Protected by the gentle crescent of Monterey Bay and boasting a grand sweep of mountain-to-sea microclimates, Santa Cruz County is a welcoming place where you can grow virtually anything. Calling the mild, sunny conditions here “Mediterranean” doesn’t paint the whole picture — a colorful past and vibrant culture ensure Santa Cruz cultivates its own way, with style and vigor.
From demonstration gardens to retail nurseries, and florists to lifestyle shops, Santa Cruz has evolved into a world-class “growth market” with much to explore. As one of California’s most spirited seaside getaways, its where roots run deep, shoots grow strong and blooms open wide. Botanical bliss for all.



Budding Art: Garden Experiences
As a pioneer in organic gardening and sustainable farming, Santa Cruz has long-embraced best horticultural practices. By visiting one of its unique demonstration gardens, you can discover how this innovation “leafs out” to the rest of the world, all while enjoying the fine art of playing in the dirt.
UCSC Arboretum & Botanic Garden is the OG (Original Gardener) when it comes to expertise, experimentation and vibe. Located on the beautiful hillside campus of the University of California, Santa Cruz, the Arboretum categorizes by region with plots dedicated to California natives, plants from Australia and New Zealand, as well as South African specimens. Kids and parents alike appreciate its Aroma & Succulent Gardens while watching an array of butterflies, bees and hummingbirds pollinate with pizzaz. After your tour, support the Arboretum with a stop at Norrie’s Plant & Gift Shop for nature-forward crafts, garden accessories and plants that are cultivated on-site. Entry: $10 adult/$8 Seniors/$5 Youth (6-17).
Surrounded by redwoods near UCSC’s Merrill College, the 3-acre Alan Chadwick Garden imbues a peaceful dose of intentionality with its terraced plots and exacting methods. Alan Chadwick started the site in 1967 using his French-intensive/Biodynamic method which focuses on tight spacing in raised beds for maximum aeration and drainage. As you wander the grounds wildness weaves with technique providing a sense that these folks know what they’re doing. Fans of Malus domestica (aka apples) will encounter 120 varieties on-site — now that’s a lot of crunch. Open daily 8 am – 6 pm. Free.
Just like sunflowers, kids thrive in natural light with a visit to the Life Lab “garden classroom.” Located on the UCSC Farm, Life Lab has nearly 50 years of experience creating garden-based science & nutrition programs for educators across the country. Take the self-guided tour and encourage the youngins to crawl through the garden Tunnel, learn to tell time at the Sundial or get a worm’s perspective with the Root View Box. Heck, sometimes it’s just fun to watch the chickens run around. Open daily 8 am – 6 pm. Free.

As one of North America’s largest display gardens of timber bamboo, a visit to Bamboo Giant feels like entering the gates of Jurassic Park (minus those pesky Velociraptors). This 15-acre property in Aptos features meandering trails through exotic groves where the breeze makes the leaves dance and waterfall fountains provide the soundtrack for mediation. Bring your lunch and enjoy a “jungle” picnic at one of the picnic tables, or bring your partner for a one-of-a-kind Santa Cruz County wedding. Adults $15/Seniors (65+) and Children (5-7) $10. Check website for tickets and seasonal hours.
Whether you want to picnic, set up your easel or simply get landscape ideas for water-conserving plants, the 2-acre sculpture and demonstration garden at Sierra Azul Nursery & Garden provides an inspirational space. Located in the Pajaro Valley, this family-run Watsonville gem specializes in edible, drought tolerant and exotic plants. As you explore the well-established grounds, discovering hidden sculptures feels like striking gold. Open daily 10 am – 5 pm. Free admission.

Sowing Kit: Plants + Gifts
Combining plants with gifts is guaranteed to be greater than the sum of its parts. Santa Cruz boasts a bevy of vibe-inducing shops where well-curated objects d’art mingle with oxygen-emitting greenery. Can there be better housemates?
The fusion of metal garden art, pottery and plants with books, jewelry and natural bath products is sure to cause a ripple in the plant/gift continuum. That’s how The Garden Company Nursery & Gift Shop in Santa Cruz has wowed locals and visitors alike since 1986. Come for the avocado trees, stay for the earrings.
When it comes to expert curation, the two locations of Dig Gardens leave no stone unturned. Its flagship 9,000 square foot “lifestyle shop” and plant nursery in Santa Cruz offers everything from indoor exotics and home goods to outdoor furniture and Made in CA crafts, while its quarter-acre outdoor plant nursery in Aptos provides a more traditional nursery experience — annuals, perennials and soils, not to mention a smaller assortment of its unique home items. Sprinkle in workshops such as Orchids 101 and Succulent Arrangements, and the earth-friendly mothership has officially landed.
As plant fans know, collecting garden art can be highly habit-forming. Oversized metal giraffes, color block fire hydrants, Dia De Los Muertos figurines…combine these with hand-painted Talavera pottery from Mexico and you’ve got a craving that just won’t quit. The good people at Alladin Nursery & Gift Shop in Watsonville have been indulging gardeners since Peter Jensen — a Danish horticulturalist — opened the site in 1919. The plant selection is top notch, too, with everything from fruit trees and vines to cacti and bonsai.
Hidden on 3/4 of an acre near the crossroads of Hwy 1 and Hwy 9 in Santa Cruz, the Post Street Farm goes all-in with holiday joie de vivre (pumpkins and Christmas trees), while its flower cutting garden dazzles with hefty blooms such as dahlias and peonies. They also sell eggs from their chickens, honey from their bees and handmade beeswax candles. Fat of the land, indeed.
With a thriving selection of houseplants and a mission statement that focuses on biodiversity, community and artisanal crafts, Leaf & Vine welcomes customers to “the jungle” with purpose. This urban plant shop can be found along leafy Pacific Avenue in downtown Santa Cruz, where shops and restaurants abound.
The soulful offerings at Botanic + Luxe match its downtown Santa Cruz space with high ceilings, arched picture window and bright, airy vibe. From plants and ceramics to jewelry and candles, this women-owned business curates with an earthy flair while supporting independent makers. Craft out loud fun!

That Can Be Arranged: Florists
Having a good florist is like having a trusted mechanic — both are artists in their own right, and when you need them, you really need them. From celebrations and milestones to just having something pretty on your hotel nightstand, the florists of Santa Cruz County draw inspiration from the surrounding redwood forests and oceanscapes, often utilizing the profusion of local blooms.
Since its founding in 1946, Ferrari Florist & Gardens has been a downtown Santa Cruz favorite for innovative arrangements and the freshest cut flowers. The scent of mingling blooms infuses inviting space as you browse the plants and pots for sale, while their professional designers offer styles such as Woodsy & Wild and Coastal Beachy. Ferrari also offers design workshops with small class sizes and skilled teachers, as well as a second shop in Watsonville.
Laurel Canyon Farm embraces sustainable practices on its 2-acre family homestead in the Santa Cruz mountains. Specializing in heirloom cut flowers and raising heritage Navajo Churro sheep, their farm stand offers fresh bouquets, wool products and even a flower subscription service. Long live local stewards!

For a magical u-pick experience, visit Birdsong Orchards in Watsonville. Literally slow down and smell the roses as you walk through the flower fields and pick your perfect bouquet. Be sure to say hi to the farm’s emus, llamas (Michelle O Llama and Barak O Llama), Nigerian Dwarf goats, and chickens! Reservations are required and can be made online.
The fun & funky walk-up window at The Flower Shack brightens the Seabright neighborhood with everything from wedding arrangements to its build-your-own-bouquet counter. Seasonal wreaths, prom corsages & boutonnière, custom orders — they’re all in play.
With an emphasis on community connection and 100% locally sourced flowers, Wild Banskia Floral Design takes a neighborhood approach at its Pleasure Point studio. Artisanal crafts, plants and textural arrangements fill the space, making for a friendly experience.
Floral design studio meets botanical event space and team building fun at the truly unique Little Shop of Horticulture in Santa Cruz. A concept whose time has come, their range of services leafs out with vigor. Everything from DIY Wedding workshops to Driftwood & Air Plants and their cheeky Plant Bar, the Little Shop collaborates with local makers to make sure your experience is a positive one.

Plant It Forward: Retail Nurseries
The satisfaction of watching seedlings grow is akin to raising kids. Some sun, a little water, a dash of compost and you’re well on your way to becoming a plant parent. Santa Cruz County is home to an astounding number of locally-owned nurseries where plant moms & dads feel right at home, and where helpful staff are more than willing to share their knowledge. Stop by on your visit, adopt a new plant, and bring a living piece of Santa Cruz home with you.
From bulbs to bare root, the San Lorenzo Garden Center has been a growers’ hub in downtown Santa Cruz for over 40 years. Located next to San Lorenzo Lumber and Home Center, its meets the broad needs of farmers and fair-weather dabblers alike with a wide selection of container plants, amendments and tools. While you’re in the neighborhood, check out the gardens (and the hilltop view) from the Santa Cruz Mission State Historic Park just five minutes away.
Since 1973, Far West Nursery & Garden Center has served Santa Cruz with a huge variety of plants from hedge privacies, to Japanese maples and ferns (just to name a few). Plants and trees are often propagated on-site with a focus on organic, and their gardening supplies run the gamut from seeds and soils to gopher protection and pots (1 to 20 gallon).
Located in Watsonville, Freedom Nursery offers a wide variety of cultivars with a “sharp” accent on succulents. The knowledgable staff and affordable prices attract local clientele as well as devotees from the San Francisco Bay Area and the Central Valley. Extend your visit with a nature walk around nearby Pinto Lake County Park, or pop into their dog park with your furry friend.
Kitty corner from Scarborough Lumber & Building Supply, Scarborough Gardens has been a one-stop supply house in Scotts Valley since 1957. Indoor and outdoor plants, landscape construction materials for raised garden beds and tools can all be found here, along with staff that knows what thrives locally.
Every spring, heirloom tomatoes and peppers are the focal point at Love Apple Farms. This charming Scotts Valley nursery might be small (and seasonal), but classes such as Tomato Masters, Single Drip Irrigation and Growing Culinary Herbs provide outsized results. Want to pick up some coffee, fresh bread and local eggs nearby? Try the Scotts Valley Farmers Market ( Saturdays 9 am – 1 pm, May through November).
Selling everything from bulk organic soil to worm castings and apiary supplies, Mountain Feed & Farm Supply knows what Santa Cruz Mountain life is all about. This full-service nursery in Ben Lomond is beloved locally, and offers workshops on such topics as pickling, raising chickens and, yes, bee keeping. A trip up Hwy 9 isn’t complete without tasting some local scrumpy. Hard cider slushies at Hallcrest Vineyards to the rescue!

Root Knowledge: Garden Resources
People who love plants are an inquisitive lot, and sharing that knowledge not only ups your growing game but builds community as well. Here are some local resources and programs to expand your horticultural horizons.