Nestled near the celebrated Pleasure Point on the Eastside of Santa Cruz, our shop has recently transitioned to new ownership while maintaining its cherished local legacy. Originally founded by Don and Diane Berkhiemer, who expertly passed down their trade and knowledge, the business continues to thrive under the stewardship of Ishtar and Oliver. Ishtar, with over 25 years of self-taught sewing experience learned initially from her mother and enriched by Diane’s mentorship, pairs her skills with Oliver’s lifetime passion for surfing. Today, we specialize in wetsuit repairs and alterations, surfboard consignment, rentals, and offer a distinctive collection of island-inspired gifts. Whether you’re gearing up to surf or in search of the perfect coastal keepsake, everything you need is right here. Visit us to experience the legacy and future of our local surf culture and craftsmanship.

Rexford Winery handcrafts wines in small lots using grapes from select local vineyards. We focus on single-vineyard Pinot Noir, Chardonnay, Merlot, and other premium varieties. Our wines accurately reflect the varietal characteristics of the grapes and the unique microclimates and soils of the vineyards from which they come.

Botanic + Luxe Littles is sweet little space with treasures for mamas + littles. As a women-owned business rooted in community, we’re passionate about supporting small, independent makers and take pride in every item that graces our shelves. Each piece is intentionally selected and personally vetted to bring beauty, warmth, and inspiration into your everyday life.

Botanic + Luxe Littles is more than a shop – it’s a warm, inspiring sanctuary where community, creativity, and connection thrive. We can’t wait to welcome you in.

Celebrating over 25 years as Santa Cruz’s finest Game & Comic Bookstore! Home to Team J-Roy, purveyors of all things nerdy! An oasis of awesome in a land of bland! Come in and explore our thoughtfully curated selection of Games, Graphic Novels, Comics and more in our beautiful Downtown Santa Cruz location. We feature the area’s best, most varied selection of comic related material available, including an amazing selection of young reader graphic novels and non-fiction graphic works, and our game selection is second to none. Stop on by – You won’t be disappointed!

Voted Best Game Store in the 2025 Good Times Best of Santa Cruz Readers Poll!

Friendly staff, family owned and operated since 1952. Featuring the largest selection of O’Neill Wetsuits in the world. Over 250 surfboards in stock. Men’s and women’s swimwear year round. Clothing, footwear and accessories for the whole family.

“It’s always Summer on the inside…”

Friendly staff, family owned and operated since 1952. Featuring the largest selection of O’Neill Wetsuits in the world. Over 250 surfboards in stock. Men’s and women’s swimwear year round. Clothing, footwear and accessories for the whole family.

“It’s always Summer on the inside…”

We have an 83-acre farm in the Santa Cruz Mountains, just 9 miles from Pretty Good Advice’s Soquel location. We’ve been farming on this property since 2013, raising chickens for egg production, goats for fire control, and cultivating hundreds of varieties of orchard fruits, perennial herbs, mushrooms, and annual vegetables.

Since we don’t raise animals for meat, we decided our menu at Pretty Good Advice should reflect that philosophy. We created a 100% vegetarian menu with plenty of vegan options.

There is a simple 3 part equation we follow at PGA.
1. Let our farm dictate the seasonal changes to our sides, soups, salads, and soft serve on the menu.
2. Make delicious, colorful, high quality food.
3. Offer incredible value with quick order times.

And there you have it…..what we do at Pretty Good Advice!

Miller Property County Park in Boulder Creek offers a serene and picturesque setting for walkers and runners. With its 418.0 acres of natural beauty, this park provides a refreshing escape for those seeking a peaceful and invigorating outdoor experience. The park’s lush trails and scenic vistas create an ideal environment for walkers and hikers to immerse themselves in the tranquility of nature while engaging in physical activity.

Visitors to Miller Property County Park can enjoy a variety of activities, including walking, running, and hiking amidst the temperate climate of Boulder Creek. Whether strolling along the winding paths or tackling more challenging trails, outdoor enthusiasts can savor the diverse landscapes and rich flora and fauna that characterize this region. The park’s well-maintained trails offer an excellent opportunity for walkers and runners to engage in invigorating physical activity while connecting with the natural surroundings.

Plan your visit today and discover the natural wonders that await.

Taquizas Gabriel, locally owned and operated Mexican restaurant located in the heart of Capitola, offers a wide variety of delicious dishes to suit every taste. Our menu features classic Mexican food, all made with the freshest ingredients and prepared with care by our talented team of chefs.

At Taquizas Gabriel, we believe that dining out should be an experience, which is why we have created a warm and inviting atmosphere for you to enjoy. Our friendly staff is here to make sure you have a memorable meal, whether you’re joining us for a quick bite or having a meal with your family or friends. In addition, as your reliable event caterer, we offer Mexican catering services for you to enjoy our delicious offerings at your next event.

Welcome to La Bottega del Lago, your neighborhood Italian deli where tradition meets passion. Inspired by the rich flavors of Italy, we bring you handcrafted sandwiches, fresh pasta, artisanal cheeses, and more, made with the finest ingredients and a love for authentic Italian cuisine.

As the sister shop of Lago di Como, our celebrated Italian restaurant just around the corner, La Bottega del Lago is an extension of our commitment to quality and flavor. Whether you’re grabbing a quick bite, taking home fresh ingredients, or indulging in a taste of Italy, we invite you to experience the warmth and authenticity of our Italian kitchen, right in your hands.

Stop by, say ciao, and let us serve you something truly special!

Welcome to Another Banger, a cookbook-turned-store in Aptos Village, inspired by travel, bold flavors, and creativity. We bring you curated kitchen finds, unique gifts, handmade jewelry, and a little sparkle to make everyday feel like…another banger.

BrewTopia is more than a taproom; it’s a vibrant community hub where good beer, live music, and friendly company flowed freely just steps to the beach! Stop by for happiness in a glass!