PRESS BLOG

July 20, 2020

VISIT SANTA CRUZ COUNTY LAUNCHES SAFETY PLEDGE CAMPAIGN FOR LOCALS AND VISITORS

Community-Wide Safety Pledge Designed to Ease Concerns, Promote Safe Practices

SANTA CRUZ COUNTY, CA – In an effort to promote safety and support local businesses as they reopen Visit Santa Cruz County (VSCC) has launched The Safety Pledge Campaign, a positive approach that urges residents and visitors to be courteous, respectful, and caring of those around them – and that by social distancing and wearing a mask – among other best practices – they are protecting others and themselves. The Safety Pledge goes beyond stating the rules and appeals for a spirit of goodwill toward others.  The pledge includes collateral materials designed to be featured in shop windows, websites, and social media platforms which is available to any organization willing to help promote the concept.

As part of The Safety Pledge, VSCC has established a new section of their website as a resource https://www.santacruz.org/partners/covid-19-resources/, indicating businesses that are open and featuring updates on their COVID safety measures. 

The campaign also includes a broad distribution of free window signage for storefront businesses throughout the county. Printable Safety Pledge signage can be found at https://www.santacruz.org/partners/covid-19-resources/. Local businesses can also pick up copies of various sizes of signage at the following locations: Pajaro Valley Chamber of Commerce, El Pajaro Community Development Corporation, Capitola City Hall, Santa Cruz Parks and Recreation, Pacific Trading Co – Downtown Santa Cruz, Boulder Creek Pizza, Scotts Valley Chamber of Commerce and Scotts Valley City Hall. 

“This local campaign shows that our valued, locally owned eateries, boutiques, breweries, and other spots in Santa Cruz County can be safely patronized, in part by wearing a mask, practicing social distancing and abiding by local health orders,” said Maggie Ivy, CEO and Executive Vice President of Visit Santa Cruz County. “If each of us does our part our local businesses can operate safely, provide needed services, support local employment, and our economy. Over 80% of local businesses are small, with less than ten employees. They are struggling to keep their doors open and survive the pandemic impacts, which are likely to continue for another twelve to eighteen months.”  

Safety pledge efforts are being supported with personal visits by VSCC staff to all lodging properties, as well as some area restaurants and other businesses through July.

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