Fan Photo of the Week

Another amazing shot by one of our talented Instagram fans!  Thanks @jenbell699 for capturing such beauty and power!

Power of Nature #sea #cliff #horizon #sky #clouds #nature #beauty #santacruz #california

Power of Nature #sea #cliff #horizon #sky #clouds #nature #beauty #santacruz #california

There is endless beauty to be discovered in Santa Cruz County!  Share your Santa Cruz photos with us by using #SantaCruzNow.  Select photos will be reposted on our social media channels with photo credit.  Hope to see your photos soon; we love seeing Santa Cruz through your lens!

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Santa Cruz is Also for Lovers

Hot date coming up? Let Santa Cruz be your chaperone. Here are a few ideas for outings to spark a love connection. Outdoorsy Couple You demand beauty from your date. Nope, you’re not superficial: you just love the great outdoors. And a good place to start is with a stroll through the enchanting gardens at…

Fan Photo of the Week

Check out this awesome #SantaCruzNow night capture of the Santa Cruz Beach Boardwalk by Instagram fan, @hitecdan! For more amazing photography by the man behind the lens, check out Dan Pruyn’s page. We love to see Santa Cruz through your eyes! Share your Santa Cruz County photos with us by using #SantaCruzNow. Select photos will be reposted…

Reputation of Exceptional Santa Cruz Products Expands Regionally and Nationally

What do Oprah Winfrey, author John Grisham and Christina Aguilera have in common? They are all longstanding customers of Annieglass, Inc., now celebrating 30 years of creating “Art for the Table.” Is there anyone in Santa Cruz who doesn’t feel proud to say that Annieglass is made right in our own town? I certainly did…

Your Summer Guide to the Santa Cruz Beach Boardwalk

Is there any purer expression of summer than a day at the Santa Cruz Beach Boardwalk? For over 100 years, the seaside amusement park has thrilled all ages with its festive mix of sun, fun and nostalgia. It’s just as enchanting today as the day it opened in 1907 and it continues to delight with…

Fan Photo of the Week

Check out this dreamy #SantaCruzNow capture by Instagram fan, @scottbell99! Have you ever ridden the Sea Swings at the Santa Cruz Beach Boardwalk? We love to see Santa Cruz through your eyes! Share your Santa Cruz County photos with us by using #santacruznow. Select photos will be reposted on our social media channels with photo credit.

5 Best Sweet Treats

Santa Cruz has a remarkable number of ways to indulge your sweet tooth. When in town, I’ll rationalize a stop at one of the following spots for an afternoon pick-me-up. Like Jerry Seinfeld recently commented on his way to a cronut shop, sweets are like “mini vacations in your stressful day.” Here then are five…

Fan Photo of the Week

Check out this amazing #SantaCruzNow capture by Instagram fan, @hitecdan! For more amazing photography by the man behind the lens, check out Dan Pruyn’s page. Four Mile Beach is 4 miles north of the Highway 1 and Mission Street junction and is located within Wilder Ranch State Park. We love to see Santa Cruz through…

Westside Santa Cruz

Before I got to know Santa Cruz, I would dip into town sporadically to hit the Boardwalk before scooting back up to San Francisco. But when my wife’s family relocated from Seattle to Santa Cruz, I started exploring more areas and was particularly thrilled to discover the The Westside. This burgeoning part of town has…

Thoughtful Thursday

We love to see Santa Cruz through your lens! Share your Santa Cruz photos with us by using #santacruznow. Select photos will be reposted on our social media channels with photo credit.