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February 1, 2018

VSCC Launches "Let’s Cruz Digital Partnership Program" Targeting Small Businesses

VSCC has revised our online marketing program to enhance the online presence of partners on With over 1 million visitors expected to visit the VSCC website in 2018, the Let’s Cruz Digital Partnership Program will combine VSCC social media and PR benefits with a customized photo-centric landing page to connect businesses of all sizes with the Let’s Cruz brand.

Visit Santa Cruz County’s Let’s Cruz Digital Partnership Program for 2018 wants to leverage the increased traffic to with local businesses to capture the attention of the 1 million visitors to the site who are searching for places to stay, things to do, and where to eat during their stay in Santa Cruz County.

The benefits of the Let’s Cruz Digital Partnership Program include the following:

  • An enhanced, individual landing page on customized for businesses with up to five images, descriptive copy, and direct link to the business website, and for restaurant partners up to four menu items listed on the page;
  • Brochure presence at VSCC’s year-round visitor center on Water Street in Santa Cruz;
  • Social media and public relations support on a year-round basis

This program coincides with the unveiling of the Official Visit Santa Cruz County Traveler's Guide, featuring a more user-friendly, portable size and lifestyle-oriented design.

For more information on the Let’s Cruz Digital Partnership Program, contact Gary Green, Cooperative Marketing Director via email or directly at 831.429.7281, ext.103.


VSCC Prepares for International Trade Show

For seven years in a row, VSCC staff have built valuable relationships with the international travel trade and media outlets at the International Pow Wow trade show. A key cornerstone for VSCC’s international marketing efforts, those relationships will continue to grow at this year’s IPW will be held in Denver May 19th – 23rd. IPW puts the spotlight on the United States as a competitive global travel destination. Travel suppliers, destinations, tourism boards, hotels, attractions and domestic tour operators meet with current and potential clients from all over the world. The event brings together international tour operators, product managers, independent travel retailers and media outlets from all over the world with suppliers which include domestic tourism boards, hotels, and attractions.

Sponsored by the U.S. Travel Association, IPW is the travel industry's premier international marketplace and the largest generator of Visit USA travel. Not a typical trade show, IPW offers exhibitors three days of intensive pre-scheduled business appointments that would otherwise be generated only through an exhaustive number of around-the-world trips.

More than 6,000 delegates representing U.S. travel organizations attend from every region of the USA and international and domestic buyers and media from more than 70 countries conduct business negotiations during IPW. VSCC staff will be participating in the Tour and Travel and Media Marketplace components of the show. Click here to learn more about IPW!


Attention, Wedding and Conference & Meeting Related Businesses: Get Involved with VSCC’s "Let’s Cruz Digital Partnership Program"

In response to the increased demand for information about Santa Cruz County as an area for conferences and meetings and the growing trend of destination weddings, VSCC has launched a program specifically designed to meet the needs of conference planners, couples, and wedding planners. The Let’s Cruz Digital Partnership Program will drive traffic to a dedicated section of which will feature information about conference venues and services as well as the best places to host a wedding, and where to find everything from officiants to DJs and bakeries.

The benefits of the 2018 Weddings, Meetings, Conferences, or Events Venue Let’s Cruz Digital Partnership Program include the following:

  • Customized destination landing page on which includes five photos, descriptive copy, and link to partner business’ website;
  • Inclusion in the official VSCC Wedding Planning Kit or Meetings, Conferences & Events Packet mailed to planners who request it, and presence at our year-around visitor center on Water Street in Santa Cruz;
  • Referral to partner business by our Sales & Marketing Director when fielding planner inquiries seeking out a wedding, meeting, conference, or event venue

VSCC continues to drive targeted web traffic to these destination landing pages and partner websites through a Google AdWords marketing campaign, combined with social media messaging, aimed at partner businesses’ target markets.

Review more information on the Let’s Cruz Digital Partnership Program for wedding venues and services or for meetings, conferences and events, or contact Gary Green at 831.429.7281, ext.103.

Get Involved in VSCC’s Spring Marketing Campaign!

VSCC is gearing up for its annual spring marketing campaign for 2018. For information on how you can get involved and be part of the campaign, contact Cooperative Marketing Director, Gary Green.

Santa Cruz County Featured in 2018 Visit California Traveler’s Guide

The all-new 2018 California Visitor’s Guide features Santa Cruz County amongst its 727 travel ideas for exploring the Golden State. The 196-page magazine provides potential visitors with information and inspiration designed to make their next California vacation the trip of a lifetime. Read on!

Arrivals and Departures

A big VSCC welcome to Dan Shupe, new General Manager at the Inn at Pasatiempo!    

Register Now for the Stay Green Forum

The Hotel Council of San Francisco is hosting a premier event dedicated to sustainability in the hospitality industry. The Stay Green Forum will explore the future of sustainable hospitality with environmental experts from international hotel companies, building and design professionals, and policymakers. Attendees will also have the opportunity to tour area hotels to discover the latest innovations and sustainability programs. Register today

Did You Know...

that California State Parks is now offering a Backpacking Adventure program? Registration is now open and is the only program like it led by California State Park staff. The program features two, three, and four-day overnight trips to Castle Rock State Park, the Skyline to the Sea Trail, and Butano State Park. Hikes include star gazing, treks along moss-lined waterfalls and ancient redwoods, and more! Support our local state parks and check it out