January 13, 2020

Visit Santa Cruz County Pays Homage to Surfing History with 2020 Official Traveler’s Guide

Visit Santa Cruz County (VSCC) announces that the 2020 Official Santa Cruz County Traveler’s Guide is now available.  The guide – presented in a portable size – provides timely and useful destination information and new photography to deliver an inspirational, one-of-a-kind publication.   

The 2020 cover photo is a nod to the historical significance of the sport of surfing in Santa Cruz County – Hawaiian royalty brought surfing to Santa Cruz in 1885 – as well as the legal definition of surfing as California’s official sport.  However, the pioneers of the waves during a time when surfing was in its nascent stage deserve credit for helping to cultivate the sport at the local level.  Santa Cruz Surf Club, 1941 shows six of the 27 members of the original Santa Cruz Surfing Club.  Today, former surfer Harry Mayo is the oldest surviving original member at 97 years old, and can be seen on the cover of the 2020 Official Santa Cruz County Traveler’s Guide, flush right wearing a Navy blue swimsuit. Surfing is an integral part of the Heritage Tourism Initiative launched by Visit Santa Cruz County in 2019.

VSCC worked in producing the guide with design group Paper Moon Creative.  Supported by over 100 advertisers throughout Santa Cruz County, the Official Visit Santa Cruz County Traveler’s Guide is distributed throughout the San Francisco Bay Area, including Pier 39, the Moscone Center, the East Bay and the San Jose International Airport, in addition to other locations in throughout Silicon Valley and Sacramento. The guide is also distributed at key locations in Santa Cruz and Monterey Counties which include attractions, hotels, restaurants, shopping areas, and tourist hotspots.  Additionally, the guide is utilized at international travel trade, industry, and media events, and is sent to over 25,000 potential visitors upon request. 

Using NXTbook’s interactive technology, Web site visitors who log on to can view and download the full guide or select pages.  Completely interactive, the electronic guide enables potential visitors to click through to advertisers’ Web sites, and view fun videos as well.

The contents of the guide are complemented by a responsive website design at, providing expanded information and search options for where to stay, sleep, and play.

A free copy of the guide can be ordered online at, by calling 800.833.3494 or by stopping by the year-around visitor center at 303 Water Street in Santa Cruz.

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