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April 4, 2017

Visit Santa Cruz County

Get on the Map with VSCC Partnership Opportunities

Visit Santa Cruz County announces two opportunities for local businesses to increase their visibility to visitors in two different ways. The third edition of VSCC’s full-color, two-sided map, in an easy-to-read 8 ½ x 17-inch size, features display ads and exclusive distribution of 50,000 copies.  And the Partner Profile Video Marketing Program provides local businesses with the opportunity to be featured in a professionally produced one-minute profile video.  Dunbar Productions produces each partner profile video from start to finish, and VSCC will host and distribute the completed partner profile video on and through other VSCC social media and online distribution channels. Participating partners own their finished video to use for marketing purposes. 

The VSCC map features Santa Cruz County on one side and the downtown and coastal beach areas on the other side, and is distributed at the Visit Santa Cruz County year-around Visitor Center and at all hotels and motels throughout Santa Cruz County, local rental car agencies, and other key locations, ensuring that businesses will be exposed to a targeted audience of overnight visitors.

Distribution of the map will begin on May 30th - Memorial Day Week – the start of the high-trafficked summer season.   Display map ad spaces are limited and are available on a first-come, first-served basis. 

The VSCC Partner Profile Video will allow each partner to profile their business or venue in a visually appealing, captivating and creative story-telling way.  Further, video is the call to action medium of choice among growing consumers. For more information on these marketing opportunities, contact Cooperative Marketing Director Gary Green.

Visit Santa Cruz County

VSCC Announces Local Community Outreach Efforts

VSCC is continuing local efforts to reach out and connect with the Santa Cruz County lodging community, kicking the summer season off with a blitz in May by visiting all TMD members for the fourth year in a row! 

These “Lodging Meet and Greet” tours will involve VSCC staff personally visiting nearly 100 lodging properties throughout the county, distributing visitor information and collateral material prior to the start of the summer season. These community relations efforts will focus on engaging local residents and lodging properties specifically, and help address how VSCC can be a resource for local businesses and define how the agency serves the Santa Cruz County community as a destination marketing organization. We’ll see you soon!

Kidfornia Debut

Call for Open Studios Art Tour Artists

Both seasoned and novice visual artists of all disciplines are invited to apply to participate in the 2017 Open Studios Art Tour. Held during the first three weekends in October, this high-profile event gives artists the unique opportunity to host the art-loving public in their homes and studios to get their work in front of hundreds of people.

This year, Arts Council Santa Cruz County is waiving the application fee for artists under 25 years old.  Guidelines and FAQ’s can be found on the Arts Council website along with an Application Checklist. The Arts Council is offering free Application Assistance workshops to answer questions about participating in Open Studios, the application process, selecting the body of work for the jury, and preparing the required digital files. Workshops will be offered at the Arts Council office, 1070 River Street in Santa Cruz on Wednesday, April 12th, 7:00 – 8:00 PM, and Saturday, April 15th from 11AM – 12 Noon.  The next workshop in south county will be offered at the Watsonville Public Library, 275 Main Street in Watsonville on Saturday, April 22nd from 2:30 - 3:30PM.

Applications will be accepted online through midnight, April 30th. Cost to apply is $40.00. Applications are juried by a panel of seven arts professionals from outside Santa Cruz County.

Micro-Business Summit Reminder

Don’t forget to register for the second annual Micro-Business Summit taking place on Friday, April 28th at Cabrillo College. Registration for the all-day event is $49.  

US Travel Association and the Executive Order on Visas

Last month, President Trump issued a new executive order regarding visas, replacing the one issued in late January that has been blocked by federal courts. This new order doesn't appear to differentiate between the potential security risks identified by the order and the legitimate business and leisure visitors from abroad who support 15.1 American jobs. Read U.S. Travel's full media statement here.

Arrivals and Departures

Casey Beyer, former executive director of the Santa Cruz Business Council, is now the new executive director of the Santa Cruz Chamber of Commerce. Congratulations, Casey!

Partner Kudos

A big Santa Cruz Shout Out to Sean Venus of Venus Spirits for winning a Good Food Award, which recognizes his Wayward Rye Whiskey:  the third year in a row that this artisan distillery has won the prestigious national award.  The Good Food Awards recognize outstanding American food producers and farmers who create vibrant, delicious, sustainable local food economies. And Shadowbrook restaurant has a new website and and so does Annieglass  – check ‘em out!

Did You Know…

That you can follow Visit Santa Cruz County on LinkedIn?  Do it!