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Press Room
January 10, 2017


January 10, 2017
Contact: Christina Glynn, 831.425.1234 ext.112
Image Available Upon Request

SANTA CRUZ COUNTY, CA— Visit Santa Cruz County (VSCC) announces the publication of the 2017 Official Santa Cruz County Traveler’s Guide.  The annual publication features stories, enhanced area maps, and dining and lodging listings highlighting the amenities offered by various restaurants, hotels, bed and breakfast inns, vacation rentals, campgrounds and other property choices.  A free copy of the guide can be ordered online at, by calling 800.833.3494 or by stopping by the year-around visitor center at 303 Water Street in Santa Cruz.

The cover features surfer Austin Smith-Ford catching air off a wave with the Santa Cruz Beach Boardwalk featured in the background. The image was captured by Dave “Nelly” Nelson, a globally published veteran surf and skate photographer.  A local Santa Cruz resident, Dave shoots some of the most elite athletes in the world on a freelance basis for domestic and international publications.  

The contents of the guide are complemented by a responsive website design at which was launched in fall of 2016, providing expanded information and search options for where to stay, sleep, and play.

Using NXTbook’s interactive technology, Web site visitors who log on to can view and download the full Guide or select pages.  Completely interactive, the electronic guide enables potential visitors to click through to advertisers' Web sites, and view fun videos as well.

The glossy, magazine-style Traveler’s Guide is published annually and released in January.  Destination and theme-oriented stories with accompanying photography make it one of VSCC’s top marketing resources for promoting Santa Cruz County to visitors.

VSCC worked in producing the guide with local publisher Hutton-Sherer.  Supported by over 100 advertisers throughout the county, the guide is distributed at countywide attractions, hotels, restaurants, shopping areas, and at key locations in the San Francisco Bay Area, including Pier 39, Mineta-San Jose International Airport, and locations in Monterey.

About VSCC: A private, non-profit corporation, Visit Santa Cruz County (VSCC) exists to enhance tourism and the economy by positioning Santa Cruz County as a visitor, conference and film destination. For more information, contact VSCC at 831.425.1234.  Or see