La Marea Cafe & Pizzeria is a charming coastal café nestled in Capitola Village, California. The café offers a delightful fusion of artisan café fare with a focus on local organic ingredients. They also offer a cozy and welcoming atmosphere with limited seating, making it an ideal spot for a relaxed breakfast or lunch. The staff is known for their warm hospitality, often greeting customers by name and accommodating special requests.

Welcome to Nicely, your wonderful destination for discovering exquisite vintage pieces, local fine art, and timeless antiques. Delve into a curated collection personally selected by Michelle Nicely, an esteemed designer, muralist, and curator with over three decades of movie set designing expertise. Situated in the heart of Downtown Santa Cruz, Nicely Gallery, decor and design, invites you to explore a world of refined beauty and vintage historical charm.

The Film Liaisons in California statewide (FLICS) works with filmmakers and content producers to facilitate efficient, on-location shooting resources, throughout California, free of charge.

Emerald Mallard offers a unique dining experience that merges high-end French culinary techniques with a relaxed, approachable setting. Chef Ebert describes the restaurant as delivering “caviar service for construction workers,” emphasizing fine dining quality in a casual environment. The interior exudes a rustic European charm, featuring dark green hues and a cozy hunting lodge ambiance.

Welcome to Latta!

Everything in our shop is handcrafted in our studio. From design, wax carving, castings & stone setting, we do it all in house!

Small Waves Ocean School is a local educational program and activity center that aims to encourage children aged 3-14 about ocean safety, confidence, and the importance of our oceans and relationship to them. Small Waves looks to foster care and understanding for the ocean and its conservation while providing hands-on learning experiences, movement, and sensory activities through interactive indoor classes.

Small Waves will not only enrich students’ knowledge of the ocean but also positively impact the local community. Small Waves also offers summer camps and field trips!

Seasonally inspired, thoughtfully prepared.

Acclaimed Santa Cruz Chef Katherine Stern credits her favorite dishes to the products vendors share locally, creating the inspiration for menus at The Midway. Her creative menus are driven by relationships with local growers, highlighting the farmed and foraged ingredients she hand-picks weekly at the Farmers’ Market.

At Coffee Conspiracy we source and roast all our own coffee. We have a rotating menu of Single Origin coffees and use organic, hand-crafted non GMO syrups, grass fed whole milk, alternative milks, and only the highest quality ingredients in everything we create. By using coffee as a catalyst, we encourage others to think outside the box, question the narrative, and rebuild your own reality. Come on by the shop at 1855 41st Ave, take the red pill, and join us on a journey down the rabbit hole.

Classes offering strength, sculpt, pilates & barre.

Focused on Female Longevity, Pregnancy Strength, & Postpartum Recovery. A place for fitness to be fun, women to come together, moms to bond, and kids to play.

(YES you read that right – kids are welcome to come and play. Whether your baby is on your mat with you, or your toddler is playing in the kids area, they are welcome to come with you. At Fit Together Studio we believe kids don’t need to keep you from your workout, but instead they can be a part of it!)

Step into the whimsical world of The WilderWild, a one-of-a-kind art studio and curiosity shop located in the heart of downtown Santa Cruz. Created by local artists Rosebud Wild and Chris Mountain, The WilderWilds is an immersive space where storytelling, nature, and imagination collide. Visitors can explore a vibrant collection of handmade creature dolls, original artwork, screen prints, and woodcrafts—all crafted with eco-conscious materials and a touch of magic.

The WilderWilds offers a rotating selection of fantastical creations that make for unforgettable gifts, decor, or collector’s items. Whether you’re an art lover, a curious traveler, or a fan of all things whimsical, this creative haven invites you to step off the beaten path and into a world of wonder.

Private Press is a barrel-aged brewery focused exclusively on composing Imperial Stouts and Barleywines.

By blending the most vibrant threads from within our barrel cellar, we strive to present an expression that is bold, round, and distinct. Each release represents a unified coalescence of palate, intent, and vision; a passion project through and through.

We serve very strong beer, in small glasses at 55F. We spin whole albums, both sides.

Calling all sports fans and fun-seekers!

The Salty Otter Sports Grill is about to become your new favorite hangout spot in downtown Santa Cruz!
​Join us for an unforgettable experience filled with: Multiple TVs showcasing all your favorite games. Relax to music – TouchTunes (live music coming soon!) Pinball, Arcade 4 player table game (billiards and digital darts coming soon) A kid-friendly and dog-friendly atmosphere, so everyone can join the fun! Kid’s menu and Doggie menu.

This is not just a restaurant; it’s a hot spot where friends gather, laughter fills the air, and memories are made. Don’t miss out on the excitement, be one of the first to experience The Salty Otter. Sip, Savor, and Surf the Flavors!