Continuing to tell the story of the collective regions throughout the region, Santa Cruz County’s official traveler’s guide is now available. Symmetry, a 75-page upscale magazine illustrates the unique culture of the area that sets it apart from other coastal California destinations. 

With summertime just around the corner, two new rides have been installed at the Santa Cruz Beach Boardwalk, providing more options for the over two million visitors that experience the seaside amusement park each year.

Alongside nearly a dozen new downtown restaurants featuring carefully curated farm-to-table menu items, two new spots dedicated to soothing one’s sweet tooth have opened their doors in Santa Cruz.

After closing more than a year ago due to damage from seasonal winter storms, Soquel Demonstration State Forest has reopened, welcoming recreational visitors to over 2,500 acres and 32 miles of trails.

Always innovating, Bonny Doon Vineyards is set to become the first winery in the country to use fully-recyclable paper wine bottles.

Leveraging the over 300 days of sunshine a year and an epic 360-degree ocean view, the region’s second-largest brewery is reopening its outdoor beer garden on the Santa Cruz Wharf