to keep Martin Senior’s dream alive. On behalf of the Mendez family, we are honored and blessed to help serve you and our community.