Specifically, VSCC, its partners and affiliates may collect “personally identifiable information” about you, which means any information that can be used to identify a specific individual, such as name, postal address, telephone, email, zip code, gender and income level. “Personally identifiable information” does not include publicly available information that is lawfully made available to the general public from federal, state, or local government records. The information collected is used for statistical reporting; to determine the effectiveness of the website’s content, programs and advertisements; to “personalize” your experience on VSCC’s websites, including www.visitsantacruz.org, by providing targeted advertising and/or promotional campaigns; and to contact you or send you promotional materials. We do not collect any personally identifiable information that you do not provide.
Cookies and Other Technologies
To help us serve you better, we collect non-personally identifiable information, including traffic data and information that identifies your computer or browser. Cookies are pieces of information placed in the settings of your web browser by a website server to identify your computer when you return to a website. Whenever a site welcomes you and tailors data to your specifications, it is reading a cookie left in your browser and identifying information that you may have registered during previous visits, such as your viewing preferences.
VSCC’s website currently does not respond to “do not track” signals or other mechanisms that provide consumers a choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third party online services.
Requests for Visitor Information
Personally identifiable information provided with a consumer’s online request for information (such as a Traveler’s Guide or a Wildlife Watching Guide, for example) is subject to usage as described in “Information Collection,” above.
By subscribing to monthly, quarterly, or bi-annual VSCC e-newsletters, or by entering VSCC-sponsored contests, I agree to receiving information from VSCC or its partners. VSCC may collect, use and disclose your personal data which you furnish for providing marketing material that you have agreed to receive.
Use of Double Opt-In
VCSS will utilize a double opt-in process before a new visitor name, email address, and other information is added to an email list. Double opt-in allows individuals to confirm their email address in order to subscribe to an e-newsletter or other electronic communication.
Disclosure for Legal Purposes
We may be required to share your personally identifiable information and nonpersonally identifiable information pursuant to judicial or governmental subpoenas, warrants or orders. If we are legally required to do so, or, in good faith believe that we are legally required to do so, we will obey the law. In addition, we reserve the right to use, disclose and share your personal and non-personal information in order to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the physical safety of any person or as otherwise required by law.
Disclaimer Concerning Third Parties
We may provide certain personally identifiable information to our partners. Furthermore, we may retain other companies and individuals to perform functions on our behalf. Examples include consumer e-mail service providers, and web data tracking specialists. Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose.
Use of Site by Persons Under The Age of 18
Our online services are not directed toward persons under the age of 18, and we request that persons under the age of 18 not provide personally identifiable information to us.
You may choose to remove yourself from our mailing list by following the instructions on our promotional communications, or by sending us a request. (See “Contact Us” section, below.
We welcome your feedback. If you have questions, complaints, or concerns, or if you would like to remove yourself from our mailing lists, change your personally identifiable information, or have your personally identifiable information removed from our systems, please contact us by email, phone or mail:
Mail: VSCC - Privacy Issues, 303 Water Street, Ste. 100, Santa Cruz, CA 95060
Please note that any requests to remove your personally identifiable information from our mailing list, or to change your contact information, may take a certain amount of time to process.