The Travel Forecast

February 10, 2022

VSCC Accepting Nominations for Board Seats

VSCC and its Nominating Task Force are soliciting nominations to the Board of Directors. VSCC is governed by a 25-member Board of Directors comprised of representatives of various regions of the county, thirteen lodging seats, and a cross-section of representatives of businesses, cultural, governmental and organizations with affiliation to the travel and tourism industry. Responsibilities include participation in the governance of the organization, general advocacy for the tourism industry, and active participation at board meetings held six times per year. Board members serve for two terms. 

The VSCC Nominating Task Force will review all nominees for board seats. For more information about serving as a board member, or to receive a nomination form, please call 831.425.1234. Click here to download an application form. Deadline to apply is Thursday, February 24, 2022.

VSCC Encourages Local Organizations and Event Planners to Submit Events for Free to www.visitsantacruz.org

VSCC is encouraging local organizations and businesses to utilize this link to submit their events to www.visitsantacruz.org on a year-round basis. This free tool allows for over 1 million visitors annually to the website to find out about festivals, events, concerts, and other things to do on our highly popular Events page. Locals too can learn about where to go, what to do, and what to see on a daily basis, and choose from a variety of events countywide that are tailored to families, art lovers, foodies, recreation fans, history buffs, those traveling with pets, wildlife aficionados and others which are housed on the site on an ongoing basis.

VSCC’s website is the official spot for destination information and also features a Recommended Things to Do page that is updated on a weekly basis. This list is a roundup of featured events that enjoys elevated placement on the website and is distributed to countywide hotels and points of interest for both visitors and locals. This carefully-curated event list features arts and culture, food and drink, outdoor adventure, festivals, and concerts and is promoted weekly through Visit Santa Cruz County’s Facebook, Twitter, and Instagram channels.

Submitting an event is free, easy, and accessible through the use of an online form that can be found from a link on the Events section of the website. To qualify for inclusion on VSCC’s site, the event must take place within Santa Cruz County, be submitted 14 days or more in advance, and be of interest to visitors to Santa Cruz County. And for those who like to plan ahead, events can be submitted up to one year in advance! All events require a photo to accompany the information to be featured on the site. VSCC provides step-by-step instructions to assist in submitting event information.

Do you have questions about submitting events? Email us

VSCC Planning for Smart Meetings Event

This month, VSCC Director of Sales and Marketing Flavia Oliveira plans to attend an industry event designed to attract meeting and conference planners to Santa Cruz County, hosted by Smart Meetings magazine. This event – one of a series of Smart Meetings Experiences – allows meeting planners to network with prospective destination marketing organizations. The event will be hosted at the London Hotel in West Hollywood, and 2022 is the fourth year VSCC has attended on the destination’s behalf. Flavia will meet with meeting and conference planners from major corporations. 

The day consists of one-on-one, pre-set appointments, which allows for VSCC staff to meet with organizations to share meeting venue information, promote VSCC teambuilding vendors, and provide potential activity ideas for corporate groups and conferences. With such close proximity to the Silicon Valley and San Francisco Bay Area, Santa Cruz County echoes the innovative pulse of Silicon Valley, with the more personal meeting facilities offering juxtaposition to the intentional campus experience of major tech companies, surrounded by the natural beauty of state parks and beaches.

Am I Dreaming?

Mark your calendars for this Sunday, February 13th, when the new Visit California television commercial will debut as Super Bowl LVI airs. Am I Dreaming? will be broadcast during the pre-game show and will feature the Giant Dipper Roller Coaster and Henry Cowell Redwoods State Park. Click here to preview the spot:  Go Team!

Mask Mandate to End

Effective Wednesday, February 16, 2022, Santa Cruz County will no longer require the use of face masks indoors. Unvaccinated individuals over age 2 will continue to be required to wear masks in all indoor public settings. Businesses, venue operators, and hosts may determine their own paths forward to protect staff and patrons and may choose to require all patrons to wear masks. Please bring a mask with you when traveling for the health and safety of the Santa Cruz County community, local business owners and their staff, and those around you. Bay Area health officers from throughout the region, in alignment with the California Department of Public Health, continue to strongly recommend masks be used as an effective tool to prevent the spread of the virus especially when case rates are high, or when additional personal protection is needed. Continuing to mask in indoor public settings, especially crowded or poorly ventilated spaces, remains the safest choice for an individual and protects those who are medically vulnerable or are not able to get vaccinated.

Partner Kudos!

Congratulations to VSCC wine partners Silver Mountain Vineyards, Bottle Jack, Soquel Vineyards, Bargetto Winery, and Storrs Winery for scooping up some gold and silver at the San Francisco Chronicle Wine Competition in January! Silver Mountain Vineyards was a Best of Class winner for their 2014 Santa Cruz Mountains Syrah. Soquel Vineyards brought home Double Gold for the 2020 Santa Clara County Merlot.  And Bargetto Winery won Best of Class for their Pomegranate Mead in the Specialty Mead Category of the Sweepstakes round. Read more about the local wineries in our own backyard that scored well here.

State of the Travel Industry

The U.S. Travel Association released their State of the Travel Industry address last week. In case you missed it, you can watch USTA President and CEO Roger Dow deliver it here. Roger reported on success with new initiatives like the Meetings Mean Business Coalition and Let’s Go There, as well as the Destination Analysts’ survey which indicated that more than 80 percent of Americans are excited to plan a vacation in the next six months. He also shared that USTA is advocating for the passage of the Restoring Brand USA Act, which would provide emergency relief funding to the United States’ destination marketing organization: an important step in rebuilding our global market share following the steep pandemic setback in inbound travel. Read a summary of his remarks here.

Did you know……

that this year, National Travel and Tourism Week will be held May 1st – 7th? The theme in 2022 is The Future of Travel; growing and elevating the industry coming out of the pandemic.

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