Select A Category

February 22, 2018

VSCC Announces Advertising Opportunities in Fourth Edition of Wildlife Watching Guide

There are approximately 400 migratory and permanent bird species found throughout Santa Cruz County, and thousands of monarch butterflies, whales, and elephant seals which call the area home on a seasonal basis. Now, local businesses have an opportunity to reach avid wildlife viewers in the fourth edition of VSCC’s Wildlife Watching Guide.

Half-page and full-panel ad spaces are available in the free guide, which is distributed during the Monterey Bay Birding Festival in Watsonville in September, and promoted through advertising efforts in print and online versions of Bay Nature Magazine and Bird Watching Magazine, beginning in the fall. The newly revised and updated guide will be printed in May.

VSCC supplies the free guide locally at its year-around visitor center at 303 Water Street in Santa Cruz, or online for residents beyond the county.

For information, contact Cooperative Marketing Director Gary Green.


RTO Summit West Targets LA-Based Receptive Tour Operators

Did you know that RTO Summit West was founded with the intention of helping suppliers and destinations avoid having to navigate the Los Angeles freeway system when meeting with L.A.-based RTOs?

Laura Manriquez, Director of Sales and Marketing for VSCC, will be in attendance at RTO Summit West among 120 RTOs, many of whom represent international operators. The Summit, which will take place at The Ritz Carlton in Marina del Rey, features a symposium of speakers and receptive insight roundtables on February 21, and one-on-one marketplace sales meetings on February 22.

Past attendees have praised the Summit for its high-quality of RTOs and for providing a fast and cost-effective way to reach the international market in a meaningful way, all while covering the latest trends.


Get on the Map with this VSCC Partnership Opportunities

Visit Santa Cruz County announces a high profile opportunity for local businesses to increase their visibility to visitors. The fourth edition of VSCC’s Santa Cruz County full-color, two-sided map, in an easy-to-read 8 ½ x 17-inch size, features display ads and exclusive distribution of 50,000 copies.

The VSCC map features Santa Cruz County on one side and the downtown and coastal beach areas on the other side, and is distributed at the Visit Santa Cruz County year-around Visitor Center and at all hotels and motels throughout Santa Cruz County, local rental car agencies, and other key locations, ensuring that businesses will be exposed to a targeted audience of overnight visitors.

Distribution of the map will begin Memorial Day Week: the start of the high-trafficked summer season. Display map ad spaces are limited and are available on a first-come, first-served basis.

For information, contact Cooperative Marketing Director Gary Green.

Partner kudos

Gayle’s Bakery and Rosticceria debuted a new website! Check it out.

Arrivals and Departures

A big Santa Cruz Welcome to Eszter Bitter, new General Manager at the Fairfield Inn & Suites Santa Cruz!    

And welcome Wreath Ott, new Director of Sales at the Hyatt Place Santa Cruz!    

Submit Your 2018 Visitor Events to VSCC!

Use this easy online form to submit your events for this year to We’ll post them to our website and promote them for free!

Legislative Update

AB 1782 has been introduced to the California State Assembly by two surfing legislators which would declare surfing the state’s official sport? AB 1782 states in part, "Surfing is an iconic California sport, and is home to a number of world-famous surf breaks like Malibu, Trestles, Mavericks, Rincon, Steamer Lane, and Huntington, which are destinations for both domestic and international surfers." Ride on!

Did You Know...

that “smart hotels” are on the rise, with more brands welcoming guests to personalize and customize their hotel stays through the use of technology? Meanwhile, industry experts are forecasting that Airbnb will reach 6% of the global accommodation market by 2020, compared to last year’s forecast of 9%. Contributing to the slowdown of this private accommodation aggregator are regulations ensuring guests’ safety and, increasingly, the need to fend off the OTAs. Read more here