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Places to Stay

Places to Eat

Restaurants

Coffee, Tea + Sweets

Wineries Taps and Tastings

Things to Do

Arts & Culture

Beach Boardwalk

Beachs & Parks

Outdoor & Wildlife

Request Wildlife Guide

View Wildlife Guide Online

Dog-Friendly

Upcoming Events

Plan Your Trip

Contact Us

Getting to Santa Cruz

Request a Travel Guide

View Travel Guide Online

View Map Online

Travel Itineraries

Frequently Asked Questions

Lifestyle

Blog

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Aptos

Capitola/Soquel

Davenport

Pleasure Point

San Lorenzo Valley

Santa Cruz

Scotts Valley

Watsonville

Monterey Bay

Meetings

Film

Weddings

Press Room

About Santa Cruz County

Santa Cruz History

Relocation

SURF REPORT
LIVE CAMS
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  • Private Press Brewing

    Private Press is a barrel-aged brewery focused exclusively on composing Imperial Stouts and Barleywines.

    By blending the most vibrant threads from within our barrel cellar, we strive to present an expression that is bold, round, and distinct. Each release represents a unified coalescence of palate, intent, and vision; a passion project through and through.

    We serve very strong beer, in small glasses at 55F. We spin whole albums, both sides.

    Melissa Begin

    May 20, 2025
  • The Salty Otter Sports Grill

    Calling all sports fans and fun-seekers!

    The Salty Otter Sports Grill is about to become your new favorite hangout spot in downtown Santa Cruz!
    ​Join us for an unforgettable experience filled with: Multiple TVs showcasing all your favorite games. Relax to music – TouchTunes (live music coming soon!) Pinball, Arcade 4 player table game (billiards and digital darts coming soon) A kid-friendly and dog-friendly atmosphere, so everyone can join the fun! Kid’s menu and Doggie menu.

    This is not just a restaurant; it’s a hot spot where friends gather, laughter fills the air, and memories are made. Don’t miss out on the excitement, be one of the first to experience The Salty Otter. Sip, Savor, and Surf the Flavors!

    Melissa Begin

    May 20, 2025
  • Emilie and the Frenchies

    In 1995 Mary Jane’s family hosted Celine as a high school student. The two became fast friends as Celine fell in love with the Santa Cruz life. Later in Nice in 2007, Céline and her next-door neighbor, Emilie, found they shared a taste for good coffee and pastries. That year, they opened their first coffee shop, Emilie’s Cookies, modeled off the American cafes Celine frequented when she was in California. The cafe became Emilie and the Cool Kids and grew into a successful regional and national franchise with 30 locations throughout France. Now thirty years later, together with Mary Jane, they opened the first Emilie and the Frenchies in Aptos. Highlighting fresh, made in house French Provençal dishes and the desire to unite their two countries around the pleasure of eating well, Emilie and the Frenchies offers French flavors with California vibes.

    Melissa Begin

    May 13, 2025
  • DJ Shazam

    You have a vision, and DJ Shazam’s got the expertise. Check out the wedding DJ promo video!

    He also has extensive experience with Corporate Parties, Mitzvahs, Birthdays, Anniversaries, Family Parties, and several other celebrations.

    Melissa Begin

    May 12, 2025
  • Seascape Flowers

    We’re flower people. From seed to bouquet, we’re proud of what we do because it highlights the thoughtfulness and care we put into our business.

    Around here, the hills are full of gold, home to some of the most beautiful flowers you’ll ever see. We draw inspiration from our surroundings, each arrangement is designed with its own touch of the coast, using seasonal, local flowers grown by farmers as obsessed as we are.

    Melissa Begin

    May 12, 2025
  • White Rabbit Events

    White Rabbit Events started as a dream of husband and wife, Eric and Jamie Lynch.

    They are a team of creative do-alls, and was quickly expanded on when they realized just how much they both like to push the creative envelope while planning their wedding together. They saw the limitations in Santa Cruz, so decided to build their own bars, tables, lighting, signage, basically anything they had envisioned but just couldn’t find to rent anywhere or rent at an affordable price.

    Both Eric and Jamie have been in the hospitality industry for over fifteen years, giving them an extensive knowledge on not only how to work with, communicate with, and entertain people, but how to create a beautiful, comfortable, and functional environment that will bring lasting memories for their guests.

    Let’s work together to create something magical!

    Melissa Begin

    May 12, 2025
  • Marinovich Park

    Marinovich Park offers a welcoming community center open to the public daily. Families can enjoy the playgrounds, teens can utilize the basketball court, and benches are available for relaxation.

    The park is gated for safety and features a sustainable program that educates children on environmental awareness and care. Visitors can experience a blend of recreation and learning in this inclusive outdoor space.

    Melissa Begin

    May 11, 2025
  • Muzzio Mosaic Art Center

    Community Arts & Empowerment engages the community in which our public art projects will reside in.

    Melissa Begin

    May 11, 2025
  • Firefly Coffee House (Eastside)

    We take pride in serving handcrafted bagels paired with locally roasted coffee each bagel is made with care, ensuring a delicious experience for every bite. Our coffee, sourced from nearby roasters, complements our bagels perfectly, creating a delightful combination. Visit to enjoy the best of both worlds!

    Melissa Begin

    May 8, 2025
  • Super Silver – Capitola Mall

    Super Silver stands as Santa Cruz’s premier jewelry destination, renowned for hosting an unparalleled collection of carefully curated jewelry, featuring a remarkable blend of diversity, size inclusivity, and sheer beauty. Discover the ultimate one-stop shop for all your jewelry needs.

    Melissa Begin

    May 8, 2025
  • Super Silver – Capitola Village

    Super Silver stands as Santa Cruz’s premier jewelry destination, renowned for hosting an unparalleled collection of carefully curated jewelry, featuring a remarkable blend of diversity, size inclusivity, and sheer beauty. Discover the ultimate one-stop shop for all your jewelry needs.

    Melissa Begin

    May 8, 2025
  • Fusion Fare Restaurant

    Fusion Fare Restaurant is dedicated to bringing you contemporary Sichuan Fusion Cuisine. Where tradition meets innovation. Sustainably sourced, seasonally inspired. Combining the vibrant, spicy and aromatic flavors of Sichuan with a modern twist.

    Melissa Begin

    May 8, 2025
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Visit Santa Cruz County is a private, non-profit corporation, serving as the official visitor marketing entity for Santa Cruz County. Visit Santa Cruz County works to enhance tourism, the visitor experience, and the area economy by positioning and promoting Santa Cruz County as a year-around visitor, conference and film destination.

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303 Water Street, Suite 100
Santa Cruz, CA 95060
800.833.3494 or  831.425.1234

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Friday: 11:00 a.m. – 3:00 p.m.
Saturday: 11:00 a.m. – 3:00 p.m.
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Tuesday: 11:00 a.m. – 3:00 p.m.

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