The Travel Forecast

July 22, 2021

Put a Pin in It: VSCC Partners Mapped Out for 2021

Visit Santa Cruz County announces the sixth edition of VSCC’s Santa Cruz County full-color, two-sided map featuring display ads from local partner businesses. This easy-to-read 8 ½ x 17-inch map showcases the entire county and includes an exclusive distribution of 62,500 copies throughout the area. All lodging properties around the county are provided with these free maps, and most provide them at their front desks to guests.

The map is distributed at the Visit Santa Cruz County year-round Visitor Center outdoor “grab and go” box for travelers and at hotels and motels throughout Santa Cruz County and other key locations. 

Thanks to the 15 advertising businesses that supported this program! New display map partners include Annieglass, Bookshop Santa Cruz, Capitola Beach Company, Capitola Village, Club Ed Surf School, The Crow’s Nest, Heavenly Roadside Café, Home/Work, Hula’s Island Grill, Las Palmas Taco Bar, Nicholson Vineyards, Pacific Thai, Santa Cruz Museum of Natural History, Silver Mountain Vineyards, and Super Silver.

VSCC Offers Local Businesses Discounted Exposure on

With the onset of the busy tourist season in Santa Cruz County combined with the full opening of California now more than ever, local collaboration is vital. VSCC is committed to continuing to work closely with and promote local restaurants, attractions, and retail businesses. One of the best ways for local businesses to effectively market to visitors and residents is to partner with VSCC.  With upwards of a million visits to, local businesses of all sizes can be featured in a cost-effective website listing. Here are the benefits of a web listing:

A web listing not only includes significant online exposure, but also the added benefit of public relations support and social media opportunities across all our platforms.

“A listing on the VSCC website is an opportunity for elevated exposure for local businesses not only because the site experiences high web traffic, but because this primary buy-in comes with the added benefit of social media support and media relations efforts on a year-round basis,” said Flavia Oliveira, Sales and Marketing Director with VSCC. “As we all work toward economic recovery following the pandemic, small businesses can benefit from the destination marketing content being produced for Santa Cruz County as a whole.” 

Additional benefits include: 

  • A dedicated landing page to showcase your place of business
  • A prominent link to your shop’s website
  • Up to five photos on your landing page 
  • Google map locator
  • Opportunity to be featured in ongoing VSCC PR and social media programs

The prorated investment of $125 will activate these benefits through December 2021. To reserve and pay, please click here to be directed to the Visit Santa Cruz County Partner Program page, where you can opt into the Website Listing Marketing Program online – no forms necessary! Additionally, you’ll be able to create and customize your listing and account information, as well as add your listing photos during the process. If you have any questions, please email Flavia Oliveira, Director of Sales & Marketing.

Drought Update

Earlier this month, Santa Cruz County joined 49 other counties in California on an emergency drought proclamation from Governor Gavin Newsom. His announcement included the request that all state residents voluntarily reduce water consumption by 15 percent. Locally, moisture levels of vegetation in San Cruz County are at or below historic low values for this time of year, officials said.

The Cal Fire San Mateo-Santa Cruz Unit tested flora at various sites in both counties on July 1 as part of its bimonthly effort to monitor moisture levels in plants. The decrease in water content was significant, Cal Fire said. In 2020, moisture levels didn’t dip this low until early to mid-August, according to Cal Fire.  Santa Cruz County relies largely on precipitation for water, whereas the southern California region, for example, is mostly supplied by big federal and state water systems. The Metropolitan Water District of Southern California imports water from the Colorado River and the north.

Local and regional water agencies have collaborated to preserve groundwater, and measures are being taken countywide to mitigate the intrusion of seawater, implementing water projects to support the agriculture industry, and evaluating how existing water sources can be used more efficiently. 

As of July 6th, 94.7 percent of California was in a severe drought, 85.4 percent of the state was in an extreme drought, and 33.2 percent of the state is experiencing “exceptional drought.” Governor Newsom’s proclamation will save roughly 850,000 acre-feet of water, which is enough to supply 1.7 million households for a year, according to his office.

New Multi-Agency Mask Recommendation

With cases of COVID-19 rising locally and increased reports of the very infectious Delta variant, the Counties of Monterey, Napa, San Benito, and Santa Cruz recommend that everyone, regardless of vaccination status, wear masks indoors in public places. Out of an abundance of caution, people are recommended to wear masks indoors in places like grocery or retail stores, theaters, and family entertainment centers, even if they are fully vaccinated. Businesses are urged to adopt universal masking requirements for customers entering indoor areas of their businesses to provide better protection to their employees and customers. This will also make it easier for businesses to be sure unvaccinated people are masked. Workplaces must comply with Cal/OSHA requirements. The Health Officers of Monterey, Napa, San Benito, and Santa Cruz Counties state that the Delta variants are spreading quickly in this area and that COVID-19 hospitalizations among the unvaccinated are increasing. The Delta variants are easier to pass from person to person.

CHLA Membership Renewal for Lodging Properties

VSCC has renewed membership in the California Hotel and Lodging Association for all properties within Santa Cruz County. This benefit for TMD members ensures that all hotels, motels, bed and breakfast inns, and vacation rentals will receive the benefits of this industry membership, including trainings, legislative advocacy, discounted virtual visits with health professionals, and more.

Free Promotional Opportunity During California Wine Month!

VSCC partner wineries, tasting rooms, and restaurants with an emphasis on local wines on their menus are encouraged to get involved in free VSCC promotional efforts for California Wine Month in September. To promote local unique wine experiences to high-value culinary travelers, VSCC is asking related partners for content on the top immersion experiences during California Wine Month – specifically, activities that go beyond tastings or discounts which provide wine lovers a deeper educational/emotional destination experience. This annual statewide celebration has the support of Visit California and the California Wine Institute. If you have a wine-related offering that you’d like to share, please submit your information using this online form no later than Monday, August 2nd. Cheers! 

Clean + Safe Kudos!

Congratulations to the Capri Motel, Fireside Inn, Ocean Lodge Santa Cruz, and the Riverside Inn Santa Cruz – all of which received Clean + Safe certification from the California Hotel & Lodging Association (CHLA). As a reminder: all lodging properties are members of CHLA and have the capacity to become certified as a benefit of their membership. Find out how your property can become Clean + Safe certified here!   

Did you know……

that Save Our Shores regularly hosts beach cleanup events and you can be part of the process? Keep our local beaches and shoreline free from trash and debris at these fun outdoor gatherings. Next up will be beach clean-ups at Four Mile Beach on the north coast and at Cowell Beach in Santa Cruz – both taking place on Sunday, July 25th from 9AM to 11AM!

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